• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.364-374
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• 2021

In a fiercely competitive market, brands have become an important foundation for people to choose their products, and brands are also symbols of people's status and strength. Therefore, the importance of brand image design is growing. And color is an expression of emotion and can improve the communication and marketing environment of brand image as an important element of brand image. In this study, Interbrand selected Korea-China TOP 50 brand as a survey target in 2019 and downloaded brand CI from each brand's homepage to data images through Adobe Photoshop program and HSB system, and analyzed the color of the brand. There is no big difference in analyzing the color characteristics of Korean and Chinese brands, and the I.R.I color image scale analysis shows that the overall design of Korean brands is vibrant, elegant and warm to consumers. On the other hand, the overall design of the Chinese brand offers consumers a solemn, modern and sophisticated emotional adjective. Based on the results, this study can provide practical implications for companies to select colors and forms when launching their own brands and developing products.

• 대한공업교육학회지
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• v.38 no.2
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• pp.114-135
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• 2013

The purpose of this study is to provide base line data for right concept and identity establishment of Specialized Vocational high school, to identify recognition of Specialized Vocational high school, to analyze image of Specialized Vocational high school recognized by middle school student. The population was all middle school third year students in Korea. Using random sampling technique, 50 classes of 61 schools were sampled for the study. A survey questionnaire used Semantic Differential(SD) suggested by Osgood(1957). SD consisted of a number of adjective pairs, finally, this study used 11 adjective pairs to have validity. 1,198 out of 1,441 questionnaire were returned (a return rate of 83.14%), among which 935 were used for the analysis after data cleaning. An alpha level of 0.05 was established a prior for determining significance. All data analysis was accomplished using the SPSS 20.0 Win. Based on the finding of the study, the major results of the this study were as follows : 1. Higher average is female students' image of Specialized Vocational high school than male students' that, but, The difference between the two samples was not statistically significant. 2. It was only 20% that receive career education of Vocational high school. It is necessary to accomplish and expand career education of Specialized Vocational high school for proper career education from middle school, to realize career exploration and decide one's career path based on one's specialty. 3. They have positive images who hope for going on to the Specialized Vocational high school of education than the others. 4. It is necessary to accomplish and expand career education of Specialized Vocational high school for proper career education from middle school, to realize career exploration and decide one's career path based on one's specialty, because the result was statistically significant. 5. They have the more possitive image of Specialized Vocational high school, the more know it, totally.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.19 no.5
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• pp.9-16
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• 2005

The purpose of this research is to acquire emotional data on luminous source by measuring and evaluating human emotional response to the change of the optical feature of luminous environment Luminous sources used in actual architectural space were selected with the optical feature of luminous soured then to measure and analysis human emotional response on Luminous Source. As a result of that 1) In the result of performance measurement by the item of the clear vision of an optic function the fluorescent lamp of daylight indicated the most excellent Performance. 2) In the item of fatigue and stress, the metal halide lamp and mercury lamp showed the most 3) In $\ulcorner$ suitable in light$\lrcorner$, $\ulcorner$a similar with daylight$\lrcorner$ adjective of the amenity item the fluorescent lamp of daylight which color temperature was high turned up to be high also, in $\ulcorner$brilliant$\lrcorner$, adjective, the metal halide lamp and mercury lamp turned up to be low. 4) In the result of factor analysis, three factors $\ulcorner$activity$\lrcorner$, $\ulcorner$potency$\lrcorner$, $\ulcorner$evaluation$\lrcorner$ were abstracted and $\ulcorner$activity$\lrcorner$ factor has the most influential on evaluating the mood of interior space. 5) For the affection in the mood evaluation by each luminous sources, $\ulcorner$activity$\lrcorner$ factor was the most influential by metal halide lamp and fluorescent lamp of daylight, $\ulcorner$potency$\lrcorner$ factor was most influential by kind of incandescent lamp, $\ulcorner$evaluation$\lrcorner$ factor was most influential by fluorescent lamp of low color temperature.

