• Title/Summary/Keyword: 홍보효과

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Analysis of Civil Defense Shelters and Measures (민방위 대피소의 실태분석 및 대책방안)

  • Kim, Tae-Hwan
    • 한국방재학회:학술대회논문집
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    • 2011.02a
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    • pp.31-31
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    • 2011
  • 1990년 이후 공산체계인 구소련과 동구권이 몰락하고 세계적으로 탈냉전의 변화와 우리의 민주정부 수립 후 햇빛정책 등에도 불구하고 북한은 적화통일을 포기하지 않고 작년 11월에 연평도에 포격을 가하여 민간인과, 군이 2명이 사망하는 사건이 발생 하였다. 또한 북한의 공격은 과거의 포탄공격뿐만 아니라 미사일이나 화생방과 같은 생화학물질 탑재 가능한 공격이 예상된다. 이에 대비 정부에서는 고정시설의 화생방 방호는 일단유사시에 국민의 생명과 재산을 보호하는데 필수요소로서 집단보호개념에 도입하고 있으며, 현재 각 중요 대피시설 및 지자체의 기존 대피시설을 개인방호, 탐지, 제독, 운용절차를 포함한 실태파악 및 재래식 탄을 포함한 통합적인 조치를 마련하고 있다. 작년 2010년 11월 연평도에서의 북한 포격이후 우리는 서해5도나 접경지역 주민과 그리고 근접거리의 서울시민들이 안전하게 포격으로부터 피난 할 수 있는 민방위대피소에 대한 문제점이 대두되고 대책방안을 요구하고 있다. 소방방재청 기준에 따르면 직격(直擊) 핵폭탄을 제외한 화생방, 재래식 무기 공격에 견딜 수 있는 시설은 '1등급 대피시설'인데 서울에는 한 곳도 없다. 고층건물의 지하 2층 이하나 지하철, 터널 같은 2등급 대피시설도 폭격은 견딜 수 있지만 화생방 공격에는 취약하다. 지하상가 등 건축물의 지하층, 지하차도나 보도는 그보다 더 취약한 3등급이며 단독 주택의 지하층처럼 방호 효과가 떨어지는 곳이 4등급이다. 2등급으로 분류된 대피소의 경우 분류만 되어 있을 뿐 장기간 대피시 시민들이 사용 할 수 있는 거주공간이 아닌 임시 대피로서의 역할만 하고 있다. 본 연구에서는 민방위 기본법에 따라 지하에 $3.3m^2$ 당 4명 이상이 대피할 수 있는 규모의 공간을 갖추기만 하면 대피시설로 볼 수 있는 현 문제점과 1등급에서 4등급으로 나뉘어져있는 민방위 대피소와 대피소가 있지만 피난공간으로서의 역할과 구조적으로 안전한가에 대한 국내외 실태 분석을 통하여 분석한 결과 우리는 서해5도 대피시설의 반 이상이 무용지물이고 접경지 또한 피난시에 피난장으로서의 대피소가 난방이나, 구급품과 식구 시설 등이 구비가 되어 있지 않고 대피시설로 지정한곳이 간판이나 안내시설이 없다. 외국의 경우 스위스는 연방정부의 관리책임으로 전쟁이나 핵 확산에 따른 화생방 업무 전담팀을 두고 있으며, 방독면은 개인 방호물자로서 전국민 100% 보유하고, 각가정이나 건축, 시설물의 경우 화생방 표준 대피시설 설치관련 규정 마련 시행하고 있다. 대피시설은 화생방 방호가 가능한 지휘부용 대피시설과 일반 주민대피용 시설을 구분하여 설치운영하고 있으며, 전국에 650만개를 설치하고 있다. 결론은 대피시설이 북한 공경시 피난시설로의 활용방안을 모색 등급구분에 따른 현실적용 수정과 기존 대피소 보강과 재선별이 필요하고, 신축시 설계 표준설계안 그리고 기존의 대피소에 대한 보수, 보강방법 가이드라인과 장기간 거주에 대한 설비구축 등과 국민 대홍보등을 제안하였다.

