• 제목/요약/키워드: Color image preference

검색결과 210건 처리시간 0.038초

중국 여성소비자의 연령에 따른 의복디자인 선호도에 관한 연구 (A Study on the Design Preference of Clothing According to the Age of Chinese Women Consumers)

  • 김효숙;이소영
    • 대한가정학회지
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    • 제39권1호
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    • pp.1-10
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    • 2001
  • The purpose of this study was to analysis of design preference according to age of consumers in order to obtain basic informations which are necessary for the development of designs that can satisfy the needs and desire of Chinese consumers. The style, color, fabric pattern, fabric, image, and shape of clothing were used for design preference variations. The study was implemented by surveying 280 females living in Beijing, China. The results were as follows: 1) There were significant differences in the preference of style of outdoor clothes according to age. Chinese women in the age of twenties and fifties prefer to wear casual clothes. Preference ratio was more than 60% 2) There were significant differences in the preference of color of spring and summer clothes, but there was no difference in the preference of color of autumn and winter clothes. 3) There was a difference in the preference of fabric pattern of outdoor clothes. Generally Chinese women showed 50% of preference for the no patterned outdoor clothes. 4) There were no differences in the preference of fabric materials. Preferred material for spring and summer was cotton fabrics, and that for autumn and winter was woolen fabrics. 5) In the research of the preferred image of outdoor clothes, generally Chinese women showed the most preference for elegance style. Chines women who are in the age of thirties to forties preferred feminine style. However, Chinese women who are in the age of fifties like to choose simple style. 6) There was a significant difference in the preference of length of jacket and skirt, and generally Chinese women preferred to wear medium length of jacket and skirt. There was no difference in the preference of design of collar and shape of pants. However most Chinese women showed preference for tailored collar and straight shaped pants.

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실내디자인 스타일에 대한 노인들의 선호이미지 연구 (Senior Citizens' Image Preference for Interior Design Styles)

  • 서민우;정유나
    • 한국실내디자인학회논문집
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    • 제21권6호
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    • pp.109-120
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    • 2012
  • As Korea has rapidly entered the aging society, the Korean government and academia are currently undergoing many researches on senior citizens. There also has been an increase in senior citizens' awareness on the importance of spatial designs that reflect the newly emerged needs brought out by their psychological and emotional changes as well as their physical aspects. Therefore, the purpose of this research is to propose a model for senior citizens' image preference to be adopted in future developments for senior-friendly spatial designs. A literature review and a questionnaire survey were implemented as research methods. The questionnaire survey was conducted at two senior welfare centers located in Seoul and Ansan and two disparate senior colleges, on the subjects of 86 senior citizens aged 60 and older. 7 styles of Romantic, Classic, Country, Modern, Natural, Casual, and Traditional were chosen for the study and the realms to apply the image preference were divided into Space, Element1 and Element2. For Space, its subcategories have been restricted to living room and bedroom while color, furniture and lighting for Element1 and material, pattern and props for Element2. Survey results were statistically analyzed for the correlation among socio-demographic factors of senior citizens, spaces and the elements. The study result showed that older age and men tended to prefer the modern style than younger age or women, and younger women preferred the romantic style. For the color preference in Element1, older men preferred the classic style while women preferred the romantic style. And, for the furniture preference, men with higher income preferred the natural style while women preferred the romantic style. For the pattern preference in Element2, younger people preferred the casual style and it showed that the housing type was the main reason for their preferences. Therefore, the image preference according to their age and gender shall be taken account of as the most important factors when designing environments for senior citizens.

