• 산업융합연구
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• 제20권11호
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• pp.113-126
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• 2022

경영환경이 급변함에 따라 기업 운영에 어려움을 겪으며 특히 대기업에 비해 중소기업의 경영에 최고경영자의 역할이 막중함에 따라 상대적으로 최고경영자의 역량이 경영성과에 많은 영향을 주고 있다. 이로 인해 중소기업의 경쟁력 제고를 위해서는 최고경영자의 역량이 중요하다. 한편 컨설턴트란 기업과 조직이 당면한 다양한 이슈에 대하여 객관적이고 합리적 의사 결정을 유도하여 경영활동에 직간접적으로 참여하는 주체로 정의된다. 컨설턴트가 필수적으로 갖추어야 하는 경영적 전문 지식, 문제해결 능력, 의사소통 능력, 통찰력, 리더십 등은 컨설턴트의 역량이라고 할 수 있으며, 이는 특정 기간 동안의 계약 유무를 제외하면 최고경영자가 기업의 경영과 경쟁력 제고를 위해 갖추어야 하는 역량과 동일하다. 따라서 본 연구는 선행 연구를 통하여 최고경영자의 컨설턴트 역량으로서 4가지 변수인 직무역량, 커뮤니케이션 역량, 학습역량, 혁신역량으로 구분, 해당 변수가 각각 기업의 혁신성과에 미치는 영향과 혁신성과가 기업의 경영성과에 미치는 영향을 파악하고자 하였다. 조사는 제조 및 서비스업의 중소기업을 대상으로 진행하였으며 분석기법은 신뢰성 및 타당성 분석, 확인적 요인분석과 구조방정식 분석을 실시하였다. 연구결과 첫째, 최고경영자의 직무역량, 커뮤니케이션 역량, 학습역량, 혁신역량은 각각 기업의 혁신성과에 유의한 영향을 미치는 것으로 나타났다, 둘째, 기업의 혁신성과는 경영성과에 유의한 영향을 미치는 것으로 나타났다. 이를 통해 본 연구는 중소기업 최고경영자의 역량을 컨설턴트 역량과의 공통적 요소를 도출하였으며 중소기업의 성과를 향상할 때 필요한 최고경영자의 역량 특성의 시사점을 도출하였다.

• 산경연구논집
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• 제9권11호
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• pp.93-104
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• 2018

Purpose - For small and medium sized firms, CEO characteristics are main factor influencing firms' prosperity as well as performance. So it is quite natural that many people are interested in factors of CEO that matters. In this research, CEO characteristics in terms of capabilities and skill or special knowledge necessary to run the business are invested for manufacturing firms. Precedent studies reveal that CEO characteristics such as psychological factors including desire to succeed, tendency to take risks, personal factors including age, year of running business, and task related factors including managing capability, communication skills, network influence firm performance for manufacturing firms. However, these studies simply verify whether or not those factors affect firm's managing performance. This study, however, goes further to investigate how is the affecting process from CEO's capabilities and organization characteristics to firm's core competence, and from core competence to advantages, and from advantages to managing performance. Research design, data, and methodology - We make a questionnaire and surveyed manufacturing firm CEO's in Gyeonggi-do area. General characteristics analysis, factor analysis, regression analysis, and control effect analysis was conducted. SPSS 2.0 Win, version was used. Results - The CEO characteristics including basic capability, task capability, leadership, and organization characteristics affect core competence at the statistically significant level. And, core competence affect both price advantage and differentiation advantage at the significant level. Some unique finding is that while differentiation advantage affects both financial achievement and non-financial achievement, price advantage does not affect both financial and non-financial achievement. And firm characteristics mainly measured by CEO characteristics of skills has control effects on the trace from core competence to price advantage. Conclusions - For small and medium sized firms CEO characteristics is the most important factor influencing firm's prosperity. For manufacturing firms, whether CEO has the skill or special knowledge to run the firm is critical factor. The study results show that CEO's for manufacturing firms put importance on price and price advantage which seems to be familiar to them. However, the price advantage does not influential to financial and non-financial achievement. This result suggests that small and medium sized manufacturing firms' CEO's should make effort to improve other aspects of advantages to be more competitive.

