• Journal of Distribution Science
• /
• v.16 no.4
• /
• pp.49-56
• /
• 2018

Purpose - The purpose of this study is to provide managerial implications for retail brand managers. Specifically, current study divide donation type into direct donation(e.g., corporate philanthropy) and indirect donation(cause-related marketing) and investigate the donation type on the purchase intention. Also, this research intends to provide the mechanism between the donation type on the purchase intention by showing the mediating role of the consumers' perceived warmth. Moreover, the moderating role of the brand type(non-luxury vs. luxury brand) between the donation type, the warmth perception, and the purchase intention will be examined. Research design, data, and methodology - A total of 174 undergraduate students from a university in Korea were recruited and were randomly assigned to the conditions of a 2(donation type: indirect vs. direct) X 2 (brand type: non-luxury vs. luxury) between-subjects design. The hypotheses were tested using SPSS 21.0. Two-way ANOVA and multiple regression analysis were performed. Results - Empirical results showed that the consumers' perceived warmth was higher in the direct donation condition than the indirect donation condition and moreover this influence of the donation type on the perceived warmth was moderated by the brand type. Specifically, the influence of donation type on the perceived warmth was significant only for luxury brand. And there is an interaction effect of donation type and brand type on the purchase intention. More specifically, the purchase intention for luxury brand was higher in the direct donation condition than the indirect donation condition whereas the purchase intention for non-luxury brand was higher in the indirect donation condition than in the direct donation condition. Conclusions - This research contributed to the CSR literature of retail brand management by showing that the influence of the donation type and the brand type on the purchase intention. Moreover, this study enriched CSR literature by introducing Stereotype Content Model and showing the mediating role of the consumers' perceived warmth. Managerially, these results suggested retail brand managers of non-luxury brand and luxury brand how to select an appropriate type of donation and conduct CSR strategies.

• Journal of the Society of Naval Architects of Korea
• /
• v.53 no.6
• /
• pp.503-513
• /
• 2016

In order to reduce the green-house gas exhaustion, International Maritime Organization (IMO) has been reinforcing carbon gas regulations. Due to the regulations, a lot of competitions for designing Eco ship in the shipbuilding industry are progressing now. It is faced with the necessity of reducing hull weight by combining automated systems for optimal compartment arrangement with hull structural design. Most researches on optimum structural design method have been consistently in progress and applied to minimize weight and cost of mid-ship section in preliminary ship design stage based on analytical structural analysis method on fixed compartment arrangement. In order to reduce design period and to improve international technical competitiveness by shortening the period of hull structural design and enhancing design accuracy, it has been felt necessity to combine optimized compartment arrangement with optimum design of ship structure based on the international regulations and rules. So in this study, the automated design algorithm for longitudinal members has been developed to combine automated algorithm of compartment arrangement with hull structural design system for oil tanker. The SeaTrust-Hullscan software developed by Korean Register is used to perform ship structural design for mother ship and selected design cases. The effect of weight reduction is verified with comparison of ship weight between mother ship and the cases suggested in this study.

• Journal of Wetlands Research
• /
• v.25 no.4
• /
• pp.248-256
• /
• 2023

ESG, which stands for Environmental, Social, and Governance, becomes a keyword in managing a company as it becomes an "indicator" that judge companies. Since the environment has suffered so much damage for economic development, it is now to reflect the enormous environmental costs of the future in the management standard rather than the immediate financial benefits at the expense of the environment. Compared to the days when corporate social responsibility (CSR) was discussed, ESG management has improved significantly as it requires practice beyond the declarative level, but the level of consideration for the environmental field is still not high. There may be many backgrounds, but the biggest problem may be the lack of understanding for other fields. Accordingly, this study aims to inform corporates of the need for investment in the environmental field by explaining ESG reviewed in the environmental field and ESG management required in the environmental field. Furthermore, another purpose is to inform them that ESG management is a win-win strategy that can have a meaningful effect not only in the environmental field where investment is received but also in terms of companies by explaining the benefits that companies can gain through this. To reach this goal, this study proposed a method of restoring a damaged ecosystem based on corporate investment, evaluating its effects based on carbon absorption capacity, and using it as a means of carbon neutrality practice as well as ESG management performance of a company.

• Journal of the Korean Geotechnical Society
• /
• v.19 no.4
• /
• pp.83-93
• /
• 2003

This research, in order to study the effects of initial shear stress of anisotropically consolidated sand that has 0.558% fines, performed several undrained static and dynamic triaxial test. To simulate the real field conditions, loose and dense samples were prepared. Besides, the cyclic shear strength of Nakdong River sand under various combinations of initial static shear stress, stress path, pore water pressure and residual strength relationship was studied. By using Bolton's theory, peak internal friction angle at failure which has considerable effects on the relative density and mean effective stress was determined. In p'- q diagram, the phase transformation line moves closer to the failure line as the specimen's initial anistropical consolidation stress increases. Loose sands were more affected than dense sands. The increase of consolidation stress ratio from 1.4 to 1.8 had an effect on liquefaction resistance strength resulting from the increase of relativity density, and showed similar CSR values in dense specimen condition.

• Journal of the Society of Naval Architects of Korea
• /
• v.48 no.4
• /
• pp.330-335
• /
• 2011

This paper presents estimation of average compressive strengths of three types of stiffened panels under lateral pressure and axial compression based on simplified formulas from CSRs and nonlinear FEAs. FEA scenarios are prepared based on the slenderness ratios of the stiffened panels used for in-service vessels. The seven step lateral pressures by 1bar increment are imposed on FE models assuming maximum 30m water height. The number of FEAs for FB-, AB-, and TB-stiffened panels is totally 189 times. FEA results show that existence of pressure can evolves significant reduction of ultimate strengths, meanwhile CSR formulas do not take into account the lateral pressure effect. Lateral pressure acting on the stiffened panel with higher column slenderness ratio more reduces the ultimate strengths than those with smaller column slenderness ratio. A new concept of relative average compressive strain energy instead of the ultimate strength is introduced in order to rationally compare the average compressive strength through complete compressive straining regime. The differences of the ultimate strengths between CSR formulas and FEA results are relatively small for FB- and AB-stiffened panels, but larger discrepancies of relative average compressive strain energies are shown.

