• Korean Journal of Human Ecology
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• v.16 no.5
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• pp.1007-1019
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• 2007

The purpose of this study is to investigate the effect of achromatic shirt and chromatic tie combination on image of menswear. This experiment was designed by shirt color(N9, N7, N4, N2), tie color(red, orange, yellow, green, blue, purple), tie tone(vivid, light, dull, dark), and perceiver gender(a male, a female). The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 96 upper body photographs and 26 7-point bi-polar adjectives were used to evaluate the image. The subjects of this research were 480 male and 480 female college students. The data was analyzed by using SPSS program. Analysis methods were four-way ANOVA. The items of the adjectives were classified into 4 image factor: potency, activity, attractiveness, and visibility. Shirt color, tie color, tie tone influenced on the 4 image dimension greatly by interaction as well as independently. Dull or dark tone tie had an effect on the formation of potency image. And white color shirt, vivid or light tone tie had an effect on the formation of activity image. White or black shirt had a positive effect on attractiveness, and black shirt or vivid tone tie was effective for visible image.

• Journal of the Korean Home Economics Association
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• v.33 no.2
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• pp.168-180
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• 1995

The purpose of present study was to examine how each clothes colors on the basis of 5YR 7/3 face color affect clothes colors images as follows : (1) what general consciousness of clothes colors in, (2) how the impression of the harmony of 5YR 7/3 face color and clothes colors is, (3) when we divide clothes colors according to the property of colors- chromatic color and achromatic color, cool color.neutral color.warm color, in tone, in color colume- if there is the difference of visual evaluation, (4) image analysis of 45 clothes colors with the view of each kind of adjectives. The result of this study is as the following: 1. As a result of the analysis of general consciousness on clothes colors, when subjects chose clothes, they most considered colors and they also considered their face colors. They would choose the color of clothes, which were becoming to their having clothes colors or their face colors when they bought clothes. 2. The impressions of coordination of 5YR 7/3 face color and clothes colors consisted of three dimensions - evaluation, activity and harmony. 3. It was known that as a result of the analysis of visual evalutional differences according to dividing the clothes colors by property of colors, there were such notable differences that they might effect the coordination images of face color and clothes colors differently. 4. After arranging 45 clothes colors on the graphs in 17 adjectives, gethering them thogether in each dimension and as the result of the analysis in the evaluation dimension, estimation of yellow, light green column were low and that of achromatic colors were high. That is, it was known that the evalution dimension was concerned with hue of the color properties. In activity dimension, there were different image according to each adjectives. That is, it was known that the evalution dimension was concerned with hue of the color properties. In activity dimension, there were different image according to each adjectives. That is, it was known that the activity demension was concerned with value and chroma of the color properties. In harmony dimension, achromatic columm was high and yellow, green yellow, vivid green columm were low in harmony. That is, it was known that the harmony demension was concerned with hue of the color properties.

• Journal of the Korean Home Economics Association
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• v.44 no.10
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• pp.47-55
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• 2006

The purpose of this study was to analyze and compare the color characteristics of preferred clothing textiles of college students. One hundred nine male and female college students were evaluated for their preference to clothing textiles in previous research. To analyze the color characteristics, spectral data were measured. Color, color tone, and values of $L^*,\;a^*,\;b^*$ according to clothing item were compared. In addition, chromaticity diagram was drawn. The results of this study were as following. 1. The color of the shirts textile that college student preferred most in spring/fall was PB(purple blue) color, lt(light) tone. In general, the preferred textiles for shirts represented a simple color that is close to achromatic color with light and soft shade. The color of the blouse textiles that college student preferred most was PB color, d(dull), g(grayish) and W(white) tone. 2. The most frequently shown color of upper garment was PB, followed by Y(yellow) for shirt and R(red) for blouses. College students prefer a simple color which is close to achromatic color, and a light and soft color was preferred for shirts fabric and they preferred various, medium shades, but closer to pure colors for blouses because college students tend to consider that the aesthetic side is important and usually wear blouses less often than shirts. 3. For slacks, the colors of the preferred textiles were B(blue), PB color and lt.g.(light grayish), g, d and bk(black) tone. Therefore, the preferred textiles for slacks represented simple colors such as bluish or close to achromatic color with light or dark shade. For skirt, YR(yellow red), PB color and lt.g, lt, d. tone were preferred. Therefore, soft light or moderately toned various colors that are close to pure color were especially preferred for skirts. 4. The colors of preferred fabrics for slacks and skirts differed. The colors of the preferred fabrics for slacks were mostly cold color, whereas those of skirts were mostly warm color. And college students preferred various, medium shaded and closer to pure colors for skirts because they tend to consider the aesthetic side as being important. 5. The pattern of preferred fabrics was mostly solid, regardless of clothing item, and melange was the second most preferred pattern. 6. Through the analysis of $L^*,\;a^*,\;b^*$ values, shirt and blouse textiles showed higher $L^*$ value than that of slacks and skirt. The preferred textiles of college students were generally close to achromatic color because the values of $a^*$, and $b^*$ were very low, as confirmed by the result of the chromaticity diagram.

