• Title/Summary/Keyword: Communications media

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A Study on the Visual Experience of Users about Corporate Image and Design Identity from the Perspective of Design Management Strategy - Focus on Design Management Case of KT Communication Service Corporation - (디자인 경영전략 관점에서 디자인 아이덴티티를 통한 기업이미지에 대한 사용자의 시각적 경험 연구 -통신서비스기업 KT의 디자인경영 사례를 중심으로-)

  • Heo, Jin Ju;Ko, Hye Young;Kang, Leehwan
    • Journal of Korea Multimedia Society
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    • v.19 no.5
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    • pp.957-969
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    • 2016
  • The corporate image is one of the key elements improving competitiveness of the business, and is conveyed to the public through a design management strategy and its activities with design identity. Therefore, it is important to enhance the corporate image through systematic design management. Recently, in the field of communication services, as a technical gap between corporations has been narrowed, and the importance of design has been magnified, more and more corporations have adopted the design management. It is, however, not easy to build and convey the corporate image to the public systematically, because not only do the corporations run a communication service, the corporations face various business areas and targets. In this study, we analyzed the relationship between the intended image of the corporate and users' visual experiences based on the surveys on the case of KT, which pioneered design management and has made outstanding design results. According to the result, KT's strategic image concepts have positive effects on users' visual experience in each subarea of its design identity. In conclusion, it is necessary to narrow the gap between users' experiences and images that a corporate intends to convey through continuous research on users' experiences and improvement in a design management system.

Performance Evaluation of Underwater Acoustic Communication using Transmit Diversity in Water Tank (수조에서 전송 다이버시티를 사용한 수중음향통신의 성능 고찰)

  • Park, Chan-Sub;Kim, Ki-Man
    • Journal of Navigation and Port Research
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    • v.37 no.3
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    • pp.269-273
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    • 2013
  • Underwater acoustic channels are generally recognized as one of the most difficult communication media because of the multipath propagation, dispersion, and so on. MIMO (Multiple-input multiple-output) techniques have been actively pursued in underwater acoustic communications recently to increase the data rate over the bandwidth-limited channels. The transmit diversity techniques can be applied in this case, and one of them is Alamouti's scheme. In this paper the performances of the transmit diversity technique are evaluated via experiment. Two transmitters and two receivers were used in experiment, and the experiment was performed in indoor water tank. The error rate 5~8% was confirmed in experimental results, and these are the improved values than the error rate 14.8% for SISO(Single-input single-output) channel under same data rate condition.

Efficient DCT Domain Transcoding for Video Transmission (영상 전송을 위한 효율적인 DCT 영역의 트랜스코딩)

  • Kim, Sung-Jin;Hwang, In-Kyung;Joung, Woong-Chan;Paik, Joon-Ki;Kim, Je-Woo;Song, Hyok;Paik, Jong-Ho
    • Journal of Broadcast Engineering
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    • v.6 no.2
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    • pp.121-130
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    • 2001
  • We propose an efficient DCT-domain video transcoding algorithm for flexible for bit-rate video communications. Video transcoding provides communication fiexibility by adaptively changing the bit-rate of compressed bit stream. During the transcoding process, adrift error is unavoidable because of the difference between reference images in the series of encoding and decoding. For solving the drift error problem, cascade pixel-domain transcoder (CPDT) has been proposed. CPDT, however, requires highly complex hardware and heavy computational overhead. In this paper we propose a DCT-domain transcoding technique, which enables efficient transcoding without any drift error. The proposed cascade DCT-domain transcoder (CDDT) is realized by new motion compensation and down-sampling methods in the DCT-domain.

