• Title/Summary/Keyword: Behavior Psychology

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Study on Effect of Self-Concept in Pro-environmental Psychology and Green Consumer Behavior (자아개념이 친환경심리 및 녹색소비자행동에 미치는 영향)

  • Shin, Jae-Wook;Shin, Min-Cheol
    • Hwankyungkyoyuk
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    • v.24 no.3
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    • pp.56-77
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    • 2011
  • The purpose of this study is to explore the casual relationship between expanded self-concept including self-esteem and self-congruity with various variables of pro-environmental psychology and green consumer behavior simultaneously by using the model of structural equation. Results of the study showed that independent self-construals only affected pro-environmental psychology and dependent self-construals did not affect pro-environmental psychology and green consumer behavior, while metapersonal self-construals affected both pro-environmental psychology and green consumer behavior. Consumers with independent self-construals in strong individualistic tendency had an affirmative thoughts about environment friendliness while consumers considerate of others with dependent self-construals in strong collective tendency showed low pro-environmental psychology and green consumer behavior, which was interesting findings. In regards to the effect of metapersonal Self-construal on pro-environmental psychology, it was analyzed that lower consumer self-esteem increased pro-environmental psychology, and also when self-congruity was low, metapersonal Self-construal had a positive effect on green consumer behavior.

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An Analysis of Domestic Research Tendencies of Environmental Psychology and Behavior Studies in Architecture and Interior Design Fields - Focus on the Theses of Architecture and Interior Design Institutes - (국내 건축 및 실내디자인 분야의 환경심리행태 연구경향 분석 - 건축 및 실내디자인학회의 연구내용을 중심으로 -)

  • Choi, Sang-Hun
    • Korean Institute of Interior Design Journal
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    • v.17 no.5
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    • pp.150-156
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    • 2008
  • The 'Environmental Psychology and Behavior Studies' which started from the purpose of "Building the comfortable environment for people", is one of the most essential research area in architecture and intoner design field because of the basis of humanbeing matters. As the development of science and industries, the social circumstances have been more complicated and diversified. As a result, humanbeing require much humanized and high level of quality in space design as well as environmental design. In case of domestic research situation, the research of environmental psychology and behavior studies in architecture and interior design fields, haven't been applied fully in their potential abilities due to the shortage of research history, complexity of humanbeing researches and the vagueness of studies as a major fields. Thus, my purpose of studying is to analizing the previous research tendencies focus on the domestic thesis since 1980 to 2006 from the related research Institutes. Final findings are as follows ; 1. Steadily increasing tile interest ratio of the research field of environmental psychology and behavior studies 2. Concentration of research target spaces are higher from the residential > elderly facilities > educational > and medical spaces. 3. The preference of research theme showed the environmental psychology fundamentals > behavior studies > general studies of environmental psychology > emotional engineering > human factors engineering. 4. Results of crossing analysis ; 1)Residential spaces were the main spaces for main research theme. 2)Main theme used in target spaces were 'environmental psychology fundamentals' and "behavior studies'. 3)Main research methods for the most target spaces were 'sample research' methods.

The Effects of Stress Response on Safety Behavior : Moderating Effect of Safety Climate (스트레스 반응이 안전행동에 미치는 효과: 안전 분위기의 중재효과)

  • Lee, Jae-Hee;Moon, Kwang-Su;Oah, She-Zeen
    • Journal of the Korea Safety Management & Science
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    • v.12 no.4
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    • pp.31-39
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    • 2010
  • The purpose of this study was to examine the effects of stress response on safety behavior and to explore moderating effect of safety climate between stress response and safety behavior. 224 workers were asked to respond to the questionnaires that measured various demographic variables, stress response, safety climates and safety behaviors. A hierarchical regression was conducted to identify variables that had significant relationships with safety behavior and to examine moderating effect of safety climate between stress response and safety behavior. Results indicated that the depression response significantly predicted safety behavior. It was found that the safety climate was also a significant predictor for safety behavior. In addition, safety climate had a moderating effect on the relation between depression and anger responses and safety behavior.

