• Title/Summary/Keyword: Clothing and Textiles

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A Study on Marketing Strategies for the High-Value-Added Cultural Fashion Products in Korea (한국 패션 문화 상품의 고부가가치화를 위한 대응전략 연구)

  • Lee Jin-Hwa;Kim Min-Ja;Lee Jin-Min
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.7 s.144
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    • pp.968-977
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    • 2005
  • The purpose of this study was to investigate the purchase behavior and the level of satisfaction for Japanese tourists buying cultural-fashion product in Korea. Subjects were selected through convenient sampling technique in Seoul. A self-administered questionnaire was developed in Japanese by translation and back-translation method. Finally, 288 questionnaire out of 400 were used for data analysis. For the purpose of achieving high value-added fashion products, the 4P marketing strategies targeting Japanese tourists were discussed based on the results.

Purchase Motives of Fashion Products in Surrogate Internet Shopping Malls (대행 인터넷 쇼핑몰 이용자의 패션제품 구매동기에 관한 연구 -일반 인터넷 쇼핑몰 이용자와의 비교를 중심으로-)

  • Bae, Jung-Hoon;Park, Jea-Ok;Lee, Kyu-Hye;Kim, Yeon-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.3 s.162
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    • pp.486-494
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    • 2007
  • Consumers' great demand for foreign apparel products created a new rapidly growing type of distribution channel that substitute traditional roles of importers. Most of the merchandise selling at this new type of e-mall are apparel and accessories. But, little study focuses on this new e-shopping mall. This study was designed to examine SISM(surrogate internet shopping mall) shopping behavior of apparel by analyzing purchase motives and consumer satisfaction and compare these variables with GISM(general internet shopping mall) shopping behavior. 166 SISM consumers and 166 GISM consumers responded for the study. Descriptive statistics, t-tests, and regression were used far statistical analysis. Results indicated that there were significant mean differences of purchase motive and consumer satisfaction between SISM and GISM consumers. Regression analysis showed that purchase motives had significant influence on consumer satisfaction for SISM and GISM consumers.

Domestic Research Trends in IT Fashion (IT 패션에 대한 국내 연구 동향)

  • Choo, Ho-Jung;Nam, Yun-Ja;Lee, Yu-Ri;Lee, Ha-Kyung;Lee, Sung-Ji;Lee, Sae-Eun;Jang, Jae-Im;Park, Jin-Hee;Choi, Jin-Woo;Kim, Do-Yuon
    • Fashion & Textile Research Journal
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    • v.14 no.4
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    • pp.614-628
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    • 2012
  • The purpose of this study was to analyze research trends and make suggestions regarding the future of information technology (IT) in the fashion industry. In this study, 437 papers written regarding IT fashion from five major journals published between 2000 and 2011 were examined. The research areas were then organized by subject and keyword, and divided into 16 high-context categories. Two IT fashion maps were constructed, one from a fashion consumer's perspective, and the other based on the fashion industry's supply chain. This study identified important trends in IT fashion such as: 3D scanners, 3D digital renderings of the human form, 3D digital garments, smart garments, mass customization, production automation, online shopping, home shopping, online communities, e-commerce, digital media, virtual reality, e-tail, the digital generation, E-CRM, and education. Data from body scans was collected and applied to production, and research on smart textiles was also carried out. As for IT fashion's service areas, the majority of the research focused on online shopping or online communication. Additionally, research done on avatars and cyber space, and studies on social networking services are shown. The results of this study indicated that a new field of research has opened and that current research has been developing. Also, this study showed what is needed to expand and strengthen IT fashion.

A Study on a Prototype of ECG-Sensing ClothingBased on Textile Electrode for Lifestyle Monitoring (섬유전극을 기반으로 한 라이프스타일 모니터링용 ECG-센싱의류의 프로토타입 연구)

  • Kang, Da-Hye;Cho, Ha-Kyung;Song, Ha-Young;Cho, Hyun-Seung;Lee, Joo-Hyeon;Lee, Kang-Hwi;Koo, Su-Min;Lee, Young-Jae;Lee, Jeong-Whan
    • Science of Emotion and Sensibility
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    • v.11 no.3
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    • pp.419-426
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    • 2008
  • In order to develop "textile electrode - sensing clothing" which is a sort of smart clothing to measure electric activities of heart, we propose possible ways to develop textile electrode and design of sensing clothing, ultimately aiming to develop "ECG sensing clothing for lifestyle monitoring". Conventional sensors for measuring typical electric activities of heart keep certain distance between measuring electrodes to measure signals for electric activities of heart, but these sensors often cause inappropriate factors (e.g. motional artifacts, inconvenience of use, etc) for monitoring natural cardiac activities in our daily life. In addition, most of textile electrodes have made it difficult to collect data due to high impedance and unstable contact between skin and electrodes. To overcome these questions, we minimized distance between electrodes and skin to maximize convenience of use. And in order to complement contact between skin electrodes, we modified textile electrode's form and developed ways to design clothing. As a result, we could find out clinical significance by investigating possible associations of clinical electrocardiogram (ECG) with variation of distance between electrodes, and could also demonstrate clinically significant associations between textile electrode developed herein and clothing.

