• 복식문화연구
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• 제26권5호
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• pp.714-726
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• 2018

This study investigates the effects of the type of advertisement, brand extension, and consumer innovativeness on the credibility of fashion advertisements. The factorial design is constructed as a 2(type of fashion advertisement: general vs. cross-media) ${\times}2$(consumer innovativeness: high vs. low) ${\times}2$(the type of fashion brand extension: similar vs. dissimilar) three-way mixed design in which consumer innovativeness is the between-subjects variable. Subjects of this study included 210 men and women in their 20s and 30s who resid in Seoul and had SNS experiences. Frequency analysis, credibility analysis, three-way ANOVA, and simple interaction analysis were conducted using the SPSS 20.0 statistics package. The results are as follows: First, the type of fashion advertisement had a significant effect on advertising credibility. Cross-media advertisements had a more positive effect than general advertisements on all of the dependent variables. Also, the type of brand extension and consumer innovativeness showed significant effect on advertising credibility and the interaction effect between the type of fashion advertisement and consumer innovativeness was significant. Lastly, the effect of different types of brand extensions on advertising credibility showed a significant difference according to consumer innovativeness. Thus, a marketing strategy using cross-media advertising is proven to be effective in gaining consumer trust for a fashion brand.

• 복식문화연구
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• 제11권1호
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• pp.118-134
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• 2003

The first purpose of this study is to take a better look it the background of Formalism art in the cultural society and to examine the aesthetic value of the formative arts of formalism architecture that are ail basically founded upon the study of Formalism. Secondly, it analyzes the aesthetic value of Formalism Art to Wear, Which can be explained as a mixture of art and fashion, by investigate to the features of art history. The results are as follows; First, Formalism Art to Wear of Simultaneity does not represent continuance but simultaneous. In other words. inside the same time and place of dimension, events art visualized without transformation. Secondly, formalism Art to Wear of Geometrical Aesthetics deals with a purely genuine atmosphere that pursues absolute perfection, composed abstract of geometrical shapes. Thirdly, Fomarlism Art to Wear of Deformation breaks analysis from balance and symmetry showing extreme transformation nil new vitality. Fourthly, Formalism Art to Wear of Space Extension experiments with post-corporeality. Post-corporeality centers the human body extension that is open to various boundaries of implosion and electronic technologies, providing us with a new Cyborg of the digital body.

• 복식
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• 제50권7호
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• pp.235-247
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• 2000

This study was conducted to consider the formation of sleeves from the point of view that dress is one of expressive arts. The formative meaning of a sleeve and its chronological formation according to its formative changes as an evidence showing the Internal changes of social culture were examined, centering around day dress of England in the 11th to 19th centuries. Then, sleeves were formatively classified and their aesthetic values were considered to help do formative, aesthetic expression of dress design in the present times. Literatures and references concerning the history of domestic and foreign dress were used as a method of study. The results of this study are summarized as follows. 1. In the women's dress, the formation of the sleeve focuses on aesthetic decoration. This means that in the androgentric society the status of women are subordinate socioculturally. 2. Sleeves were classified into a fitted shape and a extension shape according to the aesthetic formation. The fluted shape expressed the beauty of body with emphasis old natural body, whereas the extension shape represented aesthetic expression of decoration. 3. The formation of a sleeve has influence on forming an image of dress by making the silhouette of dress natural or distorted, expresses the harmonious beauty of the whole dress, and produces the expressional beauty that gives a distinct characteristic to a dress.

• 복식
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• 제55권8호
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• pp.112-126
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• 2005

The purpose of this study is to analyze the aesthetic characteristics of 'movement' expression in modern fashion(1910-2004) based on a study of modern fine arts which adopted 'movement' element in their work. In this study the meaning of movement was defined as motion, changing position and transformation. Literature survey through books and research papers and demonstrative study with fashion collection photos were undertaken. The results wert as follows ; 1) Kinetic art, optical an, light kinetic art and technology art such as video and computer art have adopted 'movement' element in their work. 2) The plasticities of 'movement' fine arts were identified as mutual penetration, increase of visibility, use of non-traditional materials and dynamism. The internal meanings were identified as expansion of aesthetic experience and the concept of fine art, optimistic attitude on technology, spectator participation and integration of art and life. 3) The 'movement' expression in modern fashion was distinctively found in 1910s-20s(avant-garde fashion), 1960s (kinetic and optical art fashion) and mid 1990s to 2004 (techno-cyber fashion). 4) The plasticities of the 'movement' expression in modern fashion were identified as non-definition, use of non-traditional materials, dynamism. The internal meanings were identified as expansion of aesthetic experience and the concept of dress, optimistic attitude on technology, playfulness through participation. In conclusion, the expression of 'movement' in modern fashion has optimistic viewpoint on the development of modern society and is one of the interesting design points which will be pursued in the fellowing years.

• 복식
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• 제64권7호
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• pp.156-171
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• 2014

This study attempted to comprehend the usage of the modular system in fields through literature review and objective research, as well as analysis of its expression characteristics in fashion. It tried to provide inspiring visual data for the fashion design of the modular system. After analyzing architecture and product-related books, Internet data and advanced research, the four expression characteristics of the modular system were obtained. Firstly, the formative expression characteristics of the modular system in fashion were simplicity, extensibility, variability and diversity. Secondly, of the formative expression characteristics expressed in modern fashion, simplicity (30%) was the highest, followed by extensibility (27%), diversity (22%) and variability (21%). Thirdly, simple silhouette and structure were used to express simplicity, usually simple geometric figures. In contrast, extensibility was expressed through the expansion and exaggeration of the area, length and volume of the clothes. In terms of variability, the typical characteristics of modules were reflected. For diversity, heterogeneous materials were used, and informality was expressed.

