• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.2
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• pp.244-257
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• 2012

This study is to understand the effects of fashion blog features on commitment, satisfaction, and Word-of-Mouth intention due to the interest shown by fashion companies on fashion blogs as new marketing communication strategies. The survey was conducted from April $23^{rd}$ to May $2^{nd}$, 2011 and all 300 respondents had visited fashion blogs. The results of this study are described below. First, the study finds that fashion blog features have five dimensions; interactivity, information reliability, convenience of information access, reputation, and intimacy. Commitment consists of behavioral commitment and emotional commitment, and satisfaction consists of two dimensions; information satisfaction and usage satisfaction. Second, behavioral commitment, is positively influenced by all fashion blog features (except for the negative effect on interactivity). Blog features have a positive impact on emotional commitment (except for negative impact on reputation). Third, information satisfaction is influenced by all fashion blog features; however, usage satisfaction is influenced only by interactivity, reputation, and intimacy. Fourth, Word-of-Mouth intention is influenced by all commitment and satisfaction dimensions. The results of this study will help fashion companies use fashion blogs as marketing communication tools.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.3 s.162
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• pp.364-375
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• 2007

The propose of this study is to develop the optimal sizing system of ready-to-wear far elementary school boys using a newly invented statistical technique. The body measurements was classified by the method that equalizes the distribution of the subjects using the probability density function, to theoretically systemize a method to determine a size range of ready-to-wear for elementary school boys between 7 to 12 yeiws old. The results were as follows: 1. Height group includes 9 types of heights: 115, 120, 125, 130, 135, 140, 145, 150 and 155. 2. In the case of short children's groups, the variance in bust girth and waist girth is narrow. The people cluster together around the average. The size deviation of ready-to-wear is small. 3. In the case of tall children's groups, the variance in bust girth and waist girth is wide. The people spread widely around the average. The size deviation of ready-to-wear is large. 4. The optimal size system is suggested considering the weight of growth exponent of children according to their respective ages. Clothing companies can selectively choose sizes that meet the target of their brands. 5. It suggests the body sizes chart, which based on their means by the middle size children for each height group, so that clothing companies make use of it.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.12
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• pp.1927-1938
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• 2008

Companies can build a close relationship by providing benefits that consumers want. As long relationships between consumer and company are stressed these days, it is very important for the growth and development of companies to assess what benefits consumers perceive and how they reflect them to their buying behaviors. Thus, this study aims to examine the relational benefits that consumers perceive in internet clothing purchase and how these perceived relational benefits affects relational commitment and customer loyalty. This study surveyed 343 male and female in their 20s and 30s for empirical analysis who have ever purchased clothing through internet shopping malls. Descriptive statistics, factor analysis, ANOVA analysis, Duncan test, and ${\chi}^2$-test are carried out using SPSS for Windows 12.0 for statistical analysis. The results are as follows. First, the dimensions of relational benefits perceived by consumers in internet clothing purchase are found 6 including customization, economic, psychological, social, shopping convenience, and informational. Second, consumers' perception of relational benefits significantly affect on relational commitment and loyalty, thus consumers with greater recognition of relational benefits have higher relational commitment and loyalty. Third, based on the dimensions of consumer's perceived relational benefit, consumers are categorized into 6 types: group perceiving social benefit, group perceiving economic/shopping convenience benefit, group perceiving shopping convenience benefit, group perceiving customization benefit, group perceiving informational benefit, and group perceiving psychological benefit. The group perceiving customization benefits have higher relational commitment and loyalty than the others. It is expected that this study will help internet companies establish customer relationship management strategies, which are needed to promote relationships with customers and to enhance customers' loyalty to internet shopping malls.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.1
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• pp.138-153
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• 2019

This study aimed at exploring the system of reverse logistics for clothing, which refers to the whole process of moving clothes from their final destination for the purpose of capturing value or for proper disposal. In-depth interviews were conducted with stakeholders of reverse logistics system for clothing. Out of 51 individuals contacted, 12 participated in the research, resulting in 23.5% response rate. All the stages in Korean reverse logistic system for clothing were identified, but the flow of the resources in the system was not smooth and the collectors were often illegal or unauthorized companies. Domestic markets for reused or refurbished clothing were limited, and most of the products on this stage were exported. In general, collectors and exporters of reused clothes emphasized economic value over environmental value in their business when compared to manufacturer. Most participants acknowledged the importance of information exchange, but little social interaction was found among stakeholders.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.4
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• pp.451-462
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• 2000

This study is to investigate the current use of POS system in Korean clothing industry, so that we can make suggestions for better use of it. We interviewd companies using POS systems as well as EAN Korea which is in charge of POS data processing. As a results. we found out that standard KAN code has severe difficulties to cope with the diversity of the information which is necessary in clothing industry. Therefore we are making some suggestions to use KAN code as a recognizing code for more structured master data file for extremely diverse clothing items.

