• 한국의류산업학회지
• /
• 제4권4호
• /
• pp.376-382
• /
• 2002

The purpose of this study was to investigate multiple body-image and clothing-benefit sought according to body-cathexis. The questionnaire was administered to 458 female college students in Daegu and Kyungpook. The results were obtained as follows. Most respondents were dissatisfied with their body, especially with lower parts and weight. Among three factors of multiple body-image, degree of appearance-conscious was high, but degree of weight control and physical attractiveness were evaluated low. According to body-cathexis, differences were found in degree of weight control and physical attractiveness between groups. Respondents sought practical use of one's clothing most and comfort, figure flaws compensation, in turn. According to body-cathexis, differences were found in 4 factors of clothing-benefit sought, those were figure flaws compensation, sex appeal, individuality, practical use between groups. Between the factors of multiple body-image and the factors of clothing-benefit sought, positive or negative correlations were found, so it indicated that one's body-image was effected on clothing-benefit sought.

• 복식문화연구
• /
• 제21권6호
• /
• pp.938-949
• /
• 2013

This study aimed to provide the basic data of the establishment of marketing strategies by dividing consumer groups in accordance with the pursuit of clothing benefit, and then understanding the importance of clothing selection criteria in those groups, whether there are any differences in it between groups, and whether there are any differences in preference of clothing color depending on the mood state of those groups. The scale of this study was comprised of the pursuit of clothing benefit factors, clothing selection criteria factors, and the factors related to preference of clothing color by each mood state. In the results of the analysis, the factor most considered when male and female consumers in 20s~30s purchase clothing was fitting, and followed by convenience, stable shape, condition, design, and others' reaction in order. However, those 'design', 'convenience', 'others' reaction' and 'condition' factors were significantly different between groups. Therefore, the significance of this study is that fashion brands could develop new positioning maps for marketing and promotional strategies based on the pursuit of clothing benefit shown in this study.

• 한국의류산업학회지
• /
• 제11권1호
• /
• pp.33-40
• /
• 2009

The purpose of this study was to examine the relationship of masstige clothing benefit seeking and brand loyalty. The data were collected from university students, 248 males and 262 females, living in Gyeong-ju, via a self-administered questionnaire. The data were analyzed by reliability analysis, factor analysis, Pearson's correlation, regression analysis, and t-test. The results of this study were as follows: 1) Four factors of the masstige clothing benefit seeking were identified; the rise of the social position and self-improvement, the popularity and durability, the desire for individuality and favorable impression, and the rare and precious value. Three factors of the brand loyalty were identified; the committed brand loyalty, the continued brand loyalty, and the symbolic brand loyalty. 2) The committed brand loyalty had a positive relation with two factors of masstige clothing benefit seeking, that is, the popularity and durability, the desire for individuality and favorable impression. The symbolic brand loyalty had a positive relation with the rise of the social position and self-improvement of masstige clothing benefit seeking. 3) There was sex difference on the desire for individuality and favorable impression, the popularity and durability of the masstige clothing benefit seeking. Also, there was sex difference on the committed brand loyalty.

• International Journal of Costume and Fashion
• /
• 제6권2호
• /
• pp.1-10
• /
• 2006

The purpose of this study was to identify the differences in shopping orientation and clothing benefit sought of a group of consumers according to the preference for fast-fashion. Data were collected from a questionnaire conducted on 416 female adults. The results were as follows. First. the factor analysis used to identify shopping orientation involved the following five factors: hedonic. economic. convenient. brand-oriented. and relation-oriented. The dimensions of the clothing benefit sought consisted of fashion. social status. practicality. figure flaw compensation. and sex appeal. Second. the differences in shopping orientation and clothing benefit sought according to the preference for fast-fashion were identified using a t-test. The consumer group preferring fast-fashion exhibited a hedonic. convenient shopping orientation. and the non-preferring group exhibited an economic. brand-oriented shopping orientation. The consumer group preferring fast-fashion pursued fashion and sex appeal clothing benefits. and the non-preferring group pursued social status and practicality clothing benefits.

• 복식
• /
• 제64권3호
• /
• pp.93-107
• /
• 2014

This study examines the differences in store service quality and relationship benefits according to clothing consumption values. This study has collected data from adult consumers in their 20s to 60s via offline and online surveys. A total of 459 survey responses were used for the final analysis. The results of this study were as follows. First, clothing consumption values were composed of 4 factors: emotional, conspicuous, individuality, and practical value. In light of the tendency of consumers' clothing consumption values, consumers have been grouped into 3 consumption groups: hedonic, practical, and practical symbolic. Second, consumers considered price policy product quality, salesperson, product assortment promotion, and convenience of store service quality in the order of importance. Regarding the relationship benefit, consumers considered psychological benefit, economic benefit, informative benefit and social benefit in the order of importance. Third, regarding the importance in service quality for clothing consumption value group, practical symbolic consumption group and practical consumption group considered price policy quality service more important than hedonic consumption group, and practical symbolic consumption group considered product assortment quality, promotion service, salesperson service, convenience of store service more important than other groups. Fourth, regarding the importance of relationship benefits for the clothing consumption value groups, practical symbolic consumption group considered informative benefit and social benefit more important than other groups. The practical symbolic consumption group and practical consumption group considered psychological benefit more important than the hedonic consumption group.

