• Title/Summary/Keyword: Casual Relation

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The Relationship among Justice Recognition, Brand Asset Value, Trust, Relation Commitment and Long-Term Orientation (B2B 거래에서 공정성 인식, 브랜드자산 가치, 신뢰, 관계몰입과 장기지향성의 관계)

  • Yim, Duk-Soon
    • Journal of Distribution Science
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    • v.15 no.1
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    • pp.95-104
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    • 2017
  • Purpose - This study focuses on long-term orientation that can lead long-term partnership. A long-term orientation needs a trust and relation commitment between company. So in this study, the researcher conducts a dependent variable as a justice recognition and brand asset value to research model to find out casual relationship among quoted factors. Research design, data, and methodology - The focus of this study was employees who work in a liquor distribution company to figure out factors that effect on long-term relationship in b2b transaction. The development of the research model is based on the literature of the preceding research analysis of justice recognition, brand asset value, trust, relation commitment and long-term orientation. This study have constructs that defined operationally by previous studies, research model design that to figuring casual relationships among the quoted factors. From 2016 Sep. 1st to Oct. 30th, a questionnaire survey was conducted targeting employees who work in liquor distribution company. 176 survey data were used for empirical analysis to prove the research hypotheses. Results - The main results of this study's empirical methodology were as follows. First, procedural justice and interactive justice has a positive significant effect on trust and relation commitment. Also brand image, brand awareness and perceived quality has a positive significant effect on trust and relation commitment. Second, trust and relation commitment has a positive significant effect on long-term orientation. Every hypothesis adopted as the researcher designed for empirical study. Conclusions - Based on empirical results, this study confirmed that trust and relation commitment has empirical relationship with long-term orientation. Based on the analysis, the researcher provided managerial implication by setting 2 way path for making long-term orientation with business company. First path is procedural justice to relation commitment. It contains that procedural justice recognised while business transaction execution, consideration intension and relation development will happen in b2b. Second path is perceived quality to trust. It contains that the perceived quality recognised while business transaction execution, trust will increase rapidly. So when a business company wants to make a partnership, they have to consider procedural justice and perceived quality to make a long-term relationship.

Clothing Importance Perception and Clothing Involvement: in Relation to Value, Fashion Opinion Leadership and Shopping Behavior (의복중요성 지각과 의복관여: 가치, 유행의사선도력 및 쇼핑행동과 관련지어)

  • 이영선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.4
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    • pp.549-559
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    • 2000
  • In a few studies about product involvement there was confusion in the construct of involvement especially in association with importance. Due to the confusion of the construct unanticipated and inconsistent results were reported in some cases. So this study was mainly to identify the relationship between clothing importance and clothing involvement and also investigated the casual relationships among consumers n, value, clothing importance, clothing involvement fashion opinion leadership, and shopping behavior. The data were collected from 429 female adults using questionnaire, and were analysed with actor and path analysis. Results can be summarized as follows. First, clothing importance was the separate concept from clothing involvement, though they were closely related. Second. it was revealed that the main casual path was valuerlongrightarrowclothing importancelongrightarrowclothing involvementlongrightarrowfashion opinion leadership, shopping preference, shopping frequency, and shopping time. On the whole, the affective dimension of clothing involvement mainly affected them, and consumer's age negatively affected fashion opinion leadership and shopping behavior.

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Clothing Image and Clothing design Preferences (가치관과 의복이미지 및 의복디자인 선호도에 관한 연구)

  • 김은애;이명희
    • Journal of the Korean Society of Costume
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    • v.18
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    • pp.269-281
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    • 1992
  • The purposes of this study were to 1) classify the contents of clothing image preferences, 2) find out the relationship among personal values, preferences for clothing image and clothing design, and 3) investigate the relationship between clothing image preferences and clothing design preferences, Questionnaire was comprised of three section. The clothing image preference measure was included 36 bipolar adjectives of 7-point scales. Clothing design preferences measure was included the items of patterns, colors, and textures. 'Survey of Personal Values' by Eung-Un Hwang and Kyung -hye Lee was used for measurement of 6 values : practical mindedness ; achievement ; variety ; decisiveness; orderliness; and goal orientation. Samples were 288 college women. The data were analyzed using pearson's correlation coefficient and factor analysis. The results of the study were the following. 1. Four segments of clothing image preferences derived by factor analysis : F. 1 'progressive-conservative' ; F.2. 'casual-formal'; F.3 'plain-splendid'; F.4 'masculine-feminine'. 2. In relation between personal values and clothing image preferences, 1) achievement was positively related to the preference of progressive image 2) variety was positively related to the preferences of progressive and masculine image, and 3) goal orientation was negatively related to the preferences of the progressive and masculine image, and positively related to plain image. 3. In relation between personal values and clothing design preferences, 1) practical mindedness was positively related to the preference of black, 2) achievement was positively related to the preferences of blue and such realistic pattern as floral, 3) variety was positively related to the preferences of geometric or abstract patterns and thick or transparent texture, and 4) orderliness was negatively related to the preferences of abstract pattern. 4. In relation between clothing image preferences and clothing design preferences, 1) progressive image was positively related to abstract pattern, red, blue, and black, 2) casual image was positively related to geometric pattern, green, blue, and negatively related to red and soft rexture, 3) plain image was negatively related to lustered and transparent texture, abstract pattern, red, and black, and 4) masculine image was negatively related to lustered, thin, soft, and transparent texture, floral and dotted patterns, red, orange, and yellow.