• 산업융합연구
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• 제21권3호
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• pp.17-27
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• 2023

본 논문은 컨설턴트의 역량이 CEO의 가치관에 미치는 영향 및 CEO가치관이 직원의 집단가치에 미치는 영향에 대하여 연구하고자 하였다. 컨설턴트의 역량과 기업성과간의 영향에 대한 선행연구는 다수 있지만, 컨설턴트의 역량이 CEO 가치관에 미치는 영향에 관한 연구는 미흡한 것으로 조사 되었다. 본 연구에서는 컨설팅 수진 경험있는 중소기업의 CEO를 대상으로 온·오프라인으로 설문한 177부의 자료로 데이터의 타당성 및 신뢰도 분석을 실시하였고, 변수간의 상관관계 분석과 다중회귀분석을 통하여 가설검증을 하였다. 컨설턴트의 역량이 CEO의 가치관에 일부 영향을 미치는 것을 검증할 수 있었으며, 컨설팅사와 수진기업의 지속적 성장에 대한 경영 관리의 학술적, 실무적 시사점을 제시하게 되었다.

• 벤처혁신연구
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• 제2권2호
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• pp.47-64
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• 2019

본 연구는 소기업 CEO 역량유형별 기업성과 영향을 분석한 것이다. 독립변수로는 소기업CEO들의 4가지 역량 즉, 전략적 역량, 마케팅 역량, 관리 역량, 네트웍 역량을 설정하였고 이것이 종속변수인 재무적 성과와 비재무적 성과에 유의한 영향관계를 미치는지를 분석하였다. 또한 영향을 미치는 소기업의 CEO 역량 중 그 영향력의 크기도 함께 실증적으로 분석하였다. 연구결과는 다음과 같다. 첫째, 본 연구에서 설정한 소기업 CEO의 4가지의 역량은 재무적 성과에 모두 유의한 영향이 있는 것으로 나타났으며, 비재무적 성과에는 관리역량을 제외하고 모두 유의한 영향이 있는 것으로 나타났다. 소기업CEO의 역량이 높을수록 기업의 재무적 성과 및 비재무적 성과가 높은 것으로 나타났다. 둘째, 소기업CEO의 4가지 역량 중 재무적 성과에 미치는 영향력의 크기는 네트웍 역량 > 관리 역량 > 전략적 역량 > 마케팅 역량 순으로 분석되었다. 셋째, 비재무적 성과에 미치는 영향력의 크기는 네트웍 역량 > 마케팅 역량 > 전략적 역량 순으로 나타났다. 본 연구는 소기업CEO의 역량을 세분화하여 기업성과와 연관해서 분석하면서 그 영향력의 크기를 밝혔다는데 학문적인 의의가 있었으며, 성공적인 창업을 하거나 지속가능한 경영을 위해서는 소기업CEO대상으로 정부와 관계기관의 적극적인 교육을 통해서 역량강화에 관심을 기울여야 한다는 점에서 실무적인 의의를 찾을 수 있었다.

• 한국프랜차이즈경영연구
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• 제11권4호
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• pp.31-44
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• 2020

Purpose: The purpose of this study is to examine the effects of CEO's self-determination on entrepreneurship, business performance (operational and financial performance). Also, this research provide some strategic insights for improving business performance. In the proposed model, self-determination consists of autonomy, competence, and relatedness, and entrepreneurship consists of innovation, initiative and risk sensitivity, and proactiveness. More specifically, this study proposes a framework that entrepreneurship and operational performance will play mediating roles between self-determination and financial performance. Research design, data, methodology: In this study, an online survey was conducted on SME CEOs for analysis, and a total of 122 samples were used. In the analysis process for hypothesis verification and evaluation, frequency analysis was first performed to identify the demographic characteristics of the respondents, and confirmatory factor analysis was conducted to assess the reliability and validity of the measurement model. In addition, a structural model analysis was conducted to examine the structural relationships between CEO's self-determination, entrepreneurship, and business performance (operational and financial performance) using SmartPLS 3.0. Results: The findings and summary are as follows. First, the autonomy of self-determination has a positive effect on entrepreneurship. Second, the competence of self-determination affects entrepreneurship and operational performance. Third, it affects the innovation, initiative and risk sensitivity of the CEO's entrepreneurship, and ultimately, its operational performance. The results show that the business performance of Start-up also increases when self-determination can be a factor in increasing entrepreneurship in three sub-dimensionalities. Conclusions: The conclusion of this study is that in order for SMEs to develop into a sustainable company by securing competitiveness after start-up, external motivation such as external help and support from the state (local government) is important, but competence and relationship, which are components of self-determination. The intrinsic motivation of the CEO may be more important. To this end, CEO's should prioritize learning for competency development, and the government should pay attention to providing various educational programs through establishment of education policies and education systems to enhance the competency of start-up CEO's.

