• 한국의류학회지
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• 제23권8호
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• pp.1098-1109
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• 1999

This study was to examine the effects of textiles materials and wearing types on the thermal regulation responses of human, Cotton polyester wool silk and rayon were chosen as outerwears and acetate was selected as a lining. Blouse-skirt suits blouse-slacks suits and one-piece dress made of selected textiles were examined by human trials, Tests results were as follows ; 1 When subjects wore vlouse-slacks suits Tmsk was showed the highest value. There was a significant difference on Tmsk(p<0.05) when they wore one-piece dress. The temperature of microclimate inside clothing when subjects wore blouse-slacks suits showed the highest value and one-piece dress and then blouse-skirt suits in order. For blouse-skirt suits clothing without lining showed higher temperature of the back of microclimate inside clothing than clothing with lining except cotton(p<0.1) 2. There were no significant consistency of the increasing rates of thermal insulation of garment at fabric test and human trials among polyesterand silk.

• 한국의류학회지
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• 제31권4호
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• pp.646-657
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• 2007

The study sought to determine the relationship between lifestyles and clothing values of male consumers. A questionnaire was administered to male consumers in their twenties and thirties and data from 334 respondents were used for the factor analysis. Results indicated that lifestyles of male consumers were classified into venturesome, fashion-seeking, self-fulfilling, self-centered, IT-interest, and leadership. With these lifestyle sub-dimensions, male consumers were segmented into four groups: technology seekers, active trend setters, self achievers, and passive observers. Demographic differences were found in age and clothing expense among these groups. Technology seekers value comfortable-ness, ease of care and versatility; active trend setters value symbolic aspects, emotion, fashion, and confidence; self achievers value versatility and ease of owe: and passive observers value comfortable-ness and ease of care among many clothing values.

• 한국의류학회지
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• 제8권1호
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• pp.13-19
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• 1984

The purpose of this study was to investigate the relationship between three aspects of clothing behavior ana three personality traits. Personality traits were measured with Chung's Personality Scale. 1 The questionnaire measuring clothing behavior consisted of items designed to assess clothing conformity, importance, and self-concept regarding clothing, This questionnaire was composed of items designed for this study in addition to items selected from questionnaires of such researchers as Sin, Lee, Chung, creekmore, Cheek, and Kim. These questionnaires were administered to 323 high school girls in Seoul. Statistical analysis consisted of correlation and t-test. The results were : 1) Dominance was positively related to self-concept regarding clothing and negatively related to clothing conformity. 2) Emotional stability was positively related to clothing modesty. 3) Sociability was positively related to self-concept regarding clothing. 4) There was no significant difference in clothing behavior between early adolescents and late adolescents.

• 한국의류학회지
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• 제6권2호
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• pp.41-48
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• 1982

The purposes of this study were (1) to investigate the relationships among the variables of unisex attitudes toward clothing, sex-role identification, hobbies and preferences, age, and educational level and (2) to find out any significant differences in the acceptance of unisex clothing between rural and urban residents and between males and females. The following results were obtained by interviewing 127 females and 117 males. (1) The acceptance of unisex clothing for females was generally higher than for males. (2) Younger and more educated persons had higher tendency in the acceptance of unisex clothing. (3) Persons with higher unisex attitude toward sex-role identification showed higher acceptance of unisex clothing and persons with higher unisex attitude toward hobbies and preferences seemed to have higher acceptance of unisex clothing for females. (4) Females showed higher tendency in the acceptance of unisex clothing for females than for males. (5) No significant differences were found in the acceptance of unisex clothing between rural and urban residents.

• 한국의류학회지
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• 제16권2호
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• pp.227-235
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• 1992

The purpose of this study was to identify the variables influential on Normative Clothing Conformity, Identificational Clothing Conformity, Clothing Anticonformity, and Clothing Independence. Four clothing-related variables (importance of clothing, confidence of clothing, recognition of clothing norm, and perceived risk of clothing), two personality variables (confer-mistic character and self-esteem) and six demographic variable (sex, age, years of education, job, income, and length of career) were included in the analysis. The responses of 714 fulltime employeed subjects from four different cities were analyzed. Business wear was used as the situational stimulus. As the results, career people conformed more identificationally when they felt clothing was important, had conformistic character, had low self-esteem, and felt psychological risk of clothing. They conformed more normatively when they felt social risk of clothing, recognized the clothing norms of the fim, had confoirnistic character, and recognized the clothing norms of the society. They anticonformed more when they felt clothing was important, were female, did not have conformistic character, had confidence of clothing, and felt less performance risk of clothing. And they acted more independently in clothing behavior when they had confidence of clothing, did not have conformistic character, felt peformance risk of clothing, and felt less social risk of clothing.

