• Journal of Distribution Research
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• v.8 no.2
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• pp.85-101
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• 2003

The purpose of this study is to identify the factors that influence the decision of participation in B2B E -marketplaces and explain the nature of their influence on the decision. Using survey data from 135 senior managers in business-to-business firms, the authors analyzed factors affecting the participation intention of e-marketplaces. We found that expected benefits, switching costs, the primary task environment, the secondary task environment, the macro environment, technological opportunism and complimentary asset have a significant relationship with the intention of participation in E-marketplaces. Finally, we discuss several theoretical and practical implications, and suggest limitations for the research and future research issue.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2002.05a
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• pp.74-78
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• 2002

기업간 비즈니스연동(B2Bi; B2B Integration)은 비즈니스 문서(예:XML) 교환을 통해 기업 및 마켓플레이스 간의 비즈니스 프로세스의 처리를 자동화하는 것 또는 자동화할 수 있는 환경을 구성하는 것을 의미한다. e-Marketplace의 등장, 파트너기업과의 보다 긴밀한 협업의 필요성 증대등의 이유로 B2Bi에 대한 수요가 증가하고 있는 실정이다. 본 논문에서는 국내 B2Be-Marketplace에서 B2Bi를 구현한 사례를 바탕으로, 기업간 문서의 송수신 및 가공, 흐름제어, 저장소, 어플리케이션 어댑터 관점에서 B2Bi 솔루션 개발에 관한 연구 결과를 설명하고자 한다.

• Proceedings of the Korea Database Society Conference
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• 2000.11a
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• pp.67-82
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• 2000

기업간전자상거래 (B2B)의 활성화에 따라 주요 IT 업체들은 B2B 를 위한 다양한 솔루션을 개발하고 있으며, 그 과정에서 데이터 교환 표준으로 XML 이 널리 적용되고 있다. XML 은 인터넷상에서 구조화된 문서를 자유롭게 교환 및 정의할 수 있는 특성을 갖는다. 본 연구에서는 XML 이 최근 급속히 적용되고 있는 요인을 주목하여 기업의 도입의향을 중심으로 연구를 수행하였다. 우선 '조직간 시스템 도입 관련' 선행 연구를 참고하여 설문에 의한 실증분석방법을 통해 XML 도입의향을 연구하였다. 더불어 부차적 방법으로 XML 과 관련 언어 (SGML/HTML/EDI 등)의 특성 비교 과정을 통해 XML 의 특징으로부터 e 마켓플레이스의 등장으로 대표되는 기업 경영 환경 변화 요소를 추론을 시도하였다. 본 연구에서는 이러한 분석 결과 XML 의 도입 의향에 영향을 미치는 요소를 분석하였고, 새로운 IT 기술인 XML의 적용에서 기업환경의 중요 변화 특징에 대한 시사점을 얻을 수 있었다.

• Information Systems Review
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• v.3 no.2
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• pp.349-368
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• 2001

The purpose of this research is to investigate economic factors that determine characteristics of B2B e-Marketplaces. From a previous research work, we classify B2B e-Marketplaces into four forms: MRO Hubs, Catalogue Hubs, Yield Managers, and Exchanges. This classification is based upon "What businesses buy" and "How businesses buy." In an attempt to identify economic factors that determine e-Marketplace forms, we employ three economic factors: buyer/seller relationships, features of products traded, and characteristics of industries or markets. Through extensive literature reviews, we have selected six variables which can be used to explain reasons for different e-Marketplace forms: asset specificity and information asymmetry for the buyer/seller relationship, standardization and price variability for the product features, entry barrier and market volatility for the market characteristics. This research conducts six in-depth case studies to explain that "Why different forms of e-Marketplace emerge?" The research framework intends to provide link between e-Marketplace forms and six economic variables. Six case studies are based on interviews with CEO or team managers of e-Marketplace firms. This study has found six economic variables, explaining well reasons for different e-Marketplace forms. Research findings are summarized as propositions so that survey-type research can be conducted with a large number of samples in the future.

• Journal of Intelligence and Information Systems
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• v.22 no.4
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• pp.87-107
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• 2016

Understanding market convergence has became essential for small and mid-size enterprises. Identifying convergence items among heterogeneous markets could lead to product innovation and successful market introduction. Previous researches have two limitations. First, traditional researches focusing on patent databases are suitable for detecting technology convergence, however, they have failed to recognize market demands. Second, most researches concentrate on identifying the relationship between existing products or technology. This study presents a platform to identify the opportunity of market convergence by using product databases from a global B2B marketplace. We also attempt to identify convergence opportunity in different industries by applying Structural Hole theory. This paper shows the mechanisms for market convergence: attributes extraction of products and services using text mining and association analysis among attributes, and network analysis based on structural hole. In order to discover market demand, we analyzed 240,002 e-catalog from January 2013 to July 2016.

