• Journal of Global Scholars of Marketing Science
• /
• v.15 no.2
• /
• pp.71-97
• /
• 2005

Previous studies on brand performance have extensively investigated the topics of how marketing activities influence brand awareness and image only from a perspective of consumers and of how much brand awareness or image is related to brand performances. This study, unlike previous ones, proposes a theoretical framework and analyzes empirical data from a perspective of firms. We extend previous work by considering the mediating effects of brand management system and marketing mix activities on the relation between market orientation and brand performance, Furthermore, this study examines the relationships between market orientation and brand performance using a data set of marketing or brand managers in 1000 firms. The results show that firms possessing higher levels of brand management system, marketing mix, market orientation exhibit superior brand performance. Besides, brand management system and marketing mix play a mediating role between market orientation and brand performance. This study also offers some practical implications and future research questions based on the current findings.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.17 no.3
• /
• pp.352-363
• /
• 2016

The study was an exploratory research on the awareness of informatization and attitudes to information technology (IT) and its use among elderly women in a metropolitan area. The questionnaire survey was conducted to collect data on IT use or non-use of elderly women aged 60 or older in senior welfare centers in Seoul, Korea. The data on 343 cases were analysed using SPSS 21.0. As a result, the rate of internet use was relatively high and different according to socio-demographic factors, such as age. The elderly women's attitudes like the levels of awareness and expectation of informatization were positive. Elderly women learned to use IT for psychological, emotional reasons as well as for practical ones, and the satisfaction level of IT use was relatively high. Finally, most IT non-users were indifferent and ignorant about IT use. In addition, the dissatisfaction level of IT non-use was normal, but elderly women had a relatively positive expectation of IT use in the future. This study may contribute to understanding the diverse pictures of IT use and the digital divide in old age, and assist in the development of practical programs and policies for the informatization and welfare for older adults.

• Asian Pacific Journal of Cancer Prevention
• /
• v.16 no.13
• /
• pp.5349-5357
• /
• 2015

Background: Breast cancer is the most common cancer and the leading cause of cancer mortality among women of all ethnic and age groups in Malaysia. Delay in seeking help for breast cancer symptoms is preventable and by identifying possible factors for delayed diagnosis, patient prognosis and survival rates could be improved. Objectives: This narrative review aimed to understand and evaluate the level of in-depth breast cancer knowledge in terms of clinical breast examination and breast self-examination, and other important aspects such as side-effects and risk factors in Malaysian females. Since Malaysia is multicultural, this review assessed social perceptions, cultural beliefs and help-seeking behaviour in respect to breast cancer among different ethnic groups, since these may impinge on efforts to 'avoid' the disease. Materials and Methods: A comprehensive literature search of seven databases was performed from December 2015 to January 2015. Screening of relevant published journals was also undertaken to identify available information related to the knowledge, perception and help-seeking behaviour of Malaysian women in relation to breast cancer. Results: A total of 42 articles were appraised and included in this review. Generally, women in Malaysia had good awareness of breast cancer and its screening tools, particularly breast self-examination, but only superficial in-depth knowledge about the disease. Women in rural areas had lower levels of knowledge than those in urban areas. It was also shown that books, magazines, brochures and television were among the most common sources of breast cancer information. Delay in presentation was attributed mainly to a negative social perception of the disease, poverty, cultural and religion practices, and a strong influence of complementary and alternative medicine, rather than a lack of knowledge. Conclusions: This review highlighted the need for an intensive and in-depth breast cancer education campaigns using media and community health programmes, even with the existing good awareness of breast cancer. This is essential in order to avoid misconceptions and to frame the correct mind-set about breast cancer among women in Malaysia. Socio-cultural differences and religious practices should be taken into account by health care professionals when advising on breast cancer. Women need to be aware of the risk factors and symptoms of breast cancer so that early diagnosis can take place and the chances of survival improved.

