• Information Systems Review
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• v.15 no.2
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• pp.91-110
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• 2013

Due to the intense competition and low switching cost, to find out which factors will significantly impact on user's continuance intention is very important for mobile instant messaging (IM) practitioners. In this study, we adopted network externalities and perceived service quality as independent variables based on the definition of mobile IM service. Network externalities also include direct externalities (referent network size) and indirect externalities (perceived complementarity). The result of this study shows that referent network size has a critical influence on perceived usefulness and perceived complementarity has a critical influence on perceived enjoyment; perceived service quality, as we expected, has significantly impact on not only customer's satisfaction but also perceived usefulness and perceived enjoyment. Meanwhile, both perceived usefulness and perceived enjoyment have directly critical influences on customer's continuance intention.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.477-489
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• 2021

This study was conducted to confirm whether organization culture unbalance plays a role as a moderating variable on the mediation process that protean career orientation influences subjective career success through continuous learning activity. To this end, a survey was carried out on 276 office workers with more than 5 years of work experience in large companies, and the data were analyzed using SPSS 25 and Process Macro v3.5. The results showed that continuous learning activity mediates the relationship of protean career orientation affecting subjective career success, but moderating effect of organizational culture unbalance and the moderated mediation effect were not statistically significant. However, statistical significance was found on the moderating effect of organizational culture unbalance on the mediation process, that 'self-direction', protean career orientation's sub-factor, affects subjective career success and its' sub-factor 'employability', and 'career satisfaction' through continuous learning activity. The significance and limitations of our findings are also discussed.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.6 no.12
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• pp.605-619
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• 2016

This study aims to figure out effects of the rewards applications receiving a lot of attention recently as mobile advertising using the smartphones. Therefore, this study examines differences of user satisfaction and continued use intention according to a user characteristic, demographic characteristic and rewards application characteristic. The research results are as follow. First, in terms of user satisfaction of the rewards applications, there is a significant difference according to the user gender and existence of the reserved value experience. Second, there is a significant difference in the continued use intention of the applications according to the user type and gender. Third, it is also found that there is an interaction effect between the user gender and existence of the reserved value use experience on the continued use intention. This study is significant in that the results may provide future researchers with practical foundations for marketing strategies to activate the rewards applications.

• Proceedings of the Korea Water Resources Association Conference
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• 2012.05a
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• pp.882-885
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• 2012

소방방재청(2010)은 도시방재성능의 달성을 위하여 1시간, 2시간 및 3시간 강우지속기간을 갖는 목표강우량을 전국 지자체별로 제시한 바 있다. 본 연구는 제시된 목표강우량과 강우지속기간의 적정성을 판단 하고자, 대표적 도시유출 모형인 SWMM을 이용하여 4개 표본지구에 관하여 강우-유출 모의를 실시하고, 우수관거 및 유수지의 설계강우에 관한 임계지속기간을 분석하였다. 우수관거 지구에 관하여 강우지속기간 1시간인 경우와 임계지속기간의 경우에 해당되는 최대유출량을 비교하였다. 한편 저류지 및 펌프장 시설 경우에도 2시간 및 3시간 강우지속기간에 해당하는 최고수위와 임계지속기간의 최대수위를 비교하였으며, 이를 통하여 소방방재청에서 제시한 1시간, 2시간 및 3시간 강우지속기간 목표 강우량을 이용하여 도시방재성능을 평가하고 개선함에 있어서의 적용성을 보여 주었다. 또한 도시지역내 투수성면적 증대 및 분산식 저류시설의 효과를 분석하였다.

• 한국체육학회지인문사회과학편
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• v.56 no.6
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• pp.541-559
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• 2017

The purpose of this study was to understand breast cancer survivors' line dance program participation experience and their perceived effects. Nine participants were selected by the purposive sampling. In the current study, phenomenological research methods were used and qualitative data were collected through in-depth interviews and observation. The analyses indicated that participants's positive experiences were categorized into physical (physiological change, improved digestive system, sleep quality and cognitive function), psychological (pleasure, vigor, peace, self confidence, and satisfaction) and social (improved mood among family members, peer support and pleasure) benefit. Furthermore, participants enjoyed unique characteristics of line dance such as continuous music and nature of group exercise where they enjoy information sharing and peer support In summary, a line dance program was safe and beneficial for breast cancer survivors and should be recommended as one of exercise options for breast cancer survivors.

• Digital Contents
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• no.7 s.98
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• pp.58-61
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• 2001

이번 호는 필자 회사의 고객관계관리의 실례를 통해 CRM 활용과 효과에 대해 설명하고 있다. 연간 240억원이라는 경영 개선 효과를 불러오는 CRM의 효과를 엿볼 수 있다.

