• 제목/요약/키워드: Birth of Marketing

검색결과 35건 처리시간 0.021초

해외진출 외식기업의 시장고려 변수 선정 (Selecting Marketing Variables for the Overseas Expansion of a Foodservice Company)

  • 신선화;한경수
    • 한국식생활문화학회지
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    • 제25권6호
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    • pp.755-763
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    • 2010
  • The purpose of this study was to select market variables that a foodservice company should consider when expanding overseas and to regional market analysis by variables. Twenty-three different variables were derived from 17 previous studies. These were: population, urbanization rate, women employed, enrollment in tertiary education, gross domestic product, value added by service, total number of mobile cellular telephone subscribers, number of internet users, total Asian highway, inward foreign direct investment, total service imports, inflation rate, international tourist arrivals, energy use by industry, growth rates of the food consumer price index, access to urban sanitation, per capita total expenditure on health, male life expectancy at birth, adult literacy rate, contributing women family workers, passenger car, and country risk assessment. The selected variables were collected as secondary data from the UN, Asian Development Bank, International Bank for Reconstruction and Development, and Michigan State University.

구매종속성이 존재하는 상황에서 주문충족율을 계산하는 근사법에 관한 연구 (Approximate Approach to Calculating the Order Fill Rate under Purchase Dependence)

  • 박창규;서준용
    • 한국경영과학회지
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    • 제41권2호
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    • pp.35-51
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    • 2016
  • This paper proposes a new approximate approach to calculate the order fill rate and the probability of filling an entire customer order immediately from the shelf in a business environment under purchase dependence characterized by customer purchase patterns observed in such areas as marketing, manufacturing systems, and distribution systems. The new approximate approach divides customer orders into item orders and calculates fill rates of all order types to approximate the order fill rate. We develop a greed iterative search algorithm (GISA) based on the Gauss-Seidel method to avoid dimensionality and prevent the solution divergence for larger instances. Through the computational analysis that compares the GISA with the simulation, we demonstrate that the GISA is a dependable algorithm for deriving the stationary joint distribution of on-hand inventories in the type-K pure system. We also present some managerial insights.

SK텔레콤의 차세대 마케팅 시스템 개발사례 연구 (A Case Study on SK Telecom's Next Generation Marketing System Development)

  • 이상구;장시영;양정연
    • 한국정보과학회논문지:컴퓨팅의 실제 및 레터
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    • 제14권2호
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    • pp.158-170
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    • 2008
  • 무한 경쟁체제인 시장에서 변화하는 요구들을 수용하기 위한 해결책으로, SK 텔레콤은 향후 10년간 증가할 대용량의 데이타 및 트랜잭션을 처리하고, 다양한 마케팅활동 지원이 가능한 새로운 마케팅 시스템을 구축하였다. 이 시스템은 기존의 메인프레임 기반의 COIS시스템을 유닉스기반의 클라이언트 -서버 구조로 변경한 것이며, 웹브라우저 기반 인터페이스를 제공한다. NGM(Next Generation Marketing) 이라고 명명된 이 프로젝트는 그 규모가 전례가 없이 매우 컸다. 그러나 관리 및 기술적 문제들로 인하여 프로젝트는 위험을 맞게 되었다. 기존의 거대 벤더들이 제공하는 소프트웨어 솔루션에 기반한 어플리케이션 프레임워크가 새로운 시스템의 다양하고 방대한 요구조건을 충분히 소화시키지 못했기 때문이다. 결국 2005년 3월 SK텔레콤은 NGM 프로젝트를 보류하였다. 2005년 5월 종합적인 기획 수정을 통해 프로젝트는 2단계에 착수되었다. 새로운 시스템의 복잡도에 대응하기 위해 더 이상 단일 솔루션을 택하지 않기로 결정하여, 새로운 시스템은 커스팀 빌트의 형태가 되었다. 본 논문에서는 성공적인 NGM 프로젝트 수행을 위해 고려된 3가지 기술적 요소 - 미들웨어 및 어플리케이션 프레임워크, 데이타베이스 아키텍처, 튜닝 및 시스템 퍼포먼스 - 에 대하여 다루고 있다. NGM 구축에 있어서 적용된 이 프로세스 및 접근방법은 텔레커뮤니케이션 사업분야에서의 가장 성공적인 실제 적용사례로 볼 수 있다. 완성된 NGM 시스템은 2006년 10월 9일 성공적으로 가동되었고, "U.Key 시스템"으로 명명되었다. 이 새로운 시스템은 가까운 미래에 혁신적이고, 효과적이며 고객지향적인 어플리케이션 둥을 제공할 수 있을 것으로 기대된다.

