• Title/Summary/Keyword: 4.19 세대

Search Result 251, Processing Time 0.022 seconds

The Effect of OTT Service Characteristics on Flow, Satisfaction, and Brand Loyalty of MZ Generation Users : Focusing on Netflix Users in South Korea (OTT 서비스의 특성이 MZ세대 이용자의 몰입 및 만족도와 브랜드 충성도에 미치는 영향 - 국내 넷플릭스 이용자를 중심으로)

  • SeonYoung Jhee;Sang-Lin Han
    • Journal of Service Research and Studies
    • /
    • v.12 no.4
    • /
    • pp.30-49
    • /
    • 2022
  • Recently, as the transition to the untact era due to COVID-19 accelerates, non-face-to-face and non-contact practices have become commonplace, and the OTT (Over-The-Top) service market that provides media content such as movies and broadcast programs through the open Internet is largely expanded and it is receiving great attention from the MZ generation, who are familiar with digital devices and environments. In this study, the effects of OTT service characteristics on MZ generation users' flow, satisfaction and brand loyalty were examined, focusing on Netflix users, one of the representative OTT service brands. In order to carry out this study, a total of 216 people who have used the Netflix OTT service platform were empirically verified by using the survey data of those who have used it for analysis. As a result of the analysis, it was found that among the characteristics of OTT service, contents diversity, convenience, and reliability had a positive (+) effect on flow. Also, flow has a positive (+) effect on satisfaction, and satisfaction has a positive (+) effect on brand loyalty. However, among the characteristics of the OTT service, the recommended service did not have a positive (+) effect on the flow, and the flow did not have a direct positive (+) effect on the brand loyalty. Flow had a positive (+) effect on the brand loyalty through satisfaction. Through this study, it is expected that the market revitalization of the OTT service-related industry and the increasing number of OTT service brands will be able to contribute to the establishment of marketing strategies for the MZ generation consumers, and to provide practical implications.

IPTV 컨버전스 환경에서 콘텐츠 보안 기술 동향

  • Nah, Jae-Hoon
    • Review of KIISC
    • /
    • v.19 no.3
    • /
    • pp.18-21
    • /
    • 2009
  • 차세대 IPTV 서비스는 4A (Any-time, Anywhere, Any-device, Any-content)를 특징으로 하는 통방 융합의 서비스이다. 4A서비스는 일반 대중이 자유롭게 콘텐츠의 생성과 소비가 가능하며, 전송환경과 디바이스의 종류에 맞게 안전한 미디어 변환과 콘텐츠의 재사용을 가능하게 한다. 본 고에서는 멀티미디어 보안에 적합한 선택적(Selective)보안의 필요성과 이를 근간으로 하여 End-to-End 보안서비스를 제공하는 Transcodable 보안과 현재까지의 연구동향을 살펴본다.

Studies on the Procedures of Accelerating Generation Advancement in Wheat and Barley Breeding IV. Advancement of Two Generations of Wheat Materials a Year at Suweon by Growing a Summer Generation (맥류의 세대촉진방법에 관한 연구 IV. 수원지역에서 소맥 1년 2기작 세대촉진재배)

