• Title/Summary/Keyword: 홍보적극

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Determinants of Effectiveness in Food Safety Policy -Focusing on the Perception of Consumers- (불량식품 근절정책의 효과성 영향요인 분석 -소비자의 인식을 중심으로-)

  • Han, Ik-Hyun;Eun, Jonghwan;Lee, Jae-Wan
    • The Journal of the Korea Contents Association
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    • v.15 no.11
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    • pp.386-396
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    • 2015
  • The purpose of this study is to analyze the determinants of the effectiveness in food safety policy, focusing on the perception of consumers. For this, we apply ordered logit analysis using "The Survey on the Attitudes towards Food Safety Policy" data investigated by Ministry of Culture, Sports and Tourism & Ministry of Food, and Drug Safety. According to the results of the analysis, policy literacy has a significant positive impact on the effectiveness of the policy. Trust has a positive impact on the effectiveness of the policy significantly. In addition, the results show that sensitivity has a significant negative impact on the effectiveness perceived by consumers. This study imply that the government should give more information about policies and make an effort to gain trust on food safety policy.

The Structure of Taste Repertoires for Cultural Arts (문화예술 취향 레퍼토리 구조 연구)

  • Chon, Bum-Soo
    • The Journal of the Korea Contents Association
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    • v.12 no.6
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    • pp.201-210
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    • 2012
  • This study examines the structure of taste repertoires for cultural arts. The major results are as follows: firstly, the numbers of taste repertoires were 1.66 for type 1 and 4.27 for type 2. More specifically, respondents tended to have movie taste. Secondly, there were socio-demographic differences for taste repertoires for cultural arts. In other words. female respondents to have more taste repertoires than that of male respondents. Also, younger respondents to have more taste repertoires than that of older respondent. Thirdly, blog users tended to have more taste repertoires than that of non-users. It can be argued that blog use may be a determinant of the number of taste repertoires for cultural arts. In addition, although the number of taste repertoires type 1 was determined by tastes for theatre, movie, popular music, musical and photo, the number of taste repertoires type 2 was determined by tastes for theatre, movie, musical and classic contents.

Making profits of Health checkup by Marketing Activation (마케팅 활성화를 통한 건진 수익증대)

  • Park, Yong Sang;Kim, Mi Ran;Park, So Hyung;Rim, Sung Eun;Kwon, Mi Ju;Yang, Jung Shil
    • Quality Improvement in Health Care
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    • v.15 no.2
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    • pp.59-64
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    • 2009
  • 문제: 2008년 수입예산의 편성을 위해 2개년도의 수입 구조를 비교 했을 때 검사공간의 부족외에 여러 내부적요인과 동일 권역에 경쟁 건진센터의 건립 등 외부적요인이 복합적으로 작용하여 수입의 감소가 예견되고 있는 상황이었다. 목적: 해결 가능한 내부적 요인을 찾아 시정하고 외부적 요인에 대해서도 적극적으로 대처하여 수입을 증가 시킬 방안을 실행한다. 의료기관: 서울에 소재한 대학병원의 건강증진센터 질 향상 활동: 수입을 감소 시키는 원인을 내부와 외부로 나누어 분석하고 개선 할 수 있는 방안을 찾아내고 실현가능 한 것을 시행하였다. 개선효과: 개선 활동 후 건강검진 수입이 전년대비 27%, 수입이 가장 높았던 해와 비교 할 때 17%가 증가 한 것으로 나타났다. 교훈: 수입감소를 유발 하는 요인들을 여러경로를 통해 문제점을 수집 및 분석하고 고객이 요구하는 것을 파악하는 것이 최우선이었다. 그 결과 장비 신규 구입과 건진센터 규모의 확대와 같은 시설과 장비의 개선, 해외의료홍보, 텔레마케터의 양성과 교육 등과 같이 여러부서에 걸쳐 협조가 필요한 사항과, 새로운 건진프로그램의 개발 및 영업력의 강화 등 부서 차원의 프로세스 개선과 교육을 통해 고객에게 한걸음 더 다가 가는 것이 가장 중요 한 요소로 나타났다.

