• Asia pacific journal of information systems
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• v.33 no.3
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• pp.541-572
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• 2023

Amazon Go is a cashierless convenience store concept, which is seen as a disruption in the grocery retail segment. Although Amazon Go has the ability to disrupt the retail segment, there are speculations on how Amazon Go will be perceived by users. Existing studies have not utilized user-generated content to understand the factors that affect customer behaviour in case of Amazon Go. Additionally, in case of phygital retail, studies have not attempted at understanding the effect of emotions and gratifications on user behaviour. To address the gap of exploring user perspectives based on their experience, we have examined the impact of gratifications and emotions on the acceptance of phygital retail using user-generated-content. A mixed-method approach has been utilized using only user-generated content. Utilizing topic-modelling based content analysis and emotion analysis on 30 articles related to Amazon Go, we found themes like, convenience, technology, experience, personalization, enjoyment and emotions like, bad, good, annoyance, success. In the empirical analysis, we have utilized 522 reviews about Amazon Go from the cognition and emotion theory stance, and found that hedonic gratifications have a positive impact on challenge emotions. We also found a significant impact of emotions on customer's favourite behaviour.

• Journal of Distribution Science
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• v.17 no.9
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• pp.47-56
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• 2019

Purpose - A work way of 'face to face' or a work way of 'unmanned' is very meaningful trend in contrast of robot as a worker. This paper explored some cases of unmanned terminal and kiosk which has been quickly adopted to fastfood industry in South Korea and researched whether any inconvenience or trouble exists in the level of 'the poor' and 'the aged' or not at the time of 'touching' screen in unmanned store. Research design, data, and methodology -The authors examined a few previous studies in keywords of AmazonGo, kiosk, digital divide, information gap, deregulation, and analyzed some cases of 'unmanned terminal' defines restrictively as all kinds of unmanned device, terminal and equipment including kiosk regardless of any place and type. Results - Promotion strategy of the unhandy and retailers needs to offer 'expansion of education and learning', readiness for the law aspect, reform of kiosk industry and priority of sufficient budge and politic assistance by government side. Conclusions - This paper presented some strategies of eliminating 'digital divide' both for a 'the poor', 'the aged', and for a retailer, so that the former may easily purchase goods on unmanned terminal, and the latter may easily sell the more goods at unmanned store.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2011.10a
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• pp.732-735
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• 2011

Cloud computing is a new paradigm that adopts a pay-as-you-go business model. So, clients can ues the various resources, although they have not own the resources. Already, three big players of IT industry, namely Amazon, Google and Microsoft, develop the many applications for cloud computing. In this paper, we describe the data consistency requirements for cloud computing. Data characteristics of cloud computing is replicated, distributed and large-scaled. And consistency and availability of data cannot be satisfied simultaneously. In this paper, we categorized the applications of cloud computing, and describe requirements of consistency criteria for applications. With this result, we can make the base of consistency criteria that can be adapted for cloud computing, in the near future.

• Proceedings of the Korea Information Processing Society Conference
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• 2019.10a
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• pp.221-224
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• 2019

본 논문에서는 엣지 컴퓨팅을 무인 마켓에 도입하여 엣지 컴퓨팅의 효율성을 확인하고, 로컬 네트워크의 효율적인 대역폭 할당을 위한 두 가지 방법을 제안한다. 무인 마켓과 같이 엄청난 양의 데이터를 필요로 하고 만들어내는 서비스에서는 데이터들을 클라우드로 전송하여 소비자가 불편함을 느끼지 못하도록 빠르게 처리하는 것은 불가능에 가깝다. 그래서 우리는 Amazon Go 를 벤치마킹한 무인 마켓에 엣지 컴퓨팅을 도입하여 이를 구현한다. 그리고 구현한 시스템에서 엣지 컴퓨팅 외에 클라우드 컴퓨팅, 모바일 장치를 적용하여 처리할 때의 응답 시간을 분석하여 엣지 컴퓨팅의 높은 성능을 확인한다. 또한, 구현한 무인 마켓에서 데이터 전송의 효율성을 더욱 높이기 위해 카메라 단위와 매대 단위의 대역폭 할당 기법을 제안한다. 카메라 단위로는 모션 인식기술을 활용하여 움직임이 감지될 때만 각 이미지 프로세스에서 요구되는 고해상도로 송신하는 기법을 제안한다. 매대 단위로는 네트워크에서 수용 가능한 대역폭 임계치에 도달하지 못하게 하기 위해 매대 별 우선순위에 따른 대역폭 할당 스케줄링 기법을 제안한다. 그 결과로 평균 소모대역폭과 최대 소모대역폭을 비교하여 제안한 두 가지 기법이 기존의 방법에 비해 성능을 향상시키는 것을 보인다.