  • Seong, B.Y.;Cho, C.H.;Park, M.W.;Hong, B.H.;Ahn, W.S.;Nam, J.H.
    • KOREAN JOURNAL OF CROP SCIENCE
    • /
    • v.25 no.4
    • /
    • pp.35-42
    • /
    • 1980
  • To establish a generation acceleration technique, two crops a year at field condition of Suweon, 10 varieties different in their spring growth habit were tested with 6 different seeding time after harvesting. These materials were harvested on June 10, 19, 79 and tested for their seed production ability at varions seeding time from July I I to August 15 with a week interval. An immatured seed germination technique and green vernalization methods were applied in cycling generations and the results obtained were summarized as follows. 1. In summer growing, seedlings establishment after transplanting was better in earlier transplanting. 2. Heading time was remarkably enhanced by earlier transplanting. Considering the results of two years early or mid of July was the suitable time to plant the second summer crop. 3. Those varieties of spring growth habit expressed little variations in plant height among the varieties. In 1978 which is referred as warm year produced plant height as tall as 8-16cm and poor crop but produced good crop with 25-65cm plant height in 1979. 4. No definit tendency in the length of spike was. observed among the cultivars but longer spike was found in winter wheat compared to the spring. 5. Number of spikes per plant was ranged from 1 to 3 regardless the transplanting time in 1979. However, more spikes per plant were produced in early or mid of July transplanting and those varieties of higher growth habit than V did not produces any spikes. 6. Higher number of grains per spike was found at earlier transplanted varieties. Therefore, it is concluded that those materials of I-IV growth habit with mid or early July transplanting would be suitable in practical sense considering their ability of seed production. 7. Two-year results indicated that wheat crop can not tolerate the temperature level higher than average 32$^{\circ}C$ C at Suweon. In this regard, the cultivation schedule was established assuming average temperature condition like the year of 1979 which was possible to grow wheats.

  • PDF

Fashion Brand Attitude of Tweenagers - Focused on Brand Awareness, Image, Identification and Loyalty - (트윈세대의 패션 브랜드태도 - 인지도, 이미지, 동일시, 충성도를 중심으로 -)

  • Han, Ki-Hyang;Won, Myung-Sim
    • Journal of the Korean Society of Costume
    • /
    • v.66 no.1
    • /
    • pp.90-107
    • /
    • 2016
  • The purpose of this study was to examine the fashion brand attitude of tweenagers, with a focus on brand awareness, image, identification and loyalty. The study analysed 541 fifth and sixth-grade students in Seoul elementary schools. Major statistical methods used for this study were Cronbach's alpha analysis, confirmatory factor analysis, and path analysis with SPSS 19.0 and AMOS 19.0. Brands selected for this study were "NIKE" and "BEANPOLE KIDS". The result of this study was as follows: First, the study showed that both "NIKE" and "BEANPOLE KIDS" had 4 significant routes from the research model. Brand awareness had influence on brand image; brand image had influence on brand identification and brand loyalty; and brand identification had influence on brand loyalty. Second, using the bootstrapping to verify the significance of the total effect and indirect effect, brand awareness had a significant indirect effect on brand identification and brand loyalty; brand awareness did not have any direct effect on brand identification and brand loyalty for both "NIKE" and "BEANPOLE KIDS". Also, the total effect of brand awareness on brand identification and brand loyalty was significant. The result of this study showed the development potential to the fashion companies targeting tweenagers.

The Effects of Psychological Contract Violation on Turnover Intention of MZ Generation Workers in Small and Medium Businesses: Mediating Effects of Job Burnout (중소기업 MZ세대 근로자의 심리적 계약위반이 이직의도에 미치는 영향 : 직무소진의 매개효과)

  • Kim, Yeji;Yoon, Gwansik
    • Journal of Practical Engineering Education
    • /
    • v.13 no.3
    • /
    • pp.533-544
    • /
    • 2021
  • The purpose of this study is to investigate the structural relationship among psychological contract violation, job burnout, and turnover intention of MZ generation workers in small and medium enterprises. The sample collected through online and offline was 144 units of millennial generation and 140 units of Z generation. The results of analysis using structural equations showed that psychological contract violation had a positive (+) effects on turnover intention and job burnout, and job burnout also had a positive (+) effect on turnover intention. In the relationship between psychological contract violation and turnover intention, job burnout had a partial mediating effect.