돼지 PGK 2 유전자의 단일염기다형성 및 성장 형질과의 연관성 구명 (Association of Single Nucleotide Polymorphism (SNP) in the PGK 2 Gene with Growth Traits in Pigs)

  • 장홍철;김상욱;임다정;김재영;조규호;김명직;이지웅;최봉환;김태헌
    • Journal of Animal Science and Technology
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    • 제53권1호
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    • pp.15-22
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    • 2011
  • 자돈의 생시 체중은 자돈의 이유 체중 및 생존율에도 크게 영향을 미친다. 또한 출하 시까지 돼지의 성장률 뿐만아니라 출하 일령 단축 및 출하 체중과도 밀접한 연관성이 있는 것으로 알려져 있다. 본 연구는 돼지 7번 염색체의 PGK 2 (phosphoglycerate kinase 2) 유전자의 promoter 영역 및 transcription 영역에 해당하는 DNA 염기서열을 유전체 구조분석을 통해 20개의 SNP (Single Nucleotide Polymorpism)를 발굴하였고, 발굴된 SNP 중 PGK 2 유전자의 전사 조절 영역 내 g.122 T>G 다형을 재래돼지와 Landrace를 이용한 $F_2$ 집단 268두 자돈의 성장 형질과의 연관성 분석을 실시한 결과, 생시 체중(p<0.01) 및 3주령 체중(p<0.001)에서 통계적으로 고도의 유의적 연관성이 있음을 확인 할 수 있었다. 따라서 본 연구를 통하여 확인된 PGK 2 유전자의 promoter 영역 내 성장 형질 관련 SNP는 건강한 자돈 및 종돈을 조기 선발하기 위한 유전자 marker로 활용 가능성을 제시하였다.

장소성 강화를 위한 자웅암 관광스토리텔링 방안 연구 (A Study on the Zhaungam Tourism Storytelling Method for Enhance the Placeness)

  • 이경숙;권기창
    • 지역과문화
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    • 제6권3호
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    • pp.1-28
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    • 2019
  • 오늘날 성은 흥미의 도구로 전락되어 각종 성범죄가 끊이지 않고, 저출산 문제로 인구 절벽의 시대를 맞이하게 되었다. 이러한 문제를 극복하기 위한 대안으로 우리선조의 삶의 방식이었던 기자신앙을 새로운 인식으로 생명탄생의 신비를 간직한 성스러운 문화로 정착시켜야 한다. 이에 따라 자웅암 일원을 재미와 흥미를 주는 해학적인 장소가 아니라 생명탄생의 고귀함과 무병장수, 부귀영화를 기원하는 성스러운 장소로 재탄생 시키고자 하는 것이 본 연구의 목적이다. 전통문화의 현재적 활용이라는 측면에서 자연사랑, 생명존중의 정신을 기반으로 소원, 만남, 치유, 사랑의 정신가치를 기획방향으로 정하고 단동 10훈 중 도리도리(道理道理)를 핵심 테마로 선정하여 "도리도리(道理道理) 시크릿 가든"이라는 명칭을 부여하여 관광스토리텔링 하였다. 문화콘텐츠는 지역의 마케팅 수단이 되고, 관광객이 지역을 방문하게 하는 힘으로 작용한다. 이런 맥락에서 "도리도리(道理道理) 시크릿 가든"의 조성은 안동의 브랜드가치를 높이고 새로운 명소가 되기에 충분한 의미와 있음을 알 수 있어 지역의 상징공간으로서의 면모를 갖추어 관광객을 유입하는 고부가가치산업으로 이어질 수 있음을 확인하였다. 본 연구는 현재까지도 자웅암과 자궁암에 사람들이 찾아와 자식을 낳기 위해 기도하고 있다는 점에 주목하여 자웅암 일원을 생명탄생의 고귀함과 무병장수와 부귀영화를 기원하는 성스러운 장소로 재탄생 시키고자 하는 것이다

Forecasting the consumption of dairy products in Korea using growth models

  • Jaesung, Cho;Jae Bong, Chang
    • 농업과학연구
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    • 제48권4호
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    • pp.987-1001
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    • 2021
  • One of the most critical issues in the dairy industry, alongside the low birth rate and the aging population, is the decrease in demand for milk. In this study, the consumption trends of 12 major dairy products distributed in Korea were predicted using a logistic model, the Gompertz model, and the Bass diffusion model, which are representative S-shaped growth models. The 12 dairy products are fermented milk (liquid type, cream type), butter, milk powder (modified, whole, skim), liquid milk (market, flavored), condensed milk, cheese (natural, processed), and cream. As a result of the analysis, the growth potential of butter, condensed milk, natural cheese, processed cheese, and cream consumption among the 12 dairy products is relatively high, whereas the growth of the remaining dairy product consumption is expected to stagnate or decrease. However, butter and cream are by-products of the skim milk powder manufacturing process. Therefore, even if the consumption of butter and cream grows, it is difficult to increase the demand of domestic milk unless the production of skim milk powder produced from domestic milk is also increased. Therefore, in order to support the domestic dairy industry, policy support should be focused on increasing domestic milk usage for the production of condensed milk, natural cheese, and processed cheese.

