• Journal of Fashion Business
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• v.28 no.4
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• pp.93-112
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• 2024

Despite a continuous decline in birth rate, children's clothing market is growing, driven by consumption trends of MZ generation parents who are willing to invest generously in their only child. Therefore, this study aimed to: 1) analyze changes in children's clothing market; 2) ascertain preferences and consumption patterns of MZ generation parents towards children's textile designs through surveys; and 3) develop textile designs targeting MZ generation parents based on these research findings. This study involved processes of literature review, market research, and design development. Survey results indicated that 'patterns and prints' were the most critical factor when purchasing children's clothing. The design process reflected survey and literature review findings, starting from idea conception to motif setting, pattern development, colorway, and simulation checks for final application suitability. Designs were executed using CAD programs centered around the main theme 'Enchanted Tea Party' and five sub-themes. This research was significant as it conducted surveys known to be challenging for corporations, thereby capturing the essence of MZ generation parents' preferences through the design process. This will provide essential information for establishing children's clothing design and marketing strategies, contributing to sustained growth of the market and enhancing the competitiveness of children's clothing brands.

• Cartoon and Animation Studies
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• s.17
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• pp.147-161
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• 2009

Colors in design elements are visual non-verbal symbols both sensual and emotional. It is the first priority in the selection of products for the consumers, and also represents differentiated strategies and coherent integration symbols for the brand. Colors in advertising is an important tool to represent the long-term image management for the brand as well as the product image and concept of the advertise. The theme of this paper is to develop creative advertisement analyzing colors from automobile video ads. Analysis results showed that video ads with small cars under 2000cc preferred pastel colors with high saturation and brightness to emphasize on individuality rather than authority. On the other hand video ads with big and luxury cars upper 2000cc preferred dark colors with lower saturation and brightness. Small car video ads focused on product appearance showing the practical value of the car, big luxury car video ads focused on the symbolic image feeling the difference between the representation of the ads. Colors used in advertisement represents the sensitivity of the consumers. In video ads the concept of the color should be set by identifying on who the globule targets are and on what item you show by identifying the corresponding colors sensitivity to suit your advertising strategy will increase the value of the brand and products.

• Journal of Digital Convergence
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• v.12 no.4
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• pp.461-466
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• 2014

With the popularity of Japan's "Three Kingdoms" series of games, the Three Kingdoms became popular and gave birth to the Three Kingdoms game for the traditional cultural resources and cultural industries. At the same time generate economic benefits and promote the traditional culture of double effect. With Liu Bei, Guan Yu and other roles in the development of cultural industries in each particular historical figure internationalization appearance design to get attention in the digital arts industry. In this thesis, three kingdoms cultures and three kingdoms generals were analyzed based on classic novel Three Kingdoms (三国演义). Guan Yu, China and South Korea in appearing common in the game as the center. Take example of the role of Guan Yu's generals styling, clothing, weapons, color comparison, attempts to explore the international trend of historical figures game character.

• Fashion & Textile Research Journal
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• v.14 no.5
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• pp.749-757
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• 2012

The purpose of this study is to consider the characteristics of Latin American style expressed in modern fashion. Latin American fashion has been overlooked the influences, scope and diversity of dress within this world culture region. So, this study aim to unravel the history and significance of Latin American fashion. As for the research methodology, to classify types of the Latin American fashion style theoretical study and content analysis for Vogue magazine has been undertaken. In this study, the term of Latin American fashion style refers to the dress of common characteristics involving Latin American culture. To inquire into the characteristics of the types, various cases has been searched through books, internet, and designer's collections. The results of this study can be summarized as followings. The major types of Latin American fashion style are Indio-ethnic style, tropical-exotic style, and latin-romantic style. First, Indio-ethnic style has been involving traditional costumes and patterns which are originated in ancient Mexico and Peru. Second, tropical-exotic style has been involving bright color, tropical fruit and African flower pattern, various textures, and relaxed silhouette which are inspired by free and easy culture in Brazil and the Caribbean. Third, latin-romantic style has been involving the mix of Latin American tradition and romantic detail such as see-through material, lace, ruffle, spanish flower motif. In conclusion, Latin American style on contemporary fashion is based on interest to cannibalize folk theme, technique, icons and exotic others.

