• Journal of the Korea Convergence Society
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• v.9 no.12
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• pp.345-354
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• 2018

The purpose of this study was to investigate the structural relationship between advertising attributes, advertising attitude, brand image, and purchase intention of sports brand on SNS. For this purpose, 250 valid samples from the convenience sampling method were used as the final analysis data. Entertainment, information, and credibility among ad attributes had a positive effect on SNS users' advertisement attitude toward sport brands, and irritation has a negative effect on ad attitude. The ad attitude formed by the advertising attributes positively affected the image of the sports brand and the purchase intention. Brand image had a positive effect on purchase intention. The results of this study may be helpful to maximize SNS advertising effect of sports brands and to identify some important factors that can affect direct purchasing behavior of sports majors, one of the target groups of companies promoting sports brands using SNS.

• Journal of Korean Academy of Nursing
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• v.44 no.2
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• pp.159-169
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• 2014

Purpose: The purpose of this study was to test and validate a model to predict contraception behavior in unmarried men and women. Methods: Data were collected from a questionnaire survey of 180 unmarried men and 186 unmarried women 20 years of age or over who had sexual relationships in the past 6 months. Participants were from Seoul, Kyunggi, Daegu, and Busan and data collection was done from February 19 to April 16, 2013. Results: Model fit indices for the hypotheoretical model fitted to the recommended levels. Out of 15 paths, 11 were statistically significant in both. Predictors of contraception behavior in unmarried men and women were intention to use contraception and self-efficacy for contraception. Exposure to sexual content was directly significant to the intention in men only. Self-efficacy for contraception was affected by perceived threat of pregnancy and gender role attitude. In women, the two predictors were also significant except for the effect of exposure to sexual contents. Conclusion: Results indicate that an intervention program which increases self-efficacy in unmarried men and women contributes to effective contraception behavior. In addition, proper sexual education programs using positive aspect of mass media can help develop active participation for contraception behavior.

• Korean Journal of Community Nutrition
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• v.4 no.4
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• pp.561-567
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• 1999

This study was conducted to provide information about weight control behavior in adolescent females. To explain the behavior intention of dieting, conceptual framework based on "Social Support, Control and the Stress Process Model" and "Theory of Reasoned Action" was used. The survey was carried out by self-questionnaires with 463 female high school and college students in Daegu. Analysis of data was done using mean, correlation and multiple regression analysis with the SAS computer program. A society preoccupied with thinness gives a burden to women, and this burden may stress dissatisfaction with body image. Social perception of ideal body image except parents' perception, and salient others'perception, and salient others' expectation of subjects' body image except parents' expectation, were much thinner than normal figures in this study. The influencing factors for behavior intention of dieting of the subjects were perceived stress and attitude toward diet behavior, especially beliefs of behavioral outcome. Influencing factors related to perceived stress-that is dissatisfaction of body image-were current figure, social perception of body image, effect of mass communication and others' estimation of subjects' body image with self-comparison with others, in order.th others, in order.

• Journal of the Korea Convergence Society
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• v.11 no.10
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• pp.409-416
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• 2020

The purpose of this study is to investigate nursing home caregivers' safety knowledge, safety attitude and safety performance; then to analyze the relations between them, and to find the factors influencing the caregivers' safety performance. The study method was conducted by using SPSS WIN 21.0 program of 134 questionnaires surveyed in S city. A positive correlation was found with caregivers' safety knowledge and safety attitude. Additionally safety attitude has positive correlation with safety performance. No correlation was found between safety knowledge and safety performance. These influential factors explained their safety practice behavior 36.1%. Based on the results of this study, it is necessary to establish a policy that can form a proper safety culture in the nursing home as well as repetitive training centered on practices that can affect the safety performance of caregivers.