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A Study on the Causes of Lack of Principal Employment System Awareness and Its Improvement Plan (교장공모제의 인식 부족 원인과 개선방안에 대한 연구)

  • Lee, Sangoh;Kim, Changmin;Kwon, Youngjoon;Sim, Jiyoung;Cho, Youngjoo;Ryu, Hojoon;Lee, Giljae
    • Korean Educational Research Journal
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    • v.38 no.1
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    • pp.41-59
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    • 2017
  • The quality of education is determined by the quality of teachers, and in particular the competence of principals is important for the desirable flow of schooling. The Principal employment system was adopted as one of the educational reforms introduced by the government. However, even though it has been 10 years since the enactment of PES, the perception of that has been low. To solve this, first, government should be more active in promoting publicity for the principal. Second, the elected principal should not be concentrated only in small areas, but should spread to urban areas. Finally, principals must increase the rate at which practitioners are able to contribute substantially to public subscriptions.

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Analysis on Romanization of Korean Geographical Names in Foreign Countries (해외에서의 한국지명 표기 실태 분석)

  • Kim, Sun-Hee;Park, Kyeong;Lee, Hae-Mi
    • Journal of the Korean Geographical Society
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    • v.44 no.6
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    • pp.706-722
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    • 2009
  • This study aims to find the ways to correct and fix the errors in transcription by analyzing Romanization of Korean geographical names in foreign countries. The gazetteers from many countries, place name databases, and map-providing websites are the main source of research. Common error types found in this study are variant name posting, subordinated marking, double posting, spelling errors, and location errors. In fact, transcription of geographical names exhibits more diverse forms and types. The counter measures to fix these errors are as follows, firstly, consistent efforts with regular monitoring to fix errors are essential. Secondly, the one and only standardized Romanization principle is urgent. Thirdly, prompt update and publication in case of place name and/or boundary change is necessary. Fourthly, efforts to register unregistered geographical names are necessary. Lastly, the establishment of central agency solely for the management of geographical names is required.

Characterization of a new brown commercial strain "Garlmoe" of Flammulina velutipes developed by crossing between wild collected strains (야생수집균주간 교잡으로 육성된 팽이버섯 갈색 신품종 '갈뫼'의 특성)

  • Kong, Won-Sik;Yoo, Young-Bok;Jhune, Chang-Sung;Jang, Who-Bong;Choi, Jae-Sun;Kim, Kwang-Ho
    • Journal of Mushroom
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    • v.6 no.3_4
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    • pp.115-120
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    • 2008
  • A new commercial strain 'Garlmoe' was developed by crossing monokaryons from selected wild strains. The optimal temperature of mycelial growth was $25^{\circ}C$ but it needed to adjust to $16{\sim}18^{\circ}C$ when incubated at the bottle cultivation. The optimal temperatures of fruiting body initiation and development were almost same to others like as $14^{\circ}C$ and $7{\sim}10^{\circ}C$, respectively. The color of 'Garlmoe' was typical to wild winter mushroom, that is, pileus was brown and lower part of stipe was dark brown. The surface on pileus of 'Garlmoe' was sticky 'Garlmoe' was a good commercial strain with high quality and high productivity characterized as quite even budding habit, straight and strong stipes and convex type pilei. The taste of this variety was very excellent because of better chewing feeling than white ones.

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A Study of the Elements Effecting on Individual Donators' Relationship Quality and Donation Will (개인기부자들의 관계의 질과 기부의도에 영향을 미치는 요인 연구)

