• 경영과학
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• 제28권1호
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• pp.11-24
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• 2011

In this paper, we develop a new conceptual framework for finding new business opportunities in the cloud computing environment. We propose a service model framework for cloud computing business. In the service concept of the proposed business model, we categorize customer needs and service offering value, while we analyze customer behavior for developing revenue model. In addition, we analyze cloud computing market drivers for finding an evolution path of the proposed business model. Finally, we develop cloud computing business strategies for Korean IT service industry.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2012년도 추계학술대회
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• pp.533-535
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• 2012

본 연구에서는 플랫폼 비즈니스 모델의 진화방향에 대한 탐색적 사례연구를 수행하고자 한다. 이를 위하여 플랫폼 비즈니스와 비즈니스 모델에 대하여 각각 정의하고, 대표적인 플랫폼 비즈니스 모델을 선택하고 새로운 기술적 변화 요인과 상호작용하는 가운데, 플랫폼 비즈니스가 어떠한 변화방향을 가지고 진화하게 되는지에 대하여 제시하고자 한다.

• Industrial Engineering and Management Systems
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• 제13권4호
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• pp.432-441
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• 2014

As the business model is receiving considerable attention these days, the ability to collect business model related information has become essential requirement for a company. The annual report is one of the most important external documents which contain crucial information about the company's business model. By investigating business descriptions and their future strategies within the annual report, we can easily analyze a company's business model. However, given the sheer volume of the data, which is usually over a hundred pages, it is not practical to depend only on manual extraction. The purpose of this study is to complement the manual extraction process by using text mining techniques. In this study, the text mining technique is applied in business model concept extraction and business model evolution analysis. By concept, we mean the overview of a company's business model within a specific year, and, by evolution, we mean temporal changes in the business model concept over time. The efficiency and effectiveness of our methodology is illustrated by a case example of three companies in the US video rental industry.

• 산업경영시스템학회지
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• 제35권3호
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• pp.210-216
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• 2012

Recently, it is not sufficient that contemporary firms satisfy customers to be really successful, they must create new value. To do so, many firms focus on the blue ocean strategy. The blue ocean strategy proposed the strategic canvas as a main tool for identifying the opportunities for value differentiation. It is easy to understand and for the use, but has weakness that is a unclear procedure to make it done. To complement its weak point, this study proposes a refined strategic canvas based on the concept of the business evolution that comes from a discontinuous evolution trend of 5 stages known as customer expectation.

• 디지털콘텐츠학회 논문지
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• 제8권3호
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• pp.269-277
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• 2007

최근에 웹 서비스는 비즈니스 간 e-commerce 응용을 위한 중요한 기술이 되었다. 시장적시성이 요구되는 비즈니스 관점에서, 동적 진화는 예측 불가능하고 자주 변화하는 비즈니스 요구사항에 대응할 수 있는 유연성을 제공한다. OWL-S는 OWL에 기반 한 서비스 온톨로지 언어이다. OWL에 의해 제공되는 의미성은 서비스의 발견, 수행, 조합의 자동화를 제공한다. 본 논문에서는 OWL-S를 이용하여 서비스지향 애플리케이션의 동적 진화를 지원하기 위한 프레임워크를 제안한다. 본 프레임워크에서는 표준 요구사항 분석 방법인 유즈케이스를 확장한 요구사항 개념과 활동도로의 매핑을 정의한다. 그리고 프로토타입을 구현하여 프레임워크의 유효성을 보인다.

• 디지털콘텐츠학회 논문지
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• 제18권7호
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• pp.1281-1291
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• 2017

본 연구는 e-커머스의 진화 과정을 정리하면서 초기의 사업모델부터 최근 페이스북을 중심으로 나타나고 있는 새로운 형태의 커머스인 스마트 커머스의 출현까지 지난 20여 년 동안 국내 전자상거래 산업이 어떻게 진화되어 왔는지를 단계별로 고찰하였다. 연구자들은 단계별 진화 과정을 나선형 진화 이론을 적용, 비즈니스 모델의 진화, 플랫폼의 진화, 고객 서비스 가치의 진화, 분석과 평가 등 네 가지 진화 요인을 중심으로 설명하였고, 또 단계별 진화 과정에서 축적된 기술과 경험의 축을 중심으로 사업자의 관점과 사용자의 관점에서 탐색과 활용 이론을 적용, 혁신적인 기술과 고객의 피드백을 분석, 혁신적인 비즈니스 모델을 제시하였다. 연구자들은 산업의 진화 연구를 통해 미래를 예측할 수 있다는 측면에서 본 연구가 e-커머스 산업과 정책에 대한 이론적, 실무적 공헌 점이 있을 것으로 기대한다.

• 산업공학
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• 제19권1호
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• pp.9-18
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• 2006

In this paper, we explore the ubiquitous system that provides new business opportunities in the context of digital convergence. Exploiting the value network of the proposed ubiquitous system, we analyze strategic market drivers that define the speed and direction of the evolution path for ubiquitous industries. Motivated by the dynamic growth of ubiquitous industry, we design a set of ubiquitous business models that pave the way for firms to identify profitable business cases. In addition, we analyze the evolution path of the proposed business model such that the model can be implemented in the life-cycle of ubiquitous industry. Futhermore, we develop a modeling framework for selecting a suitable business model and for evaluating the performance of the selected business model.

• The Journal of Asian Finance, Economics and Business
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• 제8권10호
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• pp.19-28
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• 2021

The present study aims to evolve the value cycle of e-business through value co-creation during the Coronavirus pandemic. The population of the study is experts consisting of university professors in the fields of marketing management, e-commerce, and managers of organizations and companies in Iran. Using the snowball sampling method, 50 of them were selected as the sample. This study employs the factor analysis method and structural equation modeling (SEM) approach for identification of the factors. The findings of this study reveal that 10 factors affect the evolution of the value chain into the value cycle, including customer relationship management, e-literacy, value co-creation, e-readiness, and integrated value creation, the logic of service dominance, shared value creation, virtual culture, e-trust, and network economics. Despite the difficulties that COVID-19 has created for businesses worldwide, the evolution of the e-business value cycle through value co-creation in the Coronavirus pandemic can be considered as a positive aspect of the pandemic. In fact, with more pandemics and more customers turning to e-businesses due to the co-creation of customer value, e-businesses can cover their weaknesses and improve their strengths by engaging customers and receiving their feedback, thus transforming their value chain into the value cycle.

• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2002년도 e-Biz World Conference
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• pp.357-361
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• 2002

• Journal of Information Technology Applications and Management
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• 제16권3호
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• pp.87-100
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• 2009

The purpose of this study is to investigate the evolution of regional tourism resources from the perspective of business ecosystem network. A regional tourism structure changes due to various factors such as natural resources, facilities, festivals and events, public resources, and etc. An exploratory analysis was conducted to examine the interaction between resource characteristics and alliance complexity in the regional tourism industry. In the process, the duality of technology provides an insight into the interaction among several players within an alliance network which include regional attractions and tourism industry. As a result. we identified four types of tourism alliance network: functional, organizational, resource-oriented, and artificially-allied. The managerial implications are also discussed.