• The Journal of Economics, Marketing and Management
• /
• v.8 no.2
• /
• pp.13-17
• /
• 2020

Purpose: In modern corporate management, the establishment of a crisis management system that minimizes damage through measures used to respond to corporate crises is no longer an option. The importance of corporate reputation and brand asset management in modern enterprise management cannot be overemphasized and negative events that might arise from a number of different causes can cause brand crises. Research design, data and methodology: More than half of the questionnaire respondents were female (252 or 53%). More than a fourth of the respondents were aged 20 (122 or 26%) and the number of married participants was 196 (41%). Of the participants, 32% (153) had graduated from college. Only 18% (87) were employees and the monthly household income was 121. In this study, we conducted factor analysis in order to extract the variables that may enhance the explanation capability of each variable. For the method of factor extraction, an Eigen value of at least 1 was used as was factor loading. An analysis was performed using the Cronbach's alpha coefficient to verify the reliability of the measurement scale. Results: First, the analysis of the impact of the social responsibility activities on brand image revealed that the social, economic, philanthropic, ethical, and environmental responsibility activities significantly affected brand image, but legal responsibility activities were not statistically significant. Second, the analysis of the impact of brand image on loyalty showed that brand image had a significant impact on loyalty. Third, the analysis of the impact of social responsibility activities on loyalty showed that they had a significant impact on loyalty. Conclusions: The pro-social enterprise image is not only a brand asset that can be shared, but also a heavy proposition followed by a corresponding social responsibility, it will have to practice transparent corporate management based on clear principles through the establishment of various systems and the implementation of a strict code of conduct within the enterprise.

• Journal of Korean Society for Quality Management
• /
• v.40 no.2
• /
• pp.126-144
• /
• 2012

Lately, the importance of social responsibility of venture companies is becoming highlighted in Korea.This study is to empirically suggest that the practice of social responsibility by venture companies will become the foundation for formation of the organizational trust and for the sustainable growth of the organization. The certification on social responsibility for venture companies has been conducted for past five year and based on the research on difference of organizational validity on companies that are certified and non-certified by its practice of social responsibility, we've found organizational trust difference in two groups; the companies that already formed organizational trust did not have new mediation effect due to organizational commitment but the non-certified companies that did not have organization trust created new medication effect from organizational commitment. This can be understood that the organizational commitment effect through social responsibility is already formed for companies that have created organizational trust through social responsibility certification. The organizational infrastructure is needed for sustainable growth and development of an organization; therefore, the differentiated organizational trust for social responsibility certified organization will become the infrastructure for growth of the certified organizations.

• Proceedings of the Korea Contents Association Conference
• /
• 2013.05a
• /
• pp.123-124
• /
• 2013

본 연구는 기업의 사회적 책임(경제적 책임, 법적책임, 윤리적 책임, 자선적 책임)이 조직몰입에미치는 영향과 이들 사이 조직평판의 매개효과를 연구하였다. 분석결과, 첫째, 경제적, 법적, 윤리적 그리고 자선적 책임 모두 조직평판에 정(+)의 영향을 둘째, 경제적, 윤리적 그리고 자선적 책임은 조직몰입에 정(+)의 영향을, 셋째, 조직평판은 조직몰입에 정(+)의 영향을, 넷째, 경제적, 윤리적, 자선적 책임과 조직몰입 간의 영향관계에서 조직평판의 매개효과가. 특히, 윤리적 책임과 자선적 책임과 조직몰입간에는 완전매개(full mediation) 효과가 존재하는 것으로 확인되었다.

• Asia Marketing Journal
• /
• v.19 no.2
• /
• pp.25-43
• /
• 2017

This paper addresses the central issue of whether it is effective for a firm to discourage the purchase of its own product in order to support a social cause. The objectives of this study were: a) to examine whether a cause-related self-prevention ad would stimulate more positive evaluations compared to promotional ad, particularly when the product category is more negatively socially accepted; and 2) to determine if a negative attitude toward the product could induce a boomerang effect of a selfprevention ad. Results from three experiments revealed that socially responsible prevention campaigns against firm's own product may be more effective for the product category negatively associated with social concerns or welfare. If products are more limited in the social context, communications of product prevention are beneficial to improve the public image of the brand. However, the self-hurting approach may be inappropriate for potential customers who currently possess a strong negative attitude toward the product.

• Journal of Korean Society for Quality Management
• /
• v.52 no.2
• /
• pp.341-356
• /
• 2024

Purpose: This study investigates the role of authenticity in the effect of CSV activities of sports firms on corporate trust based on the attribution theory. Although many studies have been conducted on CSV, studies on the sports firms' CSV activities and their authenticity are insufficient. Methods: This study surveyed consumers who have experienced CSV activities of sports firms. The data were analyzed using structural equation model and hierarchical regression analysis. Results: The results showed that sports firms' CSV activities significantly affected corporate trust and authenticity played an important role in regulating the impact of CSV activities on corporate trust. The more authenticity was recognized by customers, the higher the performance of sports firms' CSV activities. Conclusion: These results imply that it is important to establish authentic CSV strategy, as performance of CSV activities is mainly determined by authenticity.