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A Study on Development of Lining Fabrics Inspired by Korean Images

  • Kim, Min-Ja;Lim, Ji-Ah;Son, Ji-Won;Nam, Ki-Eun;Choi, Sun-Young
    • International Journal of Costume and Fashion
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    • v.9 no.2
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    • pp.49-66
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    • 2009
  • In the 21st century, the lining design has been interpreted from diverse perspectives, as one of important elements in fashion design. The purpose of this study is to build up the foundation of elementary resources for Korean styled lining design. For this, it was understood through the theoretical research with respect to the history of lining. In order to preparing the standards to develop the lining design in a Korean image, the photos of women' swear collection taken from 2005 SIS to 2009 F/W and the results of marketing research on the women'swear industry were used for the analysis which are studied in three categories: brand symbolism, cultural identity and vogue. Based on these, the design was carried out.

Developing an Observation System for Body Movements and Clothes (몸의 움직임과 의상의 관찰체계 연구)

  • Soyung Im;Jisoo Ha
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.3
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    • pp.531-543
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    • 2023
  • Unlike a still body in a photograph, the concept of time applies to a moving body wearing clothes. Clothes change shape according to movement, and multidimensional formative observation elements are required to perceive this. Thus, the purpose of this research is to develop a system for observing body movements and clothing. This experimental study was designed based on embodiment research. The first stage of the study derived body movement and clothing observation items from theory. In the second stage, 11 fashion personnel participated in experimental research to verify the observation items and identify those that needed correction or supplementation. The results showed that body movement and clothing observation items can be classified as follows: large moving bodies, moving clothes, body and clothes movement, and body and clothes space. The observation system for body movement and clothes presented can be used to construct the formation of moving clothes.

A Cross-Cultural Research of Clothing Shopping Behavior among Koreans and Americans (한국과 미국 소비자의 의복행동에 관한 비교 조사)

  • Lim, Sook-Ja;Yang, Yoon;Lee, Seung-Hee;Ahn, Cheun-Soon;Lennon, Sharron J,
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.3_4
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    • pp.289-297
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    • 2003
  • The purpose of this study was to compare the concepts related to formal wear and casual wear, the expression image far formal wear and casual wear, the criteria for clothing selection, the most appropriate clothing for the specific situation, the price range, the kinds of accessories matched with clothing, the time for purchase, the patronage site, and the appropriate colors fur formal wear and casual wear. The total of 396 consumers, 20s' and 40s' female consumers in Korea and America were sampled in both countries. The sampling places were college campus, business district, department stores, and shopping mall in Seoul and Columbus, Ohio. Formal wear and casual wear were selected as survey items. The results showed that the consumers in both countries revealed emic and etic phenomena. Based on the results of this survey, the fundamental information and implications for clothing shopping behaviors in Korea and America can be provided.

A Study on Fashion Leadership II - The Characteristics among the Groups Divided according to Their Fashion Leadership - (유행선도력에 관한 연구 II - 유행선도력에 따른 집단들의 특성 -)

  • Ree Hwa-Yon;Rhee Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.13 no.1 s.29
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    • pp.67-77
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    • 1989
  • The purposes of the study were to compare the characteristics among five segments of the population (innovative communicators, innovators, opinion leaders, followers, indifferents) which were divided according to their fashion opinion leadersship and innovativeness. Thirty-one variables (thirteen fashion-related variables, five social variables, nine psychological variables, four demographic variables) were included in the analysis (analysis of variance, chi-square test). Data were obtained from 446 women living in Seoul area by self-administered questionnaire. The results of the study were as follows: there were significant differences among groups in most of fashion-related variables (fashion interest and clothing importance, four dimensions of clothing values, marketer-dominated and neutral information sources) and psychological variables (eight self-image variables) and in some of social and demographic variables (social activity, social stratum, education).

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