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Factors Affecting the Number of Subscribed Channel and Subscription Satisfaction of YouTube Users (유튜브 이용자의 구독 채널 수와 구독 만족도에 영향을 미치는 요인에 대한 연구)

  • Lee, Bo Mi;Kim, Hye Soo;Chung, Yongkuk
    • The Journal of the Korea Contents Association
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    • v.21 no.11
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    • pp.100-111
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    • 2021
  • This study aims to lead the new discussion by looking at variables affecting the number of subscription channels and subscription satisfaction in the absence of academic discussion of users' YouTube subscriptions. To this end, we conducted an online survey and analyzed the factors affecting the number of subscription channels and subscription satisfaction of YouTube users. We conducted hierarchical regression to examine their subscription motivation with exploratory factor analysis and to examine the impact of subscription motivations and the intentionality of Youtubers and the usefulness of YouTube knowledge on the number of subscription channels and subscription satisfaction. The analysis results are as follows: First, YouTube's usage and convenience motivation have had a static impact on the number of subscription channels. Second, factors affecting subscription satisfaction have been shown to be convenience subscription motivation, communication with Youtubers motivation, and perceived usefulness of YouTube. The practical significance of this work is that it can be beneficial to platform and channel operators in the changing new media environment. Furthermore, it aims to expand the interaction research extensions between YouTuber and users in the new media environment.

Comparative Analysis on the Facilitating Factors Affecting Learning Persistence in Synchronous & Asynchronous Emergency Remote Teaching In University Pandemic Situations (팬데믹 상황 속 대학의 동시적·비동시적 원격수업 촉진요인이 학습지속의향에 미치는 영향 비교분석)

  • Lee, Dae Yeong;Park, Sung Youl
    • Journal of The Korean Association of Information Education
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    • v.26 no.3
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    • pp.175-186
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    • 2022
  • This study has explored the facilitating factors affecting the learning persistence of university students and divided Emergency Remote Teaching(ERT) into two types based on its policies. The conclusions are as follows: First, perceived usefulness was the facilitating factor affecting learning persistence in Synchronous ERT. Therefore, learning persistence would improve by establishing various strategies such as exploring appropriate teaching strategies and building a stable infrastructure. Second, it was perceived usefulness, social presence, and system quality that were the facilitating factors affecting learning persistence in Asynchronous ERT. Thus, learning persistence would increase accompanied by immediate feedback, more active interaction, and so on.

Analysis of the Accuracy and Related Factors of Self-Reported Smoking Status according to Urinary Cotinine Concentration in Adolescents: The KoNEHS Cycle (2015~2017) (소변 중 코티닌 농도에 따른 청소년의 자가보고 흡연 상태의 정확도 및 관련요인 분석: 제3기(2015~2017) 국민환경보건 기초조사)

  • Jung, Sunkyoung;Park, Sangshin
    • Journal of Environmental Health Sciences
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    • v.48 no.4
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    • pp.216-226
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    • 2022
  • Background: The amount of smoking in adolescence increases with a younger age of smoking initiation and affects physical health. To establish and evaluate smoking-related policies, it is important to determine actual smoking status. Validation of self-reported questionnaires can identify the accuracy of the questionnaire data reflecting smoking status. Objectives: The purpose of this study was to evaluate the validity of self-reported smoking status and identify factors affecting the accuracy of self-reported smoking in South Korean adolescents. Methods: This study investigated the consistency between cotinine concentrations and self-reported questionnaire data through the analysis of urine samples collected from 922 adolescents aged 13~18 among the participants of Cycle 3 of the Korean National Environmental Health Survey. Smoking status was classified using the cotinine cut-off point of 39.85 ㎍/L in adolescents, and factors affecting the accuracy were analyzed through multiple logistic regression analysis. Results: The smoking rates according to the self-reported questionnaire and cut-off point-based cotinine concentrations among adolescents were 3.1% and 5.1%, respectively. The results found 97.1% consistency between self-reported smokers and smokers according to cotinine concentration. Factors affecting the discrepancy showed a significant relationship, including gender, secondhand smoke, and use of e-cigarettes. Conclusions: The results can be used as basic data to establish a smoking policy for adolescents through continuous monitoring and improvement of questionnaire items of factors affecting the discrepancy.

