The purpose of this study was to examine the influence of make-up attitude and body-related value on clothing behavior. The subjects were 315 female college students in Gyeongsang provinces. The obtained data were analyzed by reliability analysis, factor analysis, cluster analysis, one-way ANOVA, Duncan's multiple range test, correlation analysis, multiple regression analysis and t-test. The major results of this study were as follows: First, four factors of make-up attitude were identified: pursuit of confidence, sociality, self-satisfaction, and positive image. Second, the subjects were categorized into three different types of groups according to make-up attitude and body-related value, respectively: high involvement type, low involvement type, and middle involvement type. Third, there was significant difference among three groups which were segmented by each make-up attitude and body-related value on clothing behaviors (sexual attractiveness, showing off, body-enhancement). Fourth, a significant positive correlation was found among four factors of make-up attitude and body operatability with clothing behaviors. Fifth, the important variables that affected the clothing behaviors were pursuit of confidence, self-satisfaction, and positive image of make-up attitude. Sixth, body-inclination significantly influenced sexual attractiveness of clothing behavior, whereas body-related value, unlike make-up attitude, only had marginal influence.
The objective of this study were to identify the state of re. cognition and attitude of residents in Seoul city about air environment and to identify factors affecting attitude toward air environment. Study object was residents in Seoul city sampled by multistage random proportional sampling. Sample size was 0.0067%(500 persons) of total residents in Seoul city. The results were divided into two parts: (1) descriptive results of recognition and attitude toward air environment, (2) results of factor analysis to classify categories of attitudes toward air environment and regression analysis to identify factors affecting attitude toward air environment. Most of resident in Seoul city recognized that air environment in Seoul city was highly polluted and was not satisfactory. Experience of damage of air pollution was reported in about 70% of residents in Seoul city. More than 60% of residents in Seoul city had concern about air environment. Attitude toward air environment were classified into four categories using factor analysis: Necessity of intervention of local government for air environment conservation, Participation of residents and enterprises for air environment conservation, Optimistic attitude about air pollution, Preference of economy. Factors affecting the above attitudes were knowledge about air pollution, knowledge about policies and institutions related air environment conservation, concern about air environment, educational level, subjective assessment of air environment, sex, marital status. In conclusion this study suggested providing information of air environment in Seoul city to the residents and to educating residents for making positive attitude about air environment conservation.
Nonlinear robust attitude controller for 3-axis stabilized spacecraft is designed. Robust stability analysis for nonlinear spacecraft system with disturbance is conducted. External disturbances and parametric uncertainties decrease Spacecraft's attitude pointing accuracy. Sliding Mode Control(SMC) provides stability of system in the face of these disturbances and uncertainties. The concept of quadratic boundedness and quadratic stability are applied to the robust analysis for the nonlinear spacecraft system subject to bounded disturbance torques. Numerical simulation is conducted to compare the analysis result and actual nonlinear simulation. The simulation show that analysis result is valid.
Objectives: The purpose of this study is to empirically verify the difference between traditional gender role attitude and realistic dual earner attitude. Most preceding studies analyzed gender role attitude by summated rating scale while few studies have been conducted on the difference between traditional gender role attitude and dual earner attitude. Method: By using the 9th Korea Welfare Panel Data (year 2014), this study extracted households of married couples and with children in working age (18 through 64 years of age) who are the main subjects in work-family relationship. First, this study classified traditional group and modern group in their gender role attitude and passive group and active group in their dual earner attitude and by crossing these attitudes, drew out 4 gender role/dual earner attitudes. For analysis, this study investigated frequency of attitude types through descriptive statistics. By conducting ANOVA, study verified if there are significant differences in the satisfaction with family relationship depending on the types of gender role/dual earner attitudes. Lastly, study examined the effect of socio-economic status and demographic characteristics on the types of gender role/dual earner attitudes by conducting multi-nominal logistic regression analysis. Results: As the result of analysis, first, half of respondents belonged to 'equal-role-oriented type' who has modern gender role attitude and active dual earner attitude. However, there were not a few 'dual-earner-avoiding type' who has modern gender role attitude but passive dual earner attitude and 'incongruous attitude type' who has traditional gender role attitude but active dual earner attitude. Next, 'incongruous attitude type' had significantly low level of satisfaction with overall family life, relationship with spouse and relationship with children than other attitude types. Lastly, those whose incomes belong to poor strata, those who are high school graduates and lower, males and those who are over the age of 60 had significantly higher probability of belonging to 'incongruous attitude type.' Conclusion: The results of analysis demonstrate that the difference between gender role attitude and dual earner attitude is an important matter and since 'incongruous attitude type' exhibits low level of satisfaction with family relationship, scrupulous policy approaches are required for those who have high possibility of belonging to 'incongruous attitude type.'
After defining the determining factor of an attitude on clothing web-site as cognitive responses and affective responses, this study was to investigate how it affects against web-site attitude, brand attitude and purchase intention. To accomplish research subject, this study had an analysis on web-site attitude, brand attitude and purchase intention after selecting 3 department stores having mega fashion malls which run web-sites. Aad(Attitude toward an advertisement) was defined as cognitive responses and affective responses. This research analyzed it by multiple regression analysis after collecting a date from 265 customers who use 3 department stores selected The findings are as follows. First, Aad had a significance impact on web-site attitude across the department stores. Second, Aad had a significance impact on brand attitude across the department stores. Third, Aad had a significance impact on purchase intentions across the department stores. At the end of this paper, discussion, managerial implications, limitations, and future research directions were suggested.