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서울고등학교(高等學校) 외부색채(外部色彩)디자인 (An Exterior Color Design for Seoul High School)

  • 주서령;조성희;김인혁;김문덕
    • 교육시설
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    • 제10권1호
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    • pp.5-14
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    • 2003
  • This study is performed to improve the elevation design of schools by the tools of color. Color is a very powerful design tool, one that is capable of altering the perception of a building or a space. The present form and material of elevations of schools are very monotonous and uniform. Therefore students do not have attachment for schools. And also in neighborhood, schools do not function as a good landmark. This study aims to develop good sample of exterior color design for schools and verify the guideline of color design for schools which was went ahead of this study. Through the survey of color preference and color image preference of the students of Seoul High School, the attitude of students to color were considered in design. The exterior color design for Seoul High School was realized. The result of this study suggests that the exterior color design can improve the image and plasticity of present schools. But within the monotonous character of present elevation, the effect of color design will be limited. Therefore to make a effective project, exterior color design should be accompanied with the alteration of elevation to make a plastic element of elevation.

제품의 색채가 제품의 색채선호도, 이미지, 태도에 미치는 영향 (The Product Color Effect on Product Color Preference, Product Image and Product Attitude)

  • 장남서;김세범
    • 디자인학연구
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    • 제20권1호
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    • pp.79-88
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    • 2007
  • 기업이 다른 어떤 방법으로 이미지를 쇄신한다고 하더라도 실질적인 제품의 정책과 조화를 이루는 제품의 색채 계획이 이루어지지 않는다면 그 상품은 신뢰를 얻을 수 없다. 즉, 제품의 색채는 제품의 기능과 용도, 형태, 재질 등의 제품의 특성에 종합적으로 관련되는 것으로서 제품의 중요한 품질로 여겨지기 때문이다. 많은 기업에서는 유행하는 색채나 미래의 소비 심리를 예측하기 위한 노력을 기울이고 있다. 그들의 노력을 따라가기 위해서는 기업들이 색채의 인프라를 구축하고 사회의 현상을 읽어낼 수 있는 능력을 키우며, 연령별, 소득별 등에 따른 소비자의 생활양식을 이해해야 한다. 본 연구에서는 젊은 세대들의 제품의 색채 선호 경향을 성별로 알아보고, 제품의 색채가 제품이미지와 제품태도에 미치는 영향에 대해서 실증적으로 분석하였다. 실험을 통하여 얻은 연구 자료는 SPSS/Win 12.0을 이용하여 빈도분석, 교차분석, T-test, One-Way ANOVA분석을 실시하였다. 본 연구에서 나타난 결과를 살펴보면, 제품의 색채에 따라 색채선호도, 제품이미지, 제품태도가 달라진다는 결론을 얻게 되었으며, 이러한 결과는 제품의 기능가치에 부가적인 감성가치를 형성하는 중요한 요소가 제품의 색채라는 점과, 특히 색채가 차지하는 비중이 큰 제품인 경우 소비자에게 미치는 영향을 사전에 조사하여, 소비자의 반응이 어떻게 달라지는지를 미리 점검하고 제품의 색채를 결정하는 것도 매우 중요하다는 시사점을 제시한다.

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화장색 이미지평가와 선호도 차이 (제1보) -지각자의 성별을 중심으로- (A Differences in Preference and Evaluation on the Image of Make-up (Part I) -Focused on Perceiver's Genders-)

  • 이연희
    • 한국의류학회지
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    • 제30권4호
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    • pp.567-581
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    • 2006
  • The purpose of this research is to provide the basic data for the development of make-up color application system, based of Korean's skin tone and the preference in make-up color to enhance the effectiveness of the education of beauty in universities. The research was conducted by the previous studies, the analyses of sale's rate of hue-cosmetics, the analytic experiment of color of cosmetics by using Spectrum Color Analyzer and other experimental researches. This research, based on the results of three preliminary researches, shows the result of evaluation from perceivers which has been come out from the experiment of having one model in her twenties being changed with twenty-two different conditions of make-up. Here follows the result of the research. Firstly, there was difference on perceiving images in terms of the gender of perceivers and especially male-group tend to have clearly perceived the gap between elegance-greyish purple, orange-natural, red-classic on monochrome make-up and contrast make-up. Secondly, in terms of lip-colors, salmon pink and pink was regarded positively to both female and male subjects and to male subjects, greyish purple was thought to be better on darker skin-tone and to female subjects, better on lighter skin-tone. Thirdly, on image make-up, romantic gives intelligent image regardless of skin-tone and gender, especially gives more positive looks to male subjects. Natural and classic elements were perceived more positively on darker skin-tone and had bigger perceiving gap in female subjects. Fourthly, in preference rate, male subjects normally preferred the look with make-up than female subjects did and salmon pink and pink lip color was preferred on the darker skin-tone.

