• 한국의류학회지
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• 제34권12호
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• pp.1947-1956
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• 2010

This study is to understand fashion product aesthetics by exploring the antecedents of aesthetic experiences and the influence of aesthetic experiences on impulse buying behavior. A total of 520 usable questionnaires were obtained through an internet survey. A structural equation model using a correlation matrix with maximum likelihood was estimated by using AMOS 18.0 to examine the relationships among aesthetic value, aesthetic acumen, affective experience, cognitive experience, and impulse buying behavior. The results showed that aesthetic value and acumen had a significant effect on the cognition of aesthetic experiences and that aesthetic experiences had a significant effect on impulse buying behavior. These results highlight the powerful motivational force behind fashion product aesthetics. The key implications for research and management are discussed further.

• 영어영문학
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• 제57권6호
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• pp.911-938
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• 2011

The present study examined the effect of two variables of task complexity, reasoning demand and time pressure, each from the resourcedirecting and resource-dispersing dimension in Robinson's (2001) framework of task classification. Reasoning demand was operationalized as the two types of texts to read and summarize, expository and argumentative. Time pressure was operationalized as the two modes of performance, oral and written. Six university students summarized the two types of text orally and twenty four students from the same school summarized them in the written form. Results from t test and ANCOVA showed that in the oral mode, reasoning demand tends to heighten the complexity of the language used in the summary in competition with accuracy but such an effect disappeared in the written mode. It was interpreted that the degree of time pressure is not the only difference between the oral and written modes but that the two modes may be fundamentally different cognitive tasks, and that Robinson's (2001) and Skehan's (1998) models were differentially supported by the oral mode of tasks but not by the written mode of the tasks.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2023년도 봄 학술논문 발표대회
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• pp.99-100
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• 2023

In this study, an approach has been made to understand the effect of encapsulation thickness of the nanoencapsulated PCMs on the phase transition kinetics. Paraffin is encapsulated by silica via single pot polycondensation reaction. Different ratios of silica precursor are chosen to encapsulate paraffin. The obtained encapsulated PCMs are identified as nano sized, as well as with increasing silica precursor, thicker silica encapsulations have been manifested with shrinking core diameter. The synthesized PCMs are characterized using various characterization techniques. Isochronal kinetic studies are done in differential scanning calorimeter (DSC) to understand about their phase transformation behaviors. This study can appreciate the cognition of the large-scale applications of PCMs into the building constructions as well as the fundamental conception on the phase transition kinetics of PCMs can also be amended.

• Asia Marketing Journal
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• 제26권2호
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• pp.90-103
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• 2024

This study investigates the influences of the head movement (nodding vs. head shaking vs. nothing) on consumer attitude and purchase intention toward the product in an online shopping context and introduces the consumer motivation (need vs. want) as a moderating factor for this relationship. Through two studies, this article finds that nodding, as opposed to head shaking or no movement, leads to more positive attitudes and higher purchase intentions toward the product, and this effect is strengthened when the shopping is pursued with a need compared to a want motivation. The effect is found specifically in the fashion industry, where online shopping is most prevalent. Both theoretical and practical implications are discussed.

• 한국의류학회지
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• 제28권2호
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• pp.224-234
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• 2004

This paper is an exploratory research to identify the structural model suitable for the fashion brand attitude effect process of VMD structural elements. Under the circumstances of severe competitiveness in price-conscious casual brand, we intended to find measurement model of VMD effect to establish plausible brand specific VMD strategy. Since VMD is regarded as one of marketing stimuli like advertising, we introduced Mackenzie, Lutz, and Belch(1986)＇s advertising effect measurement model for the analysis. For the study, VMD structural elements were composed of controllable visual factors from store environment at the aspect of marketing strategy. As a result, the reciprocal mediation hypothesis model shows the best fit for the VMD stimuli. That is, under the cognition of interaction between VMD attitude and brand attitude, strategy must be considered to strengthen the attitude relation between VMD and brand. The second fit model was the dual mediation model which was adopted from Petty and Cacioppo＇s ELM. According to this, when you make use of VMD strategy, it is needed to consider both of affective and cognitive factors of VMD.

