• Journal of the Korea Society for Simulation
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• v.27 no.1
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• pp.51-60
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• 2018

This study aims to understand crucial factors affecting user's Fintech payment service adoption. On the basis of innovation diffusion theory and prior Fintech literature, this study classifies the influence factors of users' adoption of Fintech payment service into two dimensions - service dimension containing complexity, perceived benefit, trust in service provider and user dimension containing personal innovativeness and security breach experience. The data analysis results using binary logistic regression shows the negative direct effects of perceived risk, complexity, security accident experience on user's service adoption are statistically significant. Personal innovativeness has a positive effect on user's Fintech payment service adoption. The moderation effect of security accident experience is also significant at p<0.05.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.57-71
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• 2020

The purpose of this study is to extend Davis's Technology Acceptance Model(TAM) to verify the intention of use fintech factors in which usefulness, easiness, accessibility, affordability, innovation, and uncertainty for middle-aged and older adult. Data was derived from the 2017 Driving and Mobility Survey of Older Adult Korean, which was collected from 457 middle-aged and older adult aged 55 and over in Seoul and Gyeonggi-do Province. Then, structural equation was used to verify the fintech technology acceptance factors of the middle-aged and older adult. The results showed that fintech technology acceptance factors of middle-aged and older adult were verified as usefulness, easiness, innovation, and uncertainty. Namely, the higher usefulness, easiness and innovation resulted in higher the intention to use fintech. Also, the lower the uncertainty resulted in higher the intention to use fintech. This study has implication for fintech, a representative technology of the Aging-Friendly Finance Industry, to identify the technology acceptance factors by expanding the Technology Acceptance Model(TAM) for middle-aged and older adult.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.23-29
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• 2022

Digital services improve existing ways of purchasing contracts. In this study, we empirically analyzed the effects of individual technology readiness (optimism, innovation, inconvenience, anxiety) on the acceptance intention of cloud computing technology for users with relatively high understanding of cloud service. Also, the effect of technology readiness on acceptance intention was verified by the mediating effect of digital conversion. As a result, optimism and innovation had a positive effect on digital conversion, and discomfort and anxiety had a negative effect on digital conversion. And although the partial mediating effect of digital conversion was verified in the relationship between optimism, anxiety and acceptance intention, it was verified that there was no mediating effect of digital conversion in the relationship between innovation, discomfort and acceptance intention. Through these results, the practical implications and future research directions of cloud services were presented to companies.

• Journal of the Korea Society of Computer and Information
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• v.25 no.3
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• pp.129-143
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• 2020

The purpose of this study is to explain users' wearable healthcare device adoption using performance expectancy, effort expectancy, facilitating condition, hedonic motivation and price value of UTAUT2, and to identify the causal relationship between intention to use wearable healthcare device and innovativeness. The research model proposed in this study is based on UTAUT2(Extended Unified Theory of Acceptance and Use of Technology). In specific, performance expectancy, effort expectancy, facilitating condition, hedonic motivation and price value of UTAUT2 and innovativeness are adopted in our research model. To validate the research model, we carry out the analysis of the survey data using Smart PLS 3.0 to test the hypotheses. According to the empirical analysis results, this study confirms that Innovativeness have significant effects on the performance expectancy, effort expectancy, Facilitating condition, Hedonic motivation, and price Value of wearable healthcare devices. It also finds that the performance expectancy, effort expectancy, Facilitating condition, hedonic motivation, and price value affects the intention to use wearable healthcare devices.

• Journal of Digital Contents Society
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• v.18 no.4
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• pp.681-690
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• 2017

This study is to find the effectiveness of advertising acceptance through NFC advertising and mobile in a cinema environment. The results are as follows. First, personification and participation among interacitivity factors had a positive impact on advertising acceptance. Second, advertising value of NFC advertising had a partially positive impact. Perceived usefulness and ease of use, perceived entertainment, and innovation alos had a positive impact on advertising acceptance. Finally, interactivity, followed by advertising value, had impact on the acceptance of NFC advertising.