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Climate Change Adaptation and the Role of Special Weather Warning (기후변화 적응과 기상특보의 역할)

  • Park, Jong-Kil;Jung, Woo-Sik;Oh, Jin-A;Kim, Eun-Byul;Choi, Soo-Jin
    • 한국방재학회:학술대회논문집
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    • 2011.02a
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    • pp.173-173
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    • 2011
  • 최근 기후변화로 인한 기상재해 중 건조와 관련하여 인플루엔자, 호흡기질환 등과 같은 질병과 산불발생빈도의 증가로 인해 건강 및 재산상의 피해가 증가하고 있다. 특히, 한반도의 주택지역은 산림지역과 근접하여 산불 발생시 그 피해와 복구비용이 막대한 것으로 나타났다. 뿐만 아니라 향후 지구온난화가 가속화 될 경우 건조와 관련한 환자와 산불로 인한 피해가 증가할 것으로 예상되므로, 이에 대한 사전방재계획 및 복구계획 등이 필요하다. 이와 같은 건조현상 등의 자연재해에 대한 방재계획이 효과적으로 운영되기 위해서는 방재 정보를 인지하고 실천하는 개인의 적극적인 활용이 필요하다. 특히, 개인의 생활에 영향을 미치는 피해는 정부적인 대책보다 개인이 스스로 인지하여 대비함으로써 감소시킬 수 있기 때문에 재해에 대한 개인의 인지정도는 대책마련에 있어 중요한 요인이 된다. 이에 따라, 본 연구에서는 건조로 인한 질병 및 산불 발생 등 기상재해 증가에 대한 사전방재계획의 효과적인 운영을 위하여 설문조사분석을 통한 일반인의 건조특보 인지도 및 활용도 분석을 실시하였다. 또한, 기후가 변화함에 따라 더운 낮과 밤의 증가로 건조현상뿐만 아니라 폭염의 발생빈도도 증가할 것으로 예상되고 있다. 이와 관련하여 기후변화 적응측면에서 국민들의 건조특보 및 폭염특보와 관련한 정보 습득이 잘 이루어지고 있는지를 파악하고자 한다. 이를 위해, 선행연구에서 대학생의 주된 폭염특보 관련 정보습득경로가 TV와 인터넷인 점을 참고하여, 기상청에서 제공하는 건조특보와 폭염특보 발표일수와 TV, 인터넷의 대중매체를 통한 보도회수를 비교 분석하였다. 본 연구를 통해 대학생집단과, 10대, 20대의 저연령층의 인지도가 상대적으로 낮은 것으로 파악되었으며, 이는 대중 매체를 통한 건조특보와 관련한 정보전달의 부족으로 나타났다. 폭염특보와 관련한 언론보도는 기상전달뿐만 아니라, 폭염의 위험성, 폭염으로 인한 피해상황, 폭염특보제 홍보, 폭염과 관련한 대비책 등 다양한 내용으로 기재되었다. 반면에, 건조특보의 경우에는 대부분이 단순 기상전달로 폭염특보에 비해 보도의 다양성이 결여되어 있었다. 차후 대중매체를 통한 이용자들의 접근성을 증대시키기 위해서 신속하고 정확한 정보전달이 필요하다. 산불 및 화재예방과 관련하여 기상청의 정확한 기상정보 제공과 사전방재계획 수립에 대한 필요성을 직업별, 연령별로 구성된 각 집단의 50%이상이 느끼는 것으로 나타났다. 이에 따라, 기상정보 전달의 핵심인 기상청을 중심으로 온라인/오프라인 상의 기초교육부터 체계적인 사전방재계획 및 안전교육 프로그램 마련이 필요하다.

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The Strategies and Outcomes of Welsh Development Agency for Attracting Companies (영국 웨일스개발청의 기업유치 전략과 성과)

  • Kwon, O-Hyeok;Lee, Sung-Kyun
    • Journal of the Economic Geographical Society of Korea
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    • v.12 no.1
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    • pp.67-82
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    • 2009
  • This paper examines the regional economic development policies of the Welsh Development Agency for attracting companies from the perspective of industrial location theory. The Welsh Development Agency has succeeded in attracting domestic or international capital, as a core actor for the regional economic development, and responded to the changing business environment and to the specific and various needs of the investors. The analysis of the Welsh case provides an important theoretical and practical implications. First, the Welsh case shows the importance of the role of the public sectors for the regional economic development. As the behavioral approach and the industrial location theory argue, the attraction of domestic or international capital led to the regional economic development. Second, the effective activities for attracting capital played an important role in the development. The quality and quantity of the information, in the industrial location theory, and the capacity of the business groups, in the behavioral approach, are significant factors of the development. Third, incentives by the Agency are also important. This finding not only supports the classical location model based on the cost and profits, but also the behavioral approach. Finally, the Welsh case could not succeeded in gaining regional economic competitiveness, even though attracting companies, by disregarding the industrial specialization strategy at the local level. This implies that we need to build industrial clusters. In sum, the behavioral approach has significant implications to the understanding of the public policies for attracting companies.

