• Smart Media Journal
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• v.9 no.2
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• pp.63-68
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• 2020

One of the most important parts of the user experience in mobile device interaction is navigation design. Navigation design plays a key role in enabling users to perform their desired functions and to access the information and content they need by mobile applications. In this process, differences in cultural characteristics and backgrounds of users may affect the navigation design, and thus the user experience may represent a significant difference. This study compared the navigation design of popular mobile shopping applications in China and the United States to examine the differences and analyzed the reasons. Based on this comparison, we proposed that the Chinese preferred rich information, colorful images and various menu styles, while Americans preferred simple designs, layouts and limited types of menu. In addition, two types of mobile shopping application navigation design schemes reflecting cultural characteristics were evaluated to examine the difference of Chinese and American users' preference, and the validity of our study was verified based on the results.

• Journal of Digital Convergence
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• v.16 no.10
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• pp.409-414
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• 2018

In China, the usage of smart speaker is continuously increasing. In this study, it is aimed to research on the user experience of the Chinese smart speaker. Therefore, we did literature research followed with theoretical background of smart speaker, and did case study of worldwide popular smart speaker brands. On this basis, we conducted in-depth interview with 8 users who have experienced with the top-selling Chinese smart speaker product "Tmall Genie" and "Mi AI speaker". The interview is based on 7 principles named Honeycomb model, which created by Peter Morville. As a result, users' discomfort was found in the functional part and the usability part of the smart speaker. Furthermore, the users were highly unsatisfied with the smart speaker in the credibility part. Accordingly, Chinese smart speaker should consider the user experience aspects to complement functional and usability parts for user.

• Journal of the Korea Society of Computer and Information
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• v.12 no.5
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• pp.203-214
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• 2007

The global mobile Internet service market is growing very rapidly, shooing drastic increases in its sales volume. Despite this growth of the market, it has not yet reached its full-grown stage, and this calls for a study on the service preference based on the characteristics of the users. As most of the existing studies in this area have centered on its technical features, they fall short of providing to the related companies any useful data to which they can practically refer in developing the future mobile services that suit for various user needs, and making plans to increase the sales volume. Based on these circumstances, this study is to investigate how the mobile contents preference is differed in accordance with the user characteristics of the Korean and Chinese mobile Internet service users. This study is also to analyze how the relationship between the user characteristics and the preferred mobile contents types is moderated by nations, Korea and Chinese. To accomplish these research purposes, this study developed a set of research model and hypotheses based on a comprehensive review of the related studies. To prove the research hypotheses, this study conducted a survey among the Korean and Chinese nubile Internet service users and performed a variety of analyses of the data collected including the questionnaires, using the SAS version 9.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.10
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• pp.4250-4267
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• 2015

Although many revocable group signature schemes has been proposed in vehicular ad hoc networks (VANETs), the existing schemes suffer from long computation delay on revocation that they cannot adapt to the dynamic VANETs. Based on Chinese remainder theorem and Schnorr signature algorithm, this paper proposes an efficient revocable group signature scheme in VANETs. In the proposed scheme, it only need to update the corresponding group public key when a member quits the group, and in the meanwhile the key pairs of unchanged group members are not influenced. Furthermore, this scheme can achieve privacy protection by making use of blind certificates. Before joining to the VANETs, users register at local trusted agencies (LTAs) with their ID cards to obtain blind certificates. The blind certificate will be submitted to road-side units (RSUs) to verify the legality of users. Thus, the real identities of users can be protected. In addition, if there is a dispute, users can combine to submit open applications to RSUs against a disputed member. And LTAs can determine the real identity of the disputed member. Moreover, since the key pairs employed by a user are different in different groups, attackers are not able to track the movement of users with the obtained public keys in a group. Furthermore, performance analysis shows that proposed scheme has less computation cost than existing schemes.

• Korean Management Science Review
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• v.23 no.2
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• pp.41-57
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• 2006

The purposes of this research are to identify causalities among flow and customer loyalty In Chinese online games, and to identify the factors by which flow are influenced. This research tests the model with Chinese on-line game users and compare this result with Korea and Japanese results which were conducted by Lee's research. These implications are thought to be helpful for Korean online game companies to understand the Chinese online game user and to develop the penetration strategies. The results indicated that significant Path coefficients to flow were the convenience of operator, the provision of information, the reality of design. The results indicated that significant path coefficients to customer loyalty were the involvement of virtual community and flow. The involvement of virtual community to flow was not significant but to customer loyalty was significant. The provision of information was negatively influenced on flow. The result of comparison indicated that the path coefficients were different among nations. Korea online game companies need to develop the indigenized online game and to Provide the information to their Chinese partner correctly and quickly.