아동복의 선호이미지와 선호색채 이미지에 관한 조사연구 (A Study on the Preferences of the Children's Clothing and Color Image.)

  • 추선형
    • 복식
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    • 제50권
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    • pp.23-32
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    • 2000
  • This study was performed to investigate the mothers' preferences for their children's clothing images and color images. Questionaries were analysed by factor analysis cluster analysis one way ANOVA x2 -test. The results are as follow: First the preferred clothing images for children have no differences across gender. The preferred images are active tidy and fashionable. Second the preferred clothing images are according to season. In the case of clothing color images the preferences in spring and summer seasons are differed from fall and winter seasons. Third factors of boy's clothing image were fashionable cute splendid and classic And factors for girl's clothing image were lively tidy fashionable and classic. These factors revealed the differences of preferences between boys and girls clothing image. Fourth the preferences of clothing color image for children changed across seasons. Bright and neat color images were preferred in spring and summer warm and deep color images were preferred in fall and winter. Fifty the preferences of clothing images classified into four groups and each group has the different preference in color tone. Finally Season and gender were revealed to be more important variables in the preferences of children's clothing image and color image.

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스타일리시 호텔의 공간이미지와 선호도 -스타일리시의 언어이미지와 색채이미지를 중심으로- (Space Image and Preference of Stylish Hotel -Focusing on Verbal Image and Color Image of 'Stylish'-)

  • 장미정;장영순;이진민
    • 감성과학
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    • 제14권1호
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    • pp.49-58
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    • 2011
  • 본 연구는 스타일리시 호텔에 대한 공간이미지와 선호도에 관한 연구이며, 아울러 선행연구인 성별 및 연령에 따른 스타일리시의 언어이미지와 색채이미지에 관해 조사 결과 중 미니멀스타일배색에 대한 검증연구이다. 연구결과 성별 및 연령에 있어서 유의한 차이를 보이지 않았으며, 스타일리시 호텔의 공간이미지와 언어이미지의 상관성을 알아보고자 대표 언어를 추출한 결과, 개성적인, 감각적인, 심플한, 도시적인 등으로 인식하여 공간이미지에 대해 스타일리시하게 느끼는 것으로 파악되었다. 또한 공간이미지와 선호도에서는 로비공간의 B호텔, 식음공간의 C호텔, 객실공간의 A호텔로 나타났으며, 색채이미지와 선호도에서는 각각 고명도 저채도, 저명도 저채도로 나타났다. 이것은 선행연구의 가장 스타일리시 한 것으로 인식한 미니멀스타일배색과 동일한 결과로 응답자들은 스타일리시 호텔의 공간이미지에 대해 언어적으로는 세련되고 감각적이며 개성적인 것으로 인식하면서 시각적으로는 고명도 저채도, 저명도 저채도의 공간을 스타일리시 한 것으로 인식하고 있음이 밝혀졌다. 본 연구는 향후 스타일리시한 공간 연출 및 디자인 마케팅을 위해 새로운 디자인 방향을 제시하는 데 그 목적이 있다.