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The change of Employee Satisfaction in Radiology Department by Applying 6 Sigma Method (6 - Sigma 경영혁신기법 시행에 따른 방사선과 내부고객만족도의 변화)

  • Lee, Keun-Ohk;Park, Jai-Soung;Kang, Chung-Hwan;Kim, Mi-Young;Kim, Seung-Sick
    • Quality Improvement in Health Care
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    • v.12 no.1
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    • pp.78-90
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    • 2006
  • Background : The concept of 'service' in a hospital is based on the quality of medical staffs who serve as customer-satisfying media, and this is what distinguishes general hospitals from other business corporations in which customer satisfaction is achieved through commercial products. Thus, the internal employee satisfaction is essential in the improvement of the 'service' and subsequent 'competitiveness' of a hospital. The purpose of this study is to establish internal marketing strategies for a general hospital through regular surveys on employee satisfaction. Method : Surveys on employee satisfaction in radiology department were conducted regularly twice a year in a university hospital with 800 beds 2001 in 2004. The subjects of this study were 35 employees who work in radiology department. The authors developed the questionnaires and the surveys were conducted initially during the first 6 months of the year. After necessary improvements were made by applying 6 Sigma techniques, subsequent surveys were conducted during the latter 6 months of the year and the degree of employee satisfaction was compared. Results : Overall satisfaction increased with a constant rate and the authors were able to assess that the hospital is being gradually stabilized. The degree of satisfaction assessed by multiple choices showed only minor changes. However, as a result of focusing on the demands put forth by the employees through the open questions, the degree of satisfaction increased gradually year after year. Conclusions : It is important to heighten the internal employee satisfaction systematically and harmoniously through the assessment on the demands of the internal customers and feedback-based communications between the management officers and the staffs. Continuous surveys on the internal employee satisfaction will serve to be valuable materials in the establishment of internal marketing strategies for a general hospital.

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A Study on Connected Program between High School and College Using Mentoring: Focus on Experiment of Information Technology Media (멘토링을 활용한 고교-대학 연계 프로그램 연구: 미디어정보통신 계열 학과의 경험을 중심으로)

  • Heo, Su-mi;Park, Gooman
    • Journal of Satellite, Information and Communications
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    • v.10 no.4
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    • pp.17-22
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    • 2015
  • High School and College Bridge Program for high school students to learn about specialty training through Mentors with high tech equipment before college admissions has been established. In this study we further developed the previous research experience in 2013 to mentoring program. According to this program, we developed the team learning program and then conducted analytic study on the second year achievement. They became mentees and undergraduate students or graduate course student were mentors. High school students learned how to solve problems by themselves under the mentoring education. The mentees had higher satisfaction in lecture and interest increasing factors at first part of the program. In second part, they showed more satisfaction in new knowledges and recommendation factors. The relationship and intimacy have grown through interaction between mentors and mentees during the team learning. The high school and college bridge program would have significant meaning to develope a customized program for high school students through continuous study.

A Content-Based Motion Adaptive DeInterlacing Technique (콘텐츠 기반 움직임 적응형 디인터레이싱 기법)

  • Kim, Min-Hwan;Lee, Chang-Woo;Lee, Seong-Won
    • Journal of Broadcast Engineering
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    • v.15 no.6
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    • pp.791-802
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    • 2010
  • Recent prevalence of progressive scan display such as LCD TV demands the quality improvement of existing deinterlacing techniques that convert interlaced scan images including HDTV broadcasting to progressive scan images. In this paper, we proposea motion adaptive deinterlacing technique which can be used for spatial methods, temporal methods, and the spatial-temporal methods can be used for the deinterlacing techniques selectively based on the threshold values calculated by the statistics of motion in the video contents. We also propose an improved spatial deinterlacing technique that adaptively use M-ELA and DOI based on the slant of edges that are obtained by Sobel operation. The improved picture quality of the proposed algorithm is confirmed by objective and subjective quality tests on many test image sequences.

Stereoscopic Image Generation with Optimal Disparity using Depth Map Preprocessing and Depth Information Analysis (깊이맵의 전처리와 깊이 정보의 기하학적 분석을 통한 최적의 스테레오스코픽 영상 자동 생성 기법)

  • Lee, Jae-Ho;Kim, Chang-Ick
    • Journal of Broadcast Engineering
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    • v.14 no.2
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    • pp.164-177
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    • 2009
  • The DIBR(depth image-based rendering) method gives the sense of depth to viewers by using one color image and corresponding depth image. At this time, the qualities of the generated left- and right-image depend on the baseline distance of the virtual cameras corresponding to the view of the generated left- and right-image. In this paper, we present a novel method for enhancing the sense of depth by adjusting baseline distance of virtual cameras. Geometric analysis shows that the sense of depth is better in accordance with the increasing disparity due to the reduction of the image distortion. However, the entailed image degradation is not considered. Experimental results show that there is maximum bound in the disparity increasement due to image degradation and the visual field. Since the image degradation is reduced for increasing that bound, we add a depth map preprocessing. Since the interactive service where the disparity and view position are controlled by viewers can also be provided, the proposed method can be applied to the mobile broadcasting system such as DMB as well as 3DTV system.

