• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.2
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• pp.67-79
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• 2023

The bounce rate is the rate at which a user leaves immediately after visiting, and this study aimed to find out what attributes of a website affect the bounce rate. Web site evaluation items were defined as a total of 4 items and 27 evaluation attributes, including usability, information, service interaction, and technology, so that they can be commonly applied to venture companies in various industries through prior research. As a result of the study, 6 website attributes that affect the bounce rate were verified to be significant by discriminant analysis and decision tree analysis. Suggestions to reduce the bounce rate of venture business websites through this study are as follows. First, the path name of the website is displayed as mandatory and a pull-down menu function is added to facilitate movement to other pages. Second, it is good to expose core content that can attract users' attention in the form of a banner, and place internal link banners in the right place on sub-pages. Third, external links should be linked to a new window so that they do not leave the current page immediately so that they can be re-entered. Lastly, it is recommended to expose the contact information of the person in charge and consultation function as direct information for communication with customers, but if individual response is difficult, at least the consultation function must be added. These suggestions are expected to be of practical help in various fields such as website development, operation, and marketing. However, in special cases, a high bounce rate may be normal, so it should be considered according to the situation.

• Korean Institute of Interior Design Journal
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• v.26 no.4
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• pp.93-102
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• 2017

The study of space through image evaluation has reached the stage of measuring the emotion with the development of IT technology and the advent of VR AR era. Many researches have been trying to evaluate the space and measure the emotion in objective form by providing various forms of spatial images such as photographs, sketches, and CG. In order for these studies to be used as objective data with logical relevance, it is necessary to describe in detail the method of collecting the data used in the experiment, the characteristics of the test procedure, and the method of analysis. This study is a basic study for constructing a database by systematically organizing the attributes, experimental methods and experimental procedures of subjects. From the viewpoint of securing the objectivity and reproducibility of the paper, we analyzed the spatial image evaluation process focusing on 1) evaluation subject, 2) experimental method, and 3) analysis standard. It is necessary to examine whether the object of evaluation and the form of image and the method of providing it meet the purpose of the study. In addition, the size and order of the image, the viewing time and the interval (break time) should be different according to the gender and group experiment and the individual test method.

• Korean Institute of Interior Design Journal
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• v.23 no.5
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• pp.112-121
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• 2014

The purpose of this study is to develop the user-oriented housing interior space sensibility evaluation tools: The user-oriented housing interior space sensibility evaluation tools shall be developed through the systematic selection process of the extracted housing interior space images, which were linked with the adjectives of sensibility evaluation selected for the housing interior space preferred by the user from the specific words of the sensibility extracted to identify the characteristics of the user's sensibility which is recently being changed. In the results of analyzing the words of sensibility for the residential space preferred by the users with 48 pairs of adjectives. The user-oriented sensibility assessment tool was built by extracting 8 sensibility factors of 'cozy', 'practical' 'cheerful', 'traditional', 'unique', 'congenial', 'sensuous', and 'gorgeous' in the exploratory factor analysis. The image scale was constructed in two-dimensions of the sense of space and the type of space for the residential interior space images. The dimension of the 'sense of space' is explained by the axis of open-closed and the dimension of 'type of space, is explained by the axis of 'natural-artificial'. Such a structural model of the residential interior design attributes were divided into 8 groups. And the 42 images representing each group were selected and the user-oriented residential interior space image tool was built by adding user's selective elements.