• The Journal of the Korea Contents Association
• /
• v.13 no.11
• /
• pp.988-1003
• /
• 2013

This research was conducted to investigate the perception of pre-service early childhood teachers regarding the importance of the rights of young children and necessity of the education of the rights. The survey covered 525 students attending six three-year-course colleges in Seoul, Gyeonggi-do, Chungcheong-do, Chonra-do, Gyeongsang-do, and Jeju-do, Korea. They were in their freshmen, sophomore, and junior year majoring in early childhood education. Firstly, the research found that pre-service early childhood teachers' awareness towards the importance children's rights was relatively high. The higher grade they were, the better perception for the importance of the rights of young children they had. Additionally, the teachers who were registered for courses related to the rights of young children understood the importance of children's rights especially well. Secondly, pre-service early childhood teachers highly recognized the necessity of education for the rights of young children. Compared to the freshmen and sophomores, the juniors had higher awareness levels about the necessity of early childhood education rights. On the other hand, being in a related course or not made no difference in their perception for the necessity of early childhood education rights. Lastly, pre-service childhood teachers had greater concern for the necessity of education rights rather than the importance of the rights of young children.

• Korean Journal of Cognitive Science
• /
• v.21 no.4
• /
• pp.559-602
• /
• 2010

This study examines the concepts and functional characteristics of consciousness in comparison of memory and attention from the perspective of information processing. It also provides an understanding of the relationships between the three as hypothetical constructs. Consciousness is regarded as too ambiguous a concept to be understood and accepted as a mental construct without the inclusion of memory and attention in any conceptualization. We need one criterion to count satisfactorily as an explanation of consciousness in information processing. Consciousness would be a subjective awareness of momentary experience and also have the characteristic of an operating system performing control and consolidation in information processing. This could be called cognitive consciousness which refers to a subjective awareness and an executive control system, even though those are not equivalent concepts. Consciousness, memory and attention, three mental constructs could operate dependently or independently depending on the specific tasks conditioned in many information processing levels whose modules with three mental constructs could operate in hierarchy. In this premise, working memory could not be a unitary system, contrary to those of Baddeley and Hitch(1974) and Baddeley(1992, 2000), just being a mental workplace consisting of two components: the phonological loop, and the visual-spatial sketchpad without the episodic buffer and a central executive which are the characteristics of consciousness. In the continuum of information processing, the conscious processes and the unconscious processes seem not to be totally different and contrasting processes.

• Journal of Radiation Protection and Research
• /
• v.36 no.4
• /
• pp.230-236
• /
• 2011

As a way of improving social receptivity of using radiation, this study looked into the difference of understanding the need of using radiation in various fields between students majoring in radiation and non-radiation related studies, who will influence public opinion in the long term. This study also provides data needed for developing efficient strategies for projects promoting the public's awareness of using radiation. Of the students in the 79 schools sampled, 24%(177) were in 4 year colleges and 146 were junior colleges in educational statistics service (http://cesi.kedi.re.kr) In November 2010 1,945 students were selected as a sample, and they were given surveys on the need of using radiation in different fields. As a result, both between students majoring in radiation and non-radiation related studies showed a high level of understanding the need for radiation in the medical field and showed a low level of understanding of the need for radiation in the agricultural field. In all 6 fields of radiation use, students majoring in radiation related studies showed higher levels of understanding for the need to use radiation than students majoring in radiation and non-radiation related studies. In each field, male students and those who have experience medical radiation and relevant education had higher level of understanding. This shows we need to improve the understanding of the cases of female students and those who have not had experiences with medical radiation and to provide relevant education through various kinds of information. The characteristics of the groups that are shown in the results of this study are considered to be helpful for efficiently for project promoting the public's awareness of using radiation.

• The Journal of the Korea Contents Association
• /
• v.20 no.1
• /
• pp.562-572
• /
• 2020

This study analyzed subjectivity of underachievers on Peer Assisted Learning(PAS) in culinary skills related subject for providing better educational environment through consideration of educational efficiency of particular teaching method. Q Methodology was employed for analysing of responses of a small group of the students. The research found that three types of distinctive structures of responses of the students' subjectivity. The first one was Increase learning effectiveness type(Type1, N=8), the second one was Development of lesson materials for passive students(Type2, N=8), and the last one was Practical self-directed learning needs development(Type3, N=6). From the result, PAS was an effective teaching method for underachievers for encouraging participation of study program, helping to rise self-confidence in subject's tasks, and awareness of self directed learning and additional study on subjects matters. The study, however, found that students could consider themselves as an interruption to other students' study progress, and could feel other students' awareness as a burden. At last, forming a class by deeper consideration on the learning levels of each students and providing additional educational contents for encouraging self directed learning are necessary for the better efficiency for the future.

