• Management & Information Systems Review
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• v.32 no.5
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• pp.101-117
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• 2013

This study compares the relative effectiveness of affective factor(Ad attitude) and cognitive factor(candidate cognition) on candidate attitude among three ad types - direct comparative, indirect comparative, and noncomparative ads. The results showed that in direct comparative advertising context the candidate cognition is dominant in determining candidate attitude. In indirect comparative advertising context candidate cognition is also dominant in determining candidate attitude, but the difference is less than direct comparative advertising. In noncomparative advertising context the ads attitude is dominant in determining candidate attitude. According to research outcomes, it could be said that direct comparative advertising is more effective than indirect comparative advertising in political advertising area.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.18 no.3
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• pp.193-200
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• 2018

In a formal speech, the speaker's voice has a variety of effects on the listener. Depending on the voice characteristics, the effectiveness and efficiency of the speech change as well. In the presidential election, the candidate's voice characteristics will affect the cognition of voters. Thus, we need to understand about the a more effective voice of candidate. This study proves whether voters will change their cognition if the candidate changes owe voice. If the cognition of voters can be changed according to the changed voice characteristics of the candidate, we will be able to explain what voices are needed for the candidate. We will also be able to suggest the necessary voice change strategies for effective speech. We describe cognition change of the voters according to the change of the voices of the presidential candidates by the dimension of the sori-engineering and the cognitive dimension. Hence, this study explains the voice characteristics and change strategies needed for candidates for effective speech.

• The Science & Technology
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• v.2 no.2 s.6
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• pp.56-58
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• 1969

제 4 회 과학기술상 수상후보자 총 41 명을 각 분과별 심사가 지난 3월 20일 부터 30일까지 본상ㆍ진흥상 후보자 각 1인을 선정하여 추천한바 3월 31일 전체 심사위원회에서 장시간에 걸쳐 심사한 결과 아래와 같이 수상자가 결성되었다. <편집실>

• The Transactions of the Korea Information Processing Society
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• v.4 no.1
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• pp.107-117
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• 1997

It is use in many researches that the s/w quality evaluation evaluates the developing system or the developed system, updates the problems and selects the reusable components from source code. In this paper, we propose the objective metric functions which can evaluate the reusability of candidates classes with the KHR system[11] and select a proper candidate. The quantitative quality we proposed have merits to compare and to evaluate the reusable candidates classes.

• Korean Journal of Legislative Studies
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• v.17 no.3
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• pp.117-143
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• 2011

이 연구는 선거에서 후보자들의 정책 입장(issue stance)을 유권자들이 어떻게 판단하고 인식하는 지 살펴본다. 기존의 연구들은 후보자들의 정책에 대한 유권자들의 인식을 설명하는 데서 캠페인 정보(campaign information)의 직접적인 영향을 제대로 고려하지 않았다. 이 논문은 후보자 정책 입장에 대한 캠페인 정보가 과연 유권자들의 인식에 직접적인 영향을 미치는 지 미국에서 이루어진 실험 데이터를 이용하여 분석한다. 아울러 투영 효과(projection effect)나 허구적 일치성 효과(false consensus effect) 등 기존의 연구에서 제시된 설명들이 이러한 캠페인 정보의 영향을 감안했을 경우에도 여전히 유효한 지 살펴본다. 실험 데이터의 분석 결과는 캠페인 정보가 후보자 정책에 대한 유권자들의 판단에 직접적인 영향을 미치며, 이러한 캠페인 정보의 영향을 감안했을 때 투영 효과는 여전히 유효한 반면 허구적 일치성 효과는 상대적으로 약하게 나타난다는 것을 보여준다.

• Journal of Korean Library and Information Science Society
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• v.49 no.1
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• pp.149-171
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• 2018

The aim of this study is to investigate the library related campaign promises of the candidates for the heads of metropolitan governments and the superintendents of education between 1st and 6th nationwide local election in Korea. To do this, the library related campaign promises of 346 candidates were analyzed by analysing the official gazettes for elections digitally archived in National Election Commission of Korea. As a result, the campaign promises of the candidates were insufficient both in quality and quantity. The candidates for the heads of metropolitan governments showed low ratio of the library related campaign promises, excessive concentration on construction or installation of libraries and higher preference for small libraries than public libraries. The candidates for the superintendents of education showed relatively balanced distribution of the election promises on library fields. But the campaign promises related public libraries were insufficient and the campaign promises of school libraries did not reflect the major elements of school libraries and the context of school libraries in Korea.