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A Study on the Managerial Satisfaction of Housewives' by the Time Planning and Time Management Strategies (주부의 시간계획 및 관리전략에 따른 관리만족도에 관한연구)

  • 홍성희
    • Journal of the Korean Home Economics Association
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    • v.32 no.1
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    • pp.47-58
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    • 1994
  • The purpose of this study were to investigate the independant influence of variable related to the managerial satisfaction and casual relation between variables. For this purposes the data were collected through the questionnaire whose respondent were 448 housewives. The major results of this study were as follows; 1. The variables influenced independently to the managerial satisfaction were wife's age income perceived time pressure time planning time management strategies. 2. Among all varialbles affecting the managerial satisfaction income time planning and time management strategies had direct effect. And household size employment status and educational level had indirect effect.

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Popular Celebrity and Adolescent Fashion - With a Focus on Popular Singers Appearing on Domestic TV in 2005 to 2009 - (대중스타와 청소년패션 - 05~09년도 국내 TV매체 속 대중가수를 중심으로 -)

  • Yoon, Jin-Ah
    • Journal of the Korea Fashion and Costume Design Association
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    • v.11 no.3
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    • pp.59-72
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    • 2009
  • The purpose of this study was to establish objective data for marketing of industries and product development design by researching popular singer fashion of Korea, investigating the preference for popular singer design in street fashion among adolescents on the basis of the research, and drawing an conclusion. To analyze street fashion, total 190 young men and women in their 20s, including teenagers, were surveyed mainly in downtowns around Daehakro, Gangnam and Hongik University. First, in relation to the upper garment, men were found to wear T-shirts and hood T-shirts the most, while women were found to wear T-shirts and one-piece dress the most. Second, in relation to the lower garment, the ratio of those who wore skinny clothes was high both among men and women. Third, in relation to the outer apparel, the ratio of men who wore casual jacket and hood zip-up was high, while the ratio of women who wore tailored jacket and leather jacket was high. Fourth, in relation to shoes, the ratio of men who wore sports shoes was high, while the ratio of women who wore heeled-shoe was high. Fifth, it was found that plane pattern was preferred the most. As it was stated above, the findings of this study on the effect of entertainers' fashion on adolescents through street fashion indicated that the number of adolescents who imitate the fashion of entertainers increased.

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The Development and Application of the Teaching-Learning Program for Systems Thinking Learning in Elementary Science Classes (초등과학 수업에서 시스템사고 학습을 위한 교수-학습 프로그램 개발 및 적용)

  • Song, Jinyeo;Moon, Byungchan;Kim, Jonghee
    • Journal of the Korean Society of Earth Science Education
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    • v.8 no.3
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    • pp.318-331
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    • 2015
  • The purpose of this study was to develop the systems thinking learning program and to confirm the effects of its application in the fourth grades' science class. For it, the test tools were designed to survey divergent thinking and the closed loop based on the casual relation. The systems thinking learning program was developed to make students learn scientific knowledge and systems thinking educational strategies through their regular science class. The two classes of fourth grade were selected and divided into experimental and control groups. After applying pre-test to two groups, the system thinking education program was applied to an experimental group according to the reconstructed lesson plan. Subsequently, post-test was applied to two groups 3 weeks after pre-test. The findings in this study were as follows. In divergent thinking, the systems thinking program was useful to two groups. It could be the repetition effect, but only the experimental group shows a statistically significant change. The effect of the closed loop based on casual relation was deemed statistically significant. It shows these educational strategies were effective in making students understand the systems thinking. Finally, the results of students' interviews shows they were satisfied with this program because they were able to express their thinking with confidence and to find new relations in the change of land. The results suggest that the more research is needed to further develop and improve on students' thinking skills in their regular science classes.

