Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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A Cross-Cultural Research of Clothing Shopping Behavior among Koreans and Americans

한국과 미국 소비자의 의복행동에 관한 비교 조사

  • Lim, Sook-Ja (Dept. of Clothing and Textiles, Ewha Womans University) ;
  • Yang, Yoon (Dept. of Psychology, Ewha Womans University) ;
  • Lee, Seung-Hee (Dept. of Clothing and Textiles, University of Sungshin) ;
  • Ahn, Cheun-Soon (Dept. of Fashion & Industry, University of Incheon) ;
  • Lennon, Sharron J, (Dept. of Consumer and Textile Sciences, The Ohio State University)
  • 임숙자 (이화여대 의류직물학과) ;
  • 양윤 (이화여대 심리학과) ;
  • 이승희 (성신여자대학교 의류학과) ;
  • 안춘순 (인천대학교 패션산업학과) ;
  • Published : 2003.04.01
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Abstract

The purpose of this study was to compare the concepts related to formal wear and casual wear, the expression image far formal wear and casual wear, the criteria for clothing selection, the most appropriate clothing for the specific situation, the price range, the kinds of accessories matched with clothing, the time for purchase, the patronage site, and the appropriate colors fur formal wear and casual wear. The total of 396 consumers, 20s' and 40s' female consumers in Korea and America were sampled in both countries. The sampling places were college campus, business district, department stores, and shopping mall in Seoul and Columbus, Ohio. Formal wear and casual wear were selected as survey items. The results showed that the consumers in both countries revealed emic and etic phenomena. Based on the results of this survey, the fundamental information and implications for clothing shopping behaviors in Korea and America can be provided.

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