• Agribusiness and Information Management
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• v.7 no.1
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• pp.37-44
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• 2015

This study explains an agricultural mobile commerce case using Oauth Based Real-Time Information Sharing Technique according to the growth of the agricultural e-commerce market. Considering the characteristics of the agricultural market, it can confirm differential values with the existing agricultural mobile commerce market according to the functions and characteristics of its technique. We compare variables for introducing agricultural mobile commerce with the existing mobile commerce. Trust through information sharing with real-timefarming diaries, suitability and perceived ease of use variables are positively influenced, but influence on completeness and authority of information variables are relatively insufficient. Through this, we explained differential values of agricultural mobile commerce and suggested an applicable business model.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.5
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• pp.209-217
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• 2015

Development of food industry and increased city life induced enlarged generation of food waste which is currently reused in a wide range of way. In this study, treatment of food waste generated from the public agricultural product wholesale markets (they are categorized as business places which imposes the duty for reducing the food waste discarded) in Korea was investigated, and subsequently, a scheme for improving the food waste recycling business was suggested. The food waste treatment plants are mainly located in Kyeongki-do at 39.5% of total plants in Korea and the other provinces have less than 10% of the total numbers, among which public treatment plant was 38.0% and private plant was 62.0%. The treatment methods included recycling as animal feed at 47.5%, as compost at 36.4%, and the rest of food waste (12.6%) was treated in other ways. Remarkably, it was noticed that the amount of food waste treated in anaerobic digestion have been increased up to 5.4% since 2011. This implied that food waste treated in anaerobic digestion method is gradually increased according to government policy. Amongst 33 public agricultural product wholesale markets distributed all over the country, the trading volume dealt in Garakdong market in Seoul, Gangseo market in Seoul, Daegu market in Daeju, Eomgung market in Busan, Guri market in Guri accounted for 34.67, 7.47, 6.98, 5.41, and 5.30% of the total trading volume in Korea, respectively. 2.65% of the total trading agricultural products dealt in the markets were remained as food waste and treated. In 2006, Ministry of Agriculture, Food and Rural Affairs implemented the package policy for radish and Chinese cabbage in order to reduce the amount of food waste and indeed, food waste generated in Garakdong market declined to one third of the food waste before the package policy implementation. In 2010, the food waste amount treated by 'dehydration', 'discarding as raw materials', and 'drying after dehydration' accounted for 56.3%, 33.7%, and 10.0% of the total food waste generated in the public agricultural product wholesale market. However, in 2013, discarding as raw materials accounted for the most at 56.3% followed by dehydration at 37.5%, and by drying after dehydration at 6.3%. The remarkable increment of the food waste discarded as raw materials was attributed to the increase of them in Garakdong market in Seoul. In general, the agricultural food waste contains high amount of moisture at 88% in average and low amount of salt at 0.02% in average. Therefore, it is highly recommended to treat the agricultural food waste through drying after dehydration in order for improving the treatment capability. Also, this recommendation can be supported by the fact that the end-products via drying after dehydration can be utilized as compost material. Overall, the agricultural food waste recycling business can be developed through integration of the treatment via 'drying after dehydration' and compost production.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.2
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• pp.35-43
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• 2014

Strategic link, to develop the business strategy and to build the infrastructure of the organization, is an important challenge to management activities of the company, it is a major study of management academia. Effective strategy and information systems influence the success of the organization. Strategic alignment model for analyzing linkage was introduced in this study. Strategic alignment model, is composed of business strategy, organization infrastructure, information technology strategy, and information technology infrastructure. We have studied that this models appear in some form in the field of actual companies. Our research subject is a agricultural venture in Chungnam province.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.5
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• pp.73-86
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• 2018