• 복식문화연구
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• 제18권3호
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• pp.452-464
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• 2010

The purpose of the study was to give a help in making a successful expansion of fashion brand by making a close inquiry into an effect of the main brand in fashion brand on an image of the second brand and into an effect of satisfaction and loyalty for main brand on satisfaction and loyalty for the second brand. The study made a survey of the total eight brands including four main brands and each second brand, and used 217 questionnaires. The results of this study are as follows. First, The main brand image and second brand image did not match. Second, the satisfaction of the main brand affected the satisfaction of their second brand, especially in the main brand of the image, design, user experience, staff friendliness, variety of products and brands on display. Third, the ranking of main brand loyalty and the ranking of second brand loyalty were different. All the main brand loyalty had a significant effect on the second brand. The consumers who preferred the main brand had a high confidence and a strong tendency to repurchase.

• 복식
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• 제45권
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• pp.41-54
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• 1999

The purpose of this thesis is to trace the development of cotton Early Chosun Period by examining the historical literary sources : such as production of cotton various uses of cotton trade with other countries The developement process of cotton fabrics during this period can be divided into three stages. The first stage which can be discribed as a settling period lasted 27 years from A.D. 1392 to 1418. In this stage cotton fabrics were just about to be used as fabrics for popular clothing. The second stage which can be discribed as a developmental period lasted 50 years from A. D.1418 to 1468. In this stage cotton fabrics were mainly produced in the southern parts of the country which are Kyungasng-Do, Choongcheng-Do and Jeunla-Do. And cotton fabrics were used not only by the common people but also by the royal family. The third stage, that is the last one was an extensive period and lasted from A.D.1469 to 1592. In this stage as the demand for cotton fabrics greatly increased the production from southern parts of the country fell in short of the supply needed. Therefore the production was extended to the northwestern parts. In addition cotton fabrics finally came to be used as money to value the goods.

• 복식
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• 제58권1호
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• pp.116-132
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• 2008

Continuity and discontinuity is a relative concept, and there are various categories of the continuity and discontinuity in our circumference. In the thought of postmodernism of the late of 20th Century, continuous creations of the difference and the repetition have being regarded as a discontinuity. But, because of that catches the moment occurring qualitative skip though the flowing of the everlasting time, this has been known to a shortsighted viewpoint overlooking characteristic of the qualitative continuity of an organism, which have being created continuous formation for life through the flowing of the time. Therefore, this had studied like this complex social condition and various relationships expressed in modern fashion focusing on permanently creative movements and behaviors equal to the qualitative continuity. This Thesis is following study about continuity, and aims at understanding of those formative characteristics through consideration about characteristics of qualitative continuity. And, this analyzes formative characteristics of the qualitative continuity into 5 sets: enlargement, conversion, structural variability, mutual combination, and deconstruction. This thesis intends to grasp complex modern social phenomenon and modern fashion into qualitative continuity that means continuous formation and the change of various relationships according to recognition about the course toward open thinking.

• 복식
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• 제57권1호
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• pp.130-146
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• 2007

Thought of postmodernism accepted between variety and differentiation is characterized by variability and indeterminacy aimed at continuous change. For that reason, modern fashion has been grouping a lot of manners for creation of the various different form and structure. This paper studies the characteristics of the folding system, which expands efficiency of the spatial utility and shows various forms. Folding system expressed in modern fashion could be divided the pleats, which were made of the folding, and the dreaperies, which were made of bending. This selects the pleats as a enlarged concept of the folding system that contains between the former and the letter. Pleats did not mean two dimensional folding surfaces, but three dimensional spatial structures. For understanding of the folding system as a three dimensional spatial structure, this is utilized with the thought of the 'le pli' of G.W.Leifniz and G.Deleuze. The pleats expressed in modern fashion can subdivided into 4 sets; crinkle system, origami system, fractal pleats by folding system, and drapery system. And Formative characteristics of the pleats are analyzed with enlargement, fluidity, deconstruction, irregularity.

• 복식
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• 제61권7호
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• pp.101-109
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• 2011

The present research aims to suggest the design of a new direction that copes with the changing environment. For example, the design for outdoor wear can be made through various methods that allows it to be worn for anytime and anywhere. Also, the research aimed to seek a development direction of outdoor wear design with environment-friendly expanded function that handles unpredictable environmental changes. The analysis of this research is as follows. First, it can be said that the trend of the outdoor wear design according to climate and environment changes is a design that seeks an efficient and rational role in functional aspects such as complex multi-functionality and minimum decorations as well as enhancing economic efficiency. Second, the outdoor wear design provides the optimal climate for the human body even in a continuously changing artificial environment. Its easy and comfortable function also helps to keep defense from possible risk elements. Lastly, this research seeks interactions among design, the body and environment. It also tries shape change using buttons and zippers, etc. according to expansion of a structural form of clothes as multi-functionality and versatility tools, and seeks a design form that can be reconstructed. The research that geared toward environmental changes should be further progressed in order to produce apparel that have efficient adaptability of any climate situations.