• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.10a
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• pp.463-466
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• 2004

This paper suggests the evaluation method of success factors of CRM implementation using AHP technique, and presents why firms implement CRM, how it could be successfully implemented, and what is the most important factor. For the purpose, this study applies the method to department stores' industry. AHP structure consists of three steps to determine CRM's key success factors. First of all, strengthening loyalty of customers, improvement of service quality, upgrade of intelligence system and advancement of management process are selected as superordinate object (i.e. CRM-implementation goal). The next project factor, technology/data factor and organizational factor were decided as success factor of CRM-implementation. Subordinate criteria of project factor consist of 11 criteria. The experimental results of this study show that department stores think advancement of management process and improvement of service quality as most important purposes for CRM implementation. The results also indicate that among the subordinate success factors, accuracy of customer information, conversion to customer-oriented business model, practical use of experienced consultant, and establishing IT infrastructure for CRM are evaluated as most important success factors for CRM implementation.

• The KIPS Transactions:PartD
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• v.11D no.2
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• pp.381-386
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• 2004

Because of rapid increase of internet user, numerous popular web sites have been made on the internet but it is hard to find out a systematic technique for the selection of qualified web site in consumer position. Generally, there are black box, white box and gray box viewpoint for evaluating web site. In this paper present evaluation criteria based on AHP(Analysis Hierarchy Process) technique of black box viewpoint for optimal web site selection in consumer position. We considered usability, efficiency, compatibility based on ISO/IEC 9126 for quality measurement of web site and executed practical analysis about web site in internet. This paper show that the proposed selection technique is applicable to optimal web site selection.

• Journal of Korean Society for Quality Management
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• v.50 no.4
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• pp.665-677
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• 2022

Purpose: The purpose of this study is to analyze the current status and investigate relevant indicators so that R&D performance evaluation suitable for government-funded research institutes can proceed. A suitable performance evaluation model was presented based on the surveyed indicators. Based on the presented performance evaluation model, the importance was analyzed to calculate the weight for each indicator of the performance evaluation model. Methods: The method applied in this study presented a performance evaluation model based on the organizational performance evaluation cases of advanced overseas countries. By using the AHP(Analytic Hierarchy Process) technique, the weight of each indicator of the performance evaluation model was studied. Results: As a result of examining the indicators necessary for the evaluation model, focusing on overseas cases, 13 evaluation items were derived. A weight was calculated for the importance of the study results. And the scientific/technical research results showed the highest excellence. Conclusion: Key indicators of performance evaluation suitable for government-funded research institutes were derived and presented through detailed modeling in three stages. A realistic model that can objectively evaluate the performance of government-funded research institutes was proposed using the AHP technique.

• Journal of the Korea Institute of Building Construction
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• v.10 no.4
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• pp.95-103
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• 2010

The purpose of this study is to propose a decision-making technique for selecting waterproofing methods using the Analytic Hierarchy Process (AHP) technique. In this study, a questionnaire survey was given to a group of specialists, which included design specialists, construction specialists, and maintenance specialists, regarding their experience with roof waterproofing methods. The 1st level hierarchy of the questionnaire survey addressed the function, economics, and maintenance of each of the roof waterproofing methods. The rank of 13 items of questionnaire, which is the 2nd level hierarchy of the questionnaire survey, is calculated using Expert Choice Solution. The analysis of questionnaire survey shows that each specialist selects different roof waterproofing methods, and all specialists make much of waterproof performance.

• Korean Management Science Review
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• v.11 no.3
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• pp.129-151
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• 1994

This paper focuses on method of setting priorities for telecommunications Standardization in which usually includes prioritization, resource allocation, standardization schedule for each SWA is based on prioritization of SWAs. We mainly used the Analytic Hierarchy Process(AHP) and a modified Delphi technique as a method for planning process. Recently, rapid technology evolution in telecommunications fields increases the necessity of developing more and more new standards. Also increased complexity of technologies makes standards more complicated, more specified and more thick than the past ones. As a result, the number of SWAa(Standardization Work Areas) and SWIs(Standardization Work Iterms) is being increased continuously. Furthermore, rapid telecommunication environment changes such as deregulation, liberalization, privatization, regionalization, and globalization surrounding telecommunications standardization grows increasingly important. To cope with these challenges and to make the more efficient use of the limited standardization resources, i.e., time, financial, personal resources, we will suggest logical and rational approach that is a backbone of strategic plan for telecommunication standardization. The telecommunication standardization planning process involves a MCDM(Multi-Criteria Decision Making) process. The Analytic Hierarchy Process(AHP) is a kind of MCDM approach. Our method is based on a combination of a modified Delphi technique and an application of AHP(spreadsheet model). Analyzed data from Delphi technique is used as inputs to AHP. In addition we also focus on the technique how to combine group judgments and to handle a large number of comparisons.

