• Asia Marketing Journal
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• v.5 no.1
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• pp.67-94
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• 2003

기업성과에 대한 마케팅 공헌에 관한 기존 연구의 노력은 시장지향성과 마케팅전략의 영역에서 많이 수행되어 왔다. 최근 들어 두 영역의 개념들을 통합하여 성과에 미치는 마케팅의 영향력을 살펴보려는 노력이 등장하고 있다. 본 연구는 이러한 통합연구의 흐름에 일조할 목적으로, 시장지향적 문화와 마케팅전략과정 (Marketing Strategy Making Process)을 기업의 마케팅역량을 구성하는 차원으로 제기하고 관련문헌 고찰에 기반하여 시장지향적 문화가 마케팅전략과정을 동인(動困)하는 관계를 설정하고, 기업관리자를 대상으로 한 실증조사를 통하여 이러한 관계를 증명하였다. 구체적으로 시장지향적 문화는 성과에 직접적으로 영향을 미침과 동시에 마케팅전략과정을 통하여 간접적인 영향도 미치고 있음을 밝혔다. 즉 성과를 제고시키기 위하여 기업은 시장지향적 문화의 토대 위에서 충실한 마케팅전략과정을 이행해야 할 것이다.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.6 no.5
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• pp.367-377
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• 2016

The purpose of the projects for strengthening the Service Business Competitiveness, which had been sponsored by the Ministry of Trade, Industry and Energy, and managed by the NIPA, is to support for combining the whole business process of the SMEs with the business model considering the scientific aspects of the services, to enhance the productivity of them and to add the values of their activities. 5 organizations are selected in 2014, and 4 in 2015 as leading organizations for these projects. This study analyzed the efficiency of these projects using DEA. Throughout the analysis of the prior researches, this study used the amount of government-sponsored money as the input variable, and the number of new customer business, the sales revenue, and the number of new employment as the output variables. And the result of this analysis showed that the decision making unit 12, 15, and 21 was efficient. And from this study, we found out two more performance indicators such as, the number of new employment and the amount of sales revenue, besides the number of new customer businesses.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.6
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• pp.201-214
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• 2023

This study attempted to analyze the impact of individual entrepreneurial capabilities on entrepreneurial intention targeting small and medium-sized business employees, and sought to confirm the mediating effect of entrepreneurial efficacy and entrepreneurial mentoring between entrepreneurial capabilities and entrepreneurial intention. The sub-variables of entrepreneurship competency were analyzed separately into creativity, problem solving, communication, and marketing. 368 questionnaires collected from employees at small and medium-sized manufacturing companies located across the country were used for empirical analysis. A parallel dual mediation model with no causal relationship between parameters was used for empirical analysis using SPSS v26.0 and PROCESS macro v4.2. As a result of the analysis, first, among the start-up competencies, creativity, communication, and marketing were confirmed to have a significant positive (+) effect on start-up efficacy. Second, among the start-up competencies, creativity, communication, and marketing were tested to have a significant positive influence on start-up mentoring. Third, both startup efficacy and startup mentoring were found to have a significant positive influence on startup intention. Fourth, among start-up capabilities, creativity and marketing were confirmed to have a significant positive (+) effect on start-up intention. Fifth, startup efficacy and startup mentoring were found to have a mediating effect on startup intention except for problem solving among startup competencies. As a result, it was confirmed that in order to strengthen the intention to start a business among small and medium-sized business employees, start-up efficacy and start-up mentoring are important factors, and that marketing and creativity have an important influence among individual start-up capabilities, so education and prior preparation for these are necessary. As follow-up research, it will be necessary to apply multivariate models, analyze time series data, research considering external environmental factors, and test the difference between start-up capabilities and performance considering detailed population characteristics.

• Journal of the East Asian Society of Dietary Life
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• v.17 no.4
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• pp.589-596
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• 2007

The level of hygiene practices varies depending on a variety of factors. The purpose of this study was to evaluate the level of hygiene practices performed in the contract foodservice establishments based on several variables, and to also determine the possible effects of each variable on the performance level of hygiene practices. We surveyed 215 contract foodservice establishments, excluding school facilities, managed by a large-scale contract foodservice company. The survey used a formulated sanitary checklist to evaluate the level of hygiene practices performed in the foodservice establishments. The sanitary checklist consisted of a total of 52 items in all 6 categories including personal sanitation and process control. The collected data underwent a series of analyses such as frequency analysis, ANOVA, and correspondence analysis of means using SPSS. from the results, we found significant differences among groups in categories such as the existence of a person in charge and types of business. A higher foodstuff cost had a tendency to correlate with a higher performance level for sanitary maintenance, but there was no significance on a statistical level.