• The Research Journal of the Costume Culture
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• v.19 no.2
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• pp.255-268
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• 2011

This study carefully explored today's preferable beauty images, analyzed Korean adult purchasing trends of functional underwear and market analysis of the most popular items and their designs. Information and methods are based largely on reference book material as well as analysis of real domestic data. The paper's research timeline simply spans the last three years, as in accordance with project parameters. Helping improve body shape, foundation literally means 'substructur' and 'base'. The formativeness in these adult foundations typically has three main category classifications. First, natural modern image. This is where we find natural beauty including that which embodies a cool modern sense. Here, you can often see such patterns as either stripes and dots, or simply no patterns at all. Colors are green, red-brown, incarnadine, or khaki from a natural or basic human body color. Its products are marketed as both solid and durable eco-friendly materials, and lace-seethrough. Fashion's natural modern image is undoubtedly the most popular style purchase choice among both genders. Second, sweet romantic image. This mainly consists of two concepts : a sweet and romantic theme, and visual appeal. Patterns include flowers, lips, heart, stars, candies and various other appealing characters. Its main colors are pink, yellow, red, purple, and violet. Products are decorated with laces, frills and ribbons. Since only men's semi-girdles carry such designs, this fashion foundation is largely a women's world. While men show an obvious interest in foundation, they still mostly prefer the choice of natural modern images. Third, mystic sexy image. This is defined as all feminine images of mysterious and classic sexual beauty. Patterns are variously expressed as paisley, flowers, and geometric. Colors are largely purple, blue-green, royal-blue, cobalt, and black. Products are commonly decorated with beading, spangles, hot-fixes and so on. While this image can be found in all kinds of women's foundations, it typically appears only in men's corsets and girdles.

• Fashion & Textile Research Journal
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• v.15 no.6
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• pp.874-885
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• 2013

This study analyzes the visage in fashion illustration based on the deconstructed visage of Francis Bacon's paintings as well as analyzes fashion illustration works since 2000. The deconstructed visages in Francis Bacon's paintings are classified as blurring, elimination, distortion and division. The expressive methods and meanings in fashion illustration (according to categorization) are as follow. Blurring shows an ambiguous visage organ by the sweeping of the brush, removal of a boundary among the visage, body and clothes, gradation of organic line like visage shapes, stretching of the a plat combined to visage and fragmentation of visage. It represents an uncertainty of the fashion theme and image interpretation, impossibility of figure by ambiguity, fantastic effect and the induction of the uncanny. Elimination shows the background color's painting of a photo-montage, overlap of a cutting of visage's part and background of a plat, elimination of the visage and the elimination of eyes, nose or lips. It represents a weakened identity, the reinforcement of anonymity, creation of a violent image, and uncanny unfamiliarity. Distortion shows a distorted visage by free drawing, and unconscious drawing line, fluid digital body, combination of an unconscious curve, and an eccentric combination of the accidental. It represents the relief of specialty about realistic existence, hypothetical immateriality and fantasy. Division shows overlapped visages with different angles, the weird combination of a plural visage and different species and a plural breakaway of direction, and the position of several organs. It represents motion by power's trace, non-territory of species, ambiguity and uncertainty and the uncanny.

• Korean Institute of Interior Design Journal
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• no.15
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• pp.3-16
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• 1998

Fashion specialty store is based on one theme called "Fashion", to pursue originality of facilities in one concept from merchandising, environmental planning and facilities management and satisfy consumer's urge quantitatively as well as qualitative]y also congreqation of characteristic space, distingtion from commor store, not only selling goods but also jointly owned funtiona] space such as information and culture. So this research. with the importance of image. to present the basic information of interior design, study on the analyzing the type of image and the factor of composition focused on the complex fashion specialty store in own brand. Ana]yzing thr type of image with preliminary research and the first and second questionnair, with this make a comparision between the factor of composition and image. The conclusion was summertized as follows : '||'&'||'#8226; Firstly, the interior image of complex fashion specialty store in own brand divided into ;) different images, Such as :VIodern, Semi Classic. Hi-Tech Ylodern, Natural. and casual image '||'&'||'#8226; Secondly, according to the factor of composition is as follows, Such as Architecture, Surface. Furniture, Lighting and Display, the factor of composition is as follows : Architectura] factor divided into vertical. horizental. flexibility and exterior, Surface : material. and main color, Furniture : form and material. Lighting : lighting fixture and genera] lighting system, and Display: window and interior display . '||'&'||'#8226; Third]y, make a comparision of image. simple and feminine with Hi-Tech, Semi-Classic toward natural. complicated, feminine. and Low-Tech, Hi Tech ~.Iodern image, toward modem. natural. simple feel and somehow feminine. Natrual image, toward modem. natura], simple, and Hi Tech, Casual image toward modm, simple, and Hi Tech. '||'&'||'#8226; Fourthly, with builaing up new space, alteration infashion specialty store focused on the customers seiling space with rest and resources, also huge character is found in fashion specialty store