  • Kim, Jun-Whai
    • Journal of Digital Convergence
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    • v.10 no.7
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    • pp.129-139
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    • 2012
  • This research, as a study on individual donators' relationship durability with donated organizations, is carried out with the variables of individual donators' empirical satisfaction, sense of unity, familiarity, relationship quality, donation will, and loyalty. This research, based on the interrelationship among the variables effecting on donation activities, makes a relationship durability will model between donators and donated organizations through the examination of the existing studies on donation activities, and suggests the marketing points to increase the relationship of non-profit organizations based on the model. This paper examined 242 material or time donators for non-profit organizations in Seoul and Kyeonggi-Do province and proved 11 hyperses. The result shows that the donation will and loyalty for donated organizations are influenced by the relationship quality. In addition, the relationship quality of reliability and immersion seems to be influenced by the empirical satisfaction and the familiarity with donated organizations. Therefore, donated organizations need to make efforts to increase the donators' satisfaction, and to increase the familiarity between donators and donated organizations. In other words, they should increase donators' satisfaction with active promotions and they should do marketing activities to increase donators' familiarity.

Analysis of Needs for Development of Young Child's Products based on ICT (ICT기반 영유아용 제품개발을 위한 요구도 분석)

  • Lee, Seok Jae;Ko, Eun Mi
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.4
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    • pp.605-611
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    • 2020
  • The purpose of this study is to analyze the perception and demand of industrial sites necessary for the development of ICT-based products for young child, to seek effective support plans for ICT-based young child product developers that help with smart child rearing in the era of low birthrate. To this end, first, it was found that various and active promotions of specialized organizations or centers that have jointly utilized equipment are necessary. Second, it was found that many companies were willing to use equipment for the development of ICT-based young child's products. Third, the demand for corporate support was to provide information, equipment utilization, technical guidance and biometric information. Based on these results, it was proposed to expand related infrastructure that can efficiently support the development of ICT-based products for young child.

Brand Development Strategy for Local Identity Establishment -Focused on Yeosu City's Brand Development for Marine Products- (지역적 아이덴티티확립을 위한 브랜드개발전략 -여수시수산물 브랜드개발을 중심으로-)

  • Choi, Souk
    • The Journal of the Korea Contents Association
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    • v.8 no.2
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    • pp.140-149
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    • 2008
  • With the advent of local autonomy, local governments are seeking balanced regional development through the decentralization of the central government's authority. In line with this trend, each province has begun to recognize the significance of local identity as a means to promote regional development, and this recognition contributed to developing various brands using local resources. However, a number of these brands are similar to one another because they were developed without thoroughly analyzing and strategically differentiating local identities from one another. Thus, this study aims to propose local characteristics and consumer consciousness that need to be considered in local speciality brand development through practical marine product brand development cases representing Yeosu's local characteristics. This study intends to contribute to setting an effective direction of marine product branding by applying local color to brand development strategies and brand identity elements and by suggesting post-management and promotion plans of local brand positioning.

A Study on the Activation Way for Citizens to Participate in Police administration - Centering on PCRM Utilization - (경찰행정의 시민참여 활성화방안에 관한 연구 - PCRM활용을 중심으로 -)

  • Lee, Jong-Yup;Lee, Seung-Chal
    • Korean Security Journal
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    • no.16
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    • pp.283-304
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    • 2008
  • The development of IT technology help citizens demand information and public services through internet that they want, and the changes also help the government converge public opinions and become important measures for citizens to participate in deciding governmental policies. So, this thesis makes an overture of a possibility for utilizing PCRM, a way for citizens to participate in Police Administration, by utilizing IT technologies in which everybody can participate without difficulty. The utilization ways are, on a large scale, classified with a macroscopic aspect and microscopic aspect. One of the macroscopic aspects is, first, the consideration of access to services and convenience in utilization. Second, services should have a both-sidedproperty. Ultimately, citizens'participation should have a positive mutual participation level. One of the microscopic aspects is, first, that the police organizations have to establish a strategy to analyze and fractionate customers. Second, the police organizations have to make an effort to develop policy services and P.R strategies. Third, police organizations have to make an effort to manage customers. Fourth, police organizations have to execute customer management in general. So, all of the police organizations have to maintain unity, to some extent, about citizen participation plazas. In addition, at the same time, consciousness aspects have to be accompanied for the reasonable utilization of PCRM. Citizens have to cultivate citizen consciousness, ownership consciousness for society, and positive participation consciousness to solve social problems.

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