News Article Analysis of the 4th Industrial Revolution and Advertising before and after COVID-19: Focusing on LDA and Word2vec (코로나 이전과 이후의 4차 산업혁명과 광고의 뉴스기사 분석 : LDA와 Word2vec을 중심으로)

  • Cha, Young-Ran
    • The Journal of the Korea Contents Association
    • /
    • v.21 no.9
    • /
    • pp.149-163
    • /
    • 2021
  • The 4th industrial revolution refers to the next-generation industrial revolution led by information and communication technologies such as artificial intelligence (AI), Internet of Things (IoT), robot technology, drones, autonomous driving and virtual reality (VR) and it also has made a significant impact on the development of the advertising industry. However, the world is rapidly changing to a non-contact, non-face-to-face living environment to prevent the spread of COVID 19. Accordingly, the role of the 4th industrial revolution and advertising is changing. Therefore, in this study, text analysis was performed using Big Kinds to examine the 4th industrial revolution and changes in advertising before and after COVID 19. Comparisons were made between 2019 before COVID 19 and 2020 after COVID 19. Main topics and documents were classified through LDA topic model analysis and Word2vec, a deep learning technique. As the result of the study showed that before COVID 19, policies, contents, AI, etc. appeared, but after COVID 19, the field gradually expanded to finance, advertising, and delivery services utilizing data. Further, education appeared as an important issue. In addition, if the use of advertising related to the 4th industrial revolution technology was mainstream before COVID 19, keywords such as participation, cooperation, and daily necessities, were more actively used for education on advanced technology, while talent cultivation appeared prominently. Thus, these research results are meaningful in suggesting a multifaceted strategy that can be applied theoretically and practically, while suggesting the future direction of advertising in the 4th industrial revolution after COVID 19.

통합액세스기반의 광가입자망 전송기술

  • 김진희;남도현
    • Optical Science and Technology
    • /
    • v.6 no.2
    • /
    • pp.19-28
    • /
    • 2002
  • 현재, 가입자들은 다양한 매체 접속의 호환성과 통신 시장의 변화에 있어서 가장 적절한 기술과 제반사항을 지원하며, 또한 현 통신 시장의 흐름의 적소에서 요구되어지는 새로운 시스템 설치 및 새로운 망을 구성시 비용절감 효과를 누릴수 있는 새로운 기술을 요구하고 있다. 새로운 변화에 부응하여 현 IEEE 802.3에서는 현 통신 시장에서 앞으로 나아갈 제 4세대라고 불리울 수 있는 NGN(Next Generation Networks)시장의 새로운 향방을 제시하고 있으며, xDSL 표준안과 이미 상호 호환하는 이더넷 기반의 제품들을 선보이고 있다. 회선기반의 네트워크에서 패킷기반으로의 전환이 전화서비스를 포함하여 새로운 사업모델을 포함하는 데이터 서비스와 기타 부가서비스 분야에서 매우 빠르게 이루어지고 있는 가운데, 기존의 회선기반 네트워크와 새로운 패킷기반의 네트워크의 상호 보완적 진화차원의 액세스 전송기술에 대한 필요성이 높아지고 있다. 본 고에서는 차세대 전송기술이라고 불리고 있는 다양한 솔루션에 대해 기술적인 현안을 짚어보고 향후 통합액세스기반의 광가입자망 전송기술 적용방안에 대해 살펴본다.

  • PDF

A Study on the Use of Cosmetics by Male Consumers in South Korea, China, and Japan and the Direction for Development (한국, 중국, 일본 남성 소비자의 화장품 사용 실태와 발전방향에 대한 연구)