• Journal of Korean Society of Rural Planning
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• v.14 no.2
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• pp.55-64
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• 2008

This study aims to analyze the sensitivity of WSM(weighted scenario method)-AHP method according to variation of nonlinear exponent for accessibility criteria, which are used to make urbanization potential maps with the optimal weighting value for multiple criteria in grid-based GIS technique. Besides this study tried to develop WSM-AHP2 which is simplified by using rank of the potential value for each scenario. The two methods were applied to the test area, Suwon city located south area of Seoul, with time series land-use maps of 1986 and 1996. The evaluation system of urbanization potential have 7 criteria including 6 accessibility criteria. The results of WSM-AHP2, the optimal weighting values and their corresponding potential maps, have almost similar with those of WSM-AHP. In the application of CA(cellular automata) model for expansion of urbanized area using the three potential maps by WSM-AHP, WSM-AHP2, and specialists's AHP evaluation, it also showed that the accuracy of simulation for actual urban area is the highest in the potential map of WSM-AHP, followed by WSM-AHP2 and specialists's AHP evaluation. From the results of this study, WSM-AHP and simplified WSM-AHP2 will be used to generate the optimal potential maps for land-use planning in urban fringe area.

• Journal of the Korea institute for structural maintenance and inspection
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• v.21 no.5
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• pp.83-93
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• 2017

This study proposed the new weighting values and fault points of condition assessment items for reinforced earth retaining walls based on the combination the inspection data and hybrid weighting technique. Utilizing the inspection data of 161 reinforced earth retaining walls, multi regression analysis and entropy technique were applied to gain the weighting values of condition assessment items. In addition, the weighting values by AHP technique was analyzed based on the opinion of experts. By appling hybrid weighting technique to the calculated weighting values obtained by the individual technique, the new weighting values of condition assessment items were proposed, and the fault points and fault indices of reinforced earth retaining walls were proposed. Results showed that the rank of the weighting value of the condition evaluation items was fluctuated according to the multiple regression analysis, AHP technique, and entropy technique. There was no duplication of the rank of the weighting value while the current weighting value was overlapped. Specially, in the rsults of multi regression analysis, two condition assessment items were occupied 70% of the total weights. When the proposed weighting values were applied to existing reinforced earth retaining wall of 161, 16 reinforced earth retaining walls showed the increased risk rank and 31 represented the decreased risk rank.

• Journal of the Korean Society of Industry Convergence
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• v.25 no.6_3
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• pp.1303-1313
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• 2022

Modern cities need to revitalize the downtown area, which is declining due to population decline, economic recession, and deterioration of the residential environment, economically, socially, and physically by introducing and creating new functions. In addition, the hollowing out of the existing city center is getting worse due to the development of the outskirts of the city. Therefore, the discussion for the development of urban regeneration is the core task of modern cities. This study analyzed based on a basic understanding of urban regeneration projects, and through this, the problems of domestic urban regeneration projects were derived. In addition, the problem factors and major improvement plans of the urban regeneration project were analyzed from the expert's point of view using the AHP analysis technique. Based on this, the purpose is to present policy alternatives for the future development of urban regeneration projects. The problems derived to present the policy alternatives and improvement directions of the urban regeneration project were classified into problems related to goal achievement, problems related to the business itself, and problems related to project results. It was subdivided into sub-categories. This study analyzed the problem factors and major improvements from the expert's point of view by using the AHP analysis technique for the problems of the urban regeneration project. Based on the AHP analysis results and experts' opinions, five policy alternatives for the development of urban regeneration projects were presented.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.421-426
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• 2024

The Analytic Hierarchy Process (AHP) converts people's judgment criteria into objective numerical values using pairwise comparisons. However, the need for an excessive number of pairwise comparisons poses a problem. To mitigate this issue, most existing studies have utilized the process separation approach. The method of process separation devised in this study is a "separation and integration approach," where 1) the standard AHP process is used for evaluating judgment criteria, and 2) the Multi-Attributive Utility Technique (MAUT) is applied for comparing alternatives. This AHP-MAUT Hybrid model was applied to a real analysis case, specifically analyzing the transportation choices of commuters between Bundang and Gangnam Station in Gyeonggi Province. The results showed that the computational process was reduced by 42.03% when applying the Hybrid model compared to using the AHP model alone. Furthermore, the choice results of residents using the Hybrid model were compared with those using the standard AHP. The consistency between the two models' choices was 82.1%, indicating a significant level of consistency. In conclusion, this study contributes by presenting a simpler, more convenient, yet equally effective Hybrid model as a new decision-support system alternative to AHP.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2008.11a
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• pp.205-211
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• 2008

Recently, selects method of waterproofing where is suitable with method and material physical properties, construction technique, Productive technique and specifications and maintenance techniques evaluation for the same evaluation method is coming to be presented. Respects the application which select system is substantial objectively reflects a weight to evaluation item the research for is necessary. This research the evaluation which in order is effective and the decision-making to be possible about technically countermeasures for a quality security from waterproofing materials, method selection processes, clearly responsible dividing of construction and maintenance techniques. A sets weight of evaluation item for right select system, it stratify the causes which affect in priority based on AHP.