• Korean journal of communication and information
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• v.44
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• pp.108-143
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• 2008

Candidate images refer to a holistic impression of a candidate which is composed of various dimensions of attributes. This study investigated how online and offline news media, campaign media such as political ads, televised debates, and candidate web-sites, and interpersonal political talk influenced voters' images of a candidate in such dimensions as personal traits, job-performance abilities, and policy capabilities, and further their political decision making in the 17th presidential election in Korea. The analysis focused on President Lee, Myung Bak who won the election by obtaining nearly 50% of the effective votes. According to the data analyses, first, uses of offline newspapers positively influenced voters' images of candidate Lee's personal traits such as his morality, integrity, trustworthiness, and compassion, yet online news uses had an opposite effect on voters' impression of his job-performance and economic policy capabilities. Secondly, among various campaign media, television ads and candidate web-sites positively contributed to the formation of candidate Lee's images, yet showed little direct effect on vote choice, indicating that campaign media mainly indirectly influenced voters' political decision making. Each of the first, second, and third televised candidate debates revealed unique effects on image formation and vote choice. Thirdly, the network size and frequency of political talk negatively influenced image formation regarding candidate Lee's personal traits and economic policy capabilities, yet the discussion network size positively contributed to the Lee votes. Forth, among various dimensions of candidate images, voters' perceptions of candidate Lee's personal traits appeared to be the most significant predictor of the support for him.

• Proceedings of the Korea Information Processing Society Conference
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• 2001.10a
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• pp.689-692
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• 2001

본 논문에서는 주어진 제약조건을 만족하며 저비용 고효율의 목적물 합성을 위하여 어느 부분을 하드웨어로 또는 소프트웨어로 구현할 것인지를 결정하는 분할 알고리즘을 제안한다. 논문[6]에서 제시한 시뮬레이티드 어닐링의 후보자 선택은 랜덤한 방식에 의해 노드의 이동이 이루어지기 때문에 중복된 후보자의 선택으로 인하여 시간이 오래 걸리는 단점이 있다. 이러한 단점을 극복하기 위해, 본 논문에서는 비용 함수를 구성하는 변수들 중에서 시스템 실행시간과 구현 비용에 영향을 미칠 수 있는 부분들을 고려해 후보자를 선택하도록 하여 최적해 탐색을 위한 분할 알고리즘의 실행 시간을 단축시켰다. 실험 결과는 대상 노드가 많아질수록 기존의 방법보다 빠른 시간에 최적의 해를 탐색한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2020.05a
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• pp.385-388
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• 2020

선거 기간 때마다 유권자들은 어떤 후보자에게 투표권을 행사해야 올바른 선택을 하게 될지 고민하게 되며, 후보자의 선거캠프에서는 후보자에 대한 유권자의 평판에 관심을 가지게 된다. 이러한 고민을 해결하기 위하여 본 논문에서는 TF-IDF 기법과 양방향 LSTM 기계학습모델을 활용해 특정 정치인의 분야별 행보와 여론에 대해 시계열 파악이 가능한 프로파일 보고서를 생성한다. 이를 통해 유권자는 후보자의 정치 철학과 경륜에 대한 이해가 쉬워져 올바른 투표권을 행사할 수 있으며 선거캠프에서는 데이터 기반 평판에 대한 올바른 선거전략을 수립할 수 있게 된다.

• Social Workers
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• no.5 s.49
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• pp.4-11
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• 2006

사회복지계의 정치 참여를 위한 각종 후보자 토론회를 통해 사회복지사 및 사회복지종사자들의 정치참여와 각 후보자들의 사회복지 공약에 대한 점검을 할 수 있으며, 사회복지사들의 정치참여에 힘을 실어주는 계기를 마련할 수 있다.