• The Journal of Information Systems
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• v.11 no.1
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• pp.105-127
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• 2002

The objective of this study is to analyze factors affecting usage of b2b e-marketplace. For this purpose, we suggest a research framework where the factors are e-business infrastructure, expectation of competitive advantages and perceived barriers with current and future usages as result variables. For empirical test, 219 companies are surveyed and 177 valid ones among them are analyzed. In result, e-business infrastructure and competitive advantage affect to both current and future usage positively and perceived barriers affect to future usage negatively. The results shows the following two: First, many companies expect improvement of competitive advantages such as bargaining power and efficiency by usage of e-marketplace. Second, for more aggressive usage of e-marketplace, it is important not only to build e-business infrastructure but also to resolve perceived barriers.

• International Commerce and Information Review
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• v.7 no.2
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• pp.115-137
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• 2005

E-trade is important that SMEs can do international business with activity. However, SMEs are facing psychological and economic barriers to e-trade. Therefore, SMEs depend on intermediaries for e-trading. In this context, APEC carried out the APEC Global B2B Interoperability Project to promote e-trade and increase benefits for member countries from 2002 to 2004. Especially this project emphasizes a collaboration with e-marketplaces. It has significance in that it is a new model to help SMEs do international trade. This study analyzes the APEC project in terms of technology and business and evaluates the project as a collaborative business model.

• Asia pacific journal of information systems
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• v.13 no.3
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• pp.173-193
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• 2003

As the interest in the business-to-business(B2B) electronic commerce is increasing, some companies are participating in the B2B eMarketplaces(electronic marketplaces). The eMarketplace has an effect on the method of B2B transactions or the purchasing performance. The academy and the industry are focused on the cause and the result of this effect. The purpose of this research is to analyze the effects of the relational exchange with eMarketplace on the purchasing performance, considering the supply externality and system integration as intervening variables. This study investigates the second-order effect of eMarketplace in which the degree of improvements in two aspects of purchasing activity(price reduction, purchasing efficiency) depends on the degree of the relational exchange with eMarketplace, namely, the governance of eMarketplace. Our hypotheses on this second order effect were supported. We found that the higher the relational governance, the lower in price reduction, and the better in purchasing efficiency. In more details, the high relational governance lowers the supply externality, and in turn deteriorates the improvement in price reduction. Meanwhile, the high relational governance accelerates the information system integration, and brings the better purchasing efficiency. Our findings suggest that organizations can improve their purchasing activities better if they choose the appropriate eMarketplace governance.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.7 no.6
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• pp.1341-1350
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• 2003

At present, the electronic catalog format and the process system which are used in B2B (Business-To-Business) electronic commerce are applying different system architectures according to their businesses and industries characteristics. B2B business corporations using the electronic commerce started to consider the importance of standard electronic catalog format to enhance their interoperability. As a result, the necessity of unified electronic catalog system gathered strength in exchanging and managing enormous information of electronic catalog process system constructed in each corporation and industry. Therefore, we suggest data format to improve interoperability using XML (eXtensible Markup Language), as a standard document format in electronic catalog document and define the structure of electronic catalog document in processing the information of goods using XML Schema. In addition, we presents the integrated electronic catalog registry system which provides the service of searching and registering using the electronic catalog document defined through XML for each corporation to use it in electronic marketplace. Furthermore, we exhibits a model of the electronic catalog document that improves its interoperability and reusability in electronic commerce and a model of integrated electronic catalog system.

• International Commerce and Information Review
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• v.15 no.3
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• pp.411-430
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• 2013

Overseas marketing before the conclusion of a contract is a huge obstacle to enter the global market because it has needed the company's maximum capacities which are some cost, time and human resources. Thus it required a reestablishment about the education fields and research schemes. Due to the advancements in ICT and internet, a subject of e-trade is becoming a critical issue with a subject of a practice of international trade. However, since the mid-2000s, e-trade research articles and educational materials such as textbooks, research papers are being gradually reduced. Therefore the purpose of this study, from an oversea marketing point of view among the various e-trade fields, is to measure an education performance and an academic research scheme. And this study will suggest direction of improvement about research scheme and educational performance in the overseas marketing. According to the result, to establish the education and research scheme about SEM(Search Engine Marketing), SEO(Search Engine Optimization) and SNA(Social Network Analysis) which are introduced in the industry among the education and research field related the e-trade is urgent. And some subjects need a capstone-design reconcile theory and practice.