• 로봇학회논문지
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• 제11권2호
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• pp.41-50
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• 2016

This paper describes the effect of a robot cognitive rehabilitation program on cognitive functions for the elderly with mild cognitive impairment, and compares it with traditional cognitive therapy programs. Three experiment groups including cognition therapy group, robot cognitive rehabilitation group, and hybrid group have been sampled and one comparative group has been organized for this research. 32 old people whose ages are between 61 and 88 with mild cognitive impairment participated in the programs with an admission of W care hospital. According to the program results, the cognitive therapy program alone had shown a positive effect on the attention function, and the robot cognitive rehabilitation program alone had a positive effect on the total intelligence and memory function. However, a simultaneous operation with both programs had shown a positive effect on the three intelligence areas such as total, basic, and management quotients as well as attention and memory functions as subsidiary factors. This paper has verified that the proposed robot cognitive rehabilitation program makes a positive effect on a cognitive function and plays a complementary role with traditional cognitive therapy programs.

• 대한본초학회지
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• 제28권2호
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• pp.25-31
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• 2013

Objectives : The purpose of this study was to characterize the effect of the Ethanolic extracts of Platycodon grandiflorum and its permented production the learning and memory impairments induced by scopolamine. Methods : The cognition-enhancing effect of Platycodon grandiflorum and its permented production were investigated using a passive avoidance test, the Morris water maze test and Y-maze test in mice. Drug-induced amnesia was induced by treating animals with scopolamine (1 mg/kg, i.p.). Results : The results showed that the Permented Platycodon grandiflorum extract-treated group (100 mg/kg, p.o.) and the tacrine-treated group (10 mg/kg, p.o.) significantly ameliorated scopolamine-induced amnesia based on the Passive avoidance Y-maze test and Water maze test. And these results are same manner in DPPH radical scavenger effect and Acetylcholineseterase inhibition effect. Conclusions : These results suggest that 80% Ethanol extract of fermented P.grandiflorum showed significant anti-amnestic and cognitive-enhancing activities related to the memory processes, and these activities were parallel to treatment duration and dependent of the learning models.

• 디자인학연구
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• 제11권1호
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• pp.173-184
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• 1998

본 연구는 미래 도시경관 ·건축환경에서 요구되는 미학적 질에 관한 연구로 다수가 선호하고 즐거워할 수 있는 과학적이고 객관적인 미적 가치, 시각적 특성들을 제안하는 것이 목표이다. 연구의 이론적 접근방법은 경험 과학적 미학으로 이를 통한 인간지각.인지.행동의 본성을 이해하고자 하였으며 미적 환경이 갖는 시각적 질의 특성을 범주화하고 그 효과를 설명, 예측하고자 하였다. 그리고 환경지각.인지이론과 새롭게 제시된 환경미학모델들을 검토하였으며 환경디자인에 적용될 수 있는 미학적 특성들을 제안하였다. 첫째, 시각적 질에 대한 미적 경험은 심리 생물학적 특성과 인간활동의 결합과정으로 환경의 형식적.상징적 그리고 내적인 표상체계의 상호작용에 의해서 이루어짐을 알 수 있다. 또한 시각적 질은 사회 문화적 가치, 개인적.집단적 가치 등으로 인해 다양성과 차이가 있으므로 절대화 할 수 없는 복잡한 영역으로 간주되었다. 둘째, 시각적 질의 효과, 미적 반응은 궁극적으로 즐거움, 선호, 인간생존을 위한 적응과 자율성 등에 관계된다. 셋째, 미학은 더욱더 통합적인 학제간 연구를 통해 발전될 수 있으며 이러한 미학적 경험자료는 디자인, 계획, 평가를 위한 기초적인 정보가 될 수 있을 것으로 판단된다.

