• Title/Summary/Keyword: Chinese Tourism

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Perceptual Differences of Success Factors for a Maritime Tourism Complex Using Fuzzy Theory (Focusing on Golden Harbor, Incheon) (퍼지이론을 활용한 인천 해양관광단지 성공요인의 인식차이 분석에 대한 연구(인천 골든하버를 중심으로))

  • Cha, Youg Doo;Gong, Jeong Min;Yeo, Gi Tae
    • Journal of Navigation and Port Research
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    • v.41 no.1
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    • pp.9-16
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    • 2017
  • The maritime industry is recognized as an important national industry in the world today, and its importance is increasing. One of the most important marine industries is the marine leisure industry. Korea attracts many foreign visitors, and a wide variety of cultural and tourist resources are worth accessing. Among the visitors are Chinese tourists, who are called Youke and who represent a constantly increasing trend since 2007, when 1.06 million people visited, to 2015, when 5.98 million people visited Accordingly, a budget of about one trillion won has been committed to creating a resort complex called Golden Harbor at Incheon, which will focus on the development of a marine tourism complex In this study, we conduct a survey on the potential of Chinese tourism and marine tourism professionals only success of the targets of the Incheon Port Authority was analyzed by comparing the difference. A fuzzy analysis of the questionnaire results on Chinese tourists showed the importance of giving the highest priority to services being friendly(0.823), followed by safety(0.823) and convenience(0.773), highlighting the importance of recognize a variety of tourism products(0.755). Targeted surveys were conducted on 20 of Incheon Port Authority s employees They showed that various tourism products are the main issue(0.852), following by accessibility(0.850) and immigration(0.810), showed that convenience is important to recognize the order of (0.793).

A study of Relationship Smartphone use behavior and User empowerment in Tour experience : Focusing on Chinese people (관광경험에서의 스마트폰 활용 행태와 사용자 임파워먼트와의 관계에 관한 연구: 중국인을 대상으로)

  • Koo, Chulmo;Liu, wenting;Joun, Youhee;Lee, Jimin;Chung, Namho
    • Knowledge Management Research
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    • v.17 no.1
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    • pp.155-174
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    • 2016
  • Recent years, a smartphone has been playing a role of searching, booking, and decision-makings in the tourism industry through tourists' user experiences and engagements. This study investigated the tourists' behavior toward smartphone usage regarding Chinese visitors who were ranked in Korea inbound tourism. This research model formulated two types of usage which identified explorlative use and exploitive use and the antecedent relationships of user empowerment including user competence, user impact, usage meaning, user trust. We analyzed SmartPLS2.0 for the hypotheses and found that first, user competence has a positive influence both of exploitative use and explorative use, second, user impact has a positive influence on exploitative use, but has not influenced on explorative use, third, usage meaning has not influence on exploitive use, but has a postitive influence on explorative use, and finally user trust has influence on both of exploitive and explorative use. Based on the results we found, we suggested Chinese tourists' smartphone usages' behaviors and theoretical and practical implications.

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A Basic Study on Developing the Theme of Railway Tourism Industry Considering the Sunset in the West-Coast (서해안의 낙조 테마 철도 관광산업 개발에 관한 기초 연구)

  • Park, Eun-Soo;Tak, Jun-Woo;Cho, Hong-Jun;Lee, Tai-Sik;Lee, Dong-Wook
    • Proceedings of the KSR Conference
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    • 2010.06a
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    • pp.2345-2352
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    • 2010
  • By Chinese growth, economic development and investment of the West-coast are consisting. Specially, the West-coast area need tourist development and tourism Import for the Incheon and the Pyeongtaekhang of the Gyeonggido Province, China trade through the Chungcheongdo Province area. According to such regional special quality, the railroad tourism industry should be activated. Sunset of tourism infra in the West-coast is high value as representative goods of the West coast. Development of the theme railroad tourism industry that utilize the tide may maximize regional advantage of China and capital region. This research is basis investigation to examine development possibility as sunset theme railroad tourism industry of the West-coast. Scope of this research limited by the sunset theme railroad tourism industry for the Chungchongdo Province area.

