• Journal of Distribution Science
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• v.9 no.2
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• pp.31-36
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• 2011

I conducted empirical analyses of what happens when an offline channel expands to an online channel and whether the pre-existing offline channel's competitive assets (e.g. brand reputation and level of service satisfaction) can be linked to online channel preference. I found that an offline channel's brand reputation and level of service satisfaction can have a direct influence on offline channel preference and a second-hand influence on online channel preference. Thus, if the competitiveness of the online channel is strong enough and its customers have a higher preference for the offline channel, they will be committed and loyal to the company. The resultant enhanced competitiveness of the offline channel will present opportunities for both present and future success. The main results are the following. First, the management of the distribution channel service quality is more important than that of the brand reputation. Customers' experiences of service and subjective evaluations are not important only as the leading factors in the long-term brand reputation management but also as influential factors in channel preference. SoThus, given that the service quality of the pre-existing channel is not the customers' main concern, a strategy of improving the level of service satisfaction aimed at present customers is more valuable than a wide brand positioning strategy aimed at general and new customers. Second, when an offline channel company establishes an internet shopping mall on an online channel, it is highly likely that the preference and subjective evaluation of the present customers will influence the online channel. This applies not only to the special case of an expansion from an offline intermediary channel to an online one, but also to an online channel acting as an expansion of the business model of a conventional manufacturing or service company: both cases are vertical integrations of marketing channels in an expansion of the distribution channel. My theory applies to a wide range of contexts. Third and finally, any business strategy can grasp the meaning of 'channel expansion. Fundamentally, it is an expansion of the sales activity channel and marketing activity. However, it is also a way of enhancing marketing and sales competitiveness through an expansion to an online or offline channel. The expansion of an offline company to an online channel could be seen not as improvement but as an innovation of the business process by which two goals are achieved with one technique. The former is expected to increase the sales of the offline company, and the latter is also expected to increase sales while also contributing to cost reduction.

• The Journal of the Acoustical Society of Korea
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• v.16 no.2E
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• pp.47-54
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• 1997

This paper presents two results on intersymbol interferences in baseband digital communication over an additive white Gaussian noise channel-the interferences due to mismatched square-root raised-cosine filters, in which the filters have different roll-off factors, and / or due to sampling-time jitter. The result for the mismatched filters is that even the jitter-free sampling causes intersymbol interference and it is negligibly small for a wide range of signal-to-noise ratio up to 10dB, for the roll-off factor ranging from 0.2 to 0.5, the mismatch loss being within 0.1dB from the optimum at around 10-6 .For jitter interference an approximation formula for the bit error probability is derived in case of the matched filters, which shows how the roll-off factors and the amount of jitter affect the system performance. The formula is reasonably accurate.

• Transactions of the Korean Society of Automotive Engineers
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• v.23 no.5
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• pp.545-552
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• 2015

The heat generation in PEMFC is proportional to the electrical power output. Therefore, when the fuel cell produced the maximum output, the maximum heat was generated. In order to maintain the performance of the fuel cell, thermal management is as important as pressure and humidity conditions of the reactive gas. In this study, considering the thermal management for the maximum output operation, the optimal cooling channel design specifications of bipolar plate are found for the highest cooling performance. In the current bipolar plate research, many studies focused on analyzing various factors individually but there is no more study on the interaction between design factors. In this study, the heat transfer was simulated by COMSOL Multiphysics with the main design factors which are designated shape, width and rib length. One of the experimental design methods, general full factorial design method, was used to analyze the main factor and interaction on average temperature and maximum temperature for the design specification of fuel cell bipolar plate. When analysis result shows that all of these three factors are highly important, it can confirm that the interaction occurs between the factors.

• Asia pacific journal of information systems
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• v.16 no.4
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• pp.49-70
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• 2006

In recent, Open markets are booming up rapidly. Open markets are one of the online marketplaces which mainly concentrated on spot transactions of commodities, and are differentiated from integrated internet shopping stores with market participants, trading rules and so on. This study investigated on factors affecting satisfaction with and preference on open markets by comparing open markets with integrated internet shopping stores, and aimed to figure out the reasons why open markets are growing up so rapidly and to forecast the future of open markets. To investigate the factors affecting buyers' satisfaction with and preference on internet shopping channel. I extracted several factors through literature reviews. The factors include the pros (cost saving and time saving), the cons (security concerns and privacy concerns), and decision making support suggested by Simon's research as well. Then, I constructed research model and related research hypotheses. To verify research hypotheses, I conducted field survey targeting on online buyers and analyzed research data using structural equation model. According to data analysis result, open markets have competitive advantages over integrated internet shopping stores with respect to cost saving, time saving, and decision making support. However, online buyers are still concerning privacy issues within open markets. In summary, buyers are considering that open markets are cheaper, faster, and more efficient internet shopping channel, compared with integrated internet shopping stores. However, open markets are required to dedicate to lessen buyers' privacy concerns to rebirth as more satisfying and preferable internet shopping channel and to prosper in the future.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.6
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• pp.909-923
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• 2018

Online retailers' offline channel expansion is rapidly growing as an important consumer incentive strategy, despite the enormous initial costs of establishing a store. This study focuses on the offline channel operation of online shopping malls, and examines the effects and influencing factors of the channel expansion strategy from a consumer perspective. In-depth interviews were conducted with ten customers in their 20s and 30s who had visited online retailers' stores or purchased products. Major issues were extracted based on the framework of a channel effect mechanism proposed by Cao and Li (2015). Subsequently, it was found that existing online retailers could enhance brand image and perception by expanding their channels to offline stores. It was also emphasized that the consumer trust on the quality of the product in offline stores is a key variable, and it has a significant influence on consumer's continuous purchase and revisit intention. This study showed that borderless channel integration was the most important task when expanding channels of online retailers. So it will be necessary to strive for an omni-channel strategy so that channel integration can be strategically executed and consumers can interact regardless of channels.

