• Title/Summary/Keyword: Communication Effect

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A Study On The Effect of Mobile Communication Service Quality On Customers Loyalty in Vietnam (베트남 이동 통신 서비스 품질이 고객충성도에 미치는 영향에 관한 연구 : 베트남 사용자를 중심으로)

  • Lien, Nguyen Quynh;Li, Long;Gim, Gwang-Yong
    • Journal of Information Technology Services
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    • v.12 no.3
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    • pp.55-71
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    • 2013
  • Mobile communication industry is attracting a lot of attention all over the world and is expected to continue developing endlessly with the current rapid development of IT industry. Nowadays, mobile communication companies of vietnam are competing about service quality in order to retain existing customers and improve customer satisfaction and customer loyalty. This study attempts to research about the effect of mobile communication service quality on customer satisfaction and affecting relationship between customers satisfaction and customer loyalty. In this research empirically examine how mobile communication service quality influence customer loyalty in Vietnam. To do this, after considering characteristics of mobile communication service quality, quality measurement instrument was designed including call quality, call charge, cellphone, added service quality, corporate image, employee's attitude, and behavior. The study finds that all factors of call quality, added servces quality, corporate image, employee's attitude and behavior have positive effect on customer satisfaction except call charge and customers satisfaction also effects customers loyalty positively. From these results, Vietnam domestic mobile communication companies and foreign companies can grasp the general information about Vietnam mobile communication industry, and then, establish customers satisfaction strategies more effectively.

The Effect of Family Environment, Academic Performance and Peer Factor on Adolescents' Depression (가족환경과 학업 및 친구요인이 청소년의 우울에 미치는 영향)

  • Choi, Kyu-Reon
    • Journal of Families and Better Life
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    • v.28 no.6
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    • pp.95-111
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    • 2010
  • The purposes of this study were to show general trends in the aspects of psychological family environment (parental communication), peer factor, academic performance factor, depression perceived by adolescents and to examine possible changes in such trends in accordance with demographic variables and the family structure environment (parental marital status, family economic status, and parents' education level), and then to determine the effect of these variables on adolescents' depression. The subjects were 1009 middle and high school students in Seoul and Gyeonggi province. The main results were as follows: 1) Paternal communication was significantly lower in technical high school students, divorced/ separated parents, and families of lower economic status. Maternal communication was significantly lower in male students, divorced/sepa-rated parents, and families of lower economic status. Academic performance problems was significantly higher in males, technical high school students, divorced/ separated parents, families of lower economic status, and a less educated father. Peer relations was significantly lower in students of divorced / separated parents, and of families of lower economic status. Depression was significantly higher in technical high school students, divorced / separated parents, and families of lower economic status. 2) In the case of male students, paternal communication had both a direct and an indirect negative effect through peer relations on depression, while academic performance problems had both a direct and an indirect positive effect through peer relations on depression. Both peer relations and maternal communication had a positive and a negative direct effect on depression. School grade had both a direct and an indirect negative effect through paternal communication on depression. Parental marital status(divorced or separated) had both a direct and an indirect positive effect through academic performance problems on depression. Family economic status had only an indirect effect on discussed.

Communication within Hospital Organizations and its Impact on Organizational Conflict and Organizational Performance (병원 조직 내 의사소통이 조직 갈등, 조직성과에 미치는 영향)

  • Kwon, Sung-Bok;Lee, Hye-Kyung;Ahn, Hwa-Young;Kim, Sun-Yang
    • The Korean Journal of Health Service Management
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    • v.14 no.1
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    • pp.79-91
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    • 2020
  • Objectives: The objective of this study is to present the basic data required for effective communication by identifying the effects of communication within the hospital organization on organizational conflict and organizational performance. Methods: For this study 298 medical workers and general administrative staff working in small and medium hospitals were selected. Results: Upward and downward communication had a negative effect on individual conflict and on upward, and horizontal communication between individuals. Likewise, horizontal communication had a negative effect on conflict between groups. Upward, downward, and horizontal communication are defined based on organizational performance. It has been shown to affect. Conclusions: In order to improve conflict management and performance within hospital organizations, effective communication plans appropriate to the situation and targets have to be developed.