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Development of Urban Tourism through the Improvement of City Image (도시이미지 제고를 통한 도시 관광개발)

  • Kim, Boo-Sung
    • Journal of the Economic Geographical Society of Korea
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    • v.13 no.3
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    • pp.354-380
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    • 2010
  • Cities are the most important type of tourist destination across the world, and yet urban areas have neglected in most academic studies of tourism. Urban destinations serve as gateways for tourist entry to the country, as centers of accommodation and a base for excursion to rural areas as well as destinations in their own right. Increasingly cities rely on image promotion to attract tourists to cities. A city's image is the sum of beliefs, ideas, and impressions that a people have of a city. Image has always been of great interest and concern to city marketers. The image improvement is very important especially in urban tourism development because tourism overwhelmingly depends on image. The cost and effectiveness of the image improvement strategy depends on the city's current image and real attributes. Some cities are blessed with positive images. They don't require changing the image so much as amplifying it and delivering it to more target groups. Many cities are stuck with a negative image. They need to remove it and make a positive out of a negative to correct it. Image reversals, however, are difficult to accomplish. Some cities are not well known because they are small, lack attractions, or don't advertise. They need to identify, develop, and disseminate a strong positive image for the city.

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Case Studies on Special Programs in Elementary School Media Centers in Texas, U. S. A. (미국의 초등학교 도서관 특별 프로그램에 관한 사례 연구: 텍사스 주를 중심으로)

  • 정연경
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.13 no.2
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    • pp.221-242
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    • 2002
  • This study is about special programs for elementary school library media centers in Texas in the United States, that can be used as a way of activating the school library media center programs. Various special programs of the seven elementary school library media centers in Texas were selected for case studies and the types, purposes. frameworks, effects of the programs and the subjects were analyzed. Special programs were provided for exhibits and displays, featured speakers or entertainers, learning centers, demonstrations, and media in conjunction with book fair and curriculum. And the purposes of the programs were to support and enhance the curriculum. to provide personal enrichment and to provide professional development for teachers. The frameworks for the program were the special target group, curriculum needs, special theme. interest and entertainment within available time periods. The benefits of the programs were the highlights of the media center and the media specialist, increasing of the school library media center usage. classroom support and enrichment, broadening students' and teachers' interests. encouragement of the development of lifelong learners and the establishment of the good public relations. Therefore, we have to consider the development of the special programs as a method of activating the school library in Korea and it should be brought with the concern and support from the principals, teachers, parents, and community members.

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The Perception on Alternative Therapy of Adults in Some Areas (일부 지역 성인의 대체요법에 대한 인식도)

  • Gim, Nan-Hee;Hong, Seong-Gyun
    • Journal of the Korean Society of Radiology
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    • v.1 no.2
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    • pp.37-53
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    • 2007
  • This study is carried in the goal to investigate the individual awareness rate about alternative therapy among the unspecified persons and their experience of using it, and to promote the diffusion of alternative therapy. The questionnaire research for this study has been conducted among 300 unspecified persons who live in some areas. The following is figured out in this study: 1. To the question of knowledge grade about alternative therapies, 44.4% of respondents answer they 'know a little.' 2. Regarding the experience of using alternative therapies, 22.6% of respondents answer 'Yes.' This rate is very low, the reason of it can be perceived that the names of categories in alternative therapies has not been showed to them and they don't have pre-knowledge about it. 3. The 166 persons of 248 reply that they use alternative therapies. This rate indicate their recognition of categories of alternative therapies, and the gap of the question of experience and using nowadays is interpreted to result from the gap of the pre-knowledge. 4. Regarding the field of the alternative therapies that the respondents want to learn, the first field the male respondents choose is acupuncture(41 persons, Res in needle, bloodletting, etc.), and the female respondents choose acupuncture firstly(20 persons). Therefore the learning courses of alternative therapies are more effective when the preference of men and women is considered. Consequently, both the research about the given kinds of alternative therapies with demonstration of their medical effect and the systematic promotion and education about alternative therapy is considered to be needed.