• Journal of Mechanical Science and Technology
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• v.14 no.3
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• pp.350-357
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• 2000

Experiments were performed by using PF-5060 and water to investigate the influence of an aspect ratio of a horizontal rectangular channel on the cooling characteristics from an in-line $6{\times}1$ array of discrete heat sources which were flush mounted on the top wall of the channel. The experimental parameters were aspect ratio of rectangular channel, heat flux of simulated VLSI chip, and channel Reynolds number. The chip surface temperatures decreased with the aspect ratio at the first and sixth rows, and decreased more rapidly at a high heat flux than at a low heat flux. The measured friction factors at each aspect ratio for both water and PF-5060 gave a good agreement with the values predicted by the modified Blasius equation within ${\pm}7%$. The Nusselt number increased as the aspect ratio decreased, but the increasing rate of Nusselt number reduced as the aspect ratio decreased. A 5:1 rectangular channel yields the most efficient cooling performance when the heat transfer and pressure drop in the test section were considered simultaneously.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2004.08a
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• pp.203-207
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• 2004

Yangtze River channel is in natural condition for a long time. There are more to be done in grade of navigation and transport. Since 1980's the rate of vessel in JiangSu channel is going up every year, especially for ocean vessels. Meanwhile, the serious factors such as no sailing at night have become a battlement causing the long period for vessels, high cost for shipowners, lower competitiveness for JiangSu ports along the Yangtze River. It also can not meet the port logistic development. After the Ships' Routeing in JiangSu has been carried out. It has improved the safety of navigation in JiangSu area and reduced the risk of pollution or other damage to the marine environment caused by ships colliding or anchoring in or near JiangSu channel. By analyzing, compareing, calculating and model forecasting. The main focus of the paper is put on the study the development of port, channel in JiangSu and efficiency in many fields. Navigation efficiency of the sailing at night; Safety efficiency of reducing the risk by ships; More efficiency of the higher cargo volumes of the other ports in Yangtze River with the increase cargo volume of JiangSu ports along Yangtze River. The purpose of this study is: To get the social and economical efficiency after the Ships' Routeing in JiangSu has been carried out. Also the role of the Ships' Routeing of JiangSu in the development of Port and Channel.

• Korean Journal of Air-Conditioning and Refrigeration Engineering
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• v.26 no.4
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• pp.175-180
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• 2014

Experimental investigations of the heat transfer and friction factors in the ribbed divergent rectangular channel with the channel exit hydraulic diameter to inlet hydraulic diameter ratio of 1.16 were performed. The surface heaters were mounted onto the two opposite walls. The main experimental parameter is the ratio of rib pitch (p) to height (e), at which the ratios (p/e) of 6, 10, and 14 are considered in the channel with ribs on one wall only. The straight ribbed square channel is also considered as a comparison. The major findings are that the ratio of p/e = 6 shows the highest values in the heat transfer and the ratio of p/e = 10 indicates the greatest friction factor in the ribbed divergent channel. Editor's note:No major changes or corrections needed. Well written.

• Journal of the Korean Institute of Navigation
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• v.18 no.2
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• pp.41-56
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• 1994

This paper was a part of the risk management in planning a channel. It utilized Korea Marine Training & Research Institutes(KMTRI) which Houses a real-time, full-mission shiphandling simulator to examine the safety of the ship's transit in the planned channel of Asan port. 6 competent Captains participated in this study. The vessel modelled was a 60,000-ton ship. The two variables(factors) examined were environ-mental conditions such as flood-and-ebb current condition and day-and-night condition. The two variables were combined to produce four experimental conditions. To evaluate the safety of the environmental conditions, two categories of performance measures were analyzed. They were vessel's proximity to channel boundary and vessel controalbility. The findings regar-ding the effects of environmental conditions were as follows : - Closest Point of Approach(CPA) to channel boundary was enough for 60,000-ton ship to transit th-rough the channel with 99.999% confidence level. - Closest Point of Approach(CPA) to channel boundary further was under against-current condition than under with-current condition. -Vessel controlability was better under against-current condition than under with-current condition. -Vessel controlability was better under inbound transit than under outbound transit.

• The Transactions of the Korean Institute of Electrical Engineers D
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• v.52 no.12
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• pp.696-701
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• 2003

This paper presents a systematic method of probing channel characteristics and communication reliabilities of home power line communication network applied to the Internet accessed control of home appliances. The effects of the three performance deterioating factors, i.e., additive noise, channel attenuation, and intersymbol interference, can be systematically measured by applying the channel probing waveform in the frequency range from 100KHz to 450KHz. Probability of bit error is derived with the probed channel parameters of the signal attenuation, noise and signal-to-interference ratio read in the frequency domain. The agreement between the derived probability of bit error and the measured probability of bit error supports the validity of the proposed approach of probing home power line channel characteristics. The experimental results performed with the constructed test-bed applying the proposed channel probing method also support the feasibility of commercially deploying the PLC modem installed home appliances and their services for the Internet accessed home automation.