Positive Psychological Capital, Start-Up Intention, Start-Up Behavior Option Network Analysis (네일아트 자격증 학습자의 긍정심리자본, 창업의도, 창업행동 간의 연결망 분석)

  • Seo, Ran-Sug
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.1
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    • pp.139-146
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    • 2021
  • This study studied the network between positive psychology capital, intention of start-up, and start-up behavior for learners who are willing to start a business. The research targets were intended to study the impact of the connection relationship between each variable, targeting nail art certification learners who are willing to start their own businesses. For this study, the measurement variables of positive psychology capital, intention of start-up, and start-up behavior were set, and the collected data were analyzed for connection-centeredness and eigenvector after data collection. The findings are as follows. First, some variables affecting the intention of start-up showed optimism, resilience and hope of positive psychology capital. Second, the intention to start a business was shown to have a significant impact on the behavior of start-ups, which, unlike the preceding study, appeared to be almost outside the network structure, showing that the behavior of start-ups was not significantly affected by other variables. Third, it is important to increase self-efficacy in positive psychological capital in order to increase the behavior of start-ups. Fourth, the analysis of the eigenvactor among positive psychology capital, intention of start-up, and start-up behavior showed optimism as some of the most central variables. In other words, prospective start-ups were found to be aware of the hardships and expected positive results in the future. The implications of this study, along with the intention and behavior of prospective entrepreneurs, are important factors in positive psychology capital, and suggest the importance of various educational programs that can be enhanced by positive psychology capital in start-up education or training programs and what should be taught. In addition, this study analyzed the network by approaching it from the perspective of positive psychology capital of prospective entrepreneurs in order to enhance the effectiveness of support programs for start-ups by the government, public institutions or universities in the future.

Personal Information Protection Behavior for Information Quality : Health Psychology Theory Perspectives (정보품질을 위한 개인정보 보호행위: 건강심리이론 관점을 중심으로)

  • Jee, Bum-Suk;Fan, Liu;Lee, Sang-Chul;Suh, Yung-Ho
    • Journal of Korean Society for Quality Management
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    • v.39 no.3
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    • pp.432-443
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    • 2011
  • The purpose of this research is to understand users' information protection behavior on personal information security from health psychology theory perspectives. Empirical results indicate that users' information protection behavior on personal information is predicted by perceived threat and perceived responsiveness. Perceived threat is determined by perceived susceptibility and perceived severity. Perceived responsiveness is determined by response efficacy and self-efficacy, but response cost is not significant. These findings provide an enriched understanding about users' information protection behavior on personal information security.

The Psychological Impact of Comparing Mind in Designs of Retail Stores, Products, and Advertising

  • Jeongmin LEE;Wujin CHU
    • Journal of Distribution Science
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    • v.22 no.8
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    • pp.77-86
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    • 2024
  • Purpose: This study investigates the psychological mechanisms of comparison within the design context of retail stores, products, and advertising. The research aims to expand the understanding of comparison psychology, encompassing social, cognitive, perceptual, and self-comparisons and their application in design practices. Research Design, Data, and Methodology: The study employs a comprehensive review of psychological theories related to comparison psychology. They were selected through extensive research on literature pertaining to design psychology and consumer behavior. The research integrates insights from psychology, marketing, consumer behavior, and design theory, supported by various design examples of retail stores, products, and advertising, to demonstrate the practical applications. Results: The findings reveal that comparison psychology significantly impacts consumer preferences and user experiences. For instance, the assimilation effect and prospect theory highlight how comparisons shape value judgments and design perceptions. Practical examples are used to illustrate the profound influence of comparative judgments in design. Conclusion: The study advocates for a "psychologically-informed approach" to design, promoting designs that are not only aesthetically pleasing and functionally sound but also psychologically aligned. By bridging the gap between psychological theories and practical design implementations, the research provides valuable insights for designers, marketers, and psychologists, enhancing the psychological efficacy of design.

