• 동아시아경상학회지
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• 제11권3호
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• pp.47-58
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• 2023

Purpose - This study investigates which product characteristics influence customers' purchase intention for brand extension products of the fashion brands. Furthermore, this study suggests brand awareness as a moderator which strengthens the positive effects of the product characteristics on the consumers' purchase intention towards brand extension products of the fashion brands. Research design, data, and methodology - Two hundred and twenty-three Chinese consumers were randomly solicited to participate in this study. Email, website (www.wenjuanxing.com), social media (WeChat) were utilized to conduct the survey and collect data. Result - The findings obtained through hierarchical regression analysis indicate that product uniqueness, product scarcity and product popularity have significant effects on purchase intention for brand extension products of the fashion brands. In addition, brand awareness moderates the relationship between product characteristics (uniqueness and scarcity) and purchase intention positively. Conclusion -The results indicate that brand extension products of the fashion brands could attract more consumers by focusing on designing unique products and using limited release and celebrity publicity strategy. Additionally, the present research posits the crucial significance of brand awareness, thereby making a noteworthy contribution to the integrated marketing approach for fashion brand marketers.

• 대한본초학회지
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• 제27권5호
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• pp.45-53
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• 2012

Objectives : In recent years, the Chinese Government has been providing full support aimed at promoting the excellence of Chinese culture, including Traditional Chinese Medicine (TCM), to the world after recognizing Chinese culture and medicine as elements that can generate national wealth. Methods : In investigating China's awareness of the issues surrounding the intellectual property rights of TCM, as well as its implementation of protective measures, this study analyzed the law and platform policies of the Chinese Government, as well as the designation status of China's intangible cultural heritages and the recent research trend in the TCM field. Results : First, China is taking various protective measures based on laws and institutional devices, including the Patent Act. Second, China is protecting the intellectual property rights of traditional Chinese medicines by registering them as Chinese intangible cultural heritages or UNESCO world heritages. Third, China is seeking to promote TCM throughout the wider world through various research and academic conferences, and by strengthening ties between nations. Conclusions : With the adoption of the international regimes of the WIPO and CBD, and particularly the Nagoya Protocol in 2010, China is seeking to implement measures aimed at maximizing the national interest based on the intellectual property rights of TCM. China began to implement a system of protection of medicinal resources and the related traditional knowledge after recognizing the potential crisis that could occur if Chinese medicine-related patents were taken over by foreign countries. As such, the system now takes various forms.

• 중국학논총
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• 제62호
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• pp.85-100
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• 2019

The article purpose is 'Reading Chinese translation text as a Korean integrated education for Chinese students'. Although number of foreign students has increased rapidly to the economic growth of Korea, the influence of Korean Wave, and the popularity of Korean popular culture like K-pop at domestic universities but the problems of their curriculum have been found in many places. Korean literary education through novel text has an important place in Korean studies, but literary education is often excluded in Korean language education as a foreign language education. Chinese students already have background knowledge of Korean translation novels through Chinese novels. They can get the learning effect as the Korean language study. Second, they can compared with Korean national violence and Chinese national violence through 'Red Revolution' and understand about Korean-Chinese understanding of the times, social and cultural phenomena, Third, they are able to study the theory of literature itself. also It was the educational purpose pursued by the humanities. Chinese students develop their Korean language skills by studying the Brothers which are translated into Korean, and we can see the similarities and differences of national violence by comparing Korea's '4.19' with China's 'Cultural Revolution' After comparing people, background, dynamics of the space where they are located, we can raise awareness of the historical and social problems of both countries. It is possible to study subjects' memories of space, change of local meaning, the formation of urban space or individual space in the text in the specific space where national violence occurs. In this way, the method of learning Korean integrated education through Brothers of the Chinese translation novels makes an opportunity to look at national violence in the Korean-Chinese space of the 1960s and 1970s. It has a subjective perspective from subordination to the nationality of the modern nation-state. This is an educational effect that can be obtained through reading a Chinese translation novel as a Korean language integrated education.