• Cartoon and Animation Studies
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• s.47
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• pp.413-437
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• 2017

National Republic of China is The republic of China (1912-1949) which experienced a bourgeois-democratic revolution so as to establish was the first and last Chinese bourgeois democratic republic in the history, During this period, great changes have taken place in Chinese society. Emerging bourgeois political began to show the power on the political stage of China. Both political and social environment in this period are turbulent and Western ideas, thoughts and various aspects concept is introduced to China in this period. As the external performance of society, civil society also has a general changed influence in all aspects of lifestyle. Due to the influence of the western design, poster design in the period of the republic of China has a variety of changes and the theme of the posters also became rich and diversity. The author, as a student, talk about the type, pattern and color characteristics of poster design in the period.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.3
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• pp.353-368
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• 2015

Walter Van Beirendonck expresses a fairy tale world of perverted sexual desire of sadism and masochism, violence, and aggressiveness that breaks from a transient one-time concept as is an essential element of fashion. This study classifies the aesthetic characteristic shown on the design of Walter Van Beirendonck and analyzes the intent of his symbolism and meaning. The attempt has a meaning in exploring a new directionality of fashion by conveying a critical message to this end, contemporary fashion breaks down boundaries with artistic genre and connects a problematic consciousness that exists in life with fashion. The results of study on the aesthetic characteristics of Walter Van Beirendonck are as follows. First, Beirendonck emphasized an interpersonal image about body by giving a question through the deconstruction of image on a perfect body into race, age, and body based on body modification. Second, fetishism appeared as a consciousness that human identity and character can be changed by connecting a fetish element of sexual identity, and sadism and masochism with fashion's imagination. Third, infantilism as an amusement expression of the form metaphorically satirized life of modern people. Fourth, makeup shown on performance or festival of an African tribe was used in the way of mixture or reuse for ethnography to obtain inspiration from ethnography. Fifth, pop art combined a popular culture code as amusement through mass production and mass media. Aesthetics of Beirendonck do not have norm and are bold in using form, color, pattern, print, and styling because Beirendonck reinterpreted critical attitudes about essential problems that human life entails into a motif of his symbolic meaning in amusement. In regards to his design aesthetics, Beirendonck expanded fashion to the scope of Gesamtkunstwerk in a consistent and continued theme combined with philosophical creativity and differentiated from other fashion designers.

• The Research Journal of the Costume Culture
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• v.18 no.2
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• pp.229-244
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• 2010

This study aims to discuss the type and characteristics of primitivism in the modern fashion of the $21^{st}$ century and, as a research method, the concept of primitivism as well as the transition of the patterns of primitivism expressed in modern art have been considered and reviewed through a variety of references. In particular, an empirical analysis of the works that have been created from 2000 to 2009 has been performed using domestic and overseas fashion and collection magazines. The characteristics of primitivism in modern fashion possess the following types of expression: First, Sensuality can be cited as one of the characteristics, either by using direct or indirect exposure of the human body, a silhouette which fits tightly to the body, or creating the effect of sensual beauty using animal fur or bird feathers. Second, Incantation: Masks symbolizing primitive incantation are used to cover the human face or primitive incantation is incorporated as a theme of hair accessories or fashion trinkets, etc. In addition, such decorations as tattoos and the body colorations of ancient tribes are reproduced in modern fashion by means of body painting, printing or other accessories, emphasizing the image of occult primitiveness. Third, Naturalness can be cited as one of the characteristics. Naturalness is emphasized in modern fashion not through artificial decorations and processing, but rather through different patterns of exposure by which natural purity can be felt or through the use of non-artificial materials which recalls primitive civilization. Forth, Playfulness is expressed in the form of graffiti or abstract letters and paintings, and the character of the play is often expressed by the use of grotesque images based on various distortions and exaggerations of the human body, the utilization of symbols of primitive incantation and body and/or facial painting. Fifth, Lastly 'folkishness is emphasized. Folk-like objects, facial decorations, exposure of the body and intense color contrasts typically represent the folkish characteristics.