• 한국보육학회지
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• 제18권1호
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• pp.27-51
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• 2018

본 연구는 어머니의 일상적 스트레스, 아동의 인지조절과 정서조절이 아동의 학교준비도에 미치는 직접적인 영향 뿐 아니라 어머니의 일상적 스트레스가 아동의 인지조절과 정서조절을 통해 아동의 학교준비도에 미치는 영향을 살펴보고자 하였고, 아동의 성별에 따른 매개효과의 차이를 검증하고자 하였다. 연구대상은 서울시 송파구, 경기도 용인시 및 분당구의 유치원과 어린이집 4곳에 재원 중인 만5세반 취학전 아동 273명과 그들의 어머니 273명이었다. 본 연구에서 수집된 자료는 SPSS 24.0과 Mplus 6.0($Muth{\acute{e}}n$ & $Muth{\acute{e}}n$, 2010)을 사용해 Pearson의 적률상관분석 및 적합도 지수를 통해 가설의 적합성을 확인하였고, 매개효과를 검증하기 위해서 구조방정식 모형(Structural Equation Modeling: SEM)을 사용하였다. 또한 아동의 성별에 따른 경로의 통계적 유의성 차이를 살펴보기 위해 다중집단분석(multi group analysis)을 실시하였다. 본 연구를 통해 나타난 결과는 다음과 같다. 첫째, 어머니의 일상적 스트레스는 아동의 인지조절 및 정서조절에 직접적으로 부적영향을 미치는 것으로 나타났다. 둘째, 아동의 인지조절은 아동의 학교준비도의 하위요인 중 단체생활을 위한 기본자세 및 학습활동을 위한 능력에 직접적으로 영향을 미치는 것으로 나타났고, 아동의 정서조절은 아동의 학교준비도의 하위요인 중 사회정서적 유능성에 직접적인 영향을 미치는 것으로 나타났다. 셋째, 어머니의 일상적 스트레스는 아동의 인지조절을 매개로 아동의 학교준비도의 하위요인 중 단체생활을 위한 기본자세 및 학습활동을 위한 능력에 영향을 주었으며, 아동의 정서조절을 매개로 아동의 학교준비도의 하위요인 중 사회적 유능성에 영향을 주는 것으로 나타났다. 넷째, 남아의 경우에는 어머니의 일상적 스트레스가 아동의 인지조절에 미치는 영향이 여아의 경우보다 적은 반면에, 인지조절이 아동의 학교준비도의 하위요인 중 단체생활을 위한 기본자세에 미치는 영향은 여아보다 큰 것으로 나타났다.

• 복식문화연구
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• 제6권4호
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• pp.50-61
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• 1998

This study aims to make clear how consumer's characteristic and involvement in infant's clothing effect on the purchasing behavior. Using questionnaire as a researching tool, I collected the date from 366 housewives who live in Seoul and have kids aged from two to six year-old. The results of the study were as follows : First, they showed a significance on the correlation between sub-variants of involvement in their child's clothing like interest, importance and cognition of danger and those of purchasing behavior like directions to trademark, beauty and practicality, and so that, ti was realized that the involvement have a great effect on their purchasing behavior like. This was of the same opinion that when they think economic significance seriously, they also think practical function importantly. It seems that such a result derived from the fact that infant's clothing is most involved in practicality and economy rather than in trademark, beauty and popularity which are important on adult's clothing because infant's growth is so rapid that it requires to change sooner. Second, as for the correlation between the involvement in their child's clothing and the purchasing behavior according with the consumer's characteristics, they showed a significant correlation according with the consumer's characteristics like husband's profession, average monthly income and monthly expense to purchase infant's clothing. I found, therefore, economic factors like husband's profession, average monthly income and monthly expense to purchase infant's clothing were of most important. It suggests that the higher the consumer's income is, the grater it have an effect on the purchasing behavior.