• Journal of Fashion Business
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• v.25 no.5
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• pp.38-56
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• 2021

The New Silver Generation, which includes retired baby boomers, is eschewing traditional lifestyles, remaining socially and economically active, and striving to enjoy their lives. It is necessary to understand the preferences, sensibilities, and fashion propensities of such individuals. Thus, this study analyzed the New Silver Generation's fashion color preferences and proposed fashion color scheme guidelines that could be used in the fashion industry. First, surveys were conducted in people of the New Silver Generation aged from 55 to 65 years. The survey questions included the following: fashion color preferences, fashion sensibility and taste preferences, fashion interests, lifestyle, and demographic background. Second, the survey was conducted to identify differences in color preferences based on respondents' fashion interests and lifestyles. Next, to compose color palettes for the survey, 45 colors from the Munsell color system were chosen at random. The major research results were as follows: It was shown that socializing- and health-preferring individuals wore achromatic color, leisure-preferring individuals wore P color, and self-preferring individuals wore B color. The commonly worn colors were achromatic colors. After the age of 55 years, health- and leisure-preferring individuals often wore R color and RP color, respectively. Thus, this study proposed a color scheme arrangement that used achromatic colors, such as black and white, as the main colors list for the four lifestyle types.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.7
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• pp.984-999
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• 2013

This research examines the interrelation of clothes, colors and sentiments based on clothes and colors that stimulate sentiment. This study provides data that is useful to color therapy by means of clothes as medium. The survey for this study targeted 200 Pusan National University students who analyzed the colors of association and clothes colors for nine positive vocabularies (passion, love, warmth, happiness, interest, softness, comfortable, freshness, and coolness) and six negative vocabularies (anger, fear, despair, nervous, gloomy, and loneliness). The data collection process used 120 standard colors as represented by Munsell's basic 10 colors (R, YR, Y, GY, G, BG, B, PB, P, RP) as chromatic colors classified into eleven tones of colors (V, S, B, P, VP, LGR, GR, L, DL, DP, DK) and achromatic colors divided into ten steps of brightness N1-N10. The results of the research are as follows. First, the warm class of colors were significant in the colors of association with positive sentiment and the cold class of colors were significant in the sentiment of refreshment and coolness. In addition, bright and clear colors (like V, S, VP, P) were associated with color tones. Second, the low bright achromatic colors were generally high for the colors of association with negative sentiment; in addition, the color of R, PB, P (as achromatic colors) were also significant. In addition, sober and dark tones (like GR, DL, DK, DP) were significant in color tones. Third, the interrelation between positive sentiment and clothes colors shows that colors of association were mainly used for upper garment colors. Similar colors against upper garments were used together for bottom garment achromatic colors and complementary colors; therefore, bottom garments play a subsidiary role in the concept of coordination with upper garments.

• Journal of the Korean Society of Costume
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• v.58 no.2
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• pp.34-47
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• 2008

Recently, as popular interest in costumes in Korean films and TV dramas has increased, traditional dress in works has re-evaluated with modern perspective of the Western color system. The results of this study can be summarized as follows. First, the traditional dress for women appeared in works after the 2000s has shown features similar in the use of red has appeared high. The high frequency of brown and pink, orange and purple used main colors in Western works. Also, what is the most prominent is the high frequency of use of achromatic colors. Second, the color harmonies of the East and the West have been done through color arrangement. The structure with more than 2-colors has been gradually changing into single or 2-colors, which give simple images to people. Third, in order to portray characters' diverse and psychological situations, Korean works have expressed the symbolisms of colors from the Western perspective. Though red symbolizes theory of Yin-Yang and Five-Elements, passion and authority since 2000 have used red to make main images. Also, pink is used as softness and pure images. Though works before the 2000s showed low frequency of the brown. The achromatic color that it has been applied to various parts. Recently black has been developing into a color symbolizing themes. Given the results from this study, it could be expected in future that the categories of color domains will be gradually extended as it is a trend for the traditional dress to escape from primary colors. On the other hand, achromatic colors that minimal and modern sensibility as well as basic color in fashion, especially the black, will increasingly extend ranges of utility or show a tendency of resolute changes.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.1
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• pp.160-171
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• 2009