Recently, the trend is an increase in prep and existing entrepreneurs returning to farming, people who take over the business and work on a secondary inauguration, and those who are in the field of processed food or exposing farm arisen from the activation of the sixth industry. However, the fact is that majority of an agricultural education is about production process technology education of farm product and processed food under a government-affiliated organization, so the education for start-up, management, or marketing are scarcely proceeding. Rapidly changing customers' demands and trends, agricultural product and food market opening cause a crisis in the field of agrifood. To turn this crisis into opportunity, return farmers need to be fully qualified as an entrepreneur and enterpriser, so that they improve their business mind-set such as plaining, manufacturing and marketing items in a customer perspective, and have ability to take action against imported goods. Also there is a necessary education to change recognition and enhance their ability as an entrepreneur. This study gives a proposal that an agricultural education should expand and strengthen for practician in the field of agrifood to inspire mind-set, change recognition, and enhance their ability as an entrepreneur, and aim at basically figuring out reality of current agricultural education which has not been systematically studied yet, and also establishing theories associated with that. This study is composed of present state, content, drawback, improvement plan of the current agricultural education intended for five of education managers and instructors who provided various education about inception towards farmers, returning farmers, and prep entrepreneurs who have already started up or get ready to do the business in agrifood field.

• Journal of Distribution Science
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• v.14 no.10
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• pp.137-146
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• 2016

Purpose - Korean agriculture is facing internal and external environmental changes and the need for secure stable outlets. Active participation and mutually beneficial cooperation between enterprises and agricultural is necessary for a win-win situation. This study investigates the case for distribution cooperation and a cooperative system. To respond to the diverse needs of consumers and market reclamation, there is a need to analyze and categorize distribution cooperation. Research design, data, and methodology - A literature study, relevant interviews with enterprises, and meetings with local government practices were conducted. A survey frame was derived through the participation of agricultural enterprises and distribution cooperation models were categorized identifying win-win cooperation and best practices. It was organized on the basis of six best practice examples of distribution cooperation between industry and agricultural sectors, divided into three types: opening distribution channels, exporting cooperation, and developing new products. Results - An innovation management system that can adapt to environmental changes and problems of agriculture is necessary. A company has to supply high-quality agricultural products reliably to meet the preferences of consumers by introducing products that promote domestic market differentiation. In addition, consumers are choosing a variety of products that may include not only high quality products but also local products and safe products. The main areas of cooperation are the direct provision of agrifood raw materials to consumers. Next, would be to help agricultural sectors distribute and pioneer international markets. The ideal step for distribution cooperation is the joint investment in new products by business and agriculture. Conclusions - Agriculture and win-win cooperation with enterprises is in an early stage of social contribution. To implement a distribution cooperation model between business and agricultural sectors, it is crucial to establish a structured support system including joint councils. Additional requirements include strengthening agricultural capacities, creating a legal basis for provision, and producing a win-win cooperation environment. The promotion of win-win cooperation and agricultural enterprises needs to exist in various forms in order to establish a different type of incentive system.

• Agribusiness and Information Management
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• v.10 no.2
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• pp.8-17
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• 2018

Due to changes in the agricultural market environment and both overseas and domestic farming conditions, uncertainties in agricultural production and management are becoming greater. Hence, there is a stronger need for farmers to choose crops in the optimal condition. This research aims to introduce the result and process of developing a decision support system for selecting crops, aimed to assist farmers in selecting the optimal crops most suitable in the given situation. There are basically three main factors to consider in the decision-making process for farmers when selecting a crop to introduce to their lands. First of all, one must consider how much profit crop A will produce when it is cultivated. Secondly, one must consider which crop to cultivate in order to earn a certain amount of profit. Thirdly, one must consider what is the best way to maximize Farm A's business profit. For instance, a farm may have land as its resource, and one must research which location, type of crop, level of technology, and so forth, to maximize profit.This research creates a database of the profitability of a total of 180 crop types by analyzing Rural Development Administration's survey of agricultural products income of 115 crop types, small land profitability index survey of 53 crop types, and Statistics Korea's survey of production costs of 12 crop types. Furthermore, this research presents the result and developmental process of a web-based crop introduction decision support system that provides overseas cases of new crop introduction support programs, as well as databases of outstanding business success cases of each crop type researched by agricultural institutions.

