• Title/Summary/Keyword: 환경단서

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A Study of Weather App Based on Behavioral Economics (행동경제학 관점에서 날씨 어플리케이션 연구)

  • Yoon, Ji-Yeon;Kim, Bo-Yeun
    • Journal of Digital Convergence
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    • v.17 no.4
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    • pp.249-254
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    • 2019
  • As an alternative to the growing problem of weather anomalies, users are using mobile weather apps to predict the weather. Even though it provides clear information, the user makes mistakes in forecasting the weather. For this reason, The purpose of this study is to find elements that can be prepared for the volatile weather through mobile application. Jakob Nielsen's "heuristic" evaluation found weaknesses in the application. Then I proceeded to analyze it from a behavioral economics standpoint. As a result, the two applications had various functions and accurate information. However, user accessibility was low and focused on 'information delivery'.

Analyzing the Trends of Culture Technology using National Research Projects (문화기술(CT) 연구 동향 분석: 국가연구과제를 중심으로)

  • Lee, Beom-Hun;Jeon, Woojin;Geum, Youngjung
    • The Journal of the Korea Contents Association
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    • v.21 no.11
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    • pp.64-76
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    • 2021
  • Culture technology (CT) becomes important in the recent environment where digital technology drives content-based innovations. However, technological trends of CT have not been systematically discussed. Especially, the trends of CT should be analyzed from the national perspective, because CT has grown with the help of government-driven innovation. Therefore, this paper aims to analyze CT trends focusing on national research projects. We collected data on CT from the national science and technology information service (NTIS) database, analyzed the keyword co-occurrence network, and identified the patterns of technological innovation using a clustering analysis. As a result, we found that CT has contributed to the digital content and cultural media, and has been actively developed with the help of machine learning technique. Especially, due to the rise of Covid-19, the non-face-to-face online content is rapidly increasing. This study provides important clues for understanding, analyzing CT trends.

How Should We Respond to the Collapse of the Global Value Chain? An In-Depth Investigation of Disruptive Events and Risk Management Strategies in SMEs (글로벌 가치사슬의 붕괴에 어떻게 대응해야 하는가? 분열적 상황의 심층규명과 중소기업의 위험관리 전략에 관한 연구)

  • Kwon, Se-In;Yang, Jong-Gon
    • Journal of Convergence for Information Technology
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    • v.12 no.5
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    • pp.107-115
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    • 2022
  • The purpose of this study is to identify the drivers of supply chain vulnerability and internal/external disruptive events and to verify the moderating effect of SCRM to mitigate negative disruption impacts. The analysis results of 182 SMEs are as follows. First, SC vulnerability proceeded from excessive efficiency. Second, the probability and severity of internal factors were higher than that of external factors. In particular, the priority of responding to risks arising from the supply chain process was higher than the value chain within the firm. Finally, the higher the level of risk management in the supply chain, the more positively the negative disruption impact was mitigated. This study is valuable in providing practical clues to the decision-making of a firm's managers and policymakers responding to supply chain risks.

A Study on Effects of Sustainability of Convention Events on Brand Equity and Customer Loyalty (컨벤션행사의 지속가능성이 브랜드자산 및 고객 충성도에 미치는 영향 연구)

  • Cheng, Xiao Xi;Kim, Chul Won
    • Korea Science and Art Forum
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    • v.27
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    • pp.231-246
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    • 2017
  • The purpose of this study is to examine effects of sustainability of convention events on brand equity and customer loyalty. This paper also explores the mediating role of brand equity amid sustainability of convention events and customer loyalty. The four determinants ofsustainability of convention events examined in this study are economic sustainability, environmental sustainability, social sustainability and event sustainability. Brand equity refers to performance, social image, value, trust worthiness, and attachment. The findings are as follows: (1)most sustainability of convention events have a positive effect on each brand equity's elements; (2)all sustainability of convention events have a positive effect on loyalty; (3)brand equity of convention is significantly related to customer loyalty. (4)brand equity plays a mediating role between sustainability of convention and customer loyalty. The findings will not only be useful in improving the structure of sustainability of convention events, but also in enhancing competitiveness in Korea's convention industry.

