The Journal of the Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회논문지)

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
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A Interdisciplinary Study about Voice Change of the Presidential Candidate and Cognition Change of the Voters

선거 연설에서 대통령 후보자의 목소리 변화에 따른 유권자의 인지 변화에 대한 융합 연구

  • Received : 2017.09.28
  • Accepted : 2018.06.08
  • Published : 2018.06.30
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Abstract

In a formal speech, the speaker's voice has a variety of effects on the listener. Depending on the voice characteristics, the effectiveness and efficiency of the speech change as well. In the presidential election, the candidate's voice characteristics will affect the cognition of voters. Thus, we need to understand about the a more effective voice of candidate. This study proves whether voters will change their cognition if the candidate changes owe voice. If the cognition of voters can be changed according to the changed voice characteristics of the candidate, we will be able to explain what voices are needed for the candidate. We will also be able to suggest the necessary voice change strategies for effective speech. We describe cognition change of the voters according to the change of the voices of the presidential candidates by the dimension of the sori-engineering and the cognitive dimension. Hence, this study explains the voice characteristics and change strategies needed for candidates for effective speech.

공식 연설에서 연설자의 목소리는 청취자에게 다양한 영향을 미칠 수 있다. 목소리 특징에 따라 연설의 효과성과 효율성도 변화하게 된다. 대통령 선거에서도 후보자의 목소리 특징은 유권자들의 인지에 영향을 미치게 될 것이다. 그래서 우리는 보다 효과적인 후보자의 목소리가 어떤 것인지를 파악할 필요가 있을 것이다. 이 연구는 후보자가 목소리를 변화시킨다면 이 목소리에 대한 유권자의 인지도 변화할 것인지를 입증한다. 한 후보자의 변화된 목소리 특징에 따라 유권자의 인지가 변화한다면, 우리는 후보자에게 필요한 목소리가 어떤 것인지를 설명할 수 있게 될 것이다. 또한 효과적인 연설을 위해 필요한 목소리 변화 전략에 대해서도 논의할 수 있을 것이다. 우리는 이 연구를 통해 대통령 후보자의 목소리 변화에 따른 유권자의 인지 변화를 소리공학의 차원과 인지 차원으로 설명하여, 효과적인 연설을 위해 후보자에게 필요한 목소리 특징과 변화 전략을 설명한다.

Keywords

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