  • Kim, Kyoung-Bin;Ju, Hyun-Young;Song, Yu-Xin;Zhang, Jia-Yu;Kim, Gyu-Ri
    • Journal of Convergence for Information Technology
    • /
    • v.12 no.4
    • /
    • pp.303-315
    • /
    • 2022
  • This study compared and analyzed Japan and China, two major competitors to Korea, in the male cosmetics market, which has been shifted dramatically by the outbreak of COVID-19, with implications for the ASEAN market in mind. Questionnaire copies collected from 300 men in Generation MZ living in Korea, China, and Japan were used for analysis, and SPSS 21.0 was used to conduct a statistical analysis of the collected questionnaires. The following are this study's results: First, this study identified their purchase behaviors. The average amount of money the male respondents spent on buying cosmetics was below KRW 30,000 in Korea, China, and Japan. Functionality and texture ranked as top factors contributing to cosmetics purchases in all the three countries. Second, with regard to brands preferred by the respondents, Korea and China were open to foreign brands, while Japan mostly preferred its domestic brands. Functionality and texture ranked as top factors contributing to cosmetics purchase in all the three countries. Second, with regard to brands preferred by the respondents, Korea and China were open to foreign brands, while Japan mostly preferred its domestic brands. Third, this study found changes in the use of cosmetics since the outbreak of COVID-19. The respondents' biggest skin concern since COVID-19 was acne in Korea and Japan and increased sebum excretion in China. Concerns about sebum were commonly ranked high across the three countries. Based on these results, this study is suggested as a reference to improve the export competitiveness of Korean male cosmetics in the ASEAN market.

Inheritance of Scentedness of Rice Leaf in a Scented Breeding Line 'P-33-C-19' (향도의 방향성 유전)

  • 박순직
    • KOREAN JOURNAL OF CROP SCIENCE
    • /
    • v.29 no.1
    • /
    • pp.11-14
    • /
    • 1984
  • The inheritance of scent in rice leaf and its genetic association with base color, hull color and resistance to bacterial leaf blight were studied in F$_2$ population of two rice crosses, P-33-C-19 (scented)/Zhu-Lian-Ai and P-33-C-19/Kataktara DA2. The scent was identified by leaf analysis at tillering stage. The scented and non-scented plants segregated in the ratio of 1scented: 3non-scented showing that a recessive gene responsible for the expression of scentedness. The scentedness was independently segregated with base color. hull color and resistance to bacterial leaf blight.

  • PDF

The Trend of IPv6 Router System Technology for Next Generation Internet Service (차세대 인터넷서비스를 위한 IPv6 라우터 기술 개발 동향)

  • Byun, S.H.;Jung, C.H.;Nam, K.J.;June, J.A.;Song, K.S.
    • Electronics and Telecommunications Trends
    • /
    • v.19 no.6 s.90
    • /
    • pp.74-82
    • /
    • 2004
  • 인터넷의 도입 및 확대가 활발하게 이루어지면서 보다 많은 이용자들은 홈 네트워킹 기반의 정보 가전 기기, 텔레매틱스, 전자 물류 실현을 위한 전자 태크(RFID), 센서 네트워킹 등 모든 사물이 상호 통신할 수 있는 다양한 서비스를 요구하고 있으며 이를 해결하기 위한 연구가 활발히 진행되고 있다. 그러나 현재인터넷의 기반이 되고 있는 IPv4 주소 체계는 약 43억 개의 주소를 생성할 수 있도록 설계되어 있으며, 그 동안 비효율적인 주소 할당으로 유효한 주소는 불과 5~6억 개 정도만을 사용할 수 있는 실정이다. IPv4 기반의 인터넷 주소 체계로는 앞으로 도래할 유무선 통합 서비스 혹은 방송과 통신이 융합되는 사용자 중심의 인터넷 서비스 네트워크 구축에 많은 문제점을 갖고 있기 때문에 주소 자원을 거의 무한대로 제공하는 IPv6 기반의 인터넷(128비트 IPv6 주소는 2128개의 주소 지원) 도입이 필수적이다. 따라서 현재 IPv4 기반의 인터넷에서 IPv6 기반의 차세대 인터넷으로 전환되고 있으며, 또한 라우터 장비 시장은 차별화된 IPv6 기능을 제공하는 장비 중심으로 재편될 것으로 보인다. 본 고에서는 IPv6 라우터에 대한 IPv6 도입 배경 및 프로토콜에 관련된 제반적 기술을 살펴 보고, 이를 기반으로 외국 시스템들의 현재 구현 상태, IPv6 라우터를 개발하는 데 연구되어야 할 주요 사항 및 국내외 IPv6 도입 추진 현황을 살펴 본다.