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Machine Learning Aided Tracking Analysis of Haze Pollution and Regional Heterogeneity

  • Gu, Fangfang;Jiang, Keshen;Cao, Fangdong
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.15 no.6
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    • pp.2031-2048
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    • 2021
  • Not only can air pollution reduce the overall competitiveness of tourist destinations, but also changes tourists' travel decisions, thereby affecting the tourism flows. The study presents a machine learning method to analyze how the haze pollution puts spatial effect on tourism flows in China from 2001 to 2018, and reveals the regional differences in heterogeneity among eastern, central, and western China. Our investigation reveals three interesting observations. First, the Environmental Kuznets Curve of the impact of haze pollution on tourism flows is not significant. In the eastern and western regions, the interaction between haze pollution and domestic tourism flows as well as inbound tourism flows shows an inverted U-shaped curve respectively. Second, there is an significantly positive spillover effect of tourism flows in all of the eastern, central, and western regions. As to the intensity of spillover, domestic tourism flows is higher than that of the inbound tourism flows. Both of the above figures are greatest in the eastern. Third, the Chinese haze pollution mainly reduces the inbound tourism flows, and only imposes significantly negative direct effects on the domestic tourism flows in the central region. In the central and eastern regions, significantly negative direct effects and spillover effects are exerted on inbound tourism.

The Cultural Similarity Effects on the Industry of Medical Tourism (문화적 유사성이 의료관광산업에 미치는 영향에 관한 연구)

  • Zhang, Jun;Lee, Hoon-Young
    • The Journal of Industrial Distribution & Business
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    • v.9 no.1
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    • pp.67-76
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    • 2018
  • Purpose - With the worldwide aging problem and the development of globalization, customers prefer to seek affordable medical services with the higher quality overseas. This new trend has urged some destination countries to improve their services for the more competitive advantages over other countries. Literature research indicate that medical quality and cost may be the key factors influencing global patients' decisions. In the international environment, however, medical tourism destinations are selected due to cultural similarity between the hosting country and the customers' own country. The more similarity perceived between the two countries leads foreign patients to choose the considering country as the destination for medical tourism. However, little research has been conducted on this topic. Thus, we empirically investigate how cultural similarity influences Chinese medical customers' choice of the destinations. We also consider the factors related to medical competency and travel attribute which might affect customers' decisions along with some moderating roles of disease types. Research design, data, and methodology - We proposed a research model in order to confirm the relations among different variables of cultural similarity, medical competency, travel attractiveness, disease types, and destination choice. The questionnaire survey is processed in the more economically developed regions of China such as Beijing, Shanghai, and Jiangsu. Conditional logit regression is applied to analyze the data of 881. Results - Results indicate that cultural similarity is the important predictor of Chinese customers' decision to select a medical country. However, the effects of cultural similarity vary according to the disease types. We also find that medical competency and travel attractiveness influence their decisions with the moderating role of disease types. Conclusions - Cultural similarity is the important factor that influences Chinese potential medical tourists' decisions to select a destination. Marketing managers should consider the effects of cultural similarity when developing strategies for attracting Chinese medical tourists. Since medical competency and travel attractiveness are still the critical key elements for them to evaluate the destination countries, it is necessary to continuously improve medical service quality and facilities. The results also recommend that medical managers should sharpen their marketing strategies by segmenting Chinese potential customers in terms of disease types.

Localization of Chinese Version of Jeju Tourism Organization's Official Version 'Visit Jeju' - Centered on Contents Selection and Translation (제주관광공사 '비짓제주' 중문 홈페이지의 로컬라이제이션 연구 -콘텐츠 선정과 번역 텍스트를 중심으로)

  • Hong, Weiwei
    • The Journal of the Korea Contents Association
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    • v.19 no.1
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    • pp.535-547
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    • 2019
  • Website localization not only means to transliterate the content and text of the original language web pages, but also adjust it according to the culture and demand of the target language market, so as to improve the acceptance of the local market. From the perspective of localization, this paper analyzes localization strategies and shortcomings of Chinese pages of Jeju official tourist website 'visit Jeju'. First, by comparing the differences between the Chinese web pages and the Korean web pages in the content and text, the localization of the website is summed up, and then the differences are compared with the local tourism website 'Mafeongwo' in China. Not only offering and suggestions for improving the translation quality in the Chinese web pages of 'Visit Jeju'. but also the making some further suggestions for the other Korean websites.