The Effect of IT Knowledge and IT Communication on the Operational Performance of Small Firms (소기업의 IT 지식, IT 커뮤니케이션과 운영 성과와의 관계 분석)

  • 이윤석;김진한;김성홍
    • Journal of Technology Innovation
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    • v.13 no.3
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    • pp.1-25
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    • 2005
  • This Paper examines the effect of IT knowledge and IT communication on the operational performance of small firms. Small firms which could be defined firms with less than 50 people in total lags behind medium and large firms in computerization. In order to fill up the computerization gap resulted from size differences, Korean government has been promoting the 'Networking Small Firms' project since 2001. Survey data with 698 small firms in Korea, we could find that If knowledge and IT communication significantly contributed to the operational performance of small firms. Internal process performance is affected by individual IT knowledge, traditional communication, and e-mail communication. Customer performance is affected by above three factors, organizational IT knowledge and internet/EDI communication. Interestingly, financial performance is not affected by traditional communication but only IT knowledge and IT communication.

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The Impact of Crisis Responsibility and Risk Perception on Communication Behavior Intention in SNS: Dual Processing Theory

  • Lee, Eun Mi
    • Asia Marketing Journal
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    • v.19 no.4
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    • pp.1-14
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    • 2018
  • Social networking service(SNS) helps users manage, share and delivery a vast information as a communication tool. When users read crisis news in SNS, they communicate the information with others by considering not only their belief (i.e., cognitive risk perception) but also emotion (i.e., affective risk perception). However, few researches have been interested in the construct of communication behaviors of crisis in SNS. This study aimed to explore the role of risk perception (cognitive and affective risk perception) between crisis responsibility and communication behavior through dual processing theory. As a result of the empirical analysis, crisis responsibility had a positive effect on cognitive risk perception and affective risk perception. In addition, cognitive risk perception had no significant effect on communication behavior whereas affective risk perception had influence on communication behavior positively. Thus, our findings may predict that the affective risk perception through crisis responsibility is more potentially important to communication behavior such as sharing information rather than cognitive risk perception. The results give insightful ideas why marketer should reduce perceived emotion caused by risk to strengthen prospective SNS users understanding of communication behavior intention.

The Effects of the Individual and Family Relational Variables Perceived by Adolescents on Adolescents' Problem Behaviors (청소년의 개인변인과 청소년이 지각한 가족변인이 문제행동에 미치는 영향)

  • 고정자
    • Journal of the Korean Home Economics Association
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    • v.41 no.7
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    • pp.121-143
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    • 2003
  • The purpose of this study was to show general trends in the psychological environment of family and problem behaviors perceived by adolescents and examine possible changes in such trends in accordance with the individual variables of adolescent, and then find out the effect of these variables on adolescents' problem behavior. The subject were 1374 adolescents of middle school in Busan(male 698, female 676). The main results were as follows : (1) General trends in the degree of parental monitoring showed that girls had more high than boys, and in the degree of family discord, boys showed more high than girls. In the degree of openness of parent-adolescent communication perceived by adolescents showed that girls had more open communication with mother than boys. Such trends in problem behaviors indicated that adolescents had the attention problem most. According to gender, girls had more problems in withdrawal, somatic complain, anxiety/depression, thought problems, attention problems, destructivity/identity, internalizing problems, total behavior problems in comparison to boys. Boys did delinquent behaviors more than girls. (2) For boys, the monthly income of their family, family discord, and the mother-adolescent communication have a significant direct effect on internalizing problems, externalizing problems and total behavior problems. Besides mother's employment and the type of family have a significant indirect effect on behavior problem. For girls, mother's employment, parental monitoring, family discord, and father-adolescent communication have a significant direct effect on internalizing problems. Mother's employment, family discord, mother-adolescent communication have a significant indirect effect on externalizing problems and total behavior problems. Bisides mother's employment, grade, the type of family, dating have a significant indirect effect on behavior problem. (3) The variables to have a significant influence on the parental monitoring showed as the monthly income of their family, dating, mother's employment, the type of family, the family discord showed as mother's employment on the parent-adolescent communication showed as the type of family. (4) Family discord was the most powerful predicator of problem behaviors of middle school students.

