Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
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Personal Information Protection Behavior for Information Quality : Health Psychology Theory Perspectives

정보품질을 위한 개인정보 보호행위: 건강심리이론 관점을 중심으로

  • Jee, Bum-Suk (School of Management, Kyung Hee University) ;
  • Fan, Liu (School of Management, Kyung Hee University) ;
  • Lee, Sang-Chul (Dept. of Business Administration, Korea Christian University) ;
  • Suh, Yung-Ho (School of Management, Kyung Hee University)
  • Received : 2011.09.09
  • Accepted : 2011.09.22
  • Published : 2011.09.30
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Abstract

The purpose of this research is to understand users' information protection behavior on personal information security from health psychology theory perspectives. Empirical results indicate that users' information protection behavior on personal information is predicted by perceived threat and perceived responsiveness. Perceived threat is determined by perceived susceptibility and perceived severity. Perceived responsiveness is determined by response efficacy and self-efficacy, but response cost is not significant. These findings provide an enriched understanding about users' information protection behavior on personal information security.

Keywords

References

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