• Korean Institute of Interior Design Journal
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• v.23 no.5
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• pp.139-145
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• 2014

As life is changing, modern people are interested in culture life more than the past and as a result Art Exhibition increases. Nowadays many methods of exhibit are introduced, especially Direct experience. Trick Art Experience exhibition introduced Direct experirence to a work of art for interests and used props, objets, images, and sounds for maximizing experience element. Trick Art Experience exhibition added humor as imitating famous painting and gave a deep impression through the optical illusion technique which make flat structure look three-dimensional structure. Recently, demands for Experience exhibition which are like Trick Art increase. This study figure out pros and cons through a comparison analysis of direction and component about Trick Art Experience exhibition and find a check list about making an audience active about experience. From now on, we have an object about showing design data including customer satisfaction measurement to make various expressions of direction and component about Experience Art through a case analysis. We have firsthand visited case spaces to experience the spaces and prepared a check list for the relevant types of expressions. Referring to the exhibit work classification system, components that correspond to Trick Art Experience exhibition were grouped according to constituting items. Among the types of expressions, the levels of satisfaction with Experience exhibition and Participating exhibit were found to be high and the level of satisfaction with Heart Moving exhibit was found to be low through surveys. Among the components, the levels of satisfaction with stereograms and formative effect elements were found to be high and those of spatial changes and media effects were found to be low through surveys. Therefore, the expressions should be reinforced and the components should be improved.

• Journal of Satellite, Information and Communications
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• v.10 no.1
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• pp.33-43
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• 2015

This study, by using SNS, is to find ways to improve the recognition of the audience on creative musical for performance planning and marketing after looking into how the choice attributes of creative musical has the different impact on satisfaction. As a result, the audiences who use SNS show that the composition of content(1st ranking), main actors(2nd ranking), reviews on musical(3rd raking), and production(4th ranking) have the impact on their satisfaction but the stage composition, staff service, satisfaction on theater, and admission fee haven't. For those who don't use SNS, however, the composition of content(1st ranking), reviews on musical(2nd ranking), production(3rd raking), and main actors(4th ranking) affect the satisfaction while the staff service, stage composition, admission fee, satisfaction on theater hardly make any effect on it.

• Journal of Distribution Science
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• v.14 no.10
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• pp.147-152
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• 2016

Purpose - High quality films are affected by both the production stage and various variables such as the size of the movie investment and marketing that changes consumers' perceptions. Consumer preferences should be recognized first to ensure that the movie is successful. If a film is produced without pre-investigation and analysis of consumer demand and taste, the probability of success will be low. This study investigates the balance of production costs, marketing costs, and profits using game theory, suggesting an optimization strategy using the simplex method of linear programming. Research design, data, and methodology - Before the release of the movie, initial demand is assumed to be driven largely by marketing costs. In the next phase, demand is assumed to be driven purely by a movie's production cost and quality, which might also further determine consumer demand. Thus, it is essential to determine how to distribute pure production costs and other costs (marketing) in a limited movie production budget. Moreover, it should be taken into account how to optimally distribute under the assumption that the audience and production company's input resources are limited. This research simplifies the assumptions for large-scale and relatively small-scale movie investments and examines how movie distribution participant profits differ when each cost is invested differently. Results - When first movers or market leaders have to choose both quality and marketing, it has been proven that pursuing a strategy choosing only one is more likely than choosing both. In this situation, market leaders should maximize marketing costs under the premise that market leaders will not lag their quality behind the quality of second movers. Additionally, focusing on movie marketing that produces a quick effect while ceding creative activity to increase movie quality is a natural outcome in the movie distribution environment since a cooperative strategy between market competitors is not feasible. Conclusions - Government film development policy should ignore quality competition between movie production companies and focus on preventing marketing competition. If movie production companies focus on movie production quality improvement then a creative competition would ensue.

• Cartoon and Animation Studies
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• s.32
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• pp.221-244
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• 2013

The purpose of this study was to concentrate on macroscopic discussion about how the recurrence of actual case in move is accepted ideologically. When considering the characteristic that non-visual factors are embodied when movie image reflects a certain target, the issue of recurrence has always caused discussion. Regardless of its independence or dependence, one individual's experience can be similar to sensual recognition but it can't be identical. Therefore, 'the truth recurred by movie' can't be real 'truth'. When director expresses the target, the aesthetic intention gives an effect to audience's emotion and recognition, Therefore, the study tries to review whether the movie truth drawn by movie can reach the possibility of epistemology agreement.

• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.27-40
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• 2015

Live cinema theatre is the latest installment of multimedia show where the filming of the performance of dramatic texts becomes the live stage event. Here, the actors perform before the camera and all the audio-visual effects are produced and constructed live. Mediated through the camera and projection screen, the stage image becomes a real-time production situation where all the scenes are put together right in front of a live audience. The very concept of live cinema as dramatic theatre has been developed by English stage director Katie Mitchell who attempts to present the stage as a cohesive representation system; this is more than a provisional experimentation where the ever-changing notion of in-betweenness is constantly tested. It is rather a predetermined operational system where the relationship between cinema and theatre is governed by the logic of synchrony, therefore maintain their own individual institutional reality. Here, the presence of camera has an effect not only on the organization of stage but also an affect on how human body exists within the situation.

• Cartoon and Animation Studies
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• s.28
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• pp.101-124
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• 2012

Success of brought a large revolution in the world of cinema and the media market. They have predicted new industrial possibility for 3D Stereoscopic image and trends started to support for producing in the field of various media platform. We can see our domestic technology creates higher added value in the sphere of hard-wear for the market of worldwide home TV electronics. But in reality we are short of effective and organized pipeline of producing and we should analyse cases more for Stereoscopic 3D animations. Therefore in this paper, we present case study on animation made into Stereoscopic 3D animation to build up suitable Stereoscopic 3D TV animations pipeline. We differentiate from any other Stereoscopic content by applying artistic elements and technological elements, especially human factor and 3D Sweetening to elevate the level of 3D Stereoscopic effect for main audience, children. We propose how to strengthen the competitiveness of Korean animation for world animation market.

• The Journal of the Korea institute of electronic communication sciences
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• v.6 no.5
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• pp.703-708
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• 2011

In this paper, most of the church except for a large church has accommodated many audience to install a balcony floor in a small space. therefore, dead zone and dislocated sound image localization is made due to this under-balcony seats. This paper propose that the problems of dead zone and dislocated sound image localization could be solved using computer simulation in the view of practical side. The economical computer simulation tool, Mapp online that can be found easily was used to the specified church. Installation a sub speaker for dead zone and -10 dB power control of the sub speaker to main speaker power for dislocated sound image localization was proposed. Computer simulation result shows that the value of definition for area was improved from "Normal" to "Very Good" which means about 52% improvement.

• Journal of Digital Contents Society
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• v.18 no.3
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• pp.475-483
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• 2017

This study attempted to investigate how the effectiveness of value-oriented promotion for media contents depends on self-construal and incorporated Schwartz' value system theory(1992) and Gutman's means-end chain theory(1982) into the development of hypotheses. It was expected that media content promotion emphasizing "openness to change" value would be more appealing to those with independent self-construal, whereas media content promotion emphasizing "conservation" value would be more appealing to those with interdependent self-construal. These hypotheses were generally supported in a series of experiments. Also, the dynamic relationship among the four primary value dimensions proposed by Schwartz (i.e., openness to change, conservation, self-enhancement, self-transcendence) was clearly validated in this study.

• Journal of Korean Association for Spatial Structures
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• v.8 no.3
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• pp.53-63
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• 2008

In this study, the reverberation characteristics of coupled spaces were investigated using a scale model. Two rooms were connected through an acoustically transparent opening known as an aperture. The acoustic characteristics of the coupled room by varying three parameters, the aperture opening size, the absorption ratio between the two rooms and the locations of the secondary room, were measured and analysed. The results indicated that a reverberant secondary room, produced large variations of the acoustics in the main room and an absorptive secondary room was effective to provide systematic control of the acoustics in the main room. The reverberant secondary room should be located at the rear of the stage and the aperture opening ratio over 6.25% produced large variations of the acoustics in the main room. However, the aperture opening ratio over 25% had no effect on variations of the acoustics in the main room. The absorptive secondary room should be located at the rear of the audience areas and the aperture opening ratio over 3.13% produced large variations of the acoustics in the main room.

• Journal of Advanced Navigation Technology
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• v.17 no.6
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• pp.792-797
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• 2013

4D film is just a film that made by adding some physical effects to 3D film or general film. In order to provide physical effects to the audience, the data that make the physical effect must be added to each frames. In this paper, we proposed a video detection system that can efficiently provide physical effects by assessing the present situation such as explosion scene, snowing scene. The proposed video detection system contains an algorithm for fire detection by using R color and $C_r$ value, and also an algorithm for snow detection by using RGB color model. The system constitutes in a MCU that from 8051 family. In the performance evaluations, the result shows that 91% of detection rate in case of fire and 25% of false detection rate in case of snow. Also the system is capable of providing physical effects automatically.