• Journal of Korean Clinical Nursing Research
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• v.20 no.2
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• pp.177-188
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• 2014

Purpose: This study was conducted to identify factors influencing endoscopy nurses' protective behavior against radiation exposure. Methods: Data were collected using self-report questionnaires from 122 endoscopy nurses in 21 hospitals located in Seoul, Gyeonggi province and six metropolitan cities in Korea. Collected data were analyzed using SPSS 18.0 program and included multiple regression analysis. Results: 1) There were significant relationships between protective behavior and protective environment (r=.74, p<.001), number of education sessions on radiation protection (r=.32, p<.001), number of protective devices (r=.28, p=.002), number of fellow nurses (r=.27, p=.003), and protective attitude (r=.18, p=.048). 2) Protective environment (${\beta}=0.79$, p<.001), type of hospital foundation (${\beta}=0.18$, p=.011) and marital status (${\beta}=-0.13$, p=.040) significantly predicted endoscopy nurses' protective behavior against radiation exposure (adjusted R square=.58, p<.001). The most powerful predictor for protective behavior against radiation exposure was a protective environment. Conclusion: Effective protective behavior of endoscopy nurses from radiation exposure requires improvement in their protective environment. Hospital administrators and managers should make efforts to increase protective facilities in endoscopy departments and provide endoscopy nurses with regular education on radiation protection.

• Journal of the Korean Society of School Health
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• v.4 no.1
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• pp.116-125
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• 1991

The purposes of this study are to identify the degree of exercise intent and behavior and to determine factors influencing exercise and behavior in middle school students. The subjects for this study were 658 middle school students in Chonbuk area. The data were obtained by questionaire for the period from Nov. 1 to Dec. 20, 1990. The instrument used for the study were included 6 existing scales and 2 scales developed by the researcher for this study. They are: 1) The exercise intent scale to assess the exercise plan even when they had no longer physical education. 2) The current exercise behavior to measure of exercise frequency for 1 week. 3) The scale to measure the level of self -esteem. 4) The scale to measure the level of knowledge about exercise. 5) The scale to measure the level of the perceived ability to make commitment. 6) The scale to measure the level of the perceived benifit of exercise. 7) The scale to measure the level of the perceived athletic ability. 8) The scale to measure the level of the attitude toward physical education. The data were analyzed using frequency, percentage, one way ANOVA, Pearson Coeffecients Correlation and stepwise multiple regression. The following; results were obtained. 1. Exercise intent level was in the intermediate range(mean on five point scale of 3.66, with 1 = definitely no). 2. The current exercise behavior level was relatively low(mean=1.77, with l=less than once per week and 4 = 4 or more times per week). 3. Self -esteem levels were in the intermediate range(mean on five point scale of 2.96, a mean of 5.0 indicate highest level of self-esteem.) 4. The levels of perceived ability to make commitments were in the intermediate range(mean=3.05, with 5.0 as most able). 5. The levels of perceived exercise as benificial were relatively high(mean=3.72, with 5.0 as most benificial). 6. Knowledge levels about exercise were realatively high(mean=3.97, with 5.0 as most knowledgeable). 7. The levels of perceived athletic ability were in intermediate range(mean=3.01, with 5.0 as highest score). 8. The levels of attitudes toward physical education were in the intermediate range(mean=3.29, with 5.0 as most favorable). 9. Among the general characteristic variables, sex, interest sports activities were related to the difference of exercise intent levels. 10. Of the predictor variables analyzed, self - esteem, perceived benifit of exercise, perceived athletic ability, knowledge about exercise and attitude about physical education correlated significantly and positively with exercise intent. Correlations of predictors with current exercise behavior were similiar to exercise intent, exept knowledge about exercise. 11. The stepwise multiple regression analysis shows findings as follows: 1) The most important factor to explain the difference of exercise intent was current exercise behavior. 2) The most improtant factor to explain the difference of current exercise behavior was perceived athletic ability.