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A Study on Satisfaction of Supplementary Education for Radiological Technologist (방사선사 보수교육에 대한 만족도 연구)

  • Jeong, Bong-Jae;Park, Ji-Koon;Kang, Sang-Sik;Noh, Si-Cheol
    • Journal of the Korean Society of Radiology
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    • v.11 no.6
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    • pp.475-481
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    • 2017
  • As the research about supplementary education of radiological technologist who works in Gyoungsangnam province, this study was conducted to draw the improvements by analyzing the satisfaction level and problems of the supplementary education. During November 01, 2016 to December 15, 2016, after we sent out a total of 250 questionnaires for the survey to radiological technologists working at medical institution located in Gyoungsangnam province, 200 questionnaires suitable for research were analysis by using SPSS 18.0 statistical analysis software. As the satisfaction factors, 21 items such as system, subject, help, appropriateness of lecturer selection, professionalism were used. And as the problem factors, 18 items such as place, transportation, diversity, administrative treatment, education promotion, proceed method were used. Consequentially, the satisfaction level(3.12 point) and problems(3.01 point) of the supplementary education were confirmed as normal level. The supplementary education is an essential education that any health and medical service personnel must complete. In order to improve the effectiveness and efficaciousness of the education, the diverse opinions and efforts to improve the education levels must be supported. Futhermore, through the realistic educational program, the continuous education for radiological technologist with excellent qualities and competence should be done.

Evaluation of Community Health Education Program by Newsletter (건강정보소식지를 이용한 지역사회 건강증진 교육프로그램의 평가)

  • Sohn, Seok-Joon;Shin, Jun-Ho;Rhee, Jung-Ae
    • Journal of agricultural medicine and community health
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    • v.25 no.2
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    • pp.379-395
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    • 2000
  • This questionnaire survey was conducted to evaluate the impact of health newsletter and related factors in the rural area. The Subjects were 354 individuals of 45 years of age and over, living in Chonnam province. The results of this study were as follows: The 225 surveyed persons (64%) recognized the health newsletter, and 196 persons (55%) read it least once and more. Newsletter-recogniton related factors were sex and age. Newsletter-reading related factors were chronic disease and sex. And Newsletter-reading pattern was determined by age and education level. 147 persons(75.8%) reported that they had got the important health information from newletter, and 76 persons(39.8%) reported the behavior change. The quiz scores of hypertension and health care in summer were higher in the persons of newsletter-recognition than in persons of non-recognition. The quiz score of hypertension was not higher in newsletter reader than non-reader, but that of health care in summer was higher in newsletter reader than in non-reader.

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User Responses to the Formats and Product Properties of Contents Advertised on Facebook (페이스북 광고 콘텐츠 포맷과 제품 속성에 대한 사용자 반응)

  • Su-Jin, Woo;Yu-Jin, Kim
    • Science of Emotion and Sensibility
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    • v.19 no.1
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    • pp.111-126
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    • 2016
  • As the marketing value of Facebook advertisements increases, companies seek to create successful Facebook advertisements in order to promote their brands or products. This research aims to identify Facebook advertising factors that influence users' eye movements and attention, and thereby to investigate effective visual elements of Facebook advertising contents. Firstly, we identified two contributing factors influencing users' responses to Facebook advertisements: the formats of advertising contents(Text, Text in Image, and Movie) and the product properties(Involvement, Think/Feel). Based on theoretical reviews, eye tracking tests and surveys were conducted in order to examine how these two factors affect users' responses on Facebook, i.e. visual perception and users' purchasing responses. It was found that there were distinctive patterns of users' visual perceptions and purchasing behavioral responses according to the formats of the advertised contents. Meanwhile, the advertised products' properties influenced only the users' purchasing responses. Finally, the key findings of this research offer helpful guidelines for providers and developers to create effective SNS advertisements.

Case Study of PBL applied field trip in the National Folk Museum on teaching (국립민속박물관을 활용한 <의생활문화> PBL 수업 사례)

  • Shin, Hye Won;Rhee, Jung Uk
    • Journal of Korean Home Economics Education Association
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    • v.28 no.4
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    • pp.97-109
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    • 2016
  • The purpose of this study were to develop PBL(problem-based learning) program, and to examine the effects of PBL. This paper applied PBL to a "Culture of Clothing" class, comprised of 23 undergraduate students majoring in Home Economics. As part of the PBL curriculum, the class assigned students to design and create brochures about the culture of clothing by going on field trips to the National Folk Museum of Korea. The class met for five weeks, 3 hours per week. The effectiveness of PBL was measured based on the students' self-reflective journals, self-assessments, and satisfaction surveys. The study gathered three major feedbacks from the students after taking the PBL class. First, the students recognized the importance of cooperation and communication in problem-solving process. Second, the students appreciated that students themselves were implementing the self-directed learning. Third, the students were satisfied with the overall quality of the PBL class, based on their feedbacks and surveys. However, the students' self-assessments show their acknowledgement of the lack of creativity and critical-thinking skills. The study also observed relatively low-satisfaction ratings about the learning environment at the National Folk Museum of Korea.