• The Journal of Asian Finance, Economics and Business
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• v.8 no.2
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• pp.1201-1213
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• 2021

This paper describes the intent of learners to acquire university education, the basis for selecting study courses, the means to assess the quality of higher education, what the challenges faced by the learners are, as well as suggestions for improvement. The design and system thinking approach has been adapted to address the well-being issues of B40 young people in Bangladesh, through understanding their need, followed by building conceptual business models using modeling tools, i.e., Business Model Canvas (BMC) and Value Proposition Canvas (VPC) model. The main objective of this paper is to investigate the contribution and the role of a Malaysian University to solve problems of quality of higher education in Bangladesh and what initiatives should be taken to overcome this problem. This paper offers a validated conceptual Malaysian University of the Future (UotF) business model with the focus on international community engagement programs to help Bangladeshi students to acquire knowledge, abilities, skills, and values toward developing a harmonious and sustainable society. The contribution of this paper is the presentation of a conceptual, validated business model in both BMC and VPC formats. This conceptual business model can further be applied to civic engagement operations by other universities.

• International Journal of Computer Science & Network Security
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• v.21 no.7
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• pp.191-204
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• 2021

The software development life cycle (SDLC) is a procedure used to develop a software system that meets both the customer's needs and real-world requirements. The first phase of the SDLC involves creating a conceptual model that represents the involved domain in reality. In requirements engineering, building such a model is considered a bridge to the design and construction phases. However, this type of model can also serve as a basic model for identifying business processes and how these processes are interconnected to achieve the final result. This paper focuses on process modeling in organizations, per se, beyond its application in the SDLC when an organization needs further documentation to meet its growth needs and address regular changes over time. The resultant process documentation is created alongside the daily operations of the business process. The model provides visualization and documentation of processes to assist in defining work patterns, avoiding redundancy, or even designing new processes. In this paper, a proposed diagrammatic representation models each process using one diagram comprising five actions and two types of relations to build three levels of depiction. These levels consist of a static description, events, and the behavior of the modeled process. The viability of a thinging machine is demonstrated by re-modeling some examples from the literature.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.38 no.6
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• pp.591-598
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• 2020

The all revision of the Road Name Address Act, which contains the contents to be used by expanding the road name address as a means of indicationg the location, has been resloved by the National Assembly. Addresses will be assigned to large-sized facilities (3D mixed-use complex spaces). Here, the 3D (Three-dimensional) address is assigned an indoor path section in the inner passage, dividing the section at intervals. The 3D address will be built on the address information map. For 3D address, data should be built and managed for a 3D complex space(indoor space). Therefore, in this study, the object of the 3D address is defined based on the address conceptual model defined in the international standard, and the 3D address data model is proposed based on IndoorGML. To this, it is proposed as a method of mapping the Core and Navigation module of IndoorGML so that the entity of the 3D address can be expressed in IndoorGML. This study has a limitation in designing a 3D address data model only, but it is meaningful that it suggested a standard for constructing 3D address data in the future.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.10
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• pp.4348-4353
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• 2011

This paper is based on the Cognitive Linguistics point of view on metaphor. Metaphors are not a matter of language use or rhetorics but of a conceptual frame, where thoughts work. The conceptual frames can highlight one aspect affecting our lives while hiding the other aspect of the facts. Politicians use metaphors to persuade people and justify their political decisions. Lakoff argues that the Republicans in the U.S. have their own conceptual framework based on the 'strict father model' of the conservatives, which can be found in important political speeches. Political metaphors supporting this view are found in the 'Attack on Iraq Speech' by G. H. Bush in 1991 and 'Operation Iraqi Freedom Address' by G. W. Bush in 2003.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.2
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• pp.252-261
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• 2004

In this complex marketing world, marketers find themselves having to grapple with difficult issues about branding and their brand management. In many cases, a deeper understanding of how consumers feel, think, and act could provide valuable guidance to address these brand-management challenges. The objective of this study is to conceptualize and test the framework of building fashion brand equity, utilizing Keller＇s CBBE Model as a theoretical framework and Kim and Lim＇s (2002) scale as a measurement model of fashion brand equity. We conducted a survey toward 696 university students using Kim and Lim＇s fashion brand equity scale. To test the hypothesized building paths of fashion brand equity, statistical analyses were performed with AMOS 4.1 program using confirmatory factor analysis and structural equation model. The results of this study were as follows. First, fashion brand equity was defined in terms of six components; customer-brand resonance, customer feeling, customer judgment, brand imagery. brand performance and brand awareness. Fashion brand equity was multi-dimensional brand attitude, which could be measured by 16 items. Consequently, Kim and Lim＇s scale acquired a statistical validity. Second, the proposed conceptual framework of this study was partially significant. We can provide an effectiveness of Keller＇s CBBE model to conceptualize the building process of fashion brand equity. Third, it was different between two brands to build fashion brand equity.

