• Title/Summary/Keyword: 홍보적극

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A Study on the Connoted Messages of Princess Deokhye's Childhood Photography: Focusing on Roland Barthes' Semiological Methodology for Analysis of Photography (덕혜옹주 유년기 사진의 내포적 메시지에 관한 연구: 롤랑 바르트의 기호학적 사진 분석 방법론을 중심으로)

  • Han, Sang Hoon;Lee, Sang Eun
    • The Journal of the Korea Contents Association
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    • v.22 no.6
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    • pp.208-222
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    • 2022
  • This study analyzes how Princess Deokhye's photos before entering elementary school were exploited in newspapers during the Japanese colonial period by introducing Roland Barthes' semiological methodology for analysis of photography. In the early 1920s, the Japanese imperialists actively exploited Princess Deokhye, who was about to enter elementary school, to propagate their education policy. The Maeil Shinbo cooperated with their policies by publishing photos and articles of Princess Deokhye. In this paper, 2 photos and articles published in Maeilshinbo were analyzed. As a result, it was found that messages were produced that justified Japanese education policy by using various rhetorical techniques of photography and texts complementary to each other, and that the readers were induced to accept them naturally. In conclusion, it was possible to reveal the seriousness of the problem in that these articles were not merely for propaganda of policy, but were to encourage the disappearance of the traditional values of Joseon.

A Study on the Recognition of Fire-fighters on Korean Civil Anti-Disaster Organization for Public Safety (국민안전을 위한 민간 방재조직에 대한 소방관들의 인식 연구)

  • Chae, Jong-Sik;Lee, Si-Young
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.2
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    • pp.137-148
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    • 2021
  • This study sought for an improvement plan of the overall preventive activity of Korean Citizen-Corps-Active-In-Disaster(CAIND) by utilizing the fact that The fire-fighters, who are focusing on social disaster response works, are surveyed for their awareness of the vivid expertise to Korean CAIND. This group is defined as the assistant organization in law about disaster prevention which, the local residents willingly made to handle the situation of disaster occurrence. Since the characteristics of volunteer activities are also inherent, related issues are also reviewed at the same time to resolve any unclear arguments by disaster prevention activity characteristics of Korean Citizen Corps Active in Disaster. Through the results, the study provided three major suggestions for an improvement plan. The results of the study are as follows: First, the quota management system of Korean CAIND that considers the characteristics of rural areas should be actively supplemented. Second, the current reward system for Korean CAIND activities at large disaster sites should be surely improved. Third, the current education and training system of Korean CAIND to satisfy regional conditions should be newly established. The results of this study are largely expected to be utilized as a basic data to develop Korean CAIND in the future.

A Study on the Perception Survey of Library Staff on Library Week (도서관주간에 대한 도서관 직원 인식조사 연구)

  • Sim, Hyojung;Noh, Younghee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.33 no.2
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    • pp.33-54
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    • 2022
  • This study identified the perceptions of library staff by type of library week through a survey and sought content that the library community should review to revitalize the legal library day and library week in the future. As a result of the analysis, it was found that the library staff's experience of participating in the library week and satisfaction with the event support of the host organization were low. In addition, it was found that awareness of the legal library day and library week, which will be implemented from 2023, is quite low. There were many opinions about the national publicity of the library and sufficient budget support for the event as a focus for the promotion of Library Day and Library Week in the future. In order to effectively promote the legal library week in the future through an awareness survey of library staff, various efforts are made to improve the awareness of the library community, cooperation with other library types to induce participation in various types of institutions, and the formation of a promotion committee within the association for each type of library, and use of various media It was confirmed that active media publicity and securing budget were necessary.

Analysis of Instagram Use in Public Libraries and Policy Implications (공공도서관의 인스타그램 게시물 이용 분석과 정책적 시사점)

  • Dahyung Choi;Eungyung Park
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.35 no.2
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    • pp.65-84
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    • 2024
  • As the number of Instagram users continues to grow, an increasing number of public libraries are establishing and maintaining accounts on the Instagram platform. The objective of this study is to classify and analyze the content of Instagram posts from 14 public libraries that are actively engaged on the platform. A classification of post types, divided into seven large, 16 medium, and 76 small categories, was employed to analyze the content of posts on each library's Instagram account from the account's inception to the end of December 2023. The analysis revealed that library posts focused on a few items, including book recommendations, library introductions and news, and event announcements of literary and arts programs. Program event announcements and reviews, book recommendations and reading programs were found to be highly correlated with user engagement and teen reading programs. Based on these findings, it is recommended that future Instagram posts should be more user-centered and interactive, and that libraries should actively promote their events on Instagram and other social media platforms.