• Management & Information Systems Review
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• v.2
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• pp.209-235
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• 1998

Traditional cost system is distorted due to the using unit-based measure. It is being criticized that it do a poor job of attributing the expenses of support resources to the production and sales of individual product. Activity Based Cost System expend the range of second-stage cost assignment drivers beyond the traditional measures of labor and machine times, units produced, and material quantities to allow for drivers that measure the amount of batch-level, product-sustaining, and facility-sustaining activities performed. It is a resources consumption model of organization, not just a more complex cost accounting of cost allocation system. This paper proposes a enterprise resource planning by activity based management. To effective performance system for company that want to be setting competitive levels, the information systems must support a fast moving, rapidly changing. Activity based management is a process of accumulating and tracing cost and performance da to a firm's activities and providing feedback of actual results against the planned cost to initiate corrective action where required. Therefore this system provides a highly powerful decision-making tool. To construct this system, we need Enterprise Resource Planning System. Since ERP is designed around the idea that rapid change and a degree of unhandled change is normal, it allows driving the customer's rapidly needs much deeper through the business cycle.

• Journal of Korean Institute of Industrial Engineers
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• v.34 no.1
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• pp.108-121
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• 2008

Dispatching rule for parallel machines with multi product is proposed in this paper, In current market,customer's request for higher quality is increasing, In accordance with such demand, manufacturers are focusingon improving the quality of the products. Such shift in production objective is risky. The possibility ofneglecting another important factor in customer satisfaction increases, namely due dates. From the aspect ofimproving quality, frequency of product assignment to limited number of high performance machines willincrease. This will lead to increased waiting time which can incur delays, In the case of due date orientedproduct dispatch, Products are assigned to machines without consideration for quality. Overall deterioration ofproduct quality is inevitable, In addition, Poor products will undergo rework process which can increase delays.The objective of this research is dispatching products to minimize due date delays while improving overallquality. Quality index is introduced to provide means of standardizing product quality. The index is used toassure predetermined quality level while minimizing product delays when dispatching products. Qualitystandardization method and dispatching algorithm is presented. And performance evaluation is performed withcomparison to various dispatching methods.

• Journal of KSNVE
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• v.9 no.4
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• pp.643-651
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• 1999

A brief description of the current technology (contact-start-stop) employed in most of today's hard disk drive is presented. The dynamics and head/disk interactions during a start/stop process are very complicated and no one has been able to accurately model the interactions. Thus, the head/disk interface that meets the start/stop durability and stiction requirements are always developed statistically. In arriving at a solution. many sets of statistical tests are run by varying several parameters. such as, the carbon overcoat thickness. lubricant thickness. disk surface roughness, etc. Consequently, the cost associated III developing an interface could be significant since the outcome is difficult to predict. An alternative method known as Load/Unload technology alters the problem set. such that. the start/stop performance can be designed in a predictable manner. Although this techno¬logy offers superior performance and significantly reduces statistical testing time, it also has some potential problems. However. contrary to the CSS technology. most of the problems can be solved by design and not by trial and error. One critical problem is that of head/disk contacts during the loading and unloading processes. These contact can cause disk and slider damage because the contacts are likely to occur at high disk speeds resulting in large friction forces. Use of glass substrate disks also may present problems if not managed correctly. Due to the low thermal conductivity of glass substrates. any head/disk contacts may result in erasure due to frictional heating of the head/disk interface. In spite of these and other potential problems. the advantage with L/UL system is that these events can be understood. analyzed. and solved in a deterministic manner.

• Journal of Family Resource Management and Policy Review
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• v.14 no.4
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• pp.101-126
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• 2010

This Qualitative case study focused on the National Pilot Project to make family-friendly communities. We examined the basic model of the family-friendly community proposed by the Ministry of Gender Equality and Family. One of the three local communities selected as family friendly models was chosen for observation and in-depth interview for its residents. The official performance report shows this project's process, results and future tasks. From the in-depth interview data, we defined the project's characteristics as the government and private sectors collaboration, model transformation from the original family friendly model to the production model, and we found some conflicts among residents upon financial issues and business items. The most important task is the vitalization of the community corporate body to realize this project's performance through these three years. And this study implicates to elaborate the rural family-friendly community model focused on income creating community redesign, different from the urban model focused on caring.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.42 no.2
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• pp.460-470
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• 2017

We address how to handle big data mining effectively using the intelligent SSD (iSSD). ISSD is a storage device equipped with computing power inside SSD for reducing the transferring cost and for processing data nearby SSD where the data is stored. We first introduce the structural characteristics of iSSD for efficient data processing. Then, we present how to process data mining algorithms by using iSSD. Finally, we discuss how to improve the performance of data mining algorithms significantly by exploiting heterogeneous computing environment where host CPUs and GPU coexist for maximizing the performance.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.56
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• pp.29-54
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• 2012

As market is more and more mature, the survival environment of exporting companies is getting severer, which throws exporting companies into great pressures of the process of growth and development. For most businessmen, the hardest part of starting a foreign business is to find buyers or to get customers, which is more critical for small and medium-size foreign enterprises. The fast changes of internal and external trade and market circumstances, together with the advent of e-commerce, led to the diversified of the way to find foreign buyers for exporting companies. But the performance differs in using different ways of finding foreign buyers. Therefore, this study examines the status of the methods of finding foreign buyers and performance of exporting companies in China. Based on the investigation of the ways of finding foreign buyers, this study tries to find out the most efficient ways of finding foreign buyers for them. And this study tries to propose some practical suggestions for the exporting companies based on the analysis that will help them to improve companies' performances.