• 동아시아식생활학회지
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• 제23권3호
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• pp.273-281
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• 2013

The study is being conducted to investigate the perceptions and preferences of the Korean kimchi by the Chinese international students in Jeonbuk area. Self-administered questionnaires were collected from 197 male (48.9%) and 203 female (51.1%) students. Statistical data analysis is being completed using SPSS v. 12.0. Approximately 95% of Chinese female and 91% of male students know about kimchi before coming to Korea through the Korean movies and dramas. The perceptions for kimchi according to the residence period showed a significantly difference 'kimchi is a nutritious and health food' (p<0.05), 'kimchi has good taste but too hot to eat' (p<0.05), and 'Kimchi is difficult to eat because of the smell' (p<0.05). Approximately 52% of Chinese female and 44% of male students consumed kimchi once or twice a day. The most popular form of kimchi among the 13 varieties was baech kimchi. Chinese female students preferred the 'kkakdugi' (p<0.05), 'chonggak kimchi' (p<0.05), and 'young radish kimchi' (p<0.05) more than the male students. The most liked reason was the 'refreshing taste' (44.8%) whereas the most disliked reasons were 'unfamiliar with eating kimchi' (28.7%) and 'sour taste' (24.2%). Approximately 85% of Chinese female and 60% of male students would like to experience making kimchis by themselves. Extended kimchi consumptions for Chinese answered 'not too fish-like smell' (36.0%), 'not too overly-ripe' (34.5%), 'not too sour' (25.4%), and 'not too hot' (25.4%). Therefore, in order to improve the awareness for kimchi among Chinese students, we need to relate kimchi with the taste of Chinese traditional foods.

• 동아시아경상학회지
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• 제9권4호
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• pp.69-80
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• 2021

Purpose - This study investigated the development process of the Chinese distribution industry and analyzed the current status of China's offline and online distribution industries under the development process of the Chinese distribution industry. In addition, the current status of offline distributors in China and representative companies were analyzed as case studies. Research design, data, and methodology - This study analyzed the overall environment of the Chinese distribution industry by using literature data. Then, this study conducted a case analysis using RT Mart and Jingdong, major companies in the distribution industry. Result -The main research results of this study show that the Chinese distribution market has already matured, and retailers are fiercely competing to secure sales and operating profits through various methods such as finding new management methods, improving awareness and customer loyalty by expanding the number of stores. Conclusion -Recently, the characteristic of China's distribution industry is that the boundaries of distribution are breaking down. Chinese retailers are taking strategies to expand the scope of services by erasing the boundaries of distribution. In other words, distribution companies are promoting a borderless distribution strategy in which consumers purchase products online and offline without restrictions on time and space. In addition, small stores in residential areas are on the rise compared to large-scale stores in the city center. The existing distribution industry operates various types of distribution stores to prepare for the post-COVID-19 crisis.

• 통상정보연구
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• 제15권4호
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• pp.419-436
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• 2013

본 연구는 중국진출 한국인터넷기업을 대상으로 중국내 성과제고를 위한 방안모색을 하고자 중국 소비자의 특성에 따른 성과를 실증분석한 후, 이를 토대로 제고방안을 제시하였다. 연구결과, 인터넷기업에 대한 소비자 인식, 접근성, 거래안정성 등이 성과제고에 유의미한 결과를 가져오는 것으로 나타났다. 이를 통해 중국진출 인터넷기업의 성과제고를 위해서 자사에 대한 브랜드 구축, 서버의 확장, 결제시스템에 대한 안정성 제고, 고객과의 소통을 위한 인적자원의 교육 및 훈련 등이 필요함을 제시하였다. 다만, 본 연구는 대부분 중국의 20대에 집중되어 있어 연구성과를 중국 전체소비자로 확장하기에는 다소 무리가 있다.

• 시스템엔지니어링학술지
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• 제18권1호
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• pp.90-98
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• 2022

On February 12, 2019, the U.S. Department of Defense newly established and announced the "Defense AI Strategy" to accelerate the use of artificial intelligence (AI) technology for military purposes. As China and Russia invested heavily in AI for military purposes, the U.S. was concerned that it could eventually lose its advantage in AI technology to China and Russia. In response, China and Russia, which are hostile countries, and especially China, are speeding up the development of new military theories related to the overall construction and operation of the Chinese military based on AI. With the rapid development of AI technology, major advanced countries such as the U.S. and China are actively researching the application of AI technology, but most existing studies do not address the special topic of defense. Fortunately, the "Future Defense 2030 Technology Strategy" classified AI technology fields from a defense perspective and analyzed advanced overseas cases to present a roadmap in detail, but it has limitations in comparing private technology-oriented benchmarking and AI technology's maturity level. Therefore, this study tried to overcome the limitations of the "Future Defense 2030 Technology Strategy" by comparing and analyzing Chinese and U.S. military research cases and evaluating the maturity level of military use of AI technology, not AI technology itself.

