• 제목/요약/키워드: A cause

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자발 참여형 vs. 기업 주도형 공익 마케팅이 구매의도에 미치는 영향 : 브랜드 인지도와 브랜드 진정성을 중심으로 (The Effect of Cause Marketing Type (Public-volunteered vs. Corporate-driven) and Brand Authenticity on Purchase Intention: Focusing on the Moderation and Moderated Mediation of Brand Awareness)

  • 이시내;민동원
    • 디지털융복합연구
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    • 제15권12호
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    • pp.255-263
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    • 2017
  • 최근 공익 마케팅은 브랜드 포지셔닝의 주요 전략으로 활용되고 있다. 본 연구에서는 공익 마케팅 유형에 따른 소비자 반응의 상이함과 이에 영향을 주는 요인들에 주목하였다. 실제 브랜드의 공익 마케팅 활동과 이에 참여하는 소비자를 대상으로 조사를 시행한 결과, 자발적으로 참여하는 형태와 기업이 주도하는 형태는 공익 마케팅 대상 브랜드에 대한 진정성 지각에 상이한 영향을 주었으며, 이는 브랜드 인지도에 의해 조절되었다. 구체적으로, 자발 참여형에서 기업 주도형 보다 구매의도와 브랜드 진정성이 높았다. 유형별로 살펴본 결과, 기업 주도형은 브랜드 인지도가 낮을(vs. 높을) 때 브랜드 진정성을 통한 구매의도에 미치는 영향이 커졌다. 하지만 자발 참여형은 브랜드 인지도에 따라 구매의도와 브랜드 진정성에 미치는 영향이 상이하지 않았다. 이는 공익 마케팅의 효과를 높이기 위해서는 기업 주도형 보다는 자발 참여형이 더 유의함을 밝히는 결과이며, 기업 주도형 공익 마케팅을 진행하는 경우에는 브랜드 진정성을 높게 지각하게 할 수 있는 방안에 대해 모색하는 것이 공익 마케팅의 성공을 담보하는 길임을 시사한다.

정보산업 생태계 문제의 근본원인 분석 (Root Cause Analysis of the Information Industry Ecosystem Problems)

  • 김성근;안남규
    • Journal of Information Technology Applications and Management
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    • 제24권4호
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    • pp.71-92
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    • 2017
  • Finding a root cause is an essential step to solving a complex problem. Some previous studies have used the Delphi method for gathering opinions about root causes from geographically dispersed experts. However, we assert that complicated problems such as an industry ecosystem would make a general type of the Delphi method less practical because of too much psychological burden on study participants. In this study we present a preliminary list-based Delphi study method for identifying a root cause. This method was used to identify a root cause and draw a causal map for the information industry ecosystem problems.

Electrical Fire Cause Diagnosis System based on Fuzzy Inference

  • Lee, Jong-Ho;Kim, Doo-Hyun
    • International Journal of Safety
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    • 제4권2호
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    • pp.12-17
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    • 2005
  • This paper aims at the development of an knowledge base for an electrical fire cause diagnosis system using the entity relation database. The relation database which provides a very simple but powerful way of representing data is widely used. The system focused on database construction and cause diagnosis can diagnose the causes of electrical fires easily and efficiently. In order to store and access to the information concerned with electrical fires, the key index items which identify electrical fires uniquely are derived out. The knowledge base consists of a case base which contains information from the past fires and a rule base with rules from expertise. To implement the knowledge base, Access 2000, one of DB development tools under windows environment and Visual Basic 6.0 are used as a DB building tool. For the reasoning technique, a mixed reasoning approach of a case based inference and a rule based inference has been adopted. Knowledge-based reasoning could present the cause of a newly occurred fire to be diagnosed by searching the knowledge base for reasonable matching. The knowledge-based database has not only searching functions with multiple attributes by using the collected various information(such as fire evidence, structure, and weather of a fire scene), but also more improved diagnosis functions which can be easily wed for the electrical fire cause diagnosis system.

ISO/TS16949 APQP Zero Defect 달성을 위한 개발기법의 적용사례에 관한 연구 (The ISO/TS16949 the research regarding the application instance of the development technique for a APQP zero defect attainment)

  • 문찬오
    • 경영과정보연구
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    • 제22권
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    • pp.211-229
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    • 2007
  • The ISO/TS16949 APQP goal of defect prevention and decrease of spread waste, is the customer satisfaction which leads a continuous improvement and profit creation. The quality expense where the most is caused by but with increase of production initial quality problem occurrence is increasing to is actuality. Like this confirmation amendment. with the problem which is forecast in the place development at the initial stage which it does completeness it does not confront not to be able, production phase to be imminent, the problem accumulates and it talks the development shedding of which occurs. In opposition, prediction confrontation. is forecast in development early stage to and it is a structure which does not occur a problem to production early stage. Like this development is a possibility of accomplishing competitive company from production phase. Which attains an goal of, chance cause it leads a APQP activity (common cause) with special cause prevention & detection the connection characteristic of the focus technique against a interaction is important. And the customer requirement satisfaction and must convert a APQP goal of attainment at the key characteristics action step. (1) The Prevention - with Design FMEA application prevention of the present design management/detection, (2) the Detection (prevention/detection) - with Process FMEA application prevention of the present process control/detection, (3) Special Cause - statistical process control (SPC) 4M cause spread removal, (4) Common Cause - statistical process control (SPC) the nothing zero defect which leads the continuous improvement back of spread with application it will be able to attain with application.

