• Title/Summary/Keyword: Character attribute

Search Result 48, Processing Time 0.023 seconds

The Effect of the Character Attribute of Charged Mobile Messenger Emoticons on the Purchase Intention (모바일 메신저 유료 이모티콘의 캐릭터 속성요인이 구매의도에 미치는 영향)

  • Kim, Jun-Su
    • Journal of Digital Contents Society
    • /
    • v.18 no.1
    • /
    • pp.209-215
    • /
    • 2017
  • Character of emoticon is considered suitable for expressivity in the digital era mixing and using contents of conversation with images in the course of having a talk with the other party in the mobile space. For the foregoing, this study carried out multiple regression analysis having factors of character attribute such as awareness, friendliness, self-expressivity and image differentiation as independent variables, and purchase intention of purchasers as a dependent variable. Analysis results show that awareness and image differentiation had a positive influence on the purchase intention, whereas friendliness and self-expressivity exerted no significant influence on the purchase intention.

Factor Analytic Classification of Design Attributes of Shopping-Mall Sites under the View of Usability (인터넷 쇼핑몰 사이트 설계 속성들의 사용성 관점에서의 요인분석적 분류)

  • 고석하;김주성;경원현
    • Journal of Information Technology Applications and Management
    • /
    • v.10 no.4
    • /
    • pp.29-50
    • /
    • 2003
  • This research provide the basic information to enhance the user-orientedness of usability design guidelines for software products and an effective empirical guidance to classify design attributes of internet shopping mall sites. The results of analysis show that design attributes can be classified into the procedural attribute group, the shopping tool attribute group, the visual attribute group, linguistic attribute group, and others. The results show that shopping tool attribute group can be divided further into the search tool attribute group and purchase tool attribute group and that the visual attribute group can be divided further into the screen condition attribute group and the character legibility attribute group. The research reveals that when designers design software interfaces and features they should take the compound effect of a group of design attributes into consideration to enhance the usability of the system.

  • PDF

A Study on the Store Selection Behavoir (의류점포선택행동에 관한 연구 -부산시에 거주하는 여성소비자를 중심으로-)

  • Ha, Jong-Kyoung;Park, Ok-Ryun
    • Korean Journal of Human Ecology
    • /
    • v.9 no.1
    • /
    • pp.63-70
    • /
    • 2000
  • The purpose of this study is The results was that consumers who like to the top brand's commodities, had commonly high tendency to and fro its trademark and store allegiance. Furthermore, they have usually bought something following on their inclination what they had purchased as well as the store decoration character and the marketing promotion attribute. The other consumers who prefer to the discount store's merchandises, had also high propensity and the biggest influence on buying something which were those factors; their instance shopping habit, utility-economy trait, follow the fashion character and strong circumspection tendency besides using the mass media Info., personal data and commodities' attribute.

  • PDF

A Study on Game Character Classification Based on Texture and Edge Orientation Feature (질감 및 에지 방향 특징에 기반한 게임 캐릭터 분류에 관한 연구)

  • Park, Chang-Min
    • Journal of the Korea Institute of Information and Communication Engineering
    • /
    • v.16 no.6
    • /
    • pp.1318-1324
    • /
    • 2012
  • This paper proposes a novel method for Game character classification based on texture and edge orientation feature. The character dose not move(NPC) and move the character is classified. Classification of property within the character of straight line segments are used to extract features. First, the character inside edge feature extraction and then calculates EEDH, SSPD. The extracted attribute represents the energy of a particular direction. Thus, these properties were used to classify of NPC and Monster. The proposed method, the user can reduce the unnecessary time in the game.

A Study on the Causality of Fashion Store Choice Behavior (패션점포선택행동의 인과관계에 관한 연구 -의류쇼핑성향, 정보탐색활동, 점포이미지속성을 중심으로-)

  • Ha, Jong-Kyoung
    • Korean Journal of Human Ecology
    • /
    • v.10 no.1
    • /
    • pp.41-55
    • /
    • 2001
  • The purpose of this study was to compare the characteristics for pattern by making a sort of various store choice behaviors and analysing impact both direct and indirect, which is based on the presentation of the influence of clothing store choice behavior into the causal relationship per store type against clothing shopping orientation, information search activity and store image attribution. The results was that consumers who like to the top brand's commodities, had commonly high tendency to and fro its trademark and store allegiance. Furthermore, they have usually bought something following on their inclination what they had purchased as well as the store decoration character and the marketing promotion attribute. The other consumers who prefer to the discount store's merchandises, had also high propensity and the biggest influence on buying something which were those factors; their instance shopping habit, utility-economy trait, follow the fashion character and strong circumspection tendency besides using the mass media Info., personal data and commodities' attribute.

  • PDF

Spectator Evaluation Process for Animation : Focusing on Netizen Grades and Review Bulletin Board (애니메이션 속성이 관람 후 평가에 미치는 영향 : 네티즌 평점.리뷰 게시판을 중심으로)

  • So, Yo-Hwan
    • Cartoon and Animation Studies
    • /
    • s.13
    • /
    • pp.115-131
    • /
    • 2008
  • This research analyzed whether some loading persons influence at process that spectator sees and evaluates animation for theater. Research target did netizen grades and review bulletin board and mentioned estimation contents after inspection and sorted virtue research by attribute practical attribute and emotional attribute to foundation to measure assessment of consumption form. As research result, that story, character, directing, background art, background music, actor dubbing, special effect, publisher etc. are review variableness in practical attribute by appeared emotional enemy in attribute review variableness of fun, emotion, satisfaction, fascinating, fantasy, excitement etc. be appear. Specialty, showed positive correlation that do individually is between two attributes, and predicted that relation between two attributes Influences in animation estimation after inspection. Conclusively, animation spectator emotional enemy about specific practical Intensive experience analysis that evaluate whole work by intermediation process possible.