Journal of the Korean Graphic Arts Communication Society
/
v.30
no.2
/
pp.13-22
/
2012
This research attempts to analyze communication effects of print ad having pictorial typography. 150 Questionnaires were distributed to respondents staying Daejeun City and 148 copies were retreated for five days from April 22nd to 26th, 2012. Frequency analysis, factor analysis, Cronbach's alpha for reliability analysis were utilized for data analysis with SPSS 12.0. For testing hypothesis, regression analysis was used. As result of testing hypothesis, 'informative, beneficial, creative, reliable' were partially significant to attitude towards print ad having pictorial typography. That means 'creative' and 'reliable' were insignificant, while 'informative' and 'beneficial' are significant. Variable of the most influencing on attitude towards advertising is 'informative.' 'Informative, beneficial, creative, and reliable' were partially significant to brand attitude, too. That means 'beneficial' and 'creative' were insignificant, while 'informative' and 'reliable' were significant. Variable of the most influencing on brand attitude was 'reliable.' Therefore, to enhance communication effect of print ad having pictorial typography, 'informative' and 'reliable' are most significant variables.
Journal of the Korea Fashion and Costume Design Association
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v.20
no.1
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pp.79-91
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2018
The objective of this study was to determine the influence of women's attitudes toward women's underwear on image-creation efficacy and appearance management attitude. A total of 405 surveys of women working at an industrial complex in the Daegu-Kyoungbuk area were used for data analysis. Frequency, factor analysis, reliability analysis, and regression analysis were used for data analysis. The findings were as follows. The sub-factors of women's attitudes regarding women's underwear were found to be 'aesthetics/body-style compensation', 'ostentation', 'functionality', and 'manner estimation' and the sub-factors of image-making efficacy were 'display confidence', 'face-image confidence' and 'display ability'. Appearance management attitude had factors such as total coordination, weight management, skin management, and pursuit of change. Aesthetics/body-style compensation, functionality, and ostentation, which were sub-variables of attitudes toward underwear, had a significant influence on image-creation efficacy. Aesthetics/body-style compensation and ostentation had significant influences on appearance management attitude. Aesthetics/body-style compensation was found to have a significant influence on all sub-variables of both image-creation efficacy and appearance management attitude.
Journal of the Korean Society of Clothing and Textiles
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v.39
no.1
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pp.1-14
/
2015
This study examines the effect of sociocultural attitude toward appearance and appearance comparison on appearance management behavior by adolescents. The study examines the differences of the effect relationships among the three variables according to adolescents' sex and school grade. The questionnaire was administrated to 575 middle school and high school students in Gwangju from September 2-8, 2011. Data were analyzed by descriptive statistical analysis, frequency analysis, factor analysis, reliability analysis, and regression analysis by SPSS for WIN program. The results were as follows. First, the sociocultural attitude toward appearance was composed of two factors: internalization and awareness. Adolescent's appearance management behavior was composed of four factors: hair and style, face, weight, and neatness. There are significant differences on sociocultural attitude toward appearance and appearance management behavior by gender, age (girl/middle, boy/middle, girl/high, boy/high). Second, the sociocultural attitude toward appearance significantly influenced appearance management behavior with significant differences among groups. Third, the sociocultural attitude toward appearance significantly influenced the appearance comparison and there are significant differences among groups. Fourth, appearance comparison significantly influenced appearance management behavior with significant differences among groups. Fifth, the sociocultural attitude toward appearance mediated by appearance comparison statistically did not influence appearance management behavior.
This study aims at providing basic data on brain death by analyzing factors of influencing toward attitude to brain death subject to citizens of Busan City. The data was collected for 47 days from 14 July to 31 August, 2009. Among a total of 2200 cases of the questionaries, only 2042 cases were used. For data analysis, SPSS 17.0 was used, and for the specific analysis method frequency analysis to understand general characteristics of the participants. In addition, examination on T-test and ANOVA analysis were conducted after analyzing the factors for participants' consciousness on brain death, and logistic regression analysis for understanding of relations between participants' will to brain death and general characteristics. The results of this study are summarized as follows; First, attitudes towards brain death according to general characteristics was high in those with will to donate their organs than those without in the attitude factors, namely, death recognition, acceptive, exclusive and religious attitude factors. Second, Significant variables for effects of attitudes towards brain death were gender, patients or their family's chronic or incurable diseases, religion, occupation and death recognition, acceptive, and exclusive attitude factors.
The purpose of the study is to examine the effect of personality style and emotional dysregulation on female adolescents' eating attitude, and the mediating effect of emotional dysregulation on the relationship between personality style and eating attitude. For this research, questionnaires on personality style, emotional dysregulation and eating attitude were administered to 1370 female high school students based in Seoul. Among 1370 questionnaires collected, 1239 were selected and statistically analyzed by frequency analysis, Pearson's correlation analysis, multiple regression analysis, and stepwise multiple regression analysis using SPSS Win 21.0. The main findings of the study are as follows: First, according to female adolescents' BMI, the level of their eating attitude differed significantly. Second, according to female adolescents' BMI, female adolescents' personality style and emotional dysregulation were found to affect their eating attitude significantly. Third, emotional dysregulation had a mediating effect on the relationship between female adolescents' personality style and eating attitude. To be more specific, for the normal weight group of female adolescents, emotional dysregulation was found to have a partial mediating effect on the relationship between sociotropy and eating attitude, and a full mediating effect on the relationship between autonomy and eating attitude. On the contrary, for the overweight and obese groups of female adolescents, emotional dysregulation was found to have a full mediating effect on the relationship between sociotropy and eating attitude, and a partial mediating effect on the relationship between autonomy and eating attitude. The results of the study show the ways in which personality and emotional traits contribute to female adolescents' eating attitude according to their BMI, and provide useful information for treatment of adolescents' eating disorder in clinical settings.
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