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해혈(咳血)에 대(對)한 문헌적(文獻的) 고찰(考察) (A Bibliographic Study on the Bleeding of Cough)

  • 이승우
    • 대한한방내과학회지
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    • 제12권1호
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    • pp.183-188
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    • 1991
  • The following results were obtained according to these fact which is considered peviodically and bibliographically ; 1. The cause of bleeding of cough was Oegampunghan(外感風寒), Pyosaoesok(表邪外束), Chohwasangpye(燥火傷肺) in external cause, Eumhuhwadong(陰虛火動), Sinhu(腎虛), Hyulhu(血虛), Damhwajukyul(痰火積熱), Pyesuyul(肺受熱) ect. in internal cause. 2. The symptoms of bleeding of cough because of external cause was similar to generally cold symptom, because of internal cause were similar to Yeumhuhwadong(陰虛火動) and generanl Huyul(虛熱) symptom. 3. The treatment of external were Mahwangtang, Soshihotang, Sabaeksan ect. internal were Samultang, Yookmijihwangtang, Jaeumganghwatang, Gesosan ect.

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커피섭취와 수면과 관련된 사망위험도 연구 (The association between Coffee Consumption and All-cause Mortality According to Sleep-related Disorders)

  • 이성희;조우균;조남한;신철
    • 대한지역사회영양학회지
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    • 제20권4호
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    • pp.301-309
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    • 2015
  • Objectives: While recent studies showed that coffee consumption reduced the risk of all-cause mortality, no study has examined the effect of coffee consumption on all-cause mortality related to sleep disorders. We aimed to examine whether sleep-related disorders would differently affect the association between coffee consumption and the risk of all-cause mortality among 8,075 adults aged 40 to 69 years. Methods: In a prospective cohort study, the study participants were biennially followed up for 12 years from 2001 to 2012. On each follow-up visit, the participants underwent comprehensive tests including anthropometric examinations, interviewer-administered questionnaires, and biochemical tests. Coffee consumption frequency and the amount were measured using a semi-quantitative food frequency questionnaire. Using death certificate data from Korean National Statistical Office, the vital status of each study participant was identified. Sleep-related disorders were examined with interviewer-administered questionnaires. We estimated Hazard ratios and the corresponding 95% confidence intervals from Cox Proportional Hazard models. Multivariable models were established after adjusting for center, total caloric intake, age, gender, body mass index, physical activity, education, smoking, drinking, hypertension, diabetes, total cholesterol, c-reactive protein, energy-adjusted food groups of refined grains, vegetables, fruits, meat, fish, and dairy. Results: Compared with those who had no coffee consumption, participants who had about three cups of coffee per day showed a reduced risk of all-cause mortality, after adjusting for covariates. Those who had a sleep-related disorder showed no significant effect of coffee consumption on the risk of all-cause mortality, whereas those who had no sleep-related disorders showed significantly reduced risk of all-cause mortality. Conclusions: Our findings suggested that approximately three cups of coffee per day would be beneficial to reduce the risk of all-cause mortality only among adults with no sleep-related disorders. Coffee consumption should be prudent for those with sleep-related symptoms.

건설공사의 작업지연 원인분석 프로세스 (THE ROOT CAUSE ANALYSIS PROCESS FOR SCHEDULE DELAY IN CONSTRUCTION)

  • 지근창;김창덕;유정호
    • 한국건설관리학회논문집
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    • 제7권5호
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    • pp.138-148
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    • 2006
  • 작업의 지연을 줄이거나 예방하기 위해서는 작업지연상황을 지속적으로 확인하여 작업지연을 야기하는 원인을 찾아내고 대책을 세워야 한다. 그래서 지금까지 작업지연기간 산정방법 또는 작업지연의 클레임 사례에 관한 연구 등이 이루어졌으나 프로젝트 종료 후 결과에 의한 분석방법이나 원인분류체계를 제시한 것이 대부분이다. 건설 프로젝트는 동일한 조건하에서도 주변 환경에 따라 결과값이 다르게 나타나는 일회성이 강한 분야 중에 하나이다. 따라서 공사 진행 중에 발생하는 작업지연에 대해 효과적으로 대처할 수 있는 분석방법과 절차가 필요하다. 본 연구는 작업지연 원인분석 범위를 프로젝트내의 현장관리 분야로 국한하고 작업지연 원인분류 체계를 투입요소를 대상으로 작업지연 원인인자와 작업지 연 원인속성으로 나눴다. 작업지 연 원인분류 체계는 전문가 인터뷰 및 설문조사를 통해 검증하고 작업지 연 원인속성 및 원인인자의 특성을 분석하고 VSM을 응용한 작업지연 원인 분석방법 및 절차를 제시한다.