The purpose of this study was to classify the classic image by clothing design elements. This research was done by survey method with 20 kinds of classic image photos selected in fashion magazines. The data was analyzed by Reliability Analysis, Factor Analysis, ANOVA, Duncan's test and MDS. The results of this study are as follows: 1. Classic image was classified by 4 factors. Those were retro-classic, mannish-classic, elegant-classic and contemporary-classic images. 2. Retro-classic image was well-expressed by A silhouette and chromatic and chromatic color coordinations. Mannish-classic image was well-expressed by H silhouette, chromatic and achromatic color coordinations and hard texture. Elegant-classic image was well-expressed by fitted silhouette and chromatic and chromatic color coordinations. Contemporary-classic image was well-expressed by achromatic and achromatic color coordinations and hard texture. 3. Classic image was positioned into mostly retro and masculine on image scale.

• Journal of Fashion Business
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• v.18 no.6
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• pp.86-99
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• 2014

The purpose of this study is to analyze women apparel's colors in the Seoul, Beijing, and Tokyo collections and examine the color characteristics of three collections through comparison with trend colors suggested by Carlin, a color forecasting group. A literature review and an empirical study were used for methodology. The literature review examined the status and characteristics of the three collections, a fashion color forecast, and F/W 2014-15 trend colors by Carlin based on previous researches and literature data on fashion color. The empirical study extracted and analyzed 2014-15 F/W women's ready-to-wear collections in Seoul, Tokyo, and Beijing and compared the result with trend colors by Carlin. First, the colors of women's apparel were analyzed in the Seoul, Beijing, and Tokyo collections. All three collections commonly used achromatic colors and the percentage of Bk, Gy, Wh, R, and B colors was high. All three collections used achromatic colors frequently for the main color and sub colors. For accent colors, while the application of achromatic colors was high in the Seoul collection, the application of chromatic colors was high in the Tokyo and Beijing collections. Second, women's apparel colors in the Seoul, Beijing, and Tokyo collections were compared with trend colors suggested by Carlin. All three collections highly reflected Bk, Wh, and R (Carlin's forecasting color of 'Splendor') and B (forecasting color of 'Boreal'). However, the reflection of metallic colors suggested as a keyword of 'Brave New World' and Pk color of 'Sensitive' and 'Boreal' were a bit low.

• Korean Journal of Human Ecology
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• v.19 no.6
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• pp.1071-1082
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• 2010

This study examined the effects of underwear brand identity color on brand equity. A self-administered questionnaire mainly consisted of BI color, brand image, and brand equity for underwear. Five underwear brands (Calvin Klein, Yes, Solb, Venus, and Body Guard) were selected based on the frequency they were purchased in pilot study. To collect data, respondents were asked to choose a brand which they were most familiar with, and to assess BI color, brand image, and brand equity including cognitive value, emotional value and purchase intention. A total of 228 usable questionnaires were obtained from consumers aged 19 to 46. BI colors were classified into four color groups: Achromatic (white, black, gray), Vivid (red, blue, yellow), Pink, and Beige. Additionally, underwear brand images consisted of four factors: Sophisticated, Classic, Casual, and Elegant images. Findings showed significant differences in the four factors of brand image and cognitive brand value between the BI color groups. Also, the factor of cognitive value was higher for achromatic or beige brand color groups, than for vivid or pink color groups. Also, brand image factors had positive effects on cognitive or emotional brand value. Especially, the factor of emotional value was more likely to increase purchase intentions than cognitive value in the BI color groups. The implications for managerial decision marking in fashion marketing strategy were also discussed.

• Journal of Korea Multimedia Society
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• v.18 no.9
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• pp.1027-1038
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• 2015

For last several decades, the color correction methods have been proposed for HDR(high dynamic range) images. However, color distortion problems take place after correcting the colors such as halos, dominant color as well known. Accordingly, this article presents a novel approach in which the method consists of tone-mapping method and cone response function. In the proposed method, the tone mapping method is used to improve the contrast in the given HDR image based on chromatic and achromatic based on the CIEXYZ tristimulus value, expressed in c/m². The cone response function is used to deal with mismatch between corrected image and displayed image as well as to estimate various human visual effects based on the CMCAT2000 color appearance model. The experimental results show that the proposed method yields better performance of color correction over the conventional method in subjective and quantitative quality, and color reproduction.