• Title/Summary/Keyword: Behavioral Information

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A Meta-analysis on the Behavioral Intention for Information Technology in Korea (우리나라 정보기술의 행위의도에 관한 메타분석)

  • Nam, Soo-Tai;Kim, Do-Goan;Lee, Hyun-Chang;Shin, Seong-Yoon;Jin, Chan-Yong
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.11
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    • pp.2581-2587
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    • 2013
  • A Meta-analysis is a statistical literature synthesis method that provides the opportunity to view the research context by combining and analyzing the quantitative results of many empirical studies. We conducted a Meta-analysis research on the behavioral intention of information technology based on the theory of planned behavior. This study was targeted a total of 36 research papers that are setting up the causal relationship in the theory of planned behavior among the research papers published in domestic academic journals before 2013. The result of the Meta-analysis, showed that the effect size was 0.571 in the path from attitude toward behavior to behavioral intention, it showed that the effect size was 0.381 in the path from subjective norm to behavioral intention. And, it showed that the effect size was 0.481 in the path from perceived behavioral control to behavioral Intention. Also, it showed that the effect size was 0.421 in the path from behavioral Intention to behavior.

Study on Factors Affecting Effects of Online Behavioral Advertising (온라인 맞춤형 광고 효과에 미치는 요인들 연구)

  • Um, Namhyun;Kim, Sojung
    • The Journal of the Korea Contents Association
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    • v.19 no.12
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    • pp.376-388
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    • 2019
  • One important online marketing practice to emerge in recent years is online behavioral advertising. Online behavioral advertising entails a range of issues, including the following: personal information collection and usage agreements (three conditions: no agreement, agreement, or agreement with a reward), consumers' levels of perceived personalization (low vs. high), and consumers' level of online privacy concerns (low vs. high). The effects of all these is what this study is designed to examine, as it evaluates online behavioral advertising. Study findings suggest that types of information collection and usage agreement play a pivotal role in the evaluation of online behavioral ads. Individuals who provided the informed consent form with the possible reward had a more favorable attitude toward the brand than individuals who provided the informed consent form without a possible reward. In terms of personalization, the level of perceived personalization of the advertising message impacted consumers' attitudes toward the online behavioral ad and toward the brand. Finally, online privacy concerns appear to impact consumers' attitudes toward the online behavioral ad and toward the brand. Theoretical and practical implications are also discussed.

The Study of DISC Behavioral Patterns on Job Satisfaction, Organization Commitment and Job Stress in Nurses and Dental Hygienist (간호사와 치과위생사의 행동유형에 따른 직무만족과 조직몰입, 직무스트레스에 관한 연구)

  • Kim, Ji-Hee;Kim, Mi-Young
    • The Korean Journal of Health Service Management
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    • v.6 no.4
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    • pp.73-82
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    • 2012
  • The purpose of this study was to examine the impact of the DISC behavioral patterns of health care workers on their job satisfaction, organization Commitment and job stress in a bid to suggest an ideal behavioral pattern of Nurses and Dental hygienist. The subjects were 184 health care workers who worked in general hospitals and clinics in Busan and Ulsan for a year or more. The collected data were analyzed using ANOVA and linear regression. As a result of analyzing the relationship of their DISC behavioral patterns to job stress, organizational satisfaction and organizational commitment, there were significant differences in job stress according to their DISC behavioral patterns(p=0.015). In regard to relationship between their DISC behavioral patterns and the subfactors of job stress, there were significant gaps in role conflicts(p=.007), conflicts with subordinates(p=0.001) and conflicts over underpayment(p=0.015) according to their DISC behavioral patterns. As a result of investigating the influential factors of job stress, factors produced significant results(p<.001). The findings of the study illustrated that out of the DISC behavioral patterns, type I was most prevailing among the health care workers, which indicated that the weight of this type was highest among the behavioral styles. There were no significant gaps in job satisfaction and organizational commitment according to their DISC behavioral patterns.