Relationships Between Cause of Cancer and Breast Cancer-Related Factors in Breast Cancer Survivors

  • Wang, Hsiu-Ho;Chung, Ue-Lin
    • Asian Pacific Journal of Cancer Prevention
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    • 제13권8호
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    • pp.3889-3892
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    • 2012
  • Aims: The purposes of this study were to (1) to identify the causes of cancer in breast cancer survivors in Taiwan; and (2) to investigate the influence of demographic characteristics and breast cancer-related factors on the cause of cancer. Materials and method: This study details the related investigative results on survivors with breast cancer using a descriptive and correlational design. A convenience sampling approach was employed. A structured questionnaire was used to assess the participants. Results: A total of 230 breast cancer survivors completed the questionnaire. Low-scoring cause of cancer participants were older adults (OR = 2.49, p<0.05) who were already of menopausal status (OR = 2.28, p < 0.05). Around 72% of particpants agreed high responsibility. Our breast cancer survivors felt stress had caused their breast cancer. Conclusion: These findings are helpful in understanding the relationship between cause of cancer and related factors in breast cancer survivors.

편두통(偏頭痛)의 원인(原因)과 처방(處方)에 대한 문헌적(文獻的) 고찰(考察) (Literatural Study on the cause of a disease and prescription in migraine)

  • 김종인;황치원
    • 혜화의학회지
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    • 제8권2호
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    • pp.171-189
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    • 2000
  • By Literatural studying on migraine, The results were obtained as fallow : 1. A different name on migraine were called hemicrania(頭偏痛, 邊頭痛, 偏頭風). 2. In the cause of a disease in migraine, the cases were clasified into the fallowing kind : internal cause were a decline in energy and blood(氣血具虛), external cause were outside evil(外邪) in wind cold heat wetness(風寒暑濕), non internal, external cause were exhaustion. The right side migraine were concerned phlegm heat, the right side migraine were concerned wind decline in blood. 3. Migraine is appeared on the side, For the reason, liver function in excess of normal limits(肝陽上亢), a sudden of liver fire(肝火) is becomeed of invasion upon soyangkuong(少陽經) in internal external cause 4. Usage method of medicines is appeared that order underclothes theraphy(內服法), to pump out in nose theraphy, to join head theraphy(頭點法), heating smoke theraphy(熏煙法) 5. CNIDII RHIZOMA(川芎) is in mostly general use for migraine, in that order LEDEBOURIELLAE RADIX(防風) ANGELICAE DAHURICAE RADIX(白芷) ASARI HERBA CUM RADICE(細辛) NOTOPTERYGII RHIZOMA(羌活) GLYCYRRHIZAE RADIX(甘草) CHRYSANTHEMI FLOS(菊花) BUPLEURI RADIX(柴胡) SCUTELLARIAE RADIX(黃芩) ANGELICAE GIGANTIS RADIX(當歸) GYPSUM FIBROSUM(石膏) MENTHAE HERBA(薄荷) GLYCYRRHIZAE RADIX(炙甘草) VITICIS FRUCTUS(蔓荊子), nature is in mostly general hot warm(辛溫), bitter cold(苦寒), guikuong(歸經) is in mostly general liver gall kuong(肝膽經), efficacy is in mostly general to remove wind pain (祛風止痛) and to down fire(瀉火).

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국내 재난원인조사 체계에 대한 고찰 - 국외 조사기구와의 비교·분석 - (A Study on the Korea's Disaster Cause Investigation System - Comparison and Analysis with Overseas Investigation Agency -)

  • 이경수;김연주;김태훈
    • 한국안전학회지
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    • 제38권2호
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    • pp.68-80
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    • 2023
  • Cooperation between government agencies is important for disaster management, and a thorough and objective cause investigation is important to prevent the recurrence of similar disasters. In South Korea, individual laws are scattered by ministries according to the disaster type, and most are operated as non-permanent organizations that are employed when disasters occur. Although expertise is recognized for each disaster type, each government agency's operation method is different, so when a large-scale disaster involving multiple ministries occurs, there is a limit to the coordination of roles and integrated management between government agencies. In particular, whenever a large-scale complex disaster occurs, problems arise regarding the independence, professionalism, and fairness of the cause investigation. Therefore, to supplement this, reviewing the management methods and systems of disaster cause investigations in advanced countries is necessary. Thus, in this study, the organization status, manpower, organizational structure, and cause investigation work system of NTSB of the United States, JTSB of Japan, and SHK of Sweden are identified to improve the disaster cause investigation system in Korea and are compared and analyzed with Korea's GDCIG. Additionally, issues and problems for the advancement of Korea's disaster cause investigation system are considered and improvements are suggested.