• Journal of Distribution Science
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• v.2 no.1
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• pp.17-38
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• 2004

우루과이 라운드(UR)의 협상이 체결된 후 한국의 유통시장에서는 편의점, 할인점, 쇼핑센터, 무점포판매 등 다양한 소매업태가 생성되었고, 그러한 소매업태의 발전은 매출액, 종업원수, 매장면적의 증가율에서도 괄목할 만한 성장을 보이고 있다. 본 논문에서는 이러한 소매업태의 생성과 발전 과정에서 존재하고 있는 법칙을 찾는데에 초점을 맞춰 기존의 소매업태의 발전 이론의 논리적 특징과 전개방향을 검토하였다. 기존의 연구 성과를 검토한 결과, 1960년부터 최근에 이르기까지 소매업태 발전의 다양한 패턴을 설명하는 포괄적 이론을 제시하고 있지만 그러한 연구 결과는 개념적인 틀의 제시에 머물고 있고, 경험적 연구로의 발전을 보이고 있지 않았다. 그 이유에 대해서는 두 가지를 들 수 있다. 첫 번째, 소매업태에 대한 정의의 불명확함이다. 두 번째, 소매업태의 격 올림을 촉진시키는 내부 요인에 대해서는 논의하고 있지만, 격 올림한 소매업태가 시장에서 수용될 것인지에 대해서는 고려하지 않고 있다는 점이다. 따라서, 이 두 가지 연구 과제를 해결하는 것이 앞으로 소매업태의 생성·발전 이론을 체계화하는 데 관건이 될 것으로 생각된다.

• Journal of Korea Society of Digital Industry and Information Management
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• v.9 no.1
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• pp.189-202
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• 2013

Recently, Smartphone is not only used as a communication medium, but also provide mobile service tool enabling game, internet surfing, DMB, navigation services, and so on. A lot of smartphone's applications are using for our daily lives. The purpose of this study was analyze affecting factors such as innovativeness, Self-Efficacy and Social-Influence on adoption behavior of smartphone application. This survey was carried out with university students. Data were obtained from 293 students who have smartphone. To Find difference among variables, exploratory factor analysis, t-test and multiple regression was carried out with collected data. Result shows that the distinction of sex is significantly difference in innovativeness and self-efficacy. And self-efficacy and social influence are significantly affect to smartpjone adoption. Therefore, self-efficacy and social influence are import consider factors to reconsider marketing strategy for smartphone business.

• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.2
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• pp.209-224
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• 2010

This study is focus on consumer innovativeness. The purpose of this study is to explore variable that affect users' perceived value of mobile advertising and actual response intension to analyze relationship among variables. We built research new model based on the Technology Acceptance Model(TAM) and the Ducoffe's model(1996). The result of this study can be summarized as below. First, consumer innovativeness had a positive effect on convenience, the entertaining element and informativeness. Second, credibility and convenience had a positive effect on mobile advertising value. Third, Mobile advertising value had a positive effect on actual response intention to mobile advertising. As shown in the result of this study, the relation between perceived value of mobile advertising and actual response intention, depending on innovativeness in accordance with mobile advertising characters elements.

• KEPCO Journal on Electric Power and Energy
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• v.6 no.1
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• pp.1-5
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• 2020

사물인터넷, 인공지능, 로봇공학, 증강현실, 가상현실과 같은 고급 기술의 융합과 사용자 행동의 변화가 미래 사업의 모습을 다시 만들고 있다. 기업이 어떻게 잠재적 변화, 작업 공간의 설계, 업무의 정의, 업무 절차를 인식하느냐가 기업이 경쟁 우위를 갖게 하는 데 도움이 되는 중요한 요인이다. Frost & Sullivan은 사회적 진화, 미래에도 견고한 사업 모델, 기술 혁신 등 미래 사업의 모습을 만들어갈 3개의 중요한 동인을 찾아냈다. 실제 작업 공간에서 작업자와 기계의 융합, 사람과 공간의 융합과 같은 트랜드가 사이버 작업 공간에 일어날 것으로, 이를 통해 점진적으로 사업과 업무의 미래 모습을 만들 것이다. 하지만 디지털 전환을 받아들이는 와중에 기업은 숙련된 인력의 부족, 기술의 정렬, 직원 반발, 사이버 보안, 조직 구조와 사고 방식 등과 같은 문제를 해결해야만 한다. 이런 문제들을 해결하기 위해 SHARED 방법론이 기술 수용과 업무 절차 개선에 관심이 있는 기업을 위한 가이드라인 역할을 할 수 있다. 시장에서 성공하기 위해 기술 솔루션 제공자(Technology Solution Provider)는 서비스 제공자로서 역할을 계속하는 동시에, 고객에게 인력 관리 솔루션의 필요성을 교육해야 한다. 기술 솔루션 제공자는 디지털 전환 과정에서 기업과 동반할 믿음직한 조언자이자 장기적 파트너에 기초한 사업 관계를 구축해야만 한다.

• Journal of Service Research and Studies
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• v.10 no.4
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• pp.57-70
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• 2020

Globally, cloud service is a core infrastructure that improves industrial productivity and accelerates innovation through convergence and integration with various industries, and it is expected to continuously expand the market size and spread to all industries. In particular, due to the global pandemic caused by COVID-19, the introduction of cloud services was an opportunity to be recognized as a core infrastructure to cope with the untact era. However, it is still at the preliminary stage for market expansion of cloud service in Korea. This paper aims to empirically analyze how cloud services can be accepted by users by each industry through extended Technology Acceptance Model(TAM), and what factors influence the acceptance and avoidance of cloud services to users. For this purpose, the impact and factors on the acceptance intention of cloud services were analyzed through the hypothesis test through the proposed extended technology acceptance model. The industrial sector selected four industrial sectors of education, finance, manufacturing and health care and derived factors by examining the parameters of TAM, key characteristics of the cloud and other factors. As a result of the empirical analysis, differences were found in the factors that influence the intention to accept cloud services for each of the four industry sectors, which means that there is a difference in perception of the introduction or use of cloud services by industry sector. Eventually it is expected that this study will not only help to understand the intention of using cloud services by industry, but also help cloud service providers expand and provide cloud services to each industry.