A study on the Modeling and design of Parwan CPU using a VHDL (VHDL을 이용한 Parwan CPU의 Modeling과 Design)

  • 박두열
    • Journal of the Korea Society of Computer and Information
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    • v.7 no.2
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    • pp.19-33
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    • 2002
  • In this Paper, we described the Parwan CPU using a VHDL at the behavioral level and then described by connecting CPU components at the dataflow level. Finally, we simulated to verify of execution of a CPU processor using a test-bench method. A presented design method was to enable information exchange of design and representation of operation were very exact and simple. Also. a documentation of design was available and it was easy that verify a operation of designed processor. The behavioral description of VHDL aids designer as we verify our understanding of the designed system, while the dataflow description can be used to verify the bussing and register structure of the design.

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Exploring the Psychological Mechanism Underlying the Effect of COVID-19 Information Exposure via Digital Media on COVID-19 Preventive Behavioral Intention

  • Choi, Ji Hye;Noh, Ghee-Young
    • Asian Journal for Public Opinion Research
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    • v.10 no.2
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    • pp.76-101
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    • 2022
  • Despite the increasing use of digital media and their powerful impact on risk management during recent outbreaks of emerging infectious diseases, the question of how digital media exposure influences preventive behaviors has not been fully explained. Using the appraisal tendency framework and protection motivation theory as theoretical frameworks, we theorized the affective and cognitive mechanisms under which the differential roles of three negative emotions (fear, anger, worry) on two cognitive appraisals (perceived threat and perceived efficacy) were examined. Based on data collected from a survey of 1,500 South Koreans during the COVID-19 pandemic, we found that while worry and anger increased perceived efficacy, fear reduced perceived efficacy. The results also showed that although exposure to COVID-19 information via digital formats increased preventive behavioral intention in general, digital media use for COVID-19 information had a negative influence on preventive behavioral intention through the sequential mediation of fear and perceived efficacy.

The Effect of YouTube BJ Attributes on Information Usefulness, Information Search Satisfaction and Behavioral Intention -Focused on e-Sports Content (유튜브 BJ 속성이 정보의 유용성, 정보탐색만족도 및 행동의도에 미치는 영향 -e-스포츠콘텐츠 중심으로)

  • Kim, Soo-Eun;Lee, Hee-Hwa
    • Journal of Digital Convergence
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    • v.18 no.11
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    • pp.465-475
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    • 2020
  • The purpose of this study was to investigate how the attributes of YouTube BJs, specifically those dealing in e-sports content, affects information usefulness, information search satisfaction, and behavioral intention. To achieve this purpose, data from 229 students collected by convenient sampling of college students were used for final analysis, and analyzed using SPSS 23.0 and AMOS 23.0 programs. The results of the study are as follows: First, the friendliness of the BJ had a significant positive (+) effect on the information usefulness, the information search satisfaction, and the behavioral intention. Second, it was found that the reliability of the BJ did not significantly affect the information usefulness, the information search satisfaction, and the behavioral intention. Third, the information usefulness had no significant effect on behavioral intention, but Information search satisfaction was found to have a significant positive (+) effect on behavioral intention. Therefore, the results of this study are expected to contribute to establishing a strategy for e-sports content production based on the attributes of BJs.

A Behavioral Animation of Artificial Birds (인공 새 무리의 집단 행동 애니메이션)

  • Yu, Gwan-Hui
    • The Transactions of the Korea Information Processing Society
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    • v.6 no.3
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    • pp.773-780
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    • 1999
  • In this paper, we explore a behavioral animation of artificial birds that have lived by doing an aggregate motion. We first model individual birds and then propose a behavioral model for an aggregate motion of a flock of birds. In order to represent realistically collision avoidance and flock centering among birds, which are necessary properties in a flock of birds, we consider motive of a flock of birds, and role, velocity, momentum, banking and internal characteristics of each bird. The paper presents the simulation result of the proposed model for a flock of 100 birds.