• STI Policy Review
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• v.3 no.2
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• pp.111-129
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• 2012

The integration of products and services is being expanded in both manufacturing and service companies such as in Apple's iPod & iTunes, Amazon's Kindle, and Hyundai Motor Company's Mozen. This phenomenon has recently accelerated due to multiple factors including market change, lessening of differences in quality of products or services, the paradigm of participation and sharing, and deindustrialization and evolution toward becoming a service economy. The objective of this paper is to investigate and analyze the status and characteristics of integration of products and services in Korean firms and to suggest policy directions promoting this integration. Towards this purpose, income statements from the Korea Listed Companies Association (KLCA) database of companies listed on the Korea Stock Exchange are analyzed regarding the servitization of manufacturing firms as well as the productization of service firms. In addition, this research investigates the Korean Innovation Survey 2011 database for the service sector and 2010 database for the manufacturing sector in order to evaluate R&D activity in each. In the manufacturing sector, the average ratio of service sales (servitization) was low at 0.208, with bias in the level and distribution of ratios associated with the manufacturing sector. 18 out of a total of 23 sectors (78%) have low servitization, showing there's a long way to go for servitization in the Korean manufacturing sector. In the service sector, the average ratio of product sales (productization) was 9.53%, which is relatively high compared to that of the manufacturing sector. However, the distribution of ratios is also biased, as with the manufacturing sector. Based on this analysis, policy directions are proposed in terms of 1) R&D, 2) concept boost, 3) R&D result spread, 4) statistics, 5) infrastructure and 6) green growth.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.296-304
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• 2019

The Amazon Go was the catalyst of O4O era. O4O is an advanced business model from O2O, which is the integration of offline service to online, especially through smart phone network. We also find the O2O strategy of digital contents companies such as Kakao and Line. This study examined the relation between online character experience and offline purchasing intention on related character products. The SEM was designed on the former study that based on the theory of user experience and brand attitude. The result of this study shows that the users' online experience have influence on the purchasing intention of offline related products and there exist the mediating routes of satisfaction of user experience, brand preference and brand reliability. There are no statistical support to the relation between satisfaction of user experience and purchasing intention. These points illustrate what marketers better to focus on transmedia strategies.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.389-394
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• 2019

The purpose of this study is to suggest guideline for better user experience of unmanned store focusing on the Seven Eleven signature. The case study was conducted to investigate the characteristics of unmanned stores in the US and China, and to conduct comparative studies with the Seven Eleven Signature Store. As a result, I was able to derive 7 items, Easy, Simplified, Accessible, Findable, Informative, Flexible, Credible that help to improve the shopping experience. We hope that the follow up study will help to improve the unmanned store in Korea and improve the experience.

• The Journal of Information Systems
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• v.31 no.1
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• pp.175-195
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• 2022

Purpose The purpose of this study is to examine news articles and analyze trends and key agendas related to artificial intelligence(AI). In particular, this study tried to compare the reporting behaviors of Korea and the United States, which is considered to be a leader in the field of AI. Design/methodology/approach This study analyzed news articles using a big data method. Specifically, main agendas of the two countries were derived and compared through the keyword frequency analysis, topic modeling, and language network analysis. Findings As a result of the keyword analysis, the introduction of AI and related services were reported importantly in Korea. In the US, the war of hegemony led by giant IT companies were widely covered in the media. The main topics in Korean media were 'Strategy in the 4th Industrial Revolution Era', 'Building a Digital Platform', 'Cultivating Future human resources', 'Building AI applications', 'Introduction of Chatbot Services', 'Launching AI Speaker', and 'Alphago Match'. The main topics of US media coverage were 'The Bright and Dark Sides of Future Technology', 'The War of Technology Hegemony', 'The Future of Mobility', 'AI and Daily Life', 'Social Media and Fake News', and 'The Emergence of Robots and the Future of Jobs'. The keywords with high centrality in Korea were 'release', 'service', 'base', 'robot', 'era', and 'Baduk or Go'. In the US, they were 'Google', 'Amazon', 'Facebook', 'China', 'Car', and 'Robot'.

• KIPS Transactions on Computer and Communication Systems
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• v.3 no.7
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• pp.219-230
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• 2014

In the cloud computing environment, cloud service users purchase and use the virtualized resources from cloud resource providers on a pay as you go manner. Typically, there are two billing plans for computing resource allocation adopted by large cloud resource providers such as Amazon, Gogrid, and Microsoft, on-demand and reserved plans. Reserved Virtual Machine(VM) instance is provided to users based on the lengthy allocation with the cheaper price than the one of on-demand VM instance which is based on shortly allocation. With the proper mixture allocation of reserved and on-demand VM corresponding to users' requests, cloud service providers are able to reduce the resource allocation cost. To do this, prior researches about VM allocation scheme have been focused on the optimization approach with the users' request prediction techniques. However, it is difficult to predict the expected demands exactly because there are various cloud service users and the their request patterns are heavily fluctuated in reality. Moreover, the previous optimization processing techniques might require unacceptable huge time so it is hard to apply them to the current cloud computing system. In this paper, we propose the cloud brokering system with the adaptive VM allocation schemes called A3R(Adaptive 3 Resource allocation schemes) that do not need any optimization processes and kinds of prediction techniques. By using A3R, the VM instances are allocated to users in response to their service demands adaptively. We demonstrate that our proposed schemes are able to reduce the resource use cost significantly while maintaining the acceptable Quality of Service(QoS) of cloud service users through the evaluation results.