• 한국의류학회지
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• 제7권1호
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• pp.1-9
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• 1983

This study was undertaken to explore the relationships between the personality characteristics (the rigidity and the acceptance of self and others) and the clothing behaviors according to the age and the occupation. The results were as follows; 1. In the clothing behavior, the subjects scored highest in aesthetics followed by comfort, modesty, management, dependence, interest, attention and approval in a descending order. 2. There was no significant relationship between the acceptance and the rigidity characteristics. 3. There was a highly significant relationship between the personality characteristics and the clothing behaviors. 4. There were significant differences in the rigidity characteristics and in modesty, comfort, management clothing variables according to the age. 5. There were significant differences in self-acceptance, rigidity characteristics and in management clothing variable according to the occupational status. 6. No significant interactions was found between age and occupation on personality characteristics and clothing behaviors.

• 한국의류학회지
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• 제14권2호
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• pp.73-84
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• 1990

The present research investigated perceptions of persons wearing Korean and Western clothing with reference to judgement of appropriateness of style in a variety of socially interacting contexts and relationship to social schemata and to general clothing interest. 180 male and 180 female students responded to open-ended and Likert-type questionnaires. The stimuli were 9 line drawings of male and female figures in traditional Korean and Western formal and informal attire. Data were analyzed by content analysis, frequency, percentage, and mean. Traditional Korean clothing was judged as inappropriate on the campus and in the office but appropriate in the ambiguous context. Korean traditional styles were related to person schemata, but Western styles were related to role schemata. Furthermore, Korean styles were considered to be 'impractical' and 'inactive.' A newly emerging perception of persons wearing Korean attire as 'individualistic' and 'radical activist' was discovered. Impressions of persons wearing traditional Korean clothing were partially related to subject's own clothing interest.

• 한국의류학회지
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• 제17권4호
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• pp.529-538
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• 1993

This study was intended to identify the hierarchy of clothing images, which is expected to be helpful in style classification and product positioning. A questionnaire consisted of 110 words expressing clothing images was developed, and eight clothing photographs were selected as stimuli. 289 female subjects aged between 22 to 37 responded to two of the eight photographs during September, 1991. 110 words were reduced to 62 words based on their independence before conducting factor analysis to identify the constructing factors of clothing images. Nine words with negative connotations were eliminated, because they are not sought in product development. To explain the hierarchy of clothing images, cluster analysis was applied. To observe the association of 53 words, dendrogram was introduced, and to interpret the result, eleven sub clusters were determined. This 11 clusters were continuously combined according to their similarities, until they integrated into one 'clothing image'. Two major division of image clusters were 'graceful and feminine image', and 'mannish and simple image'.

• 한국의류학회지
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• 제36권6호
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• pp.641-652
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• 2012

This study took the conceptual framework of acculturation styles into the empirical investigation of international students in Korea. This research identifies the differences in acculturation styles, the characteristics of each segment, the effect of acculturation styles on clothing involvement (clothing involvement and risk probability), and the effect of cultural orientation values (individualism and collectivism) as covariates. The participants were international students attending a university located in Seoul. Data from 153 international students were used for statistical analysis. Respondents were grouped into four acculturation styles (integration, assimilation, separation, and marginalization). The assimilation group had the highest mean score of clothing interest. Cultural orientation values showed a significant covariate effect. With individualism as covariates, the main effect of acculturation styles on clothing interest was significant. In clothing product evaluation criteria, the integration group regarded design, fit and trend as most important. The marginalization group showed a mean score that was significantly lower in brand preference and satisfaction; however, the assimilation group had a mean score that was significantly higher.

• 한국의류학회지
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• 제17권2호
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• pp.219-231
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• 1993

According to the literatures of marketing, psychology, and other related areas, the situational influences on consumers' decision-making process have been significant, thus increased explanatory power of consume behavior when introduced in a research as one of the independent variables. Considering the characteristics of clothing as a consumer goods, situational influences on clothing purchase behavior were expected to be significant. As the theoretical backgrounds of situational influences on clothing purchase behavior, this study was to propose the definition of sitution in Clothing & Textiles department, and to suggest the types of situational variables affecting clothing purchase process in consideration of the results of consumer behavior research and the research related to clothing. The results of this study suggested that the definition of situation, subjective situation or objective situation, should be adjusted to the purpose of research, and that the types of situations affecting clothing purchase process might be defined into three types; wearing situation, communication situation, and purchasing situation. It was also suggested that the empirical studies would be necessary to verify the results, and the conceptual framework for the types of situations and the personality characteristics related to the clothing purchase situation should be identified.