• Journal of the Korean housing association
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• v.22 no.1
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• pp.43-55
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• 2011

The purpose this study is to develop indicators that measure the healthy housing condition of multi-family housing. The major findings are as follow: first, healthy housing was defined by physical, mental, social, and management aspects and proposed the conceptual model of hierarchy structure of evaluation of healthy housing by literature reviews. Second, evaluating items were selected based on literature reviews of existing indicators and preceding studies about both domestic and overseas multi-family housing. The evaluating indicators were identified as a total of 87 evaluating items which were composed of four dimensions and 16 attributes on the basis of the conceptual model. They cover comprehensive scope of the multi-family housing such as unit, building, complex, and site. Third, as the measurement, the 5-point ordinal scale measure was suggested. The evaluating measurement including measure standards, measure methods, and measure contents were developed by each evaluating items. Lastly, the weighting of evaluating indicators was developed by AHP method conducted by survey of an expert group. Items were identified as high contributors or low contributors. The weighting of these items could suggest several evaluations according to the situation. The level of healthy housing condition may be evaluated by both total evaluation and a specific field of evaluation.

• Fashion & Textile Research Journal
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• v.13 no.3
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• pp.353-363
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• 2011

The purpose of this study was to deduce factors organization of brand equity for the exclusive imported brand by Department Store and to analyze it's influence on the performance. Subjects for the quantitative study, quota sampling was adopted in the areas where the subject brands were in place, and 452 questionnaires (141 of hands-on staff, 311 of consumers) were analyzed. The data were analyzed by using factors and reliability analysis, the independent sample t-test, and multiple regression analysis. The results were as follows; 1. The examining the effect of asset evaluation attributes of imported brands(GAP, ZARA) monopolized by certain department stores on business achievement and consumer attitude, it turned out that business achievement in hands-on staff's asset evaluation in view of business entity had meaningful difference according to the contract types of the brand, and that business achievement according to hands-on staff's evaluation and consumer attitude according to consumers' evaluation were different according to the brand asset value. 2. The examining the effect of consumer attitude according to consumers' evaluation, it turned out that preference had meaningful effect on both store preference and intention of re-purchase, while as to ZARA, image had meaningful effect on store preference and intention of re-purchase, and reliability on store preference.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.457-460
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• 2014

As to the rapid development of mobile technology, the era of 1-person 1-smart phone has come. Also, the application of smart phone became the part of our life. Especially mobile RPG(Role Playing Game) has the biggest market and the largest number of users. There could be no precise quality assessment result, if quality evaluation model of PC RPG game were applied to the mobile RPG. Thus, it is time to focus on new quality evaluation model for mobile RPG with the great reflection of smart phone attributes. In this paper, based on ISO/IEC 9126, the international standard of software quality, quality evaluation elements for mobile RPG were deducted. Then metrics for validation of elements were redefined and new quality evaluation model was proposed.

• Proceedings of the Korean Society for Food Science of Animal Resources Conference
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• 2002.11a
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• pp.126-126
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• 2002

• Proceedings of the Safety Management and Science Conference
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• 2001.05a
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• pp.167-171
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• 2001

In this paper, the QFD(quality function deployment) technique is used to acquire the quality requirements of package software which is sold in a commercial software shop. To select the principal quality characteristics of package software, an user survey was conducted for a quality model developed based on the international standards and the previous research. The software user is divided into three groups：the general user, the expert, and the developer. The method of QFD is applied to choose the software quality attributes which have strong correlation with the selected quality characteristics.

• Proceedings of the Korean Society for Information Management Conference
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• 2000.08a
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• pp.119-124
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• 2000

본 연구의 목적은 저거슨이 제시한 12가지 이미지 속성을 목록요소로 하여 국내, 국외 회화 이미지 검색 시스템(Art Image Retrieval System; 이하 AIRS)을 구축하고, 이용자로 하여금 이 두 시스템을 통해 회화 이미지를 검색하도록 함으로써 저거슨인 제시한 이미지 목록 요소가 실제 시스템 검색에 적합한지와 이용자 만족도를 측정하고 비교함으로써 시스템을 평가하고자 한다. 또한 저거슨이 제시한 이미지 목록요소가 회화 이미지를 검색하는데 충분하지 않다면 추가되어야 할 요소가 무엇인지를 파악하고자 한다.

• The Journal of Natural Sciences
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• v.15 no.1
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• pp.127-148
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• 2005