• Journal of Korea Society of Industrial Information Systems
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• v.19 no.2
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• pp.119-135
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• 2014

This study is aimed at understanding the factors behind deciding to accept a social network service (SNS) from the viewpoint of tourists who are users of tourism SNS. The study also seeks to clarify the effects these deduced factors have on the intention of users to continuously use SNS. To this end, individual properties (such as self-efficacy, socio-cultural effects, social presence and people's innovativeness), systematic properties (like system quality and information quality)and usefulness/availability were used as factors with regard to the decision to accept tourism SNS based on previous studies and efforts were made to structurally clarify the effects of such previous factors on people's intention to continuously use SNS through perceived value and satisfaction. SNS had significant effects on satisfaction and, furthermore, significantly affected tourists' intention to continuously use it. Based on such study results, factors behind deciding to accept SNS from the viewpoint of tourists affected customers' perceived value and satisfaction and ultimately affected their intention to continuously use SNS. To achieve the purpose of the study, a survey was conducted on about 250 Busan residents who had used SNS in relation to tourist activities, such as exhibitions, conventions, accommodation, trips, aviation service and transportation. According to an empirical study, factors behind deciding to accept tourism SNS, including individual properties, systematic properties and usefulness/availability had statistically significant effects on perceived value. The usefulness/availability factor had the largest influence, in particular, followed by the systematic factor and individual factor. The value perceived in the process of using tourism SNS had significant effects on satisfaction and, furthermore, significantly affected tourists' intention to continuously use it. Based on such study results, factors behind deciding to accept SNS from the viewpoint of tourists affected customers' perceived value and satisfaction and ultimately affected their intention to continuously use SNS.

• Journal of Engineering Education Research
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• v.10 no.4
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• pp.17-28
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• 2007

This paper aims to present the ways to maximize educational effects and facilitate a curriculum renovation through the Specified Track Curriculum Development, a joint lecture system among local universities which is implemented by Busan Educational Alliance of Mechanical Engineering (BEAM) as part of New University for Regional Innovation(NURI), a government-sponsored project to facilitate a balanced regional development of Korea. The Specified Track Curriculum is a unified governing body joined by 4 universities of mechanical engineering departments with an emphasis on their specified academic fields(advanced hightech, environmental, marine and foundational machinery sectors), And the universities mutually recognize academic credits. The track (Specified-Track Curriculum) was carried out three times from winter semester in 2005 to the present and 486 students took the track course for two years. As a result, the track laid out a foundation for the first local joint lecture system in korea with the performance-oriented and students-tailored education, meeting needs of the new era and training efficiency. The graduates' employment rose to 8.5%, compared with that of 2005. According to recent survey conducted on companies employing the graduates, the satisfaction with the graduates' performance marked 9.4% improvement. The track also contributed to expanding human networks, facilitating the educational exchange of local universities.

• Management & Information Systems Review
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• v.32 no.5
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• pp.19-43
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• 2013

The diffusion of new technology has traditionally focused on the adoption perspective. Researchers refer this use-diffusion paradigm to behaviors of use after adoption. This study intends to analyse the influential factors of use-diffusion and continual use of website and applications in medical service. To achieve this a use-diffusion model as a conceptual frame work is suggested. Medical information quality, personal innovativeness and subjective norm are assumed as antecedent variables medical website and application's rate of use, variety of use, and continued use intention as result variables. According to the empirical study results medical information quality, web based application usability, personal innovativeness, and subjective norm have a meaningful influence on medical service consumer's use-diffusion patterns. Also pattern of use influences the continued use intention. This study provides an opportunity to understand medical service consumer's behavior after website and application use adoption and suggests further directions for establishing medical service online marketing strategy by determining influential factors of use-diffusion and continued use of medical online marketing tools.

• The Journal of Society for e-Business Studies
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• v.19 no.1
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• pp.15-42
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• 2014

Cloud storage service has the potential to be a core infrastructure for the future mobile and Internet service; thus related service providers have been investing in it and trying to attract as many users as possible. In addition, those need to find out what motivates the users to keep using their service not only to attract new customers but also to secure their subscribers. Therefore, this study will examine its relationship with user's motivation based on the extended TAM model with external variables for objective research about continuous use of cloud storage service. As a result, it was found that personal innovativeness, self efficacy, functional attributes, and psychological switching cost influence the continuous use of cloud storage service. Also, it is expected they can guide service providers to the right track when setting up their business strategy in the future.

• Journal of Digital Convergence
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• v.16 no.12
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• pp.267-281
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• 2018

Internet only Banks in Korea have acquired more than seven million customer base, but most of the accounts are not active. As financial products tend to be similar, customer affect plays more crucial role than service features in continuance intention. The purpose of this research is to study about the impact of positive and negative affect on the continuance intention. The result indicated that positive affect is positively related to continuance intention, and negative affect is negatively related to continuance intention. Also expectation confirmation is positively related to positive affect. The results imply Internet only Banks need to focus on customer's positive affect and expectation confirmation to improve continuance intention.