A Study on Frequency Spectrum Allocation for the Next-Generation Terrestrial Broadcasting Service (차세대 지상파 방송을 위한 주파수 배분 연구)

  • Oh, Jai-Pil;Kim, Min-Ki;Kim, Dong Ho
    • Journal of Satellite, Information and Communications
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    • v.9 no.1
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    • pp.79-84
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    • 2014
  • Increasing demand for realistic media and improvement of transmission and device techniques accelerate ultra-high definition(UHD) service realization. In Korea, the cable TV broadcasting companies are planning to commercialize in Apr. 2014. For the terrestrial TV broadcasting service, technical issues are considered for the specification of UHD broadcasting system. However, the frequency bands and the system bandwidth for the terrestrial UHD broadcasting system have not been decided. In this paper, we propose required spectrum bandwidth for the next-generation terrestrial broadcasting service considering source coding, error correcting codes and modulation techniques. Also, we propose frequency management plan for terrestrial UHD broadcasting system in which we divide all parts of the country into 9 frequency zones and allocate 4 frequency band to each frequency zone considering single frequency network (SFN).

Home Screen Adaptive Next Generation Broadcasting Service using MSA-ABR (MSA-ABR을 이용한 홈 스크린 적응형 차세대 방송 서비스 연구)

  • Mariappan, Vinayagam;Lee, Minwoo;Lee, Seungyoun;Lee, Junghoon;Lee, Juyoung;Lim, Yunsik;Cha, Jaesang
    • Journal of Satellite, Information and Communications
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    • v.11 no.3
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    • pp.37-42
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    • 2016
  • In this paper, in today's highly complex video and broadcast operations, broadcasters are constantly challenged to reliably deliver low-latency, high-quality video to multiscreen audiences on-air and online. The Adaptive Bit Rate (ABR) protocols enable internet video to a wide range of multiscreen devices. However, video quality is often marginal and would prove unacceptable for valued linear broadcast content delivered to the Big Screen today. The Media information processing technology advances in ABR enables service providers to take control and offer quality managed linear video services to ALL screens in the home, including the Big Screen, with a single unified IP Video infrastructure. The New Multiscreen-Assisted ABR (MSA-ABR) delivery management system proposed using Cloud based multicast-assisted ABR for a broadcast facility that performs routing of contribution content and online publishing services within a virtual, centralized cloud infrastructure.

Location Responsive Vehicle Digital Signage System for Visual Mobile Advertisement

  • Lee, Byoungduk;Yang, Seungyoun;Shin, Jaekwon;Kim, Jintae;Lee, Seonhee
    • Journal of Satellite, Information and Communications
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    • v.12 no.1
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    • pp.49-53
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    • 2017
  • In this paper we present the combination of location based mobile advertisement services and dynamic digital signage markets has been developing recent days to provide consumer admired visual mobile advertisement on all kind transportation vehicles. In spite of that, the digital signage advertisement content management is still not that easy to manage the content dynamically as well operation is most time consuming to handle the contents dynamically in digital signage business. As location based services is most impactful service in shopping, the location responsive advertisement on vehicle signage will be most desirable mobile advertisement to help people migrate from one place to another place for travel or stay. This paper propose a mobile location responsive digital signage system for vehicles using the GPS and wireless infrastructure integrated with digital signage system. This proposed research use the centralized digital signage system architecture for the mobile advertisement application and this system can be expanded to different vehicles for digital advertisement including buses, trucks, train, air vehicle and any other form of mobile advertising vehicles. Also, this present an effective advertisement recommendation algorithm, by which the advertisement can be selected broadcasted for the right advertisement ventures more effectively as the service requested from advertiser. This paper present the emulated experimental result to evidence the proposed dynamic vehicle signage system performed better than compared with traditional signage random advertising. The emulated result proves that the advertisement recommendation algorithm can effectively works out the targeted key audiences in location responsive region the algorithm evaluated.