• Journal of Korean Home Economics Education Association
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• v.26 no.2
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• pp.15-30
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• 2014

The purpose of this study is to provide basic information on clothing preference to help teachers suggest clothes that help students adapt better to school life, and to get basic data specific to Home Economics curricula and how teenagers' attitude toward clothes correlate with their conformity to school as a whole. The survey of 587 students was conducted between December 17-24, 2012 in Gwangju. The data was analyzed using the SPSS 18.0 for window program: frequency, means, factor analysis, cluster analysis, Chronbach's ${\alpha}$, t-test, and ANOVA. There were significant differences in the many adolescents's adapted to school life based on the clothing behavior conformity and the attitude toward the name-brand. The results showed that, if it is not extreme, adolescents had the more the clothing behavior conformity on peer & mass media than less, they did well adapt on school life. And the group of more preference for the name-brand clothing result in low school discipline adaptation but high peer and teacher relationship. In adaptation of learning, they were not different significantly based on attitudes toward the name brand.

• The Journal of Korean Society for School & Community Health Education
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• v.13 no.2
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• pp.1-15
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• 2012

Objectives: This is an explanatory correlational study to identify the relationship among knowledge, attitudes about cancer, self efficacy and health behavior for cancer prevention in school-age children. Methods: Data were collected from 488 students in grades 5 or 6 who understood the purpose of the study and agreed to participate. Data were analyzed by descriptive statistics, t-test, Pearson's correlation coefficient, and multiple regression using SPSS 18.0. Results: There were significant differences in health behavior for cancer prevention between upper 25% and lower 25% group of attitudes about cancer and self efficacy. Result from the multiple regression analysis revealed difference in the related factors and in the magnitude of the relationship evaluated by the standardized beta coefficients. Significant factors, listed by the magnitude of beta coefficients, were self efficacy, attitudes about cancer, perceived health status. These variables accounted for 30.5% of health behavior for cancer prevention. Conclusions: Based on results of the present study, systemic health education about cancer prevention for school-age children is suggested. Further research is necessary in order to draw consensus on roles of the related factors of health behavior for cancer prevention.

• The Korean Journal of Health Service Management
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• v.7 no.4
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• pp.259-272
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• 2013

The purpose of this study is to examine the effects of self-leadership and self-efficacy on organizational performance, or more specifically, job satisfaction, organizational concentration and organizational citizenship behavior and then the effects of hospital organization members' job attitude on organizational performance, helping strengthen capability that individuals of the members have and ultimately improve that performance. Findings of the study can be summarized as follows. First, self-leadership has statistically significant effects on organizational citizenship behavior. Second, self-leadership has statistically significant influences on self-effectiveness, especially job satisfaction and organizational concentration. Third, how self-efficacy influences organizational effectiveness was examined to find that self-efficacy has significant effects on organizational concentration, but not on job satisfaction. Fourth, self-efficacy has no effect on organizational citizenship behavior. Fifth, how organizational effectiveness influences organizational citizenship behavior was investigated to find that effectiveness has statistically significant effects on organizational concentration, but not on job satisfaction.

• Journal of Korean Academy of Nursing
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• v.44 no.2
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• pp.119-128
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• 2014

Purpose: This study is an examination of the paths in which the primary factors of anxiety, impulsiveness, knowledge of life safety practice, attitudes towards life safety practice, interpersonal support, and self-efficacy from Pender's Health Promotion Model influence the practice of life safety behavior in school-age children. Methods: The sample consisted of 489 5th and 6th grade students recruited from five elementary schools in Seoul City and four provinces, South Korea. Data were analyzed using descriptive statistics, correlations, factor analysis, and structural equation modeling. Results: Attitudes towards life safety practice, interpersonal support, self-efficacy and impulsiveness directly influenced practice of life safety behavior. Anxiety did not have a direct influence on practice of life safety behavior, but indirectly affected it. In this modified model, 52.0% of the practice of life safety behavior was explained by the primary factors. Conclusion: To facilitate the practice life safety behaviors in late childhood, a positive attitude towards life safety needs to be developed along with decreasing impulsiveness and enhancing self-efficacy.