Cloud-Native Expansion: Strategies for Encouraging Cloud Adoption in the Public Sector Through Qualitative and Quantitative Research Methods (Cloud-Native의 확산: 정성적·정량적 연구기법을 이용한 공공부문의 클라우드 활성화 방안)

  • Yi, Jaehyuk;Kim, Sanghyun
    • The Journal of Bigdata
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    • v.8 no.2
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    • pp.55-71
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    • 2023
  • Cloud Native refers to the Technical Maturity Level of a cloud environment that can utilize all cloud resources to fully function. In converting public sector information resources to the cloud, the characteristics of the cloud are not being used well. Therefore, in this study, the qualitative research method cloud expert interview technique and the quantitative research method used text network analysis for domestic and foreign related articles. Through this, we analyzed the utilization trends related to domestic and foreign cloud natives and the cloud policies of developed countries. Through previous research, the core components of cloud-native were examined, and the need for agile methodologies that were not addressed in previous studies was raised. It is believed that these core components will be applied in the public sector to contribute to business innovation through digital innovation. In addition, this study aims to provide important implications for the use of cloud native in Korea through an in-depth discussion on how to spread cloud native in the public sector.

The Effect of College students' Perceived Marketing Communication, Value and Consumption Emotion on Store Loyalty in Discount Store (대학생들이 지각하는 종합슈퍼마켓의 마케팅 커뮤니케이션, 가치, 소비감정이 점포충성도에 미치는 영향)

  • Yang, Hoe-Chang;Ju, Yoon-Hwang
    • Journal of Distribution Science
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    • v.10 no.2
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    • pp.19-28
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    • 2012
  • Rapidly growing sales amount and the number of discount stores caused many side effects and sensitive issues in Korea. Because these severe competition due to more expensive cost just like excessive increase in advertising and location selection, and these caused completely ruined small merchants as well as passed on to the consumer. This Study focused on competitiveness of discount store in Korea to the perspective of college students, as explored the relationships between marketing communication and store loyalty. And, examined for two moderating effect, 1) consumers' value separated by hedonic value and utilitarian value between marketing communication and store loyalty, and 2) consumers' value separated by hedonic value and utilitarian value between marketing communication and consumption emotion. Finally, this study examined for mediating effect of consumption emotion between marketing communication and store loyalty. In order to verify the relationship, moderating and mediating effects, data were collected from 130 college students in Whasung, Gyeonggi Province to test theoretical model and its hypotheses. Findings are as followed : First, analysis showed that factors such as advertisement(β =.221, p<.05), publicity(β =.513, p<.01), sales promotion(β =.234, p<.01), word of mouth(β =.627, p<.01) and physical environment(β =.339, p<.01) for marketing communication in the discount store have statistically significant positive effect on store loyalty. But the result of regression analysis for which factors are more impact in marketing communication between store loyalty showed that word of mouth(β =.53, p<.01) is only statistically significant. Second, publicity(β =-.895, p<.05), the sub-dimension of marketing communication shows only statistically significant negative moderating effect on store loyalty. But, the results of the moderating effect of value between marketing communication and consumption emotion verified that utilitarian value show statistically significant, specifically advertisement(β =.294, p<.01), physical environment(β =.418, p<.01), sales promotion(β =.245, p<.01), word of mouth(β =.414, p<.01) and publicity(β =1.137, p<.05), respectively. And hedonic value show statistically significant, specifically advertisement(β =.286, p<.01), physical environment (β =.418, p<.01), sales promotion(β =.236, p<.01) and word of mouth(β =.420, p<.01), respectively. But publicity(β =.145, p=.119) is not statistically significant. Finally, the results verified mediating effect for consumption emotion between all factors for marketing communication and store loyalty showed that factors such as advertisement, publicity, word of mouth and physical environment for marketing communication except sales promotion were statistically significant fully mediated in advertisement, and partially mediated in publicity, word of mouth and physical environment. This testified that the consumption emotion had the most important factor to enhance store loyalty to the perspective of College students. These results can provide important implications and invaluable tips for planning marketing strategies and gaining access to new potential customers. Implications and future research directions are also discussed.

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The Reclamation of Tidal Land and the Making-Group of Landscape in Naepo Area, Korea" - Centering around the Garorim Bay from the $19^{th}C$ to 1960s - (내포지역 해만개척의 전개와 경관변화의 사회적 주체 -조선후기~1960년대 가로림만 일대를 중심으로 -)

  • 전종한
    • Journal of the Korean Geographical Society
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    • v.38 no.2
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    • pp.206-223
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    • 2003
  • Bays and caps represent the physical characteristics of Naepo area in Korea. And reclamation of tidal land presents a clue toward the understanding of regional identities and landscape changes in this area. Reclamation of tidal land in the Garorim bay that is representative of the physical geographies of Naepo area had trended toward 'the diffusion of salt ponds' during Joseon dynasty. Hereafter the Japanese imperialism, the reclamation had tumed to 'the reclamation of arable lands' by drainage. But, at the same time the land use of salt pond that had been the most appropriate strategy of adaptation for the ecological environments of this area has showed a sort of the geographical long-term durability. And the great landlords that had emerged during Japanese imperialism were the Yeom-han(鹽漢, laborers who engaged in salt production) in former times. They as a new local elites have played a leading role in the reclamation of tidal land and the making of regional landscape.