• The Journal of Industrial Distribution & Business
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• v.9 no.3
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• pp.31-43
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• 2018

Purpose - With the technology of the 4th industrial revolution, business models of agricultural sector are changing rapidly toward convergence and high value-added business models due to the 6th industrialization of agricultural. Our goals is to examine the 6th industrialization of agriculture, and then to apply the technology of the 4th industrial revolution to the 6th industrialization of agriculture, suggesting the possibility of future agriculture, and then linking the export competitiveness of agricultural products. Research design, data, and methodology - As the methodology, case studies and empirical analyzes were conducted as well as literature studies. The case analyses included tomatoes, pig breeding farms, and an empirical analysis was conducted using the AHP analysis by experts of the 6th industrialization. In addition, using 124 survey data, this study examined and analyzed the items of the 4th industrial revolution technology for the 6th industrialization of agriculture and the strengthening of export competitiveness. Results - Results showed that the technology of the 4th Industrial Revolution helped "6th industrialization of agriculture" and "the strengthening of export competitiveness" using two successful cases. The AHP analysis was also carried out, and it was found that the improvement of the technology in the 4th industrial revolution could contribute to the future industrialization as well as the 6th industrialization of agriculture. First of all, we looked many conditions were important and urgent. Among the technologies of the 4th industrial revolution, the mobile, big data were important. Moreover, it was recognized that linkage and convergence related efforts would greatly contribute to strengthening export competitiveness of agriculture such as price and quality competitiveness. Conclusions - The 4th industrial revolution such as hyper-connectivity, hyper-intelligence and hyper-predictability contribute greatly to the 6th industrialization of agriculture, and therefore it is essential to improve the competitiveness of the agricultural sector by using the technology of the 4th industrial revolution. In particular, based on analyses of the diamond model, the "demand conditions" was the most important factor for the activation of the 6th Industrialization, and then "related and supporting fields", "factor conditions" and "business context" were followed in order. The results of this study can be useful for policy, practical and academic sectors.

• The Journal of Fisheries Business Administration
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• v.51 no.2
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• pp.1-13
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• 2020

The purpose of this study is to analyze consumer preference for fish farm HACCP certification using conjoint analysis. This study used raw flatfish product to evaluate the fish farm HACCP. In this study, 500 consumers were surveyed using panel survey and stratified sampling. In the recognition analysis, the farm HACCP certification system was found to be highly recognized by consumers. It can be seen that the brand assets accumulated by existing food and agricultural HACCP certification were transfered to the fish farm HACCP and absorbed. Consumers perceived fish farm HACCP certification as similar one with existing food and agricultural HACCP. Conjoint analysis evaluated three levels factors. The attributes and levels evaluated were : price(25,800 won, 28,400 won, 31,000 won), certification(fish farm HACCP, seafood traceability, and non certified), and origin(domestic, JEJU, and WANDO). The important levels were in order of price(40.8%), certification(30.2%) and origin(29.0%). We found that consumers give higher utility to fish farm HACCP certification compared with non certified and seafood traceability certification. Market simulation results showed that the fish farm HACCP product has 12%p higher market share than non certified products. Seafood traceability certification showed 4.6%p higher market share than non certified products.

• Journal of Agricultural Extension & Community Development
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• v.20 no.3
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• pp.603-642
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• 2013

Community Business is defined as profit-making enterprise for which a community residents can take to solve their own problems. It is comprised of some sequential activities: identifying problems, collective learning, organization. In rural South Korea, the central and local governments are promoting Community Businesses. However, the related policy programs are missing the very important perspective that self-help approach be essential in Community Business. Therefore, the policy programs should be changed so that they could effectively help community's autonomous practice.

• Journal of Korean Society of Rural Planning
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• v.27 no.1
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• pp.85-94
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• 2021

The purpose of this study is to investigate the factors affecting the types of the 6th industrialization of fishery households. In this study we tried to explain the significance of the demographic and managerial characteristics of fishery households when they choose the types of the 6th industrialization business. Multinomial logistic model was used for this analysis. This study shows that the household and fishery management characteristics, main method of fishing, and regional factors matters for fishery households to choose their business types. Our results implies that it is necessary to reflect the detailed support measures differentiated by business types when implementing the 6th industrialization policy for fishery sector. In addition, the sixth industrialization of fishery should not be limited to marine products, but agricultural products produced in fishing villages should be included.