• 마케팅과학연구
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• 제18권4호
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• pp.307-331
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• 2008

The CEO and the Corporate Image is considered very important in the aspect of marketing. The fact that CEO image itself influences the company or value of the product directly and indirectly has been verified through many cases. Recently, the differentiation of products and services between companies became difficult because the disparity in technique between companies retrenched. As a result, the rate of people who decide to purchase or invest their money based on the corporate image or reputation has been increased. Also in the knowledge society like today, the talented employees are the company's customer and the company's necessity for managing those brains of marketing perspective on how to satisfy and attract the customers is being embossed. The Fashion industry is one of the most value-added industry and in those value-added businesses, the most important factor is the human resources' knowledge power. However the study of the relationships among the CEO image, the corporate image and employment brand value in fashion industry has not been carried out yet. This research considers that dynamic relationship exists among the CEO image, corporate image and employment brand value that affects a company's main goal of pursuing benefits and intends to investigate the relationships of the three concepts. The specific purposes of this study were, 1) to analyze the impact of CEO image on a corporate image, 2) to analyze the impact of corporate image on employment brand value, 3) to analyze the impact of CEO image on employment brand value, 4) to analyze whether corporate image plays a mediating role in the relationship between CEO image and employment brand value or not. A survey design with a structured questionnaire was employed for this research. A convenience sample of 398 subjects was selected from two groups, which are university students majoring in fashion and practitioners working in fashion industry. For the data analysis, descriptive statistic (i.e., frequency, percentage), factor analysis, and multiple regression analysis were used by utilizing SPSS 12.0 for Windows program. The results for this research are as follows, first, the study of the impact of CEO image (i.e., Managerial Competence, Reliability/Leadership, Personal Attractiveness) on corporate image (i.e., Product Image, Corporate Social Responsibility Image, Corporate Cultural Image) brought conclusion that the CEO image generally affected the corporate image in fashion industry. Managerial Competence and Reliability/Leadership affected Product Image, Corporate Social Responsibility Image and Corporate Cultural Image. However, while CEO's Personal Attractiveness affected Product Image and Corporate Social Responsibility Image, it did not affect Corporate Cultural Image. Second, the study of the impact of corporate image on employment brand value brought conclusion that corporate image (i.e., Product Image, Corporate Social Responsibility Image, Corporate Cultural Image) affected employment brand value. Corporate Cultural Image affected employment brand value the most and then the Corporate Social Responsibility Image and Product Image. Third, the study of the impact of CEO image on employment brand value brought conclusion that CEO image (i.e., Managerial Competence, Reliability/Leadership, Personal Attractiveness) affected the employment brand value. CEO's Reliability/Leadership affected the employment brand value the most and then CEO's Personal Attractiveness and CEO's Managerial Competence. Forth, the study examined whether corporate image plays a mediating role in relationship of CEO image and employment brand value and concluded that it does. Corporate image played a full mediating role between CEO's Managerial Competence and employment brand value while it played a partial mediating role between CEO's Reliability/Leadership and CEO's Personal Attractiveness. This study is meaningful in a sense that it examines the relationship among the CEO image, corporate image and employment brand value which has not been carried out yet in fashion industry. It will ultimately contribute to the success of a fashion company by providing useful information of establishing strategies for managing proper the CEO and the corporate image to the fashion company and operating the talented employees.