An Effect of Safety Leadership Coaching Program on Safety Behaviors of Construction Workers: Based on Behavior Based Safety (안전 리더십 코칭 프로그램이 건설 현장 근로자들의 안전 행동에 미치는 효과 : 행동기반 안전관리(Behavior Based Safety: BBS)를 중심으로)

  • Lee, Jidong;Oah, Shezeen;Moon, Kwangsu
    • Journal of the Korean Society of Safety
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    • v.33 no.6
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    • pp.115-122
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    • 2018
  • This study examined the effect of safety leadership coaching program on managers' safety management and workers' safety behaviors in construction site. Three or four managers and about one hundred workers at each site participated in this study. Safety leadership coaching program consisted of safety leadership education, goal setting, self-monitoring and feedback on workers' safety behavior, reward for three safety management behaviors; (1) safety observations of workers safety behavior and (2) providing positive feedback on safe behavior (3) providing corrective feedback on risk behavior and daily safety education for workers. Dependent variables were the percentage of safe behaviors of workers and frequency of managers' safety management behaviors. A nonconcurrent AB multiple baseline design across settings was adopted. After baseline(A), safety leadership coaching program (B) was introduced to each site. The results showed that safety leadership coaching program was effective to increase managers' and workers' safety behaviors. These results suggest that safety leadership coaching program developed in this study would be an alternative treatment technique to improve construction safety management. In addition, the implications, limitations of this study, and future studies are discussed.

The Effect of Parental Depression on Children's Problem Behavior

  • Chun-Ok Jang
    • International Journal of Advanced Culture Technology
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    • v.11 no.1
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    • pp.55-62
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    • 2023
  • For proper socialization of children the psychological and emotional state of parents that affect children is very important. Recently, while interest in various psychological behavioral problems of children has increased, various studies have been conducted on parental psychology that affects children's emotions. In particular, due to COVID-19, stress has increased throughout society, and it has made parental psychology and childrearing more difficult. Therefore, we aim to investigate the effects of psychological factors, among the variables of various parents that affect children's problem behavior in this study. As a result of this study, it can be confirmed that there is a difference in the effect of parental depression on children's internalizing and externalizing behaviors. Parental depression had a significant positive effect on children's internalizing behavior with 𝛽 =.34, p<.001. In other words, the higher the parents' depression, the higher the child's internalization behavior. And parental depression was found to have a significant effect on children's externalizing behavior, with 𝛽 =.81, p<.001. This also means that the higher the parents' depression, the higher the child's externalizing behavior. Therefore, it can be seen that parental depression is an important factor influencing both children's internalizing and externalizing behaviors.

The Characteristics of Elderly Drivers' Driving Behavior on Intersection Using Graphic Driving Simulator

  • Kim, Bo-Seong;Yi, Young-Chang;Kim, Hyun-Woo;Lim, Dong-Hoon;Bak, Mi-Seon;Ji, Doo-Hwan;Hong, Seung-Hee;Kang, Jin-Kyu;Min, Byung-Chan;Min, Yoon-Ki
    • Journal of the Ergonomics Society of Korea
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    • v.29 no.4
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    • pp.611-617
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    • 2010
  • To find out why elderly drivers have more frequent traffic accidents on intersection than any other one, this study was conducted to examine the characteristics of elderly drivers' driving behavior on intersection using a multifaceted driving behavior indicator. To do that, the driving behavior of both young adult drivers and elderly drivers were compared and analyzed, using a graphic driving simulator. As a result, compared with young adult drivers, elderly drivers showed a poor driving performance, and a high ratio of visual scanning time on the specific direction regardless of driving situation. Also, compared with young adult drivers, elderly drivers had a high overall level of arousal, and the phasic arousal activity on the specific stimulus was low. These results imply that through the intervention which induces the change in multifaceted indicators mentioned earlier, they could be helped to drive more safely on intersection.

Clinical Information Protection Behavior in a Medical Institution : Based on Health Psychology Theories (의료기관 종사자의 진료정보 보호행위분석: 건강심리이론관점을 중심으로)

  • Son, Mi-Jung;Yoon, Tai-Young;Lee, Sang-Chul
    • Journal of Korean Society for Quality Management
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    • v.42 no.2
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    • pp.153-163
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    • 2014
  • Purpose: This research aims to find out clinical information protection behavior within a medical institution in mandatory circumstance based on health psychology theories Methods: This research has developed the survey based on the variables from ealth psychology theories; and conducted the survey during the whole month in April 2013. In the end, 256 samples have been used for this research's analysis. Results: First of all, Empirical results has proved that perceived benefits, self-efficacy, and cues to action have an positive influence on clinical information protection behavior. Perceived barriers has an negative influence. Finally, it has proven from the research that perceived severity and perceived susceptibility do not have an impact on clinical inf ormation protection behavior Conclusion: These findings provide an enriched understanding about medical institution workers information protection behavior on patient's clinical information.