Estimation of Attributes Affecting University Students to Select the Pizza Restaurant by Gender (성별에 따른 대학생의 피자전문점 선택에 영향을 미치는 속성 평가)

  • Kang, Jong-Heon;Jeong, In-Suk
    • Journal of the Korean Society of Food Culture
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    • v.21 no.1
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    • pp.57-64
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    • 2006
  • The purpose of this study was to measure the pizza purchasing behavioral characteristics of respondents and importances of factors affecting pizza purchase, to estimate the effects of attributes on pizza restaurant choice, and to predict probability of selecting a particular pizza restaurant. The questionnaire consisted of two parts: The paired experimental profiles, purchasing behavior and importances of factors affecting pizza purchase. This study generated profiles of 16 hypothetical pizza restaurant based on the seven attributes. The profiles comprised 16 discrete sets of variables, each of which had two levels. For this study, researcher randomly selected 150 students of university as respondents. Twenty students did not complete the survey instrument, resulting in a final sample size of 129. All estimations were carried out using frequencies, $X^2$, independent samples t-test, phreg procedure of SAS package. The results are as follows. Some purchasing behavioral characteristics and importances of factors affecting pizza purchase were significantly different by gender. Based on the estimated models developed for male student group and female student group, the Chi-square statistics were significant at p<0.001. The parameter estimate for late delivery time with male student group was highest, and the parameter estimate for price with female student group was highest. The pizza restaurant that charged \20,000, offered 100% discount on eleventh pizza, promised to deliver pizza in 40 mins, usually delivered the pizza as promised time, offered only 1 type of pizza crust, delivered warm pizza, offered the money-back guarantee was favored by each of male student group and female student group. The results from this study suggested that there was an opportunity to increase market share and profit by improving operations so that customers receive discount and money-back guarantee simultaneously, and by reducing price, delivery time.

Analysis of Student's Satisfaction Types of the Campus-Life and Affecting Factors using Latent Profile Analysis (잠재프로파일 분석을 이용한 대학생활 만족유형 분류 및 영향요인 분석)

  • Ryu, HoJun;Kil, HyeJi;Rah, Min-Joo
    • The Journal of the Korea Contents Association
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    • v.22 no.8
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    • pp.482-491
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    • 2022
  • The purpose of this study was to classify latent profiles based on satisfaction of student by the campus-life&educational-experiences and to identify factors affecting satisfaction according to each type. For this study, data from the survey of the A univ(1,952 data) were used. To analyze this, a latent profiles analysis was applied to identify subgroups, in which the students by the campus-life&educational-experiences satisfaction, and a multinomial logistic regression model was applied to verify factors affecting group classification. As a result of the analysis, first four groups were classified in the order of 'average·class·highest·relationship satisfaction type'. Second the factors affecting the classification into the remaining three types with 'the average satisfaction type' as a reference group were found to be significant influencing factors(gender, grade, admission process, GPA grade). Based on these results, this study suggested implications for planning and promoting student-tailored education and student support policies at the university level.

The Characteristics and Utilization Factors of Tertiary Hospital Inpatients: Evidence from Korea Health Panel(2008~2011) (상급종합병원 입원의 특성 및 이용 요인 분석: 한국 의료패널 자료(2008~2011)를 이용하여)

  • Park, Young-Hee
    • The Korean Journal of Health Service Management
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    • v.8 no.3
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    • pp.13-25
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    • 2014
  • This research was performed to investigate the characteristics and determination factors on tertiary hospital inpatients. The used data was the four waves of Korea Health Panel(2008, 2009, 2010, 2011), and the number of subjects was 4,430 cases of tertiary and general hospital admission. The statistical methodology used in the study is the logistic regression model. The significant affecting factors in utilizing tertiary hospital admission were gender, marital status, education, household income, residence region and ICD-10 classification. Man, graduating college/university, married, high-income were socio-economic affecting factors in tertiary hospital admission. Medical need factor of ICD-10 classification and residence region of inpatients was also significant affecting factors in tertiary hospital admission. The 81.4% of inpatients at tertiary hospital had chronic disease and the 12.9% of inpatients readmitted, the 68.2% had a selecting doctor and the only 26.7% of inpatients reinforced by private medical insurance. This study recommended the Korean government to provide proper rule for tertiary hospital admission in order to improve the equity and efficiency of health care system.