• Journal of the Korean Institute of Landscape Architecture
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• v.49 no.1
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• pp.19-30
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• 2021

This research studied the effect of visual improvement of "72 Hour Project" that has regenerated small scale derelict spaces in Seoul through citizen participation. 29 projects built form 2016 to 2019 were analyzed. The research analyzed landscape image preference of before and after status of projects using 12 pairs of landscape adjectives. Basic statistical analysis, correlation analysis, factor analysis, cluster analysis, and ANOVA were performed based on the survey results. Since the satisfaction level of the projects compared with the before-condition was 3.63 higher than 3.00, it could be concluded that there was an meaningful effect of visual improvement after completion of the projects. As the result of the factor analysis, landscape adjective pairs were categorized into two factors: harmony and aesthetics. Through the cluster analysis, four clusters were formed and characteristics of each cluster were identified. As the result of rhe cluster analysis, the cluster with the high harmony level and the aesthetics level showed the highest overall satisfaction level. Comparing each cluster, it could be concluded that the factor of harmony was more important than the factor of aesthetics in evaluating the satisfaction level of projects. Analyzing qualitative aspects of project groups, spatially well-balanced design with generous vegetation areas was more effective in landscape improvement than artistic design with visually strong installations. Further researches based on behavior studies of actual users are required to compensate the limits of this research. This research can contribute to establish the improved direction of policies to regenerate various types of small scale derelict spaces.

• Korean Journal of Heritage: History & Science
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• v.57 no.3
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• pp.184-199
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• 2024

This study was conducted in response to the global trend of emphasizing the importance of "everyday landscapes", focusing on the perspective of those who have returned to rural life. With a focus on the case of Gokseong-gun in Jeollanam-do, 460 diaries written by these individuals were collected and analyzed using text mining techniques such as "frequency analysis", "topic modeling", and "sentiment analysis". The analysis of noun morphemes was interpreted from a cognitive aspect, while adjective morphemes were interpreted from an emotional aspect. In particular, this study applied semantic network analysis to overcome the limitations of existing sentiment analysis, and extracted a word network list and examined the content of nouns connected to adjectives that express emotions to identify the targets and contents of sentiments. This method represents a differentiated approach that is not commonly found in existing research. One of the intriguing findings is that the urban-to-rural migrants identified everyday landscapes such as "flowers on neighborhood walking paths", "harvest of a garden", "neighborhood events", and "cozy cafe spaces" as important. These elements all contain visual and enjoyable aspects of everyday landscapes. Currently, many rural villages are attempting to add visual elements to their everyday landscapes by unifying roof colors or painting murals on walls. However, such artificial measures do not necessarily leave a lasting impression on people. A critical review of current policies and systems is necessary. This research is significant because it is the first to study everyday landscapes from the perspective of urban-to-rural migration using diaries and text mining. With a lack of domestic research on everyday landscapes, this study hopes to contribute to the activation of related research in Korea.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.647-655
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• 2009

Colors, as a part of contents, have great implications to consumers. Each individual feels the image of colors as an outcome of the accumulated experience or knowledge of oneself. This study aims to find the personality and meaning of color images through the predicted trend colors and to analyze the consumers' attitude towards them. We found that the 5 major trend colors such as Crystal Sound, Creamy Touch, Mysterious Vintage, Autumn Forest and Carnival seem to have their own personality images. Furthermore, we discovered that Crystal Sound has an image of a self-made man, Creamy Touch a highschool girl, Mysterious Vintage a God father, Autumn Forest the public and Carnival a circus clown as a result of additional adjective image analysis. In addition, customers marked the highest preference for Creamy Touch. The research result shows that the personality of an individual and that of colors are coincide and it might bring about a positive consumer behavior. And this research has a significant meaning since it is a sort of interdisciplinary study in-between fashion and marketing and it should be studied further later.