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모바일폰용 TFT-LCD와 AMOLED의 색재현성 평가 (Evaluation of Color Reproduction Characteristics of TFT-LCD and AMOLED for Mobile Phone)

  • 박태용;이철희;하영호
    • 대한전자공학회논문지SP
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    • 제45권1호
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    • pp.29-37
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    • 2008
  • 디스플레이 기술이 급격히 발전함과 동시에 디스플레이 종류 또한 다양해지면서 디스플레이의 화질평가에 대한 중요성이 대두되고 있다. 화질평가에는 명암비, 색재현율, 색온도 및 감마 특성 등 물리적인 측정에 의한 정량적인 평가 방법이 사용되어 왔지만, 최종적인 화질의 비교 평가는 관측자가 느끼는 주관적인 인지 화질에 의해 이루어진다. 이에 디스플레이가 가지고 있는 물리적 특성과 관측자가 느끼는 감성 화질 사이의 상관관계를 정립할 필요성이 있다. 따라서 본 논문에서는 Video Electronics Standards Association(VESA) Flat Panel Display Measurements(FPDM) version 2.0의 표준에 따른 측정을 통하여 모바일용 TFT-LCD와 AMOLED가 가지고 있는 색재현 특성-명암비, 기준 백색에 대한 색온도, 회색 계조의 색도 일관성 및 감마 특성, RGB 채널별 계조의 감마 특성, 디스플레이 장치의 색역 크기-을 객관적으로 비교 평가한다. 그 다음, 주요평가 항목을 중심으로 일반 관측자뿐만 아니라 색채 전공자에 의한 다양한 주관적 화질 평가를 수행하고, 이 평가 결과를 뒷받침 할 수 있는 정량적인 자료 및 근거를 제시한다. 이를 통해 화질 향상을 위해 색재현 관점에서 TFT-LCD와 AMOLED가 고려해야할 방향을 제시한다.

농촌마을 환경색채 미도(美度)와 선호도 관계 및 적용성 연구 (Aesthetic-Measure, and Visual Preference of Environmental Colors in Korea Rural Town)

  • 이영;안동만
    • 농촌계획
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    • 제16권2호
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    • pp.11-19
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    • 2010
  • Pro-environmental life styles, foundations of a collective civilization and preservation of our tradition at rural communities hold a great public profit value, of which importance has been strongly emphasized during last decade. Here, the environmental color is one of the most influential elements that determine the image of the rural landscape. Whenever an alternative color element is introduced to rural town, it is very important to examine its effect on the existing environmental color. Typically, a preference-surveying method has been used to evaluate the suitability of such environmental color balance. However, we note that the reliability of this method is limited by the subjectivity of a respondent. And thus, it is highly desirable to develop a more objective method. We propose a feasibility study for using an aesthetic-measure to evaluate the environmental color of a rural town. In this work, we looked into the validity of our approach by comparing its result with that of the preference-based-method as a way to determine the environmental color. Our study is based on 20 photo images from Ansung-city Yangsung-myeon Donghang 2ri Kyo-dong town in Kyongki Province.

야구 유니폼의 이미지 평가에 관한 연구 (A Study on Image Evaluation of Baseball Uniform)

  • 표유경;이명희
    • 복식
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    • 제50권8호
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    • pp.43-55
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    • 2000
  • The objectives of this study were to investigate the differences of image evaluation of baseball uniform by uniform design and perceiver's gender. and to examine how baseball uniform preferences vary according to perceiver's gender. Stimuli consisted of 12 color photographs of a male model wearing a baseball uniforms which were manipulated according to the color of shorts and pants. A semantic differential scale of 23 items were used to evaluate the image of the stimuli. Subjects were 288 males and females. Five dimensions derived to account for the image of baseball uniform. These were manly, ability, activity, preference, and visibility. Wearing of red shirts had a positive effect on the evaluation of ability, activity, and visibility. Dark blue shirts had a positive effect on the evaluation of preference. Grey uniforms had negative effects on the evaluation of ability, activity, and visibility. Men liked white uniforms and vertical stripes uniforms of black and white more than dud women. Women talked dark blue shirts more than did men.

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