Treatment of GABA from Fermented Rice Germ Ameliorates Caffeine-Induced Sleep Disturbance in Mice

  • Mabunga, Darine Froy N.;Gonzales, Edson Luck T.;Kim, Hee Jin;Choung, Se Young
    • Biomolecules & Therapeutics
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    • v.23 no.3
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    • pp.268-274
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    • 2015
  • ${\gamma}$-Aminobutyric acid (GABA), a major inhibitory neurotransmitter in the mammalian central nervous system, is involved in sleep physiology. Caffeine is widely used psychoactive substance known to induce wakefulness and insomnia to its consumers. This study was performed to examine whether GABA extracts from fermented rice germ ameliorates caffeine-induced sleep disturbance in mice, without affecting spontaneous locomotor activity and motor coordination. Indeed, caffeine (10 mg/kg, i.p.) delayed sleep onset and reduced sleep duration of mice. Conversely, rice germ ferment extracts-GABA treatment (10, 30, or 100 mg/kg, p.o.), especially at 100 mg/kg, normalized the sleep disturbance induced by caffeine. In locomotor tests, rice germ ferment extracts-GABA slightly but not significantly reduced the caffeine-induced increase in locomotor activity without affecting motor coordination. Additionally, rice germ ferment extracts-GABA per se did not affect the spontaneous locomotor activity and motor coordination of mice. In conclusion, rice germ ferment extracts-GABA supplementation can counter the sleep disturbance induced by caffeine, without affecting the general locomotor activities of mice.

Factors Affecting Addictive Shopping Behavior on Fashion Product Comparison of Off-line & On-line Shopping (패션상품 쇼핑중독에 대한 영향요인 - 일반 쇼핑과 인터넷 쇼핑의 비교 -)

  • Lee, Seung-Hee;Park, Ji-Eun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.2 s.161
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    • pp.269-279
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    • 2007
  • The purposes of this study were to investigate factors affecting addictive shopping behavior and to compare the factors affecting between on-line and off-line addictive shopping. Four hundred eighty-nine female college students who have purchased fashion goods on-line shopping or off-line shopping were surveyed. For data analysis, descriptive statistics, Pearson's correlations, t-test, and multiple regression analysis were used. As the results, 15.5% of respondents were revealed as addictive buyers. Approximately 18% and 13% of subjects were revealed as on-line addictive buyers and off-line addictive buyers. There were statistically significant differences between addictive buyers and non-addictive buyers regarding self-mastery, depression, stress, and impulse. Addictive consumption scores were correlated to lower self-mastery, higher depression, and higher stress. Factors such as self-mastery, stress, impulse showed differences between on-line and off-line addictive buyers. Also, there were statistically significant differences between on-line and off-line addictive buyers. Based on these results, fashion social responsibility marketing strategies and implications regarding on-line and off-line shopping addiction would be suggested.

Causal Effects on Attitude toward Retirement and the Level of Retirement Planning (은퇴태도와 은퇴계획수준의 인과관계에 관한 연구)

  • Hong, Sung-Hee;Kwak, In-Sook
    • Journal of Families and Better Life
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    • v.25 no.2 s.86
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    • pp.89-104
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    • 2007
  • The purpose of this study was to analyze the affecting factors on male salary workers' level of retirement planning. The focus was on the causal effects on salary workers' attitude toward retirement and their level of retirement planning. The major findings were as follows.: First, the salary worker's attitude toward retirement was neutral, neither positive nor negative, and they estimated their level of retirement planning relatively high. Second, the major factors affecting on attitude toward retirement were salary workers' age, their current economic status, and future perspectives for the post-retirement life. Third, the major affecting factors on level of retirement planning were salary workers' age, health status, and level of self-esteem, household net asset, savings and investment for elderly life, and attitude toward retirement. forth, the causal effects on the level of retirement planning was verified, and attitude toward retirement had direct effect as well as indirect effect on the level of retirement planning. From the findings, it can be concluded that the salary workers' attitude toward retirement played a important role in the process of retirement planning.

ON MEASURING THE WELDING TEMPERATURE OF CONNECTOR

  • Deng Jyh-jeng
    • Proceedings of the Korean Society for Quality Management Conference
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    • 1998.11a
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    • pp.361-377
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    • 1998
  • The measurement of welding temperature of connector is usually performed with an infra red temperature gauge. However, the factors, which influence the temperature measurement, are rarely known. This research used the welding temperature measurement of the connector as an example, applying the experimental design, in two-phase experiments, to search the affecting factors. In phase-I experiment, we used a resolution III, seven-factor fractional factorial design with two levels for each factor. The result showed that none of the factor was significant in affecting the welding temperature when the type I error ${\alpha}$ was 0.05. Next, we did the phase-II factorial experiment with three factors and each factor had three levels. The experiment showed the experimental time was significant in affecting the temperature measurement when the type I error ${\alpha}$ was 0.05. Further Duncan's multiple range tests on the second experimental data showed that the later the experimental time, the weaker the light intensity could have on the temperature measurement and the average of the highest temperatures was lower. Moreover, the later the experimental time, the smaller was the variance of the temperature measurement and the difference between the averages of the highest and the lowest temperatures was also lower.

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