• Journal of Information Science Theory and Practice
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• v.11 no.1
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• pp.31-48
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• 2023

Digital service transformation study is a part of research in the field of digital transformation, which is devoted to exploring the transformations that occur in digital service products, which have been intensely explored in recent years to address digital disruption. Several concepts and definitions of digital service transformation have emerged as a result of an approach from the point of view of digital transformation and digital services concepts. This paper is organized to provide a foundational understanding of digital service transformation terminology. This paper uses the systematic literature review method to compile 52 qualified articles from previous studies. We conduct an analysis and synthesis of articles to answer research questions. The results of this study are a descriptive summary of research in the digital service transformation field, determining digital service transformation terminology and components, and also a proposed digital service transformation model to explain the position of transformation in digital service products in the overall transformation process. We construct this model using the findings of previously determined components synthesis.

• Korean Journal of Construction Engineering and Management
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• v.15 no.2
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• pp.53-61
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• 2014

Previous studies reveal the need for a tool to cost estimation of building design in early design stages. This paper proposes an internal finishes cost model tool to address this need. The tool allows users to evaluate the functionality, economics and quality of finishes concurrently with high-rise building design. Lack of information in the early stages of the project enables a relatively accurate estimates of work to raise up. Measurements are automatically extracted from simple design information and profile driven estimates are revised in real-time. The data model uses a flexible unit rate system that can easily be extended to other estimate dimensions such as mix-use building surcharge rate estimation. The approach illustrated in this paper is applicable to BIM tool conceptual estimation that support for massing purposes other than the one chosen for this study.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.38 no.5
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• pp.455-465
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• 2020

As cities continue to expand and additional underground structures are constructed, a policy is being planned to expand addresses, which are national framework data. In this study, the application scope of a proposed 3D (three-dimensional) mixed-use complex space for assigning 3D addresses was defined, based on past research on 3D address systems and by analyzing related laws. Underpass shopping malls, underground walkways (excluding underground shopping malls), and 3D mixed-use transfer centers with a gross floor area of 2,000㎡ or more are connected with each space by underground walkways or public paths. In addition, the detailed space corresponding to the public space of the 3D mixed-use complex space was presented and distinguished from the space to which the detailed address is assigned. The criteria for setting the road section were presented based on the intermediate space, which is a characteristic of 3D mixed-use complex spaces. The proposed criteria were applied to the Express Bus Terminal station (3D mixed-use transfer center) and COEX mall (underpass shopping malls). Thus, the road section was set for an unfamiliar 3D mixed-use complex space. However, by applying the proposed criteria to various 3D mixed-use complex spaces, additional and detailed criteria for different cases should be prepared.

• Journal of Information Technology Applications and Management
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• v.24 no.4
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• pp.153-170
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• 2017

As the digital economy goes global, firms are trying to find suppliers that can address their managerial goals and strategies. The alternatives are not confined to domestic firms. Firms have been trying to connect to foreign partners worldwide. Although offshore outsourcing grants firms various benefits, they present big cultural challenges. However, there is little research on the impact of cultural or country factors on outsourcing. The goal of this paper is to synthesize the outsourcing success literature and develop propositions for outsourcing success in the context of offshore outsourcing. This paper proposes that cultural effects should be included in evaluating the success of offshore outsourcing. Knowledge sharing and the scope of outsourcing are adopted in the base outsourcing success model from previous literature. In the extended model partnership quality is included as a mediator and organizational capability and outsourcing relationship type are also included as moderator. Finally, the integrated framework of offshore outsourcing success includes cultural factors as moderators of the relationships between outsourcing success antecedents and the success of offshore outsourcing. Reasoning for propositions, managerial implications, and future research directions are discussed.

• Journal of the Korean Society of Propulsion Engineers
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• v.7 no.4
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• pp.19-26
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• 2003

In this paper, the result of the conceptual study of a tipjet driven propulsion system is presented. The concept of a tipjet driven propulsion system is to employ tipjet as power source to drive a rotor Because the vehicle is supposed to takeoff and land vertically, a rotor system, which has tipjet nozzles, is adopted to fly like a helicopter. Exhaust gas, which is generated by an engine, Passes through an internal duct system and divided into four blade ducts. The design code is consists of two parts, engine model and internal duct model. Inside a rotating duct, compressible flow is affected by two additional force terms, centrifugal force and coriolis force and they govern the performance in rotary mode, The intention of this paper is to address the issues associated with sizing and optimizing configurations of a tipjet driven propulsion system especially in rotary wing mode.