• Journal of Digital Convergence
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• v.16 no.1
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• pp.103-116
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• 2018

In this study, we investigated the influence of smart factory's implementing energy management system on innovation resistance and work performance. We surveyed and analyzed 211 employees of system construction companies in the metropolitan area. In order to increase the introduction performance through diffusion of the energy management system, it is found that it is important to support the organizational-level management strategy to reduce the user's resistance to innovation. In conclusion, this study has implications for positively leading to the efficiency and management performance of the manufacturing process of the manufacturing enterprises, and it is necessary to follow - up studies considering the characteristics of the energy management system and the expansion of the research scope in the future.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.175-179
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• 2001

본 연구의 주요 목적은 인터넷 뱅킹의 사용 패턴 (사용의 다양성과 강도)에 영향을 미치는 요인들을 탐색하고 검증하는데 있다. 자기효능 이론, 혁신수용이론, 그리고 기술수용모형을 기초로 인터넷 뱅킹 사용자의 사용 패턴에 영향을 줄 수 있는 5개의 요인 (혁신성, PC에 대한 자신감, 인터넷 경험, 인지된 용이성, 인지된 보안성)을 찾아내서, 그 요인들이 인터넷 뱅킹의 사용에 어떤 영향을 미치는지를 탐색하였다. 본 연구를 통하여 실증적으로 각 요인의 영향을 검증한 결과, 사용자의 인터넷 경험과 인터넷 뱅킹 시스템에 대한 사용자의 인지된 보안성은 사용의 다양성과 강도에 유의적인 영향을 미쳤고, 개인의 혁신성은 사용의 다양성에만 유의적인 영향을 미치는 것으로 조사되었다.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.17-34
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• 2022

Although NFTs are a new technology with a fast-growing industry, the studies for consumer protection and promotion are insufficient. Thus, this study analyzes the relationship of variables that affect intention to use NFT based on the UTUAT model, additionally, moderating effect of NFT types and crypto investment experience. Subjects of this study are limited to potential NFT users. The independent variables such as performance expectations, network externality, and innovation are statistically significant, however, the moderating effect is not suggested. With low awareness, the tendencies of subjects lead to adoption rather than technical understanding.

• Knowledge Management Research
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• v.23 no.4
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• pp.133-157
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• 2022

As data becomes a new core resource with high attention, MyData service is spreading to various fields such as finance, medical care, and the public sector. However, research on the behavior of MyData service users is insufficient. Therefore, this study aims to empirically examine the effect of MyData service traits on value perception and acceptable behavior particularly in the financial sector where MyData service is most active. To this end, this study proposed a research model based on the literature. 295 survey responses were collected from individuals and analyzed using AMOS 26.0 for hypothesis testing. As a result of the analysis, it was found that self-information control, financial convenience, and personalized service had a significant effect on perceived value, and that perceived value had a significant effect on the intention to accept MyData service. Furthermore, this study examined the role of personal innovation and technological security in the relationship between variables by suggesting them as moderators. Results show that individual innovation was found to strengthen the relationship between two variables(self-information control and personalized service) and perceived value. Also, technological security was shown to strengthen the relationship between perceived value and intention to accept financial MyData services. The findings are expected to provide useful information to understand the factors affecting the acceptance of financial MyData service users and to understand the importance of individual innovation levels and technological security.

• Journal of Venture Innovation
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• v.2 no.2
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• pp.1-19
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• 2019

Various studies have been conducted on factors influencing the adoption of new technologies. In particular, the factors influencing customers' acceptance of new technologies that emerged along with the arrival of the 4th Industrial Revolution. Theoretical models are mainly based on the technology acceptance model (TAM) or Extended Unified Theory of Acceptance and Use of Technology : UTAUT2). However, there are no trust variables in these models. In this study, we added trust variable and tested augmented reality(AR). Three types - trust as an independent variable, as a mediating variable, and as a moderating variable - were analyzed statistically. As a result, trust was most explanatory when viewed as a mediating variable between independent variables and intention to use. In theory, it has been shown that trust acts as a mediating effect. In practice, trust is most important in accepting new technologies, so it is important to prioritize trust.