  • PDF

A Critical Study on Louis I. Kahn's 'Architectural Essence' (Ⅰ) - focused on the analysis of Platonic character in Kahn's architectural theory and works - (루이스 칸의 '건축의 본질'에 관한 연구 (Ⅰ) - 이론과 작품에 나타난 건축본질의 플라톤적 특성의 분석을 중심으로 -)

  • Kweon, Tae-Ill
    • Journal of architectural history
    • /
    • v.18 no.4
    • /
    • pp.25-41
    • /
    • 2009
  • Louis I. Kahn is cleary one of 20th century great architects. The character of his philosophy of architecture can be condensed as simple words; Architectural Essence, because the very nature of his work based on historicity is so fundamental. Some contemporary architects and architectural critics regard it as a symbol of Post-Modern Architecture era expressing relative multiplicity or an expression of Heideggerian existentialism, but others do as the attribute of fundamentalist like absolute Plato's Idea. Comparing the former, studies of the latter theme have been executed superficially and somewhat biasedly for last decades. In the context, this paper attempt to reanalyze Kahn's idea of 'Architectural Essence' with the deep view of Platonist focused on the concept of binary opposition and causality.

  • PDF

The Effects of Character Characteristics of Collaboration Cosmetics on Consumer Preferences (콜라보레이션 화장품의 캐릭터 특성이 소비자의 호감도에 미치는 영향)

  • Bae, So-Jeong;Lim, Ha-Neul;Kim, Kyoung-A
    • The Journal of the Convergence on Culture Technology
    • /
    • v.4 no.4
    • /
    • pp.1-10
    • /
    • 2018
  • At the moment, a cosmetic market finds to get new ways for change. In this way, Important of customer affinity emphasizes in the market. A lot of companies, markets are working at getting customer affinity. A study looks for attribute of collaboration cosmetic with famous characters and influence of customer affinity empirically. A survey was done a target was customer have bought collaboration product over once, the data was analysed structural equation. In conclusion, these figures out that familiarity and originality effect to customer affinity positively.

A Study on the Visual Expression of the Characters for the Narrative in Animation - A Focus on Skeleton Character in "Coco(2017)" by Pixar - (장편 애니메이션 내러티브를 위한 캐릭터의 시각적 표현에 관한 연구 -픽사(PIXAR) "코코(2017)"의 해골 캐릭터를 중심으로-)

  • Kim, Soong-Hyun
    • Journal of Digital Convergence
    • /
    • v.17 no.12
    • /
    • pp.451-459
    • /
    • 2019
  • This study is aims to examine how the skeleton character in Pixar's Animation is visualized for the narrative of the film and suggests the direction of attractive character development corresponding to the story. First of all, it was conducted the case studies on the narrative of animation, character design, character's emotion expression, and animations featuring skeleton character. Based on this study, it was derived the visual representation of the skeleton character featuring in and analyzed the role and function in the animation. As a result, the expressions by the skeleton's eyes, eyebrows, mouth, lips, and jaw played the most important role for the emotional expression and lines in , and the major characteristic for human facial expression was reflected in the design of the skeleton character. In addition, the various props were used to provide the detailed informations of the skeleton's character, and it was expressed the movement emphasizing its essential attribute. Finally, the skeleton's symbolic image was strengthened by composing and arranging the skeleton's image through Mise en scene. It is expected that this study will be used as a reference for the animation character related researchers and practitioners in the business and it helps develop attractive characters fir the narrative animation in the future.

Study of a Local Festival through Differences and Responsive to the Effects of Selected Customer Lifestyle Attributes - Pocheon Beef Ribs Barbecue Festival - (라이프스타일에 따른 지역축제 선택속성이 고객유형별 차이와 고객반응에 미치는 영향에 대한 연구 - 포천 이동갈비바비큐축제 -)

  • Song, Soo Ik
    • Culinary science and hospitality research
    • /
    • v.21 no.4
    • /
    • pp.271-283
    • /
    • 2015
  • The purpose of current study was to find differences of selected attributes and visitors of responses according to their lifestyle as perceived by Pocheon Yidong-BBQ-Galbi Festival participants. Survey method was employed and total 370 data was used for statistical analysis. The results of factor analysis showed that three factors were extracted from lifestyle(Activity, Example, Commonness), and four factors were found from festival selection attribute(Food, Service, Program, Cleanliness). In addition, three clusters(Outgoing personality, Gentle character, Normal character) were extracted from the result of cluster analysis. The result of chi-square shows that selection attributes are significantly different by clusters of festival. Therefore the festival host need to focus on various kinds of BBQ along with diverse foods and activities to make attractive cultual experience festival for visitors who visited with family. Additionally, all selection attributes except clearness have significantly influence on responsive relationship. Thus, the organizer should make an effort to provide high quality of various selection attributes. Current study will be contribute to develop various and fascinating local festival expecially related to food.