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Understanding the Behavior of Physical Therapists and Occupational Therapists in Protecting Patient’s Medical Information - An Application of the Theory of Planned Behavior - (일부 물리치료사와 작업치료사의 환자 의료정보보호 행동 이해)

  • Lee, In-Hee;Shin, A-Mi;Son, Chang-Sik;Park, Sang-Young;Park, Hee-Joon;Yoon, Kyung-Il;Kim, Yoon-Nyun
    • The Journal of Korean Physical Therapy
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    • v.22 no.2
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    • pp.55-60
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    • 2010
  • Purpose: The purpose of this study was to use the theory of planned behavior, past habit and moral obligation to better understand the behavior of physical therapists (PTs) and occupational therapists (OTs) in protecting the medical information of patients. Methods: We conducted a survey using self-writting questionnaires structured within the framework of the theory of planned behavior to understand to analyze information from 103 clinical PTs and OTs in their efforts to protect patient medical information. Results: The PTs and OTs' medical information protecting behavior was 2.85 mean points. That point failed to reach 1.0 points. Behavior intention was 3.83 mean points. That was judged to be improved. Behavioral intention was closely correlated with behavior, behavioral attitude, subjective norms, behavior control, and past habit. Variables related to the theory of planned behavior, attitude, subjective norms, and perceived behavior control all explained 50% of the behavioral intention of PTs and OTs regarding future divulgence of patient information. The past habits of PTs and OTs were also a significant predictor in explaining the behavioral intention to protect a patient's medical information (p<0.01). Conclusion: Revising the behavioral attitudes, subjective norms, perceived behavior control, and past habits of PTs and OTs helped improve their behavior regarding protection of the medical information of patents.

A Study on Comics Library User's Behavioral Intention Based on the Extended Theory of Planned Behavior (확장된 계획행동이론을 활용한 만화 도서관 이용자의 행동의도 연구)

  • Kim, Ji-Hyun
    • Journal of the Korean Society for information Management
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    • v.34 no.1
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    • pp.291-316
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    • 2017
  • The purpose of this study was to examine comics library user's behavioral intention using the extended theory of planned behavior. In order to verify the effects of variables, such extended variables as comics likeability and service factor were added to such basic variables of the theory of planned behavior as subjective norm, attitude and behavioral control. Study findings are as follows: user's attitude had the biggest effects on their behavioral intention of reuse of Comics Library, and it was followed by subjective norm, service quality and perceived behavioral control, in order. Comics likeability exceptionally had no direct effects on behavioral intention, but it had indirect effects via the mediation of attitude, subjective norm and perceived behavioral control. And second, comics likeability and service quality had power of explanation for such basic variables as attitude, subjective norm and perceived behavioral control, respectively, thus verifying their effects on behavioral intention as extended variables.

Parents' Knowledge and Attitudes Regarding a Screening Test for and Subsequent Management of Students' Emotional and Behavioral Problems (학생 정서·행동특성 검사 및 관리에 대한 학부모의 지식과 태도)

  • Kim, Myung-Hee;Seo, Ji-Min
    • Child Health Nursing Research
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    • v.23 no.2
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    • pp.207-218
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    • 2017
  • Purpose: The purpose of this study was to investigate parents' perceptions and attitudes regarding a screening test for and subsequent management of students' emotional and behavioral problems. Methods: A descriptive research design was used, and included disproportional stratified and cluster random sampling. The sample comprised 223 parents of elementary, middle, and high school students. Data were analyzed using descriptive statistics, Chi-squared test, and ANOVA with SPSS/WIN 21.0. Results: Overall, parents responded that they knew of the goals, types, and tools of screening tests for students' emotional and behavioral problems. In total, 64.6% of parents reported having information for the screening test in advance. Only 13.5%(n=30) of students had emotional and behavioral problems in the last year. Among these students, 56.7%(n=17) were referred to mental health facilities but only 29.4%(n=5) of them received ongoing management from these facilities. Conclusion: These findings suggest that parents should receive information about the screening test for and subsequent management of students' emotional and behavioral problems. Health professionals need to build strategies to provide ongoing management for students who have emotional and behavioral problems.