• Journal of the Ergonomics Society of Korea
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• v.15 no.2
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• pp.113-124
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• 1996

This study was initiated to suggest the optimal size intervals for mail-order clothing. The questionnaire survey was carried at 360 women and 50 men who purchased apparels by mail-order. The garment sizes providing at the various mail-order companies in Korea were compared. The garment sizes that consumers wanted to purchase were also investigated. The collected data were analyzed and optimal size intervals for mail-order clothing were decided by the loss function. The results are as follow. 1) The optimal size intervals were varied from 4cm to 7cm. The total expected loss of the apparel sizes suggested in this study was less than that of the current mail-order apparel sizes. When the number of sizes for mail-order clothing is increased, the expected loss was reduced considerably. 2) The mail-order clothing is made for consumers with average body size. 30 The number of garment sizes available by mail-order was under three. 4) Subjects tend to select larger size garments, when the right size garments are not available.

• Proceedings of the Korea Society of Costume Conference
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• 2003.10a
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• pp.84-84
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• 2003

Rapid changes in the period has altered the changes in consumption. The concept of consumption changed from simply being supplied with goods to the one that considers values' or buying images such as services and information along with the product. Diversification or individuality of values caused demands in store differentiation for companies in industrial activities and due to such demands, a necessity of visual merchandising needed for strategic image plans has been emphasized. Therefore, an objective of this research was to clarify differences of demographical variables of clothing purchase behavior according to the response level of department store VMD and to investigate about the correlations with clothing purchase behavior to provide fundamental guidelines in establishing strategies of VMD according to consumption motivation as a new perception about life style.

• Journal of Fashion Business
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• v.3 no.1
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• pp.81-92
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• 1999

The purpose of this thesis is to analyze the present conditions and problems of the Electronic Commerce, specially by the fashion companies that utilize the Internet and to propose using plans of Internet Electronic Commerce as a strategic method of fashion companies that have a information-oriented mind to adapt itself to modern century. On the basis of my analysis, I propose some using plans of Internet Electronic Commerce by the fashion companies as follows. As a means of construction method, it is need for the pertinent companies to have an information-oriented mind and then to construct the low-expense but high-speed communication Infrastructure. As an operation and management method, positive web site advertisements plans, such as promotion, using various mass media, subscribing to the Internet search engines and dissemination of products information, etc., are need for companies to attract the consumers to connect to the web site. Second, to offer more satisfactory experiences, it is need for companies to frame the integrated shopping mall as a strategic alliance in the management of shopping mall. To frame the integrated shopping mall is also effective in solving financial problems of shopping mall management and introducing of security system As a means of technology supplement, security management systems, such as SSL or SET, should be introduced for consumers to pay the price and furnish their personal informations. Second, new technology developments, such as the newest simulation programs using Virtual Reality to solve the problem of products' actual feeling, should be need for consumers to feel as they really put clothes on. If these technological developments are realized, fashionable products will be dealt in the Internet shopping mall as well and the marketability of Internet shopping mall will be expanded.

• Journal of the Korean Society of Costume
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• v.53 no.5
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• pp.13-22
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• 2003

The purposes of this study are to develop a Korean image clothing design for cultural products by using the literary artist´s works and to satisfy the demand of the local self-government and of Gwangju ㆍChonnam area´s small and medium-sized companies. The image of traditional Korean clothing can be expressed with adjectives like Pure, plain, rhythmical, neatness, plentiful, and calm etc. These attributes are similar to the characteristics of the literary artist´s style, which is expressed as suggestive, animated, spatial, possibility of stationary, serene and still. The features of the traditional Korean clothing design can be described as ´The Beauty of Elegance´, ´The Beauty of Plainness´, ´The Beauty of Asymmetric Balance´ and ´The Beauty of rhythm´. It can be expressed in the modern fashion design, which is developed through the combination of the most important feature like ´The Beauty of Space´ in the literary artist´s style. At the time of production we tried to express spatial beauty and plentiful taste of the literary artist's style in the clothing design of Korean image for cultural products by considering the balance between them. Six works of the literary artist were selected which satisfied the purpose of the developed clothing design item. The results were nine clothing designs of Korean image, like a skirt suit made up of a blouse and a skirt, a pants suit made up of pants and a jacket, two evening dresses with a shawl, and also T-shirts and one-pieces etc.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.1
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• pp.43-54
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• 2000

The purpose of this study is to help male-clothing companies in investigating male shopping orientation and information source with clothing benefits. As for the method of the research, 428 male consumers were the object for the data of this research. The major results of this study are as follows : 1. The dimensions of clothing benefits were composed of the better appearances, the social status, the personality and the comfort. The dimensions of shopping orientation were composed of pleasant, planned, loyal and individual shopping orientations. 2. The consumer with clothing benefits were classified three groups: better appearances, comfort and careless. In the consumer's classified shopping orientation the group of pursuing personality and better appearances were given higher score at each level, while careless group was given the lowest score at each level of shopping orientation. 3. In case of using information source with classified consumers, the group of personality and better appearances got information through the marketer-oriented information source and neutral information source, the group of pursuing comfort got lots of information through human information source, the group seldom used all information source.