The Influences of Restaurant Consumers' Electronic Word-of-Mouth(E-WOM) Information Communication on Product Perception Risk, Benefit and WOM Effect

  • Heo, Yeong-Uk
    • The Journal of Economics, Marketing and Management
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    • v.6 no.4
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    • pp.51-64
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    • 2018
  • Purpose - This study is intended to look into the influences of restaurant consumers' e-WOM information communication on product perception risk, benefit and WOM effect. Research design, data, and Methodology - To achieve this, a survey was empirically carried out to 426 restaurant consumers. Results - The findings are as follows. First, the influence of e-WOM on product perception risk showed that WOM information sender characteristics, WOM information recipient characteristics and online community had a statistically significant positive influence on product perception risk. Second, the influence of e-WOM on product risk benefit showed that WOM information sender characteristics, WOM information recipient characteristics and online communication had a statistically significant positive influence on product risk benefit. Third, WOM risk perception had a statistically significant positive influence on WOM acceptance. Fourth, WOM risk benefit had a statistically significant positive influence on WOM effect. Conclusions - As for the above-mentioned findings, the communication between e-WOM sender and recipient had a positive influence on the product evaluation and attitude change in the restaurant industry, and the WOM effect had an influence on the financial performance and non-financial performance. The communication attaches importance to a direct using and tasting experience due to the nature of restaurant industry when it is simultaneously performed as a positive mechanism between sender and recipient through each channel of these factors. But the e-WOM culture can lead to the WOM effect when both sender and recipient share the persuasive communicability in reality that diversifies communication methods, having a positive influence on the management performance.

The Effects of Parental Forgiveness and Parent-Child Communication on School-Age Boys' and Girls' Forgiveness (부모의 용서와 부모-자녀 의사소통이 남녀 아동의 용서에 미치는 영향)

  • Kim, Eun Hye;Doh, Hyun-Sim;Kim, Min-Jung;Rhee, Sun Hee
    • Korean Journal of Child Studies
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    • v.37 no.6
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    • pp.169-184
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    • 2016
  • Objective: The purpose of this study was to examine the effects of parental forgiveness and parent-child communication on school-age children's forgiveness in late childhood. Methods: A total of 231 fifth and sixth graders (122 boys and 109 girls) living in Daegu participated in the study. They responded to questionnaires regarding parental forgiveness, parent-child communication and children's forgiveness. The data were analyzed by t-tests, Pearson's correlations, and SEM using SPSS 18.0 and LISREL 9.1. Results: First, paternal forgiveness had a direct effect on children's forgiveness. Second, parental forgiveness had an indirect effect on children's forgiveness through parent-child communication. Finally, multigroup analyses revealed that paternal forgiveness had a direct effect and an indirect effect through father-child communication on boys' forgiveness, whereas maternal forgiveness had an indirect effect on girls' forgiveness through mother-child communication. Conclusion: These findings suggest that the gender of parents and children needs to be considered to explain school-age children's forgiveness. In addition, these findings have implications for future research and practice by highlighting the importance of parental forgiveness and parent-child communication in forgiveness education programs for children and parent education programs.

The mediating effect of self-efficacy on the relationship between social anxiety and communication ability in nursing students (간호대학생의 대인불안과 의사소통능력의 관계에서 자기효능감의 매개효과)

  • You, Mi-Jin;Han, Hye-Sook
    • The Journal of Korean Academic Society of Nursing Education
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    • v.27 no.3
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    • pp.298-305
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    • 2021
  • Purpose: This study aims to identify the relationship between nursing students' social anxiety and communication ability, and in particular, to determine the mediating effect of self-efficacy. Methods: A total of 187 nursing students enrolled at four universities in Korea completed surveys between August and September 2020. The measurements included the Global Interpersonal Communication Competence Scale, self-efficacy scales, and interaction anxiousness scales. Data were analyzed using descriptive statistics, an independent t-test, one-way ANOVA, Pearson's correlation, multiple regression following the Baron and Kenny method, and bootstrapping for mediation. Results: Communication ability was significantly negatively correlated with social anxiety (r=-.61, p<.001) and significantly positively correlated with self-efficacy (r=.77, p<.001). Furthermore, self-efficacy had a partial mediating effect on the relationship between social anxiety and communication ability. Conclusion: The findings of this study suggest that communication ability can be improved if individual characteristics such as social anxiety and self-efficacy are considered. Therefore, when developing communication ability improvement programs for nursing students in the future, it is considered important to actively consider these personal characteristics.