• 한국의류학회지
• /
• 제27권1호
• /
• pp.154-161
• /
• 2003

The purpose of this study was to investigate the differences between male and female internet clothing purchasers in regard to value and clothing benefit sought. The subjects used for the study were 224 university students who purchased clothing products through internet. The value consisted of security, pleasure, and accomplishment factors. Clothing benefits sought had figure compensation, sex appeal & fashion, individuality, conformity, and comfort factors. The results showed that male and female internet purchased students differed in regard to value and clothing benefit sought factors. Specifically, male students considered pleasure value more important than did female purchasers. In the meanwhile, female students considered accomplishment value more important and sought figure compensation and conformity benefits more than did male students. Regarding the effects of value on clothing benefits sought. the achievement value had a positive effect on figure compensation, sex appeal & fashion, and conformity benefits for both male and female students. no Pleasure value also had a Positive effect on rigure compensation and sex appeal benefits for female students while it had no effect for male students. In addition, while the security value had a positive effect on conformity benefit for female students, it had a positive effect on comfort benefit for male students.

• 한국의류학회지
• /
• 제33권4호
• /
• pp.543-553
• /
• 2009

The purpose of this study is to identify the dimensions of beauty service benefit and to examine the effect of beauty service benefit on consumer's long-term relationship through consumer satisfaction. Beauty service benefit consists of three dimensions: emotional benefit, technical benefit and functional benefit. The aforementioned three dimensions of beauty service benefits have positive effects on consumer satisfaction. The effort of relationship continuity was a moderating variable among beauty service benefits, consumer satisfaction, and long-term relationship orientation. The findings of this study are expected to be used for developing and applying the program of consumer relationship management.

• 한국의류학회지
• /
• 제30권1호
• /
• pp.176-186
• /
• 2006

The Purposes of this study are to examine the relationship benefit perception of fashion product consumers and how their benefit perception influences oil long-term relationship intention, and to construct a model of long-term relationship intention. The data was obtained from a survey of 540 females over 20years old living in seoul, Gyeonggi-do, and Gwangju-city during June in 2004. It was analyzed by frequency, reliability, factor analyses. The results of the survey were: 1 , Relationship benefits perceived by fashion product consumers were informational benefit, psychological benefit, special treatment benefit, economical benefit, and social benefit. 2. Relationship benefit influenced on satisfaction, trust, commitment, and commitment influenced on long-term relationship intention finally The findings of this study are expected to strengthen the necessity of applying customer relationship management for the fashion market.

• 한국의류학회지
• /
• 제24권6호
• /
• pp.787-798
• /
• 2000

This study intended to investigate the benefits sought in 2(i s female formal wear and the clothing behaviors of 20's working women segmented by the benefits of female apparel and to provide marketing strategy on the segmented market. The subject of this study were 605 working women in their 20's living in seoul, and survey based on references and formal studies was used. The results of data analysis are as follows: 1. The factor structures of the benefit sought in clothing products were classified into symbolismㆍaesthetics, and practicality. 2. Consumer groups were segmented into four groups by the benefit factors sought in clothing products. 3. Product involvement, fashion involvement, information search and brand loyalty were proven significantly different among the segmented consumer groups. Demographic variables and purchasing traits such as subjective social class, average monthly expenditure on clothing, and usage of fashion credit card or credit cards were proven to significantly different among the segmented consumer groups.

• 한국의류학회지
• /
• 제47권4호
• /
• pp.760-777
• /
• 2023

Fashion brands seek guidelines for effective green advertising messages, considering benefit appeals, brand types, and construal level. However, few studies have explored their simultaneous interplay. Thus, the present study conducted an experiment with a 2X2X2 between-subjects design to investigate how brand type and construal level moderate the mediating role of ad-brand congruency between benefit appeals and purchase intention. A total of 245 Millennials and Generation Z participants completed an online survey, and the data were analyzed using SPSS. A significant three-way interaction was revealed. Low-construal-level messages with concrete content showed disparities between aspirational and accessible brands concerning other-benefit appeals: Accessible brands utilizing other-benefit appeals demonstrated higher ad-brand congruency, while aspirational brands had lower ad-brand congruency. Furthermore, within aspirational brands, self-benefit appeals resulted in higher ad-brand congruency than other-benefit appeals. Finally, a moderated mediating effect was discovered, indicating that brand types and construal level moderated the mediating effect of ad-brand congruency between benefit appeals and purchase intention. The mediating effect was prominent in the context of self-benefit appeals, aspirational brands, and low-construal-level messages. This study highlights the intricate dynamics of the three factors in green advertising, providing valuable insights for crafting more targeted green advertisements.