Effects of Stranded Oil on Seawater Infiltration in a Tidal flat Environment (조간대에 표착한 기름이 해수의 침투에 미치는 영향)

  • Cheong Jo, Cheong
    • Journal of Soil and Groundwater Environment
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    • v.8 no.1
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    • pp.75-80
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    • 2003
  • Understanding the seawater infiltration into tidal flat sediments is very important, because it is significantly correlated with the supply of dissolved oxygen, nutrients and organic matter to benthic organisms for survival. However oil blocks interstitial spaces of sediments, reduces seawater infiltration and results in the decrease in oxygen, nutrients and other food supply to benthic communities. The penetration depth of the stranded oil into the sediments is one of the most significant information to know the effect of spilled oil on biological communities and to set up a cleaning method. So we initiated this study to quantify the penetration behavior of spilled oil and to evaluate the influence of the penetrated oil on seawater infiltration in tidal flat environment and its ecological implications. The penetration depth of the crude oil into the tidal flat sediments was two times deeper than that of the fuel oil C, and the depth was significantly affected by stranded oil volume. However, the penetration depth of stranded oil was abruptly dropped at first falling tide but not significantly fluctuated after that. Moreover, hydrocarbon concentration showed the highest within the upper 2 cm. Seawater infiltration was decreased in proportion to the stranded oil volume. The seawater infiltration was more affected by the penetrated fuel oil C about 1.7 times than the crude oil, because the interstitial spaces of the top of sediments were more cleared by the fuel oil C. Therefore, quick cleaning actions for penetrated oil will be necessary for recovery of seawater infiltration because the seawater contains oxygen and nutrients necessary for the survival of benthic organisms in tidal flat.

The Effect of Customer Experience of Offline Channel and Mobile Channel on Brand Loyalty: Focused on Coffee Chains (옴니 채널에서 오프라인 채널과 모바일 채널의 서비스 경험이 브랜드 충성도에 미치는 영향: 커피 전문점을 중심으로)

  • Kim, Byoungsoo;Kim, Daekil
    • Knowledge Management Research
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    • v.23 no.1
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    • pp.69-88
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    • 2022
  • Omni-channel enables businesses to provide a seamless customer experience by organically integrating data from multiple channels. Customers have increasingly used mobile applications to place orders and make payments in offline stores. In such context, this study investigated the effects of customer experiences on brand loyalty via offline and mobile channels. Additionally, it examined the role of habit in establishing brand loyalty in a daily service environment. This study confirmed the importance of functional, human, and mechanical cues on perceived value in the offline channel. Additionally, differences in the influence of customer experiences via offline and mobile channels on brand loyalty were examined at based on the age and gender. The research model was empirically validated using survey data collected from 365 customers who visit coffee chains via mobile applications. The analysis results found that both perceived value of offline stores and loyalty to mobile applications have a significant effect on brand loyalty. Habit plays another critical role in enhancing brand loyalty. The findings of this study help service providers better understanding of the formation mechanism of brand loyalty in the context of omni channel and will be able to develop more effective marketing and operations strategies.

Moisture Transport Observed by Water Vapor Isotopes in the Vicinity of Coastal Area, Incheon, Korea (수증기안정동위원소를 이용한 해안지역 수분의 이동경로에 관한 연구)

  • Lee, Jeonghoon;Choi, Heejin;Oh, Jinman;Na, Un-Sung;Kwak, Hoje;Hur, Soon Do
    • Economic and Environmental Geology
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    • v.46 no.4
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    • pp.339-344
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    • 2013
  • Water vapor isotopes can be excellent tools for understanding complex mechanisms in the water cycle and atmospheric hydrological cycle and they can be applied to various fields of paleoclimatology, atmospheric science, hydrogeology, oceanography, and ecohydrology. Thus, studies of global or local transport of water vapor may be able to provide a very useful clue to better understand the movements of water and energy in the atmosphere, hydrosphere and biosphere. In this study, the isotopic compositions of water vapor have been observed for moisture transport during the passage of Typhoon Bolaven at Korea Polar Research Institute (KOPRI), Incheon, in the western part of Korea, from August 27 to August 29, 2012. In the clear sky, the isotopic compositions of water vapor at KOPRI exhibited relatively higher isotopic ratios, which were near isotopic equilibrium with sea surface water (${\delta}^{18}O$=-14‰). On the other hand, a largely depleted isotopic ratios in surface water vapor were observed in association with the passage of Typhoon Bolaven (approximately 10‰ depleted compared to the clear sky). The fact that the isotopic minima in water vapor are encountered during the onset period of the Typhoon Bolaven with increases of relative humidity, which is consistent with, so called, "the amount effect".