• Korean Institute of Interior Design Journal
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• v.19 no.6
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• pp.83-90
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• 2010

Emotional interest in the 1970s, Japan started from the technical and engineering beyond the scope, period late structuralist entering the world has been the subject of interest, as well as in academic research is becoming the main theory. In addition, communication between various disciplines such as humanities through the study of consilience and fusion, the human life to continue as a subject, its importance has risen. So this study are to design for the study of emotion through the human heart in space and how the expression of emotions and can be validated in a study. GSD to evaluate the action (verb) and emotional words (adjective) related to two variables to measure the degree of correlation coefficient was an experiment to find out. Picasso painting, it is 'difficult to understand', 'special', 'interesting', 'not interested', 'confused', 'fun', 'anxious', 'dark', 'cool', 'hard' to have relevance, such as the distribution of emotional words, and as a result of the move was a lot of work. This result can be obtained through the arcane resistance of the cubist paintings that make a lot of body movements. In Renoir painting 'stable', 'warm', 'soft', 'easy to understand', 'bright', 'boring', 'curious', such as emotional words ranged to have a relationship with this behavior is less motion in space. This result can be obtained through the understanding of the Impressionist paintings that are less body movements. As a result, space design, emotional design in the evaluation (GSD) for the empirical analysis that evaluated the feasibility and future of the emotional space of the design could be based in the area is considered.

• Journal of Korean Society of Transportation
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• v.24 no.6 s.92
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• pp.119-127
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• 2006

Recently. there are demanding a better sidewalk environment considering side of psychic as well as physical factors as the rapid growth of cities and improvement of traffic consciousness. Also. it needs to give a better sidewalk environment because those pedestrians evade a sidewalk space with minimum Physical design standards. So. we think very important that get a grip what makes Pedestrian feel a comfort and amenity in sidewalk above all. In this study, we carried out a cognition experiment of sidewalk environment on considering the human's psychic with Sensibility Ergonomics and the survey method using SD (Semantic Differential) scale. And we made a recognition evaluation model of sidewalk landscape and sensibility recognition model of sidewalk design factors using LISREL model that analysis sensibility recognition of sensibility adjective by SD scale. In results, we found out a possibility of the design with comfort and amenity in sidewalk environment as considering Sensibility Ergonomics, and an importance of harmonious green environment as a roadside tree etc. above all.

• Journal of Science Education
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• v.34 no.2
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• pp.185-192
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• 2010

The purpose of this study was to develope the negative-emotion prediction model by hormonal changes during the scientific inquiry. For this study, biological classification task was developed that are suitable for comprehensive scientific inquiry. Forty-seven 2nd grade secondary school students (boy 18, girl 29) were participated in this study. The students are healthy for measure hormonal changes. The students performed the feathers classification task individually. Before and after the task, the strength of negative emotion was measured using adjective emotion check lists and they extracted their saliva sample for salivary hormone analysis. The results of this study, student's change of negative emotion during the feathers classification process was significant positive correlation(R=0.39, P<0.001) with student's salivary cortisol concentration. According to this results, we developed the negative emotion prediction model by salivary cortisol changes.

• Journal of the Korean Home Economics Association
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• v.28 no.3
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• pp.13-24
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• 1990

The main purpose of this study are as follows ; 1) To examine closely the effect of personality dimension on brand image. 2) To investigate the difference of variables about brand image according to the characteristics of the population statistics and draw the strategies of marketing for our wear enterprises. A 300 Samples were selected from female in Seoul and the investigation was conducted during 21 days, from 1998. 9. 21 to 1988. 10. 11. As for survey methozs, the personality dimension test developed by Eysenk was adopted. To measure the brand image, the adjectives of the semantic differentia scale developed by Malhotra and adjective that has been used in various were image analysis were adopted. The data were analysed using the statistical technic of Correlation Coefficient, F-test, and X2 test. The Results obtained from this study were as follows. 1. There were partially significant relationships between adult female's four subordinate variables of the personality dimension and preferred brand image on Women's ready-made wear. 1) The people having a high Psychoticism tendency preferred "individual" image and less preferred "practical" image than the people of low Psychoticism. 2) The people having a high extraversion tendency preferred "bold", "aged" image and less preferred "feminine", "practical" image. 3) The unstable female having a high neuroticism tendency preferred "abscure" image and less preferred "Practical" "gaudy", "Open hearted" image. 4) The people having a high lie tendency perferred "intricate", "classical" image and less preferred "bold", "citified", "incongruous" image. 2. There were partially significant differences in adult female's preferred brand image on women's ready made wear according to the characteristics of the population statistics.