• 통상정보연구
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• 제9권4호
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• pp.41-66
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• 2007

This paper develops a model of the export timing and export performance of venture firms by drawing by resource based view and born-global firm theory. The model aims at explaining the role of internal resources of small new venture firms and environment factors in accelerating the firm's export timing and achieving export growth. Hypothesses were developed around the following factors: management characteristics in terms of CEO's foreign experience and export commitment; organizational characteristics in terms of technological competence and marketing competence, and inter-functional cooperation; and finally environmental factors in terms of domestic and market attractiveness and foreign market attractiveness influence both the export timing and export performance. Structural equation modeling analysis by using 214 small new ventures provides a partial supports for the hypotheses. The result showed that technological competence have an influence on early export timing and that CEO's foreign experience and export commitment, technological competence and foreign market attractiveness are related export performance significantly. It also showed the significant relationship between export timing and export performance.

• 벤처창업연구
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• 제13권4호
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• pp.217-231
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• 2018

우리나라의 중소기업은 국가경제의 근간을 이루고 있으며, 고용창출, 기술혁신, 산업의 다양성 등 여러 측면에서 국민경제 발전에 있어서 실질적인 원동력이 되고 있다. 하지만, 대기업에 비해 낮은 생산성과 수익구조 등으로 인해 어려움을 겪고 있다. 이를 해결하기 위해 중소기업은 기술혁신을 통해서 혁신역량을 확보하는 것이 더욱더 중요해졌으며, 내부자원의 한계로 인해 경영에 필요한 다양한 정보와 여러 가지 도움들을 외부와의 협력과 다양한 네트워크 활동이 필요하다. 더 나아가서 시장기회를 포착하고 조직 성장을 위한 수단들을 찾기 위한 수단으로 기업가 정신 또한 필요하다. 본 연구는 ICT중소기업의 기업 성과에 영향을 미치는 요인에 있어 기업가정신과 기업의 혁신역량이 어떠한 영향을 미치는지 알아보고자 했으며, 사회적 자본이 기업가 정신과 기업 성과 간의 조절역할을 하는지 살펴보고자 1,200개 기업을 대상으로 실증 분석을 했다. 분석 결과를 요약하면 다음과 같다. 첫째, 기업가 정신은 기업성과에 유의미한 영향을 미치는 것으로 확인됐으며, 사회적 자본 변수가 기업가 정신과 기업성과 간의 조절효과가 있다는 것을 확인할 수 있었다. 둘째, 기업의 혁신역량이 기업성과에 정(+)의 영향을 미치는 것으로 나타났으며, 또한 사회적 자본 변수가 조절효과를 한다는 것을 확인할 수 있었다. 이러한 연구 결과를 통해, 혁신역량이 기업성과에 영향을 미치는데 있어서 사회적 자본이 중요한 역할을 하고 있다는 것을 확인할 수 있었다.

• 무역학회지
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• 제45권5호
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• pp.261-277
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• 2020

The purpose of this study is to analyze whether SMEs' technological capabilities and international marketing capabilities affect the export performance of the SMEs and to empirically test the moderating effect of the CEO's risk propensity on such a relationship. We obtained data from 190 SMEs located in Gwangju and Jeonnam Province in Korea through survey and performed a regression analysis for hypothesis testing based on these data. As a result of the analysis, it was found that SMEs' technological capabilities and international marketing capabilities had a significantly positive (+) effect on export performance, respectively. Also, the CEO's risk propensity was found to reinforce the relationship between technical competence and export performance, and the relationship between marketing capabilities and export performance was also found to be strengthened in the positive (+) direction. These results suggest that it is necessary for SMEs to continuously develop technological capabilities and international marketing capabilities to achieve successful export performance in overseas markets. Also, the CEO's propensity to promote these relationships may be important.

• International Journal of Internet, Broadcasting and Communication
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• 제15권3호
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• pp.24-31
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• 2023

The purpose of this paper is to divide franchise education and restaurant education programs into three factors: educational content, educational techniques, and educational environment. After completing the franchise curriculum, we will identify what educational programs affect corporate performance and CEO's capabilities. A total of 99 copies were used as statistical analysis data by conducting a survey of those who completed the training from May 01 to May 15, 2023. The survey used the Likert 5-point scale, and for data analysis, hypothesis verification was conducted using frequency analysis, demographic analysis, and reliability analysis using SPSS23. As a result, it was confirmed that all three factors of franchise education are factors that affect performance and competency. Therefore, among franchise education programs, it is necessary to be faithful to the contents of education, use appropriate educational techniques, and prepare an educational environment well.