Asia pacific journal of information systems

The Korea Society of Management Information Systems (한국경영정보학회)
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The Effects of the Relational Exchange with eMarketplace on the Purchasing Performance

e마켓플레이스에서 관계교환수준이 구매업무성과에 미치는 영향

  • 권순동 (목포대학교 경상학부 경영학) ;
  • 안중호 (서울대학교 경영대학 경영학과) ;
  • 양희동 (이화여자대학교 경영대학 경영학과)
  • Published : 2003.09.30
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Abstract

As the interest in the business-to-business(B2B) electronic commerce is increasing, some companies are participating in the B2B eMarketplaces(electronic marketplaces). The eMarketplace has an effect on the method of B2B transactions or the purchasing performance. The academy and the industry are focused on the cause and the result of this effect. The purpose of this research is to analyze the effects of the relational exchange with eMarketplace on the purchasing performance, considering the supply externality and system integration as intervening variables. This study investigates the second-order effect of eMarketplace in which the degree of improvements in two aspects of purchasing activity(price reduction, purchasing efficiency) depends on the degree of the relational exchange with eMarketplace, namely, the governance of eMarketplace. Our hypotheses on this second order effect were supported. We found that the higher the relational governance, the lower in price reduction, and the better in purchasing efficiency. In more details, the high relational governance lowers the supply externality, and in turn deteriorates the improvement in price reduction. Meanwhile, the high relational governance accelerates the information system integration, and brings the better purchasing efficiency. Our findings suggest that organizations can improve their purchasing activities better if they choose the appropriate eMarketplace governance.

Keywords

References

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