• The Journal of the Korea Contents Association
• /
• v.19 no.10
• /
• pp.341-352
• /
• 2019

Recently, as cultural projects are being carried out in various ways, the interest in the space where culture and arts can be provided is also increasing. Therefore, this study selected and analyzed F1963 in Busan. The purpose of this study is to examine the effects of brand asset factors of brand image, brand awareness, brand asset awareness, and loyalty on customer satisfaction and community development of brand asset in complex cultural space and to examine whether customer satisfaction has a mediating effect on the relationship between brand asset in complex cultural space and community development. As a result of the analysis, brand asset of complex cultural space had a positive effect on the satisfaction of users. Also, brand asset of complex cultural space has a positive effect on community development. The satisfaction that users get from the complex cultural space has a mediating effect on the influence of brand asset of the complex cultural space itself on the community development. The implications of this study suggest that complex cultural space plays an important role in the region, and it is necessary for local communities and local governments to brand complex cultural space through diversity of cultural and artistic activities.

• Journal of Digital Convergence
• /
• v.17 no.10
• /
• pp.49-58
• /
• 2019

In the era of the 4th industrial revolution, the development of information technology brought various benefits, but it also increased social interest in privacy issues. As the possibility of personal privacy violation by big data increases, academic discussion about privacy management has begun to be active. While the traditional view of privacy has been defined at various levels as the basic human rights, most of the recent research trends are mainly concerned only with the information privacy of online privacy protection. This limited discussion can distort the theoretical concept and the actual perception, making the academic and social consensus of the concept of privacy more difficult. In this study, we analyze the privacy concept that is exposed on the internet based on 12,000 news data of the portal site for the past one year and compare the difference between the theoretical concept and the socially accepted concept. This empirical approach is expected to provide an understanding of the changing concept of privacy and a research direction for the conceptualization of privacy for current situations.

• Journal of the Architectural Institute of Korea Planning & Design
• /
• v.35 no.7
• /
• pp.109-117
• /
• 2019

Recently, child safety map making education has attracted attention as a way to reduce crimes against children. In Korea, the Ministry of Gender Equality and Family organized a child safety map making education program in 2011. The program's manual was revised in 2013 and the Ministry implemented it as a project to promote the rights of women and children. Child safety map making education aims to raise a child's understanding of their neighborhood, to have voluntary control and normal consciousness as a local inhabitant, to be aware of wrong behavior and crime, and to be part of creating a safe urban environment. However, when compared to educational programs in other major developed countries, the child safety map making education program in Korea currently does not improve a child's awareness of their surroundings. In this workshop study, we proposed and ran a new program to improve children's awareness of their environment based on the active participation of children in the existing safety map educational program. The workshop was held for 4 weeks for 48 students from 5th and 6th grade at Osan Daeho Elementary School. We analyzed this new program's effects with the following results. First, an analysis of the effects of the program on children's recognition of safe and dangerous spaces revealed that their understanding of these spaces increased by 30.4% after the workshop. The safety-related factor in the mind map key concept increased from 0.94 to 4.94, indicating that the children's perception of neighborhood risk and safety factors improved. Second, the analysis of the effects of the program on the children's coping ability in dangerous situations showed that their understanding of how to deal with dangerous situations increased by 11.3%. The children's understanding of facilities they could ask for help, such as police boxes and child safety guard houses, improved by 17.9%. Third, analysis of the effects of child safety map making education on children's understanding of their neighborhood, their perception of responsibility in the neighborhood, and their neighborhood attachment showed that these levels of children's understanding of the neighborhood improved by 6.0% after the workshop.