Development of Image Mark for reconsideration of College Image (대학 이미지 제고를 위한 Image Mark 개발 -동명대학을 중심으로-)

  • 신인식
    • Archives of design research
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    • v.14 no.4
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    • pp.227-235
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    • 2001
  • At present the educational envelopment of our country was placed in the difficult situation that cannot help but coping with the situation positively and actively against a lot of change and the crisis inside and outside. By employing the UI(university Identity) or CI(College Identity) for the communication method to overcome the above present situation and to take a triangular position again, those are recognized that making an effort to amend or re-generate the present images is important in the management of college. But UI or CI are upright and have strong feeling on the specific character of college which is called as educational organization. And in its application, it shows weak point that cannot scope softly against the changing current of times by lack of adaptability. By congesting the restriction of conveyance of image and upright nature of such operation, and also by developing the Image Mark that can convey variety, affection and polished feeling, and further by conveying the future-oriented images aimed by college to the educational consumers closely and softly, it is to take the roils faithfully for the strengthening of competitive power of college. In addition, in order to convey college image softly and effectively and also utilize as a means of positive propaganda, character was developed together.

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Analyzing the Factors Affecting the Successful Deployment of the Open Source Based Institutional Repositories (오픈액세스기반 기관리포지터리 성공에 미치는 요인 분석)

  • Hwang, Hye-Kyong;Lee, Jee-Yeon
    • Journal of the Korean Society for information Management
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    • v.26 no.4
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    • pp.35-58
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    • 2009
  • One of the main goals of providing open access is to vitalize the exchange of academic information by allowing access to the scholarly research outputs for everyone without the legal, financial, and technical barriers. We regard the use of the institutional repository as an open access enabler. In this study, we tried to make the factors, which enable the successful deployment of the institutional repository, explicit. We utilized literature review and case studies to generate the potential success factors for the institutional repository deployment. We verified the factors by having in-depth interviews with the subject matter experts. The resulting factors were organized as organizational, political, and technical ones. The organizational factors included the strong open access support by the organization heads. Under the policy factors, a number of issues such as selection of the core contents, minimum quality control, protection of the copyrights, forming supporting groups through active advertising, long-term preservation, incentive, and mandate, were included. The technical factors included easy submission, support for interoperability, and support for the publication activities.

A Convergence Study of Cervical Cancer Knowledge and Cervical Cancer Preventing Behavioral Intention according to Cervical Cancer Preventing Behavior Type among Unmarried Women (미혼 여성의 자궁경부암 예방활동 유형에 따른 자궁경부암 지식과 자궁경부암 예방행위 의도의 융합적 연구)

  • Lim, Youngsook;Cho, Haeryun
    • Journal of the Korea Convergence Society
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    • v.8 no.10
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    • pp.95-104
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    • 2017
  • The purpose of this convergence study is to understand the knowledge of cervical cancer and its prevention of cervical cancer in unmarried women. 216 women were collected through self-report questionnaires and analyzed by SPSS program. In result, human papilomavirus vaccination was performed in 33.9%, pap test was performed in 7.9%. The human papilomavirus vaccination and pap test group were 6.7% and human papilomavirus vaccination or pap test group were 28.5%. According to the cervical cancer prevention activities, several differences were detected in the family history of cervical cancer, subjective norms of cervical cancer prevention, perceived behavioral control, and behavioral intention. Therefore, it is important to increase susceptibility of the prevention of cervical cancer in unmarried women, and it is important for the health professionals to perform the most meaningful support system preventing cervical cancer in unmarried women. In addition, various policies should be actively promoted that unmarried women participate in the prevention of cervical cancer actively.

Prospect users' perceptions of TSI technologies: An analysis of focus group interviews with adolescents (실감공간기술(Tangible Space Initiative)에 대한 잠재적 수용자의 인식: 청소년을 대상으로 한 포커스 그룹 인터뷰를 중심으로)