Revitalization of Chinese Tourism in Baotu Spring Park of Jinan through Service Design Thinking

  • Feng, SiSi;Yi, Jae Sun;Lee, Ji-Hyun
    • International Journal of Contents
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    • v.15 no.4
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    • pp.50-58
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    • 2019
  • Baotu Spring Park, a must-visit place in Jinan, China, has been rated as the country's highest-level scenic spot by the Chinese government. However, social media that highly reflects public opinions tends to express a lower evaluation of Baotu Spring Park. Thus, this paper employs service design thinking methods to identify the problems of Baotu Spring Park and provide solutions from the perspective of visitors. Based on desk research, tourist behavior tracking, contextual interviews, and a customer journey map, it was found that the service gap of Baotu Spring Park lacks a unified and effective instruction system. Also, the activities, parking, and high-quality tourist souvenirs are deficient, and there is no online information delivery platform. Finally, five suggestions are made,-respectively:,- redesign the sign system, enhance the participation of tourists, redesign the tourist souvenirs and display space, offer parking areas and shuttle buses, as well as set up a dedicated application.

The Effect of Travel Destination Selected Attributes and Satisfaction on Tourism Motivation -Focus on Chinese Tourist- (관광동기에 따른 관광지 선택속성의 차이 및 만족도에 미치는 영향 -중국인 관광객을 중심으로-)

  • Lee, Yk-Su
    • The Journal of the Korea Contents Association
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    • v.16 no.2
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    • pp.365-373
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    • 2016
  • The purpose of this research was made to see how Chinese tourists change their destination according to their travel motivation and what affects on their satisfaction. The result follows as below. First, there is partially difference in choosing destination according to their motivation. Secondly, travel motivation affects their satisfaction partially in positive way. The results of this research can be found in what was the significance empirically analyze the relationship between Chinese tourists in the tourist motivation and choice properties, satisfied. Implications through the study is as follows. First, specialized travel destinations must be developed and constructed to increase number of Chinese tourists. Second, oreover, contents that match with their travel motivation must be developed to improve Chinese tourist's satisfaction.

Study of the Relationship between Korean Popular Cultural Contents and Intention to visit Korea: The Case of Chinese (중국 내 한국 대중문화콘텐츠와 방한의도의 관계)

  • Nam, Jang-Hyun;Han, Yan-Dong;Kim, Yeong-Gug
    • Asia-Pacific Journal of Business
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    • v.7 no.1
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    • pp.71-82
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    • 2016
  • Korean popular cultural content, "Hallyu", is prevalent in China, and those have changed some life styles of the Chinese people, who are crazy with it. Korean popular cultural content is more than a cultural phenomenon, it has enhanced the national image of the country and the tourism department, especially those popular products which are closely related to our daily life. From this point of views, the current study is to identify the relationship between Korean popular cultural contents, Korean image, and visiting intention to Korea. The questionnaire takes a volunteering method, and analyzed the general characteristics through SPSS21.0. Factor analysis and reliability analysis are provided in order to test the reliability and validity. As the result of the study, Korean popular cultural contents can enhance economic and culture image of Korea, and those are the main factor for the potential customers from China to visit Korea. This study can provide information for maintaining popular cultural contents and gives an implication for enhancing the Korean tourism policy.

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Effect of Home-Host Country Psychic Distance (HHCPD) Perception of Chinese Tourists on Tourism Shopping Motivation and Fashion Brand Attitudes in Korea

  • Cui, Yu Hua;Choo, Ho Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.1
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    • pp.104-120
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    • 2018
  • The contribution of foreign tourist consumption on national economies is becoming increasingly important for many countries. This study examines the relationship of home-host country psychic distance (HHCPD), tourism shopping motivation and attitudes towards local and global fashion brands in host countries. Survey data from a sample of 500 Chinese tourists were collected at an international airport in Korea. The results reveal that all three key factors of HHCPD (economic, geographic and cultural distance) positively affect social shopping motivation. Moreover, only economic distance has a positive effect on commodity shopping motivation, while both cultural and economic distance positively influence souvenir shopping motivation. All three factors of tourism shopping motivation positively affect local fashion brand attitudes, while only commodity shopping motivation positively affects consumer attitudes towards global fashion brands. Thus, fashion marketers should trigger the shopping motivation of foreign tourists by maximising the psychic distance from their home in order to satisfy fashion-seeking tourists.