• 한국노년학
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• v.34 no.2
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• pp.315-331
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• 2014

The goal of this study was to examine the association between employment and depressive symptoms among older adults in Korea, including analysis of potential gender differences. Using a sample of Korean adults aged 60 years or older from the 2008(Time 2) and 2010(Time 3) national longitudinal survey data from the Korean Longitudinal Study of Ageing, we regressed measures of depressive symptoms at Time 3 on employment at Time 2 (and employment both at Time 2 and Time 3), controlling for Time 2 depressive symptoms, subjective physical health, and sociodemographic variables as well. First, there was no evidence that older adults with a job at Time 2 had significantly lower levels of depressive symptoms at Time 3 compared to their counterparts. However, multi-group analyses showed that the effect of employment at Time 2 on depression at Time 3 differed by gender. For older men, employment predicted better mental health over time. However, this was not the case for older women. As such work role provided benefits only for older men. Second, older adults with a job at both Time 2 and Time 3 reported significantly lower levels of depressive symptoms at Time 3 than older adults who did not have a job either at Time 2 or Time 3. However, only older men who were employed at both Time 2 and Time 3 reported significantly less depression than their counterparts. These findings suggest that the mental health effects of employment are contingent on gender.

• Korean Journal of Social Welfare
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• v.66 no.1
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• pp.333-361
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• 2014

By viewing donors for social welfare organization as both givers and beneficiaries, this study aims to address the correlations between the continuity of donors' contributions and enhanced sense of satisfaction as a consequence of participating in donation activities. The predominant concern of this study centers on: (1) the direct effects of individuals' emotional utility, demonstrable utility, trust toward donee organization, self acceptance on the continuation of their donation; (2) the direct effects of individuals' emotional utility, demonstrable utility, trust toward donee organizations on individuals' self-acceptance; (3) the direct effects of individuals' emotional utility, demonstrable utility on their trust toward a donee organization; (4) the indirect effects of individuals' self acceptance on two paths i.e. emotional utility${\rightarrow}$trust${\rightarrow}$self acceptance, and demonstrable utility${\rightarrow}$trust${\rightarrow}$self acceptance; (5) the indirect effects of individuals' individuals' trust toward donee organization on self acceptance on four paths i.e. emotional utility${\rightarrow}$trust${\rightarrow}$continuity of donation; demonstrable utility${\rightarrow}$trust${\rightarrow}$continuity of donation; emotional utility${\rightarrow}$trust${\rightarrow}$self-acceptance, and demonstrable utility${\rightarrow}$trust${\rightarrow}$self-acceptance; (6) the moderating effects of 'financial status' on the causal relationships in the prescribed structural equation model(SEM). In order to verify the moderating effect of 'financial status', multi-group analysis between each of the two groups were conducted. Research is based on a survey among 1116 donors who had made charitable, monetary contributions to social welfare organizations in Daegu and Kyungpook province. Data was collected from 29 organizations. In order to address the research questions, structural equation were employed. A variety of tests are conducted(metric invariance, critical ratio for difference, structural invariance, multi-group analysis, bias-corrected boot-strapping, latent mean analysis including Cohen's effect test).

• The Journal of the Korea Contents Association
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• v.12 no.2
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• pp.322-330
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• 2012

The purpose of this study is to examine the effect of the volunteer's job characteristics in university student on their volunteering satisfaction and continuance will. Based on Hackman and Oldham's theory of core job characteristics, this study analyzed 261 university students in Gangwon-do by survey. The results of this study are summarized as follows: The volunteering participation ratio of university student is 71.6%. volunteer's job characteristics, volunteering satisfaction and continuance will is showed lower level. And skill variety, task identity and feedback among Hackman and Oldham's 5 core job characteristics show positive influence on volunteering satisfaction, and skill variety, task indentity, task significance and feedback show positive influence on continuance will. As a result, volunteer's satisfaction and continuance will depended on the job characteristics. Therefore, to assure volunteer's satisfaction and continuance will, redesign for volunteer's job characteristics.

• Journal of Industrial Convergence
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• v.20 no.11
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• pp.165-175
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• 2022

The purpose of this study is to understand the effect of membership type for subscription service (individual subscription vs. group subscription) on continuous intention, and to verify the mediating effect of ease of justification and the moderated mediating effect of uncertainty. An experiment was conducted on 78 university students. As a result, consumers who use subscription services in group subscription showed higher intention to continue using the subscription service than consumers who use the subscription service in individual subscription. Also, the ease of justification mediates the effect on the intention to continue using. In addition, uncertainty was found to moderating effect of ease of justification on continuous use intention according to the type of subscription. This study understands the psychological mechanism of consumers according to the type of subscription service subscription and provides useful implications for companies that provide subscription services.