  • Yang, Yeon-Hee;Yang, Hae-Young;Kim, Joo-Han
    • 한국HCI학회:학술대회논문집
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    • 2007.02b
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    • pp.598-607
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    • 2007
  • 본 연구에서는 실감공간에 대한 청소년의 반응을 바탕으로 향후 기술 개발 방향에 대한 조언을 하기 위하여 총 41명의 학생을 대상으로 소집단 포커스 그룹 인터뷰를 시행하였다. 청소년들이 자주 사용하는 미디어의 종류와 이유, 미디어 사용에서 느끼는 불편한 점, 그들이 상상하는 미래형 미디어의 모습과 실감공간기술에 대한 반응을 묻고, 그 결과를 유형화하였다. 연구 결과 포커스 그룹 인터뷰 참가자들은 자주 사용하는 미디어로 휴대폰과, 인터넷, MP3, 활자 매체 등을 꼽았다. 활자매체의 장점으로는 높은 몰입도를, 인터넷의 장점으로는 편리한 인터페이스, 핸드폰의 장점으로는 이동성이 제기되었다. 그러나 핸드폰과 관련하여 청소년들은 불편한 인터페이스, 작은 용량과 빨리 닳는 배터리를 단점으로 지적했고 뉴미디어 공통적으로 느린 속도, 미디어에 의존하게 되는 강박증적 증세, 사생활 침해의 문제와 대인관계유지에 있어서의 부작용, 높은 이용료 등의 문제가 제기되었다. 이들은 일상생활이 미디어 이용에 의해 방해받고 있으며 미디어 이용으로 인해 불필요한 '필요'가 생겨나고 있다고 지적했다. 미래형 미디어에 대한 바람은 기존 미디어의 단점이 보완, 개선되는 측면에서 제시되었다. 더욱 편리해진 인터페이스와 기존 뉴미디어의 장점이 접목되는 방향의 미디어 통합도 요청되었다. 그러나 실감공간기술에 대해서는 긍정적인 반응보다는 부정적인 반응을 수적으로 우세해 주목을 끌었다. 진화된 형태의 미디어에 대해 긍정적인 반응을 보일 것이라는 예상과는 달리 실감공간기술이 기존의 면 대 면 대인관계를 파괴할 것이며 사생활을 침해하고 건강에 부정적인 영향을 미칠 것이라는 등의 거부감과 공포를 구체적으로 피력한 것이다. 이러한 두려움(fear)은 선행연구에 따르면 사람들이 새로운 매체에 대해 갖는 두려움과 이로부터 발생하는 두려움에 대한 대응은 혁명적 변화의 가능성을 억압하여 기존의 질서와 새로운 질서가 공존하는 기간을 늘림으로써 미시적 차원에서 단절적 역사의 경험을 완화시키는 기능을 하는 것으로 해석된다. 따라서 연구 결과 나타난 실감공간 기술에 대한 부정적인 반응도 이러한 맥락에서 해석될 수 있다. 즉 인터뷰 참가자들이 피력한 두려움은 뉴미디어 도입과 함께 반복되는 현상이며 이것은 새로운 현상이 아니다. 두려움은 기존 질서와 새로운 질서가 공존하는 기간을 연장시킴으로써 완충재로서 기능한다. 따라서 향후 기술 개발과 확산 과정에서 실감공간기술의 긍정적인 면모에 대한 적극적인 홍보가 필요하며 수용자들의 바람과 신기술에 대한 공포감을 이해하고 이를 기술 개발 방향 설정에 적극적으로 반영하는 자세가 요청된다고 하겠다.

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An Exploratory Study on Pro Bono Sustainability (프로보노 지속가능성에 대한 탐색적 연구)

  • Shim, Mi-Seung;Park, Ji-Hyun
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.211-223
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    • 2016
  • Pro bono, a type of voluntary activity, has been considered important in enhancing desirable voluntary activities in our society. This study conducts research on the concept and sustainability of pro bono activities. In doing that, the study conducts focus group interviews with the pro bono activists who have been doing voluntary works for at least six months. Particularly, the study focuses on how to stimulate the participation of people with expertise in probono voluntary activities. The findings suggest that hub-centers be established in managing and connecting probono activities among probono volunteers and keep them motivated. Even though probono activism assume the principles of voluntarism and no-salary, it is necessary to provide potential probono volunteers with several incentives such as tax break and income tax deduction.

Factors Affecting Intention to Use Community Organizing Services at a Community Welfare Center: The Impact of Welfare Consciousness based on Andersen's Behavioral Model (지역사회복지관 주민조직화 서비스의 이용의사에 영향을 미치는 요인: 앤더슨 행동모형의 적용을 통해 본 복지의식의 영향)

  • Lim, Hyo Yeon;Jeong, Eun Su
    • The Journal of the Korea Contents Association
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    • v.17 no.9
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    • pp.159-172
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    • 2017
  • This study examined the predisposing, enabling and need factors, based on Andersen's behavioral model, affecting intention to use community organizing services at a community welfare center. 725 people aged 20 and older who lived in Gwang-jin-gu participated in this study and multiple linear regression analyses were utilized to analyze the deputation. The results demonstrate that intention to use is primarily affected by predisposing factors, age and duration of education. Female and more educated people were significantly associated with the intention to use community organizing services. Enabling factors, reputation and image of the community welfare center significantly affect intention to use community organizing services. People are more likely to use community organizing services when there is higher reputation of the community welfare center and better image of the community welfare center. Finally, intention to use is primarily affected by welfare consciousness, a need factor. People who have liberal welfare consciousness are more likely to use community organizing services. These findings provide implications and suggestions for increasing intention to use community organizing services at a community welfare center.