• The Journal of Information Systems
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• v.29 no.4
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• pp.171-191
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• 2020

Purpose The study aims to compare the online review writing behavior of users in China and the United States through text mining on online reviews' text content. In particular, existing studies have verified that there are differences in online reviews between different cultures. Therefore, the purpose of this study is to compare the differences between reviews written by Chinese and American tourists by analyzing text contents of online reviews based on cultural theory. Design/methodology/approach This study collected and analyzed online review data for hotels, targeting Chinese and US tourists who visited Korea. Then, we analyzed review data through text mining like sentiment analysis and topic modeling analysis method based on previous research analysis. Findings The results showed that Chinese tourists gave higher ratings and relatively less negative ratings than American tourists. And American tourists have more negative sentiments and emotions in writing online reviews than Chinese tourists. Also, through the analysis results using topic modeling, it was confirmed that Chinese tourists mentioned more topics about the hotel location, room, and price, while American tourists mentioned more topics about hotel service. American tourists also mention more topics about hotels than Chinese tourists, indicating that American tourists tend to provide more information through online reviews.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.6 no.9
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• pp.59-70
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• 2016

The rapid development of the Chinese version of Twitter, the groom Weibo has become an important communication means for Chinese SNS users to obtain and share information. As a result, in China, the phenomenon of the power shift has emerged from the traditional opinion leaders to SNS opinion leasers. The relationship analysis of demographic variables of the Chinese SNS users and their Information on the relationship between keywords was made by utilizing the centrality analysis using Social Network Program NetMiner. China's SNS opinion leaders have general interest in daily activities with their families or friends rather than in social issues. And in case of SNS opinion leaders of high betweenness centrality, it was analyzed that general users was a key mediator role that organically out lead to the adjacent information. These properties are not independent of demographic variables, such as professional, therefore, the demographic characteristics of SNS opinion leaders showed a significant effect on the parameters of betweenness centrality. This study analyzed the characteristics of SNS users, especially opinion leaders in China by looking at the aspects of Chinese social phenomenon in terms of information. Through this study, we expect to provide basic information about the social characteristics of China through collective communication.

• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.128-136
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• 2008

As Chinese characters occupies more than 70% of words we currently use, the education of Chinese characters is becoming important day by day to accurately deliver the meaning of words in our language life. In recent, there are increasing concerns on writing Chinese characters correctly, especially the order of stroke, as well as memorizing the meaning and the sound of a character. Books and Internet contents on Chinese character writing is emerging. However, currently available Internet media on the Chinese characters education only illuminates recitation and interpretation. Even though some books contain the chapter concerning the order of stroke of a character, those only force simple repetitions. In this paper, we propose a design and implementation of teaming system for writing of Chinese character based on web which enables the user-directed teaming. Using the system, a user can manage the status of learning by oneself. Additionally, we can enhance the efficiency of learning by making users understood the correct reading and writing in Chinese character education.

• Korean Institute of Interior Design Journal
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• v.24 no.3
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• pp.121-128
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• 2015

As a neighboring country belonged to the same cultural sphere with the Northeast Asia, China is recently emerging as a center of the world's economy. The social transformations caused by the rapid economic growth are bringing changes in the Chinese housing culture and thus, it is considered that the identification of a user's need concerning a new housing space and social and cultural understanding on China are necessary. Accordingly, this research intended to conduct the basic research on the Chinese housing space design by observing the small apartment users in Shanghai area in terms of not only the tangible element of the residential space type but also the intangible elements such as lifestyle, values, behaviors, etc. The research range was limited to the kitchen area at the center of a house as a place where the exchanges among the family members are most frequently occur, and the research was carried out in the following methods. First, the effective user research method for the analysis of the Chinese small apartment kitchen users was studied through the literature investigation. Second, the 6 families of a research target were selected focused on the small apartments in Shanghai, China and the user research was performed using three methods of User observation, Video ethnography, and Contextual inquiry. Third, the research results were analyzed focused on the flow of human traffic in the kitchen area and user's behaviors. What were identified as a result take account of the human traffic movements in the kitchen areas around the sink-counter-cook top, cooking behaviors and meal areas outside of the kitchen. Through this, the need for the effective organization of the sink-counter-cook top, arrangement of meal area, and placement of storage by section for the kitchen space of China were drawn based on the understanding of the cooking process, and it was identified that such results require comprehensive understanding of Chinese housing culture.

• Journal of Information Technology Applications and Management
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• v.21 no.2
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• pp.149-165
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• 2014

This paper has studied whether cultural factors have an effect on privacy concern of Internet users in Korea and China. The result has shown that power distance, individualism, uncertainty avoidance, and long-term orientation are positively related to privacy concern, while masculinity is negatively related to privacy concern. This study has also found some similarities and differences between the two countries. First, privacy concern of Korean Internet users is significantly higher than that of Chinese users. Second, individualism and uncertainty avoidance significantly affect privacy concern in both Korea and China, although individualism in Korea has stronger effect than that in China. Third, long term orientation has a significant effect in only Korea while power distance is significant only in China. These results suggest that an online company doing businesses in multiple countries should have country-specific privacy policies to deal with the privacy concern of Internet users in different countries.