아동용 가구디자인 요소의 고려 사항 연구 (A Study of Consideration of Children's Furniture Design Elements)

  • 이상일;김정호
    • 한국가구학회지
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    • 제28권3호
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    • pp.185-197
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    • 2017
  • With the advent of industrial society, the phenomenon of nuclear families has brought many changes in the family environment. Of changes, a decrease in the number of new-born babies led to one-child families, which then led to an increase in interest in children. Interest in children gave birth to a consumptive trend called "kids marketing," and phenomena of generous investment and consumption for children appear to continue to the future. In reality, too, the consumer market of children's apparel and learning materials for children has sharply increased over the past few years, and products related to children have become the center of family consumptions. Therefore, at this point when children are the center of consumptive life in the family and the relationship between products and users is becoming an increasingly more important variable, the conductive research focusing on children is necessary. These important factors embraced wide areas of activities in research on children, from children's physical changes, children's preference, such as color and material, to children's consumptive environment, as they can provide a foundation for furniture design suitable for children.

소형 주거공간을 위한 가변형 시스템가구 개발에 관한 연구 (Development of Multi-Functional System Furniture for Studio)

  • 김상권
    • 한국가구학회지
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    • 제26권4호
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    • pp.356-363
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    • 2015
  • Recently, the increase of single households are remarkable in Korean society due to various social and economic reasons such as aging and changes in values, and it is expected to bring many changes to social and economic structures and residential spaces. Increase of single households is a result of complex economic, cultural and social factors. It is because as the individual's financial independence increases due to elevated income and education level, the age of marriage is going up and the individualism, which values the individual's value rather than custom, is spreading. It is expected to accelerate further in connection with the changes in structure of population, such as a low birth rate and aging. As the number of single households is increasing, the development and marketing for single household products are actively growing. With the increase in consumption demand and need of growing single households, the multi-functional system furniture that can be efficiently and conveniently used in small spaces are needed, but the furniture manufactured in Korean companies are designed for regular housing and is not suitable for single households. Therefore, the aim of this study is to develop multi-functional system furniture can be freely used in the housing structure of single household and small spaces.

MZ 세대 부모를 겨냥한 S/S 유아동복 텍스타일 디자인 개발 -여아복을 중심으로- (Development of Textile Design for S/S Children's Clothing Targeting MZ Generation Parents -Focusing on Girlswear-)

  • 김해밀;김칠순
    • 패션비즈니스
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    • 제28권4호
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    • pp.93-112
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    • 2024
  • Despite a continuous decline in birth rate, children's clothing market is growing, driven by consumption trends of MZ generation parents who are willing to invest generously in their only child. Therefore, this study aimed to: 1) analyze changes in children's clothing market; 2) ascertain preferences and consumption patterns of MZ generation parents towards children's textile designs through surveys; and 3) develop textile designs targeting MZ generation parents based on these research findings. This study involved processes of literature review, market research, and design development. Survey results indicated that 'patterns and prints' were the most critical factor when purchasing children's clothing. The design process reflected survey and literature review findings, starting from idea conception to motif setting, pattern development, colorway, and simulation checks for final application suitability. Designs were executed using CAD programs centered around the main theme 'Enchanted Tea Party' and five sub-themes. This research was significant as it conducted surveys known to be challenging for corporations, thereby capturing the essence of MZ generation parents' preferences through the design process. This will provide essential information for establishing children's clothing design and marketing strategies, contributing to sustained growth of the market and enhancing the competitiveness of children's clothing brands.

Storytelling and Social Networking: Why Luxury Brand Needs to Tell Its Story

  • Park, Min-Sook
    • Journal of Information Technology Applications and Management
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    • 제27권5호
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    • pp.69-80
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    • 2020
  • Recently, luxury brands are selling their products to consumers using their own direct online channels. In the online channel, marketing strategy through storytelling is needed because consumers do not have enough product experience. Therefore, luxury brands are actively utilizing social media and delivering stories includes their birth and growth. Unlike mass media, social media communicates with consumers more quickly and frequently and delivers the story of brand naturally. This study classifies luxury brands into four groups based on story recognition of luxury brands and self-esteem, and analyzes and materializes each group of the propensities of luxury brand consumption. It also tries to draw strategic implications for effective SNS advertising by analyzing narrative transportation on SNS advertising, interests in videos, and the interests in story based on these typified groups of luxury consumption. The result of the analysis shows that there is a difference in consumption propensity among consumers who were classified into four groups according to story cognition of luxury brands and self-esteem. There is also a difference in the response to narrative images through SNSs, such as narrative transportation, interests in videos, and interests in brand stories.