• 한국정보시스템학회지:정보시스템연구
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• 제29권1호
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• pp.51-74
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• 2020

Purpose Since the number of personal information breach incidents increased, many people have perceived the importance of personal information protection, in the recent. Especially, the number of personal information breach targeting middle-aged and elderly people rapidly increases. Therefore, the purpose of this study is to identify the factors which influence to fail of online information security behaviors among the elderly. Design/methodology/approach This study made a research model by adopting the factors deducted from the protection motivation theory. To analyze the research model, we conducted an online survey targeted on the elderly and middle ages users who have nations of Korean and Chinese respectively. Findings According to the empirical analysis result, we identified that only perceived severity and perceived vulnerability affected information security awareness. On contrast, it was also discovered that perceived barriers, self-efficacy, and response efficacy did not affect information security awareness. Additionally, the awareness of information security also did not affect information security behaviors. Middle-aged and elderly people with personal information protection education did more information security behaviors than people those who no education experiences. Korean middle-aged and elderly people with education significantly did more information protection behaviors than the people without the education.

• The Journal of Korean Physical Therapy
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• 제26권3호
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• pp.202-208
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• 2014

Purpose: The purpose of this study is to investigate awareness of physical therapists about cardiopulmonary physical therapy and patterns of its use, and to offer materials about how to apply cardiopulmonary physical therapy. Methods: For this study, structured questionnaires were distributed to 158 physical therapists in general hospitals, hospitals, Chinese medicine hospitals and clinics in Cheonnam area who were randomly selected as research subjects. After the questionnaires were handed out to them for 180 days from July to December 2013, they were collected. Results: The results showed that only 14 respondents(25%) knew about the therapeutic intervention of cardiopulmonary physical therapy, while respectively, 57.1% and 17.9% of them responded they didn't know about it well, and they didn't know about it, at all. As a result, physical therapists' awareness about cardiopulmonary physical therapy was at an extremely low level, overall. Moreover, 60.7%, 7.1%, 8.9% and 23.3% of the subjects answered that they obtained knowledge about cardiopulmonary physical therapy from school curriculum, from association seminars, from related books and from other sources, respectively. Conclusion: In conclusion, these results demonstrate that the application or use of cardiopulmonary physical therapy as a physical therapy intervention is quite inadequate, although the necessity for cardiopulmonary physical therapy of physical therapists is being highlighted. Therefore, constant interests and efforts of physical therapists and clinicians would be required for effective use of cardiopulmonary physical therapy, clinical verification and active researches on it.

• 통상정보연구
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• 제15권4호
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• pp.367-387
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• 2013

본 연구는 FTA 확산시대에 한중FTA에 있어 문제가 될 수 있는 수출보험제도에 대해 양국 수출기업의 만족도를 살펴보았다. 본 연구를 통해 한국과 중국의 수출보험제도에 대한 특징을 살펴보고 이를 바탕으로 양국 수출보험제도 이용자들의 만족도를 조사하였다. 수출신용보험제도에 대한 만족도를 살펴보았다. 신용에 대한 인식(3.53), 수출지역에 대한 인식(3.38), 위험관리방법에 대한 인식(3.29), 시장변화에 대한 인식(3.14), 보험사고에 대한 인식(3.24), 규제에 대한 인식(3.03)은 수출보험제도에 대해 긍 정적인 만족도를 보였으나, 제품불량에 대한 인식(2.97)은 비교적 만족하지 못하고 있었다. 한국과 중국의 수출제도의 차별성이 존재하기에 직접적 비교는 어렵다는 한계는 가지고 있으나, 본 연구를 통해 다양한 수출보험 상품의 필요성을 제시할 수 있으며, 한국과 중국의 수출기업들은 대체적으로 수출보험상품에 만족도가 높은 것으로 나타났다.