Images of Jeans According to Body Types and Gender 1 (신체유형과 성별에 따른 청바지 이미지 1)

  • Lee Young-Mi;Lee In-Ja
    • Journal of the Korea Fashion and Costume Design Association
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    • v.7 no.1
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    • pp.85-99
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    • 2005
  • This study is to know the blue jean image according to type and its constituting element. and also to analyze image according to the sex of wearers and recognizers, the existence and nonexistence of blue jean affect the wearer's body type. Thirty-six photo stimulus material attached to men and women wearers selected as people of skinny types, average types and fat types, were seen to 1,354 men and women university students and had them measure blue jean image and element of twenty one items. 1, The blue jean image was different according to design type. The broad blue jean was active but it looked fat. The bleached blue jean matched with any clothing. The legs looked long. Painting blue jean seemed o be new, colorful, splendid, The torn blue jean appeared to match with any clothing. And lap seam blue jean was active but the waist seemed as thick image. 2, In the wearer's body type, the jeans image strengthen the wearer's body image. The legs looked long. The fat type appeared high in the item like this; they looked fat. The waist looked thick. It was courageous and casual. It appeared that the fat element appeared as blue jean image of fat type. 3, In the relation of wearer's sex and blue jean image, when the wearers were men, the image was passable. It matched with anyone. It was splendid and refined. The legs appeared long. When the wearers were women, the blue jean image was economic. It had no relation with a fashion. It was active, comfortable, free, casual and fat. The waist looked thick. In image element, activity and fat element appeared as a main element of the blue jean image.

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The Study of Footwear Preferences and the Wearing Conditions in the Older Women (노인 여성의 신발 선호도와 착용 실태에 대한 연구)

  • Song, Chang-Ho;Lee, Jong-Dae;Kwon, Yoo-Jung;Lee, Jeon-Hyeong;Park, Jin-Hyun;Song, Hyun-Nam;Kim, Kyung
    • Journal of the Korean Society of Physical Medicine
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    • v.4 no.2
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    • pp.63-71
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    • 2009
  • Purpose:The purpose of this study was to investigate how much the type of footwear affects these preference and wearing conditions in older women. Methods:Two hundred eight women aged $60{\sim}87$ years were recruited from the elder's College and welfare center in Daegu. Each subject performed questionnaire surveys. Chi-square($X^{-2}$) test was used to compare the outcome for differences of age, weight, height, heel height and footwear size. SPSS 12.0 program was used in this study. Results:The type of their possessive shoes were casual shoes (24.8%), running shoes (20.1%) and dress shoes (16%) etc. The type of their short-distance outdoor shoes were casual shoes (32.1%), running shoes (31.4%) etc. The type of their long-distance outdoor shoes were platform shoes (40.3%), dress shoes (31%) etc. Conclusion:The heel height of platform shoes had no relation with demographic factors (age, weight, height), but the size of platform shoes had relation with demographic factors such as age and height except for weight(p<0.05).

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A Study on the Clothing Purchasing Behavior in Internet Shopping and Its Relation to Life Style (인터넷 쇼핑에서의 의복구매행동과 라이프스타일과의 관계 연구 - 인터넷 이용자를 중심으로 -)

  • 송원영;이명희
    • The Research Journal of the Costume Culture
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    • v.9 no.4
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    • pp.602-615
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    • 2001
  • The purpose of this study was to investigate the relationships between life style and clothing purchase intention and purchase criteria in internet shopping-mall of male and female consumers. The subjects were 275 internet users (male: 164, female: 111). The results of the study were as follows. Five factors of life style derived by factor analysis:'Digital Orientation','Economy Orientation','Positive Activity','Fun Orientation', and'Home Orientation'. The dress types to be based on the purchase intention in internet shopping-mall was classified into four dimensions by factor analysis: Casual Wears & Single Item Clothes','Formal Wears','Miscellaneous Goods', and'Underwears & Night Clothes'. Internet users showed relatively high purchase intention in casual wears & single item clothes and miscellaneous goods. Clothing purchase intention in internet shopping correlated significantly with home orientation in males, and with digital orientation in females. Subjects high in fun orientation placed importance on design as clothing purchase criteria. Males high in positive activity placed importance on price, color, sewing, brand, and wearing appearance. Females high in digital orientation believed design, color, material, refundment condition, and fashionability were important as purchase criteria. The level of digital orientation of dress purchasers in internet shopping-mall was higher than that of non-purchasers in case of males, and that of fun orientation was higher than that of non-purchasers in case of females. The present findings suggest that life style such as digital orientation and home orientation appeared to be important in predicting the clothing purchase intention in internet shopping mall.

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A Study on the Standard Nude Size for Making Men's Casual Wear for the 25~34 Age Group (남성 캐주얼 의류제작을 위한 호칭별 기준 누드사이즈 연구 - 25세~34세를 중심으로 -)

  • Sung, Ok-Jin;Yang, Chung-Eun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.4
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    • pp.588-596
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    • 2010
  • This study suggest the size designation and standard nude size in relation to upper and lower garments for casual clothing brands targeting men aged 25 to 34. The nude size designation of upper garments was set at intervals of 5cm based on the bust (97cm). The clothing industry has used different nude size and designations; therefore, the following measurements were established to correspond to each other: bust 87cm- designation 90, bust 92cm- designation 95, bust 97 cm-designation 100, bust 102cm- designation 105, and bust 107cm- designation 110. The nude size designation of lower garments was set at intervals of 2cm based on the waist circumference (omphalion) and the nude size; the clothing designations were used equally. In addition, the standard nude size for upper and lower garments was